How should you select the right spokesperson in a crisis? This post gives you two ways to pick the perfect spokesperson.
Although this book focuses on teaching you how to become a better spokesperson, there may be circumstances when you should select someone else to communicate during a crisis. That’s because the person who you choose to communicate during a crisis tells the public a lot about your handling of it.
If you select someone too high on the corporate hierarchy chart, the public will conclude that the crisis is bigger than it originally thought. If you select someone too low, the public will conclude that you’re not taking the crisis seriously enough. When forced with a similar decision, I generally advise clients to err on the side of going too high rather than too low....
AFP International past chair Andrea McManus says philanthropy will take your organization farther than fundraising. She shares her checklist to rate your charity's philanthropic culture, and 10 tips to ignite the cultural change you may need.
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