Nonprofit Online Communications
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Nonprofit Online Communications
Using tech to fulfill nonprofit missions
Curated by Yesenia Sotelo
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5 Ways to Get the Right People to Your Donate Page

5 Ways to Get the Right People to Your Donate Page | Nonprofit Online Communications | Scoop.it

Your donation page gets lots of visitors but very few actual donations. Here’s how to fix it: Don’t send everyone to the donate page. Only send the right people to the donate page. I have 5 suggestions that you can start implement right away.

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If I have no time, how can I use website analytics?

If I have no time, how can I use website analytics? | Nonprofit Online Communications | Scoop.it

Even though my days are packed, I always find the time to use my website analytics. In this video training, I share my secrets to getting it done

Yesenia Sotelo's insight:
If you don’t have enough time in your day and you want tips on how to squeeze in website analytics, click to watch this video tutorial!
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[Webinar] Use Google Analytics to Improve Your Website

[Webinar] Use Google Analytics to Improve Your Website | Nonprofit Online Communications | Scoop.it

You’re going to love my next training webinar: Use Google Analytics to Improve Your Website! I’ve streamlined all the information you need into a friendly yet comprehensive introduction. This webinar is hands down the best Google Analytics training for nonprofits. You’ll learn about the six most important terms, their definitions and their implications. You’ll also get a guided tour of Google Analytics, as well as a custom dashboard that you can install in your account.

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Free Digital Strategy Workshop

Free Digital Strategy Workshop | Nonprofit Online Communications | Scoop.it

Need some help turning your ideas into digital outreach campaigns? On Tuesday, May 17th, I’m gathering a small group of nonprofit professionals for a digital strategy workshop… and you’re invited!

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Your website is not finished. You forgot HTTPS.

Your website is not finished. You forgot HTTPS. | Nonprofit Online Communications | Scoop.it
You might be losing donors. Or you might be losing search engine traffic. Or maybe both.
Yesenia Sotelo's insight:
Consider this article my most loving smackdown. 

 If you don’t have an SSL (secure socket layer) certificate installed on your website, you and your organization are missing out. 

 You might be losing donors. Or you might be losing search engine traffic. Or maybe both. 

 Both Google and potential supporters expect only the best from your organization, and that expectation includes a secure website. 

 Others might get overwhelmed by this topic, but not you! Because I’ve compiled everything you need to know about SSL certificates and HTTPS right here below.
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4 Important Things to Know About Responsive Nonprofit Websites in 2016

4 Important Things to Know About Responsive Nonprofit Websites in 2016 | Nonprofit Online Communications | Scoop.it

If you’re a nonprofit communicator, marketer or fundraiser, website strategy is a key component of your job, but it feels like you will never keep up with all the technology.


So here’s a handy outline of the four most important things to keep in mind about responsive websites in 2016 along with an explanation of why each one is important to your organization.

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10 Stats You Should Know About Nonprofit Websites in 2016

10 Stats You Should Know About Nonprofit Websites in 2016 | Nonprofit Online Communications | Scoop.it

Each of us keeps evolving as mobile website users.

Google’s search algorithm is constantly changing to match our expectations.

 

These changes (and many others) will affect how visitors interact with your nonprofit’s website in 2016.

 

And you might have never known it was happening! Until now.

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How I Got Over My Fear of Public Speaking

How I Got Over My Fear of Public Speaking | Nonprofit Online Communications | Scoop.it
If you’ve ever seen me lead a training session in front of hundreds of people, you might think that public speaking is easy for me. Public speaking is a joy for me, but it’s not a skill that came easy.
Yesenia Sotelo's insight:

If you’ve ever seen me lead a training session in front of hundreds of people, you might think that public speaking is easy for me. Public speaking is a joy for me, but it’s not a skill that came easy.


If you would like to improve your public speaking skills, watch this video where I share the 10 ideas and tips that helped me get over my fear of public speaking….

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The Juiciest Hidden SEO Gem on Your Nonprofit Website: Events!

The Juiciest Hidden SEO Gem on Your Nonprofit Website: Events! | Nonprofit Online Communications | Scoop.it
The events you post on your website are a juuuuuuicy SEO gem! Learn how to make the most of this hidden opportunity.
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How to Choose Stock Photos that Don’t Suck (That You Can Still Use on Your Nonprofit Website)

How to Choose Stock Photos that Don’t Suck (That You Can Still Use on Your Nonprofit Website) | Nonprofit Online Communications | Scoop.it
I crafted this list of tips specifically for website content such as blog posts, testimonials, case studies and stories.
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Ready for a 2016 Nonprofit Website Planner? - Smart Nonprofit Websites

Ready for a 2016 Nonprofit Website Planner? - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Tell me what questions you have about your website going into 2016, and how I can improve the Nonprofit Website planner to better serve you.
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How can I address different audiences with my nonprofit's website?

