Nonprofit marketi...
Follow
Find
169 views | +2 today
 
Rescooped by Deborah Spector from Simply Social Media
onto Nonprofit marketing communications
Scoop.it!

12 Things To Do After You've Published a New Blog Post | Infographic

12 Things To Do After You've Published a New Blog Post | Infographic | Nonprofit marketing communications | Scoop.it
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?

Via Martin (Marty) Smith, Jeff Domansky
Deborah Spector's insight:

Great usable suggestions. Since I just published a new blog post I need to get busy!

more...
Josie's curator insight, May 19, 2013 7:57 PM

Very Good! :)

Jeff Domansky's curator insight, May 19, 2013 9:26 PM

Bloggers take note. Tips you can use.

Charles Mungai's curator insight, May 20, 2013 5:27 AM

The Key to becoming a power Blogger

Nonprofit marketing communications
Cut through the noise with marketing communications
Your new post is loading...
Your new post is loading...
Scooped by Deborah Spector
Scoop.it!

Facebook is Firing Nonprofits (And Why We Are Dumb to Let it Happen)

Facebook is Firing Nonprofits (And Why We Are Dumb to Let it Happen) | Nonprofit marketing communications | Scoop.it
If your organization refuses to spend money on Facebook, then you aren’t firing Facebook. Facebook is firing you. And that’s way worse for you than it is for Facebook. It’s not news anymore: Facebo...
Deborah Spector's insight:

Very interesting insights into the role that Facebook and other social media channels play in an organization's reputation.


As Colleen Dilenschneider points out, Facebook allows for personal interactions and “touch-points” with constituents, giving organizations a real-time voice, and aiding in perceived levels of transparency and mission impact.


So, before you let Facebook fire your organization, think of the consequences and consider if the money you would spend on Facebook is a viable expense in your marketing budget. 

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Marcom: What is Marketing Communications? | Evan VanDerwerker

Marcom: What is Marketing Communications? | Evan VanDerwerker | Nonprofit marketing communications | Scoop.it
Marcom, or marketing communications, is in the middle of a paradigm shift. While the goal is the same, the way we reach that goal has changed completely.
Deborah Spector's insight:

Evan VanDerwerker asks a lot of provocative questions trying to get to the meaning of #marketing communications. It's a topic in which I struggle. Is it still under the marketing umbrella? Is marketing the #pull and #communications the #push?


I'm beginning to envision marketing communications as part of the continuum between strategic planning & business plans.


Explore this article and let me know what you think.

more...
No comment yet.
Rescooped by Deborah Spector from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

The Ultimate Content Marketing Glossary

The Ultimate Content Marketing Glossary | Nonprofit marketing communications | Scoop.it

In order to help the wider community understand some of the terminology used within the content marketing industry, here's a comprehensive content marketing glossary giving definitions for many of the commonly used terms in the sector.

Currently comprising over 550 individual definitions organised in alphabetical order, this growing list is already the ultimate resource of its type to be found anywhere on the Web. 


Via Kamal Bennani
Deborah Spector's insight:

Loz James produced this organic content marketing glossary. I'm still working my way down the list, but so far I haven't found any missing terms. I have found a lot of useful information.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

5 Leadership Failures That Hurt Communications and Fundraising | Kivi's Nonprofit Communications Blog

5 Leadership Failures That Hurt Communications and Fundraising | Kivi's Nonprofit Communications Blog | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

Excellent blog post from Kivi Leroux Miller. Having problems getting leadership to commit to a real strategy? She suggests "Start with the prioritizing -- what are the three most important things they want to accomplish themselves this year, and then what can you do on communications side to help them achieve those goals?"

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

6 Steps to Creating Your Social Media Strategy [INFOGRAPHIC]

6 Steps to Creating Your Social Media Strategy [INFOGRAPHIC] | Nonprofit marketing communications | Scoop.it
One of the questions that I hear asked a lot when it comes to social media is: How does my business create a social media strategy? This is an important question to ask. As I currently see it there are six steps you should take in order to come up with a winning social strategy that your organization can follow to find success.
Deborah Spector's insight:

As with all marketing communications, you need a plan and a focused strategy. Here are six steps to help you incorporate social media into your marketing communications.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | Nonprofit marketing communications | Scoop.it
I'd recommend that content marketers read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
Deborah Spector's insight:
Must read guide for nonprofit marketers!
more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Breed personalities linked to genetic differences - Horse Breeds, News, Research - Horsetalk.co.nz

Breed personalities linked to genetic differences - Horse Breeds, News, Research - Horsetalk.co.nz | Nonprofit marketing communications | Scoop.it
Japanese researchers find breed differences with a role in personality traits.
Deborah Spector's insight:

How many of you have noticed different personality traits in different breeds of horses. I know I have. What I find fascinating is the blending of traits in warm blood/thoroughbred crosses.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Creative Solutions Innovations Inc. | Atlanta GA | Blog | Do you really – really know your audience? |

Creative Solutions Innovations Inc. | Atlanta GA | Blog | Do you really – really know your audience? | | Nonprofit marketing communications | Scoop.it

Empowering Nonprofits to do Good!

