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Nonprofit Metrics (Digital Engagement)
Measuring your digital engagement is the only way to know you are successful.
Curated by steve heye
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How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter

How To Track Your Social Media Data And Measure ROI [INFOGRAPHIC] - AllTwitter | Nonprofit Metrics (Digital Engagement) | Scoop.it

You’ve setup your brand’s Twitter account, launched your business page on Facebook and fashioned a company profile on LinkedIn. You’re uploading content, sharing links to your products and services and engaging with fans.

Now, if only you could figure out your return on investment


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Sybille Pierru's curator insight, June 28, 1:29 PM

Vous êtes présents sur les réseaux sociaux ? Cette infographie vous guide pour mesurer l'efficacité de votre stratégie et votre ROI.

Ken Dickens's curator insight, June 30, 4:27 PM

Nice info graphic about tracking impact of Social Media. -Ken

Neil Ferree's curator insight, July 4, 2:22 PM

Some of these social media monitoring methods are more obvious than others. Depending which social network your target audience is most active on, will probably determine where you should spend your time to track your social media ROI.


The next step is to come up with a game plan and define your strategy on how to manage your social media presence.


If you'd like to discuss your social content marketing campaigns you can click here to schedule a 30 minute Hangout with Neil Ferree

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30 Terrible Pieces of Social Media Advice You Should Ignore

30 Terrible Pieces of Social Media Advice You Should Ignore | Nonprofit Metrics (Digital Engagement) | Scoop.it
Don't be fooled by this terrible social media marketing advice.
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A Beginner's Guide to HTML & CSS

A Beginner's Guide to HTML & CSS | Nonprofit Metrics (Digital Engagement) | Scoop.it
A Beginner's Guide to HTML & CSS is a simple and comprehensive guide dedicated to helping beginners learn HTML and CSS created by Shay Howe.
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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Content Strategy

If You Do Nothing Else,  Use An Editorial Calendar and Measurement for Your Content Strategy | Nonprofit Metrics (Digital Engagement) | Scoop.it
  Note from Beth: By the time you read this post, I will be in the USA from doing a training in Tunisia for NGOs and trainers who will deliver training to women entrepreneurs as part of the WES program and also improve their NGO's use of social...
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5 Digital Marketing Metrics That Matter

5 Digital Marketing Metrics That Matter | Nonprofit Metrics (Digital Engagement) | Scoop.it
Here are five metrics that you can use daily in your bid management routine to add nuance to your optimization decisions.
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Top 5 Landing Page Analytics KPIs Every Marketer Should Know

Top 5 Landing Page Analytics KPIs Every Marketer Should Know | Nonprofit Metrics (Digital Engagement) | Scoop.it

Analytics matter but not every marketer knows where to start – especially when it comes to landing page analytics.

ion interactive have outlined five critical analytics you should know when assessing your landing page optimization performance. With  added additional best practices to improve these key metrics and industry benchmarks.

 

By ion interactive. http://bit.ly/PMxI4B

Source. http://bit.ly/Qq0gSl


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A Simple Step by Step Guide to SEO

A Simple Step by Step Guide to SEO | Nonprofit Metrics (Digital Engagement) | Scoop.it
Today, we’re going to look at some easy things you can do to start your website’s SEO on the right foot – even if you can’t hire a professional to help you out.
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How to Conduct a PPC Audit in 5 Minutes

How to Conduct a PPC Audit in 5 Minutes | Nonprofit Metrics (Digital Engagement) | Scoop.it
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get a good idea of where and why your performance might be suffering, or even just to find areas for improvement.

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A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions

A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions | Nonprofit Metrics (Digital Engagement) | Scoop.it
Maximizing your online conversion funnel happens when you experiment with each element of customer interaction, dig deep into the analytics & optimize the design. You don’t have to test everything at once.
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Measuring a Mobile World: Introducing Mobile App Analytics - Analytics Blog

Measuring a Mobile World: Introducing Mobile App Analytics - Analytics Blog | Nonprofit Metrics (Digital Engagement) | Scoop.it
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6 Tools to Learn More About Your Twitter Engagement

6 Tools to Learn More About Your Twitter Engagement | Nonprofit Metrics (Digital Engagement) | Scoop.it
Click here to read this list of great Twitter tools for analyzing engagement.
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A new initiative connects analysts with non-profits - Analytics Blog

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Understanding Your SROI: Why Context Matters - Social Enterprise Alliance

Understanding Your SROI: Why Context Matters - Social Enterprise Alliance | Nonprofit Metrics (Digital Engagement) | Scoop.it
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Yahoo Gives 1 More Reason to Remove Inactive Emails

This week Yahoo announced that they’ll be releasing user names that haven’t been accessed in over 12 months and making those names available for someone else to register. This isn’t a onetime thing, but a new policy going forward.
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No Sweat DIY Infographics

No Sweat DIY Infographics | Nonprofit Metrics (Digital Engagement) | Scoop.it
Most of think about infographics as part of our marketing and communications tool box.
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The Google Analytics Conversion Funnel Survival Guide

The Google Analytics Conversion Funnel Survival Guide | Nonprofit Metrics (Digital Engagement) | Scoop.it
Every online business has steps that people must take to become a customer. Today’s post is a very in-depth look into how to set up and use funnels in Google Analytics. Let’s dive in!
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Automate Google Analytics Reporting using Google Apps Script - Analytics Blog

Automate Google Analytics Reporting using Google Apps Script - Analytics Blog | Nonprofit Metrics (Digital Engagement) | Scoop.it
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Making Google Analytics Content Experiments Even Better - Analytics Blog

Making Google Analytics Content Experiments Even Better - Analytics Blog | Nonprofit Metrics (Digital Engagement) | Scoop.it
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High five: the 5 best SEO copywriting video how-to's | SEO Copywriting

High five: the 5 best SEO copywriting video how-to's | SEO Copywriting | Nonprofit Metrics (Digital Engagement) | Scoop.it
Today we’re featuring Heather’s top 5 best SEO copywriting video how-to’s, as voted by popularity with both SEO Copywriting’s YouTube subscribers and Monday blog post readers.
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The ROI Of Social Media

The ROI Of Social Media | Nonprofit Metrics (Digital Engagement) | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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The 8 Google Analytics Features Every Site MUST Have Enabled

The 8 Google Analytics Features Every Site MUST Have Enabled | Nonprofit Metrics (Digital Engagement) | Scoop.it
I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box - it’s costing you money because you spend too much time looking at metrics that don’t matter.
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4 Hot Analytics Trends That Are Effective And Profitable

4 Hot Analytics Trends That Are Effective And Profitable | Nonprofit Metrics (Digital Engagement) | Scoop.it
Jump on some of the following digital trend and the tools that help you monitor those trends so you can make your digital marketing strategies both effective and profitable. Click here to read more.
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9 Ways to Optimize Your Website for Pinterest

9 Ways to Optimize Your Website for Pinterest | Nonprofit Metrics (Digital Engagement) | Scoop.it
Pinterest is the fastest-growing social network... ever. So make sure your website is optimized for the Pinterest user's viewing pleasure. Here are steps to do that.
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Analyze Twitter Data for Any Search Term [Free Tool]

Analyze Twitter Data for Any Search Term [Free Tool] | Nonprofit Metrics (Digital Engagement) | Scoop.it
Social Media Scientist Dan Zarrella launches a new tool that allows you to analyze Twitter data for any search term.
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