How can I address different audiences with my nonprofit's website? | Nonprofit Online Communications | Scoop.it
I get this question all the time: How can I address different audiences on my nonprofit’s website? It’s a huuuuuge topic and we’re going to get started with this training.
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Turn Website Visitors into Supporters

Turn Website Visitors into Supporters | Nonprofit Online Communications | Scoop.it
This training is your step-by-step guide to finally using your website to raise more money... or build up your email list... or recruit volunteers. We’ll walk through the four key strategies, along with specific action steps, that you can implement - immediately!
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Anatomy of a Perfect Donate Form

Anatomy of a Perfect Donate Form | Nonprofit Online Communications | Scoop.it
Watch this training and learn the exact components that you need in your donation form
Yesenia Sotelo's insight:
If your organization would benefit from better online fundraising results...start by improving your donation form. You’re doing so much work to drive people to your website, but your donate form is scaring them away. Watch this training to learn how to make the perfect donate form.
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2016 Nonprofit Website Planner & Training Program - Smart Nonprofit Websites

2016 Nonprofit Website Planner & Training Program - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it

If you want 2016 to be the year when you go from just keeping your head above water to becoming a website professional with a strategy and a plan… then I invite you to download your copy of the 2016 Nonprofit Website Planner!

Yesenia Sotelo's insight:
If you want 2016 to be the year when you go from just keeping your head above water to becoming a website professional with a strategy and a plan… then I invite you to download your copy of the 2016 Nonprofit Website Planner!
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If tech has ever made you want to crawl under your desk, watch this video.

If tech has ever made you want to crawl under your desk, watch this video. | Nonprofit Online Communications | Scoop.it

If you’ve ever doubted your ability to manage all the tech that goes into your job, you’re not alone. I’ve been in the exact same place. I was a nonprofit manager, interviewing a potential tech vendor... and I felt like a complete fraud. Let me tell you my story of how I turned my fear into a strength, and how you can do the same.

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Find and Fix Your Nonprofit Website Knowledge Gaps

Find and Fix Your Nonprofit Website Knowledge Gaps | Nonprofit Online Communications | Scoop.it
Managing your organization’s website is a huge responsibility. Can you really learn everything you need to know to do a good job?!
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Successful Nonprofit Email Marketing… On a Budget

Successful Nonprofit Email Marketing… On a Budget | Nonprofit Online Communications | Scoop.it
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Yesenia Sotelo's insight:
Don’t call it a comeback.

Email marketing has been here for years. 

I firmly believe that email marketing is an area where you can make a small investment and get a big return on behalf of your cause or community. 

 This week’s resource includes my best tips on email marketing to get you started down the right path (or improve the path you’re already on!)
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Free Training: WordPress for Nonprofits

Free Training: WordPress for Nonprofits | Nonprofit Online Communications | Scoop.it

On February 14, 2016, SmartCause turns four years old! To mark the occasion, I’m answering one of the most popular questions that comes up during my digital skills trainings: Where I can learn WordPress?


If you’re looking for an easy way to get started with WordPress for Nonprofits, join me for a free training on:

Thursday, February 18th 2016
10am PT / 11am MT / 12 pm CT / 1pm ET

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Want Your Pick of Nonprofit Jobs? Learn These Three Digital Skills

Want Your Pick of Nonprofit Jobs? Learn These Three Digital Skills | Nonprofit Online Communications | Scoop.it
If I was starting to learn digital skills in 2016, there are three key skills that I would learn first. Keep reading to learn about each skill, what it is, why it matters and a tip to get you started.
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Impress Your Boss Using Website Analytics

Impress Your Boss Using Website Analytics | Nonprofit Online Communications | Scoop.it
Yesenia Sotelo's insight:

I know you’re doing a great job. Now let’s make sure that your boss knows it too.

 

Not even bosses can argue with the numbers, right? You can use the data in your Google Analytics account to impress your boss or colleagues.

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The Easiest SEO Trick That You’re Completely Missing

The Easiest SEO Trick That You’re Completely Missing | Nonprofit Online Communications | Scoop.it
When you update your page’s meta description to directly address a visitor’s needs or interests, you will see a huge increase in people actually clicking over to your website from search engines like Google!
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2016 Nonprofit Website Planner & Training Program - Smart Nonprofit Websites

2016 Nonprofit Website Planner & Training Program - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Get the digital skills training you need to become a website professional with a strategy and a plan.
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Use Google Analytics to Improve Your Nonprofit Website - Smart Nonprofit Websites

Use Google Analytics to Improve Your Nonprofit Website - Smart Nonprofit Websites | Nonprofit Online Communications | Scoop.it
Free Google Analytics mini course to help you improve your nonprofit website! Sign up now for the three part series.
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10 Stats You Should Know About Nonprofit Websites in 2015

10 Stats You Should Know About Nonprofit Websites in 2015 | Nonprofit Online Communications | Scoop.it
Learn about the latest trends affecting your site & get specific action steps that you can implement immediately
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