Deborah Spector's insight:

There’s no question that knowing your audience is the 1st rule of nonprofit marketing. The idea of building a beautiful marketing campaign that isn't specific to your nonprofit’s audience just doesn't cut it!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Free Blog Post Images: Where to Find Them, How to Use Them

Free Blog Post Images: Where to Find Them, How to Use Them | Nonprofit marketing communications | Scoop.it
Where do you find free license blog post images? How do you add them to blog posts? Stay out of trouble and enrich your blog with great free images.
Deborah Spector's insight:

Great post with really useful information. Anna Hoffman shares some of the pitfalls of using "free" images and the potential consequences. Much thanks!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

8 things nonprofit communicators will stop doing in 2014 – Nonprofit MarCommunity

8 things nonprofit communicators will stop doing in 2014 – Nonprofit MarCommunity | Nonprofit marketing communications | Scoop.it
This year, when we explored the topic of nonprofit communications capacity in blog posts, LinkedIn discussions and during our most recent #NPMC Twitter chat, a recurring theme was ‘not enough time to get everything done’.
Deborah Spector's insight:

Some interesting insights into ways that nonprofit communicators will focus to find more time!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Creative Solutions Innovations Inc. | Atlanta GA | Blog | The Power of Community Engagement Committees to market your Film Festival |

Creative Solutions Innovations Inc. | Atlanta GA | Blog | The Power of Community Engagement Committees to market your Film Festival | | Nonprofit marketing communications | Scoop.it

Empowering nonprofits to do good!.

Deborah Spector's insight:

Community Engagement Committees increase the power of Word of Mouth Marketing by promoting your film festival to various groups within your greater community. This post is a guide to creating a Community Engagement Toolkit.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

6 things that undermine a strategic communications plan

6 things that undermine a strategic communications plan | Nonprofit marketing communications | Scoop.it
Even if you get everything else right—the communication channels and tactics—these oversights can make your well-laid plans go awry.
Deborah Spector's insight:

Even a well planned communications plan can fall short of being the strategic asset it is meant to be. This article is a provocative look at what can go wrong.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Research: The Emotions that Make Marketing Campaigns Go Viral

Research: The Emotions that Make Marketing Campaigns Go Viral | Nonprofit marketing communications | Scoop.it
Heat maps of viral content show what compels us to share.
Deborah Spector's insight:

It"s noisy out there. - 5.3 trillion online display ads a year, 400 million tweets a day, 144,000 YouTube video uploads daily, and 4.75 Facebook content shared daily.


This is an interesting article on how to cut through the noise and reach your target audience. I say it is a must read!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

5 Ways to Ensure Your Marketing Video Will Suck - Exchange Morning Post (press release)

5 Ways to Ensure Your Marketing Video Will Suck - Exchange Morning Post (press release) | Nonprofit marketing communications | Scoop.it
5 Ways to Ensure Your Marketing Video Will Suck
Exchange Morning Post (press release)
You'll see the difference in your conversion rates!
Deborah Spector's insight:

Video marketing is an important addition to your nonprofit marketing communications. You want your organization's video to make a difference in a crowded marketplace.


Jennifer Santoro, integrative marketing specialist and Chief Happiness Officer for InVidz Smart Video Technology provides some smart suggestions to ensure that your nonprofit's videos will not work. The intent is to avoid making these mistakes!



more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

No Hard Choices = No Strategy and No Leadership | Kivi's Nonprofit Communications Blog

No Hard Choices = No Strategy and No Leadership | Kivi's Nonprofit Communications Blog | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

As Harvard professor Michael Porter says, "Strategy 101 is about choices: You can’t be all things to all people. Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” 


I couldn't agree more!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Nonprofit marketing communications | Scoop.it
Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?
Deborah Spector's insight:

