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Rescooped by Casey Strachan from Just Story It! Biz Storytelling
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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Nonprofit Marketing Hub | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz
Casey Strachan's insight:

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

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Margaret Doyle's curator insight, February 10, 2013 4:22 PM

It's such a simple change to make in a workplace with such enormous positive consequences. Story culture equals good health. 

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!

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Bridging the Data Disconnect Between Nonprofits and Their Funders

Bridging the Data Disconnect Between Nonprofits and Their Funders | Nonprofit Marketing Hub | Scoop.it
Next week, I'm headed to Seattle for a couple of "Measuring the Networked Nonprofit" book events generously sponsored by Microsoft.
Casey Strachan's insight:

There is a lot of pressure for nonprofits to “demonstrate impact” and performance assessment is one method.

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Rescooped by Casey Strachan from Public Relations & Social Media Insight
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How To Select The Right Spokesperson In A Crisis | Mr. Media Training

How To Select The Right Spokesperson In A Crisis | Mr. Media Training | Nonprofit Marketing Hub | Scoop.it
How should you select the right spokesperson in a crisis? This post gives you two ways to pick the perfect spokesperson.

 

Although this book focuses on teaching you how to become a better spokesperson, there may be circumstances when you should select someone else to communicate during a crisis. That’s because the person who you choose to communicate during a crisis tells the public a lot about your handling of it.

 

If you select someone too high on the corporate hierarchy chart, the public will conclude that the crisis is bigger than it originally thought. If you select someone too low, the public will conclude that you’re not taking the crisis seriously enough. When forced with a similar decision, I generally advise clients to err on the side of going too high rather than too low....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 30, 2013 11:44 PM

Brad Phillips suggests two ways to pick the right spokesperson in a crisis.

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Shifting from a fundraising to a philanthropic culture - Information, research and resources for fundraisers and their leaders

Shifting from a fundraising to a philanthropic culture - Information, research and resources for fundraisers and their leaders | Nonprofit Marketing Hub | Scoop.it
AFP International past chair Andrea McManus says philanthropy will take your organization farther than fundraising. She shares her checklist to rate your charity's philanthropic culture, and 10 tips to ignite the cultural change you may need.
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Rescooped by Casey Strachan from Just Story It! Biz Storytelling
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The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Nonprofit Marketing Hub | Scoop.it
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …

Via Karen Dietz
Casey Strachan's insight:

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

more...
Margaret Doyle's curator insight, February 10, 2013 4:22 PM

It's such a simple change to make in a workplace with such enormous positive consequences. Story culture equals good health. 

Casey Strachan's curator insight, February 10, 2013 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.

Karen Dietz's comment, February 14, 2013 9:25 PM
Thanks for your insights Margaret and Casey!
Scooped by Casey Strachan
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5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy

5 Resolutions to Amplify Your Nonprofit’s 2013 Fundraising Strategy | Nonprofit Marketing Hub | Scoop.it
The new year means a clean slate for your organization’s fundraising strategy. Here are 5 resolutions you should consider keeping in 2013.
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Sang Hoon Moon's comment, February 11, 2013 10:32 PM
세계물의날을 맞이하여 ( 대체수자원 서비스: oecd193개 회원국 삶의질향상 / 과학기술 지식서비스 ) 기후변화 지구환경복원 지식 서비스를 제공합니다.
To celebrate World Water Day (Alternative water oecd193 life-member of the science and technology improving the quality / knowledge services), climate change, global environmental services restored knowledge.
Greg Jordan's curator insight, February 16, 2013 3:55 PM

In addition to this great article, my nonprofit clients have gotten funds in a unique way: http://youtu.be/zQOmAbwDL_0

JoAnn Smith Quarles's comment, April 20, 2013 2:20 PM
I've started my non-profit and I'm open for funding! Any and all suggestions are open and welcome.