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Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign | Nonprofit marketing communications | Scoop.it

The key to developing a successful strategic marketing plan begins by re-evaluating your marketing and content development plans.

 

Here's how to make social media, SEO, analytics, blogging, and content development work together synergistically.

 

Read More: http://searchenginewatch.com/article/2258738/Social-SEO-Content-How-to-Create-a-Potent-Integrated-Marketing-Campaign


Via Antonino Militello
Deborah Spector's insight:

A successful strategic marketing plan begins with a good plan. The authors suggest you evaluate your marketing plan and content development plan.

 

I suggest you integrate the two into a strategic marketing communications plan that combines traditional and new media.

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Michael's comment, September 26, 2013 2:50 AM
Again I think you found a great article and your insight is spot on. I think the article sums up the communications mix quite well, especially the importance of evaluating a campaign. I think too often it is easy to plan an extensive campaign but forget about evaluating it - evaluation is the time to see what worked/didn't work and improve on it for the next campaign so it is obviously critically important.
Sam Wilkinson's comment, September 26, 2013 4:18 AM
I have to agree with michael, you articles and insights are awesome. With this article I like the emphasis on measuring a campaigns success as it is often the part of a campaign where marketers can learn the most .
Blake Holmes's comment, September 26, 2013 6:21 AM
This article was great and furthered my undertstanding of the importance of planning and evaluating when creating an Integrated Marketing campaign. Also the idea of measuring objectives is crucial to gauge whether or not a campaign is successful or not.
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Facebook replaces Google as top traffic driver to news sites, says Parse.ly data

Facebook replaces Google as top traffic driver to news sites, says Parse.ly data | Nonprofit marketing communications | Scoop.it
Facebook emerges as the top traffic referral source, edging past the biggest and most popular search engine Google, according to the report
Deborah Spector's insight:

Parse.ly  a major web analytics provider for digital publishers clearly showed that social media has passed search.


Social media sources, of which Facebook is the largest, accounted for about 43% of the traffic to the Parse.ly network of media sites, while Google Search accounted for just 38%, as of July 2015.


This could prove very interesting to nonprofit marketers!

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3 Nonprofit Marketing Tips to Get Free Publicity for Your Next Event - Capterra Blog

3 Nonprofit Marketing Tips to Get Free Publicity for Your Next Event - Capterra Blog | Nonprofit marketing communications | Scoop.it
A guide for nonprofit marketing to getting the word out about your event without the cost of a PR firm.
Deborah Spector's insight:

 Hannah S. Ostroff reminds us of some easy to do cost-free ways to publicize your nonprofit events.


Make sure you add these to your marketing communications plan.

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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Nonprofit marketing communications | Scoop.it

Before I joined Buffer, I barely had a Twitter account.

It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.

Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.

Maybe you can relate to some?...


Via Jeff Domansky
Deborah Spector's insight:

I created my Twitter account in 2010 and locked it until I learned how to tweet. Once I started I realized the importance of twitter. Still feel like a newbie!


Great tips from Kevan Lee.

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Jeff Domansky's curator insight, July 15, 9:33 PM

Kevan Lee provides the basics with practical tips on Twitter. Nice and easy.

Philippe Hassel's curator insight, July 16, 3:26 AM

Pas inutile pour commencer sur Twitter...

Andrew Greenyer's curator insight, July 16, 7:42 AM

Have you yet to grasp the basics of Twitter? Great tips here for beginners

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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Nonprofit marketing communications | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?


These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 


We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....


Via Jeff Domansky
Deborah Spector's insight:

Meaningful insights that are applicable for your nonprofit marketing initiatives. Twitter analytics help identify audience characteristics that will make your Twitter campaigns more successful! 

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Jeff Domansky's curator insight, July 2, 10:36 AM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

Marco Favero's curator insight, July 2, 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

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The Difference Between Branding and Marketing for NPOs | Nonprofit Hub

The Difference Between Branding and Marketing for NPOs | Nonprofit Hub | Nonprofit marketing communications | Scoop.it
Marketing and branding work in very close conjunction with each other, but it is important to understand in what ways they are different.
Deborah Spector's insight:

We often use branding and marketing interchangeably. They are anything but!

Branding is how your nonprofit is perceived; nonprofit marketing' includes the activities and strategies to increase awareness of your npo.

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The Marketing Palette | Marketing solutions for nonprofits

The Marketing Palette | Marketing solutions for nonprofits | Nonprofit marketing communications | Scoop.it
Solutions, tips and tricks, analyses and resources for nonprofit marketing and communications professionals.
Deborah Spector's insight:

This is a valuable list of nonprofit marketing resources. Of course I'd love you to add Creative-SI blog!  

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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Nonprofit marketing communications | Scoop.it

Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot.


Via Kamal Bennani
Deborah Spector's insight:

To create high impact content, create high impact visuals. Be sure your visual content touches people's emotions. This is especially true for the nonprofit marketer.

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Andrew Greenyer's curator insight, May 5, 10:09 AM

Great suggestions on the use of images in social media

Gina Tucker's curator insight, May 5, 12:45 PM

Are you using dynamic images to engage your audience? 

2DiFore Marketing Solutions's curator insight, May 6, 8:38 AM

Admit it you've caught yourself giggling at this image we know!!! How many times have you heard that if you want to make an impact with your posts that you have to have compelling images. Note, you don't have to spend a boatload of money on the images to make an impact but you do have to have great quality photography. Need some help?

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The Art of the Start 2.0 Presentation Checklist

Learn some lessons from noted speaker and author Guy Kawasaki on how to create a fantastic presentation. From The Art of the Start 2.0
Deborah Spector's insight:

10 bullet points from Guy Kawasaki for a dynamite presentation. I love that Guy reminds us to put your organization name and logo on each page.

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10 Steps to a Content Marketing Plan for Your Nonprofit

10 Steps to a Content Marketing Plan for Your Nonprofit | Nonprofit marketing communications | Scoop.it
Content marketing is now a must for nonprofits too. Here's how your charity can communicate with donors and other supporters through terrific content.
Deborah Spector's insight:

Contributing Author Julie Campbell, J Campbell Social Marketing,, provides 10 meaningful steps to create your nonprofit's content marketing strategy.


Follow these steps and you're sure to create and distribute relevant timely content.

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12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic) | Nonprofit marketing communications | Scoop.it
Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Deborah Spector's insight:

Did you know:

*We remember something longer if it makes us feel rather than think.

*We gravitate towards provocative images  like food, sex and danger.

*We're drawn toward