Every nonprofit, no matter how small should add direct mail into their marketing communications. Be strategic in your approach for success!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Presentation Zen: 7 things good communicators must not do

Presentation Zen: 7 things good communicators must not do | Nonprofit marketing communications | Scoop.it
In this simple but informative TED Talk, Julian Treasure offers up seven things that effective communicators must exclude from speech. This list of seven is a kind of "bad habits to avoid" list. They are not the only elements that...
Deborah Spector's insight:

First Julian Treasure discusses seven things that effective communicators need to avoid. Then he discusses four things - honesty, authenticity, integrity and love that should be included in communications. An added bonus, Treasure explores improving your voice.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Good Business

Good Business | Nonprofit marketing communications | Scoop.it
Cause marketing can boost your brand perception, but cross-sector partnerships can elevate your business
Deborah Spector's insight:

As Bruce Burtch notes at the end of this excellent article, "Success comes through a step-by-step approach, leveraging what you already have with the right partners in a combined effort to create a greater good."



more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes - Clairification

Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes - Clairification | Nonprofit marketing communications | Scoop.it
I know you’re strapped for time. But that’s no excuse for slapping your communications together with the sole purpose of “getting them out there.” Why bother? Checking this task off your list (and maybe reporting to your boss and/or board that you did so) may make you feel a bit better. But it won’t help [...]
Deborah Spector's insight:

Claire Axelrad is right - Don’t create communications simply to check them off your list as “done.” Her 10 Easy Fixes will make a world of difference!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Who Threw the Donor Off the Bridge?

Who Threw the Donor Off the Bridge? | Nonprofit marketing communications | Scoop.it
Everyone is truly alarmed about the donor’s demise. And yet, there she remains, floundering in the water.
Deborah Spector's insight:

This is a must read post for everyone who works with a nonprofit. Ever wonder why you need a marketing communications plan? Ever wonder why your focus should be donor-centric?

 

Not quite sure why there's a push to end the silos? Well, read on!

 

 

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Five Messages to Try When Raising Awareness | Kivi's Nonprofit Communications Blog

Five Messages to Try When Raising Awareness | Kivi's Nonprofit Communications Blog | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

We all know how important it is to raise awareness to increase our fundraising. Kivi provides great suggestions to help you raise awareness for your nonprofit.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

3 ways nonprofits should take advantage of video marketing

3 ways nonprofits should take advantage of video marketing | Nonprofit marketing communications | Scoop.it
Creating video content is one of the easiest ways a nonprofit organization can get noticed. puts a human face to your nonprofit’s name, outlining the problems it addresses and its efforts to fix them.
Deborah Spector's insight:

Videos are the way to go to create awareness, thank donors and share your story. YouTube has a nonprofit program. I'd check it out!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

How to Make Your Email Campaigns Stand Out with Millennials | Achieve Guidance Blog

How to Make Your Email Campaigns Stand Out with Millennials | Achieve Guidance Blog | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

Email marketing is a valuable tool for your communication and fundraising strategies, especially with Millennials. More than 65% of Millennials receive email communication from nonprofits. In addition, email is the preferred way to engage with nonprofits on their smartphones over Facebook, Twitter, text, video and many other mediums.


But, there are some caveats!

more...
No comment yet.
Rescooped by Deborah Spector from Content and Curation for Nonprofits
Scoop.it!

11 Must Read eBooks to Get Content Marketing Smart for 2014

11 Must Read eBooks to Get Content Marketing Smart for 2014 | Nonprofit marketing communications | Scoop.it
Over the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing

Via Beth Kanter
Deborah Spector's insight:

Smart way to kick-start 2014 nonprofit content marketing. These e-books are must reads!

more...
Beth Kanter's curator insight, January 1, 9:21 PM

Compilation of must reads for content marketing

Rescooped by Deborah Spector from Nonprofits & Social Media
Scoop.it!

6 ways to make your nonprofit message stick

“Made to Stick” looks at the anatomy, of what Malcolm Gladwell characterized in The Tipping Point as a sticky idea. This idea takes root in a group and can shape and transform behavior. The lessons can easily be applied to how your nonprofit can communicate your message and make it stick to inspire your supporters to fundraise for your mission.


Via Julia Campbell
Deborah Spector's insight:

Malcom Gladwell's "The Tipping Point" is a must read for all communicators. Now "Made to Stick" by Dan & Chip Heath drills down into the anatomy of the Tipping Point. 

 

Lessons learned in this post are easily applied to nonprofit communications. I suggest this is a must read!

more...
No comment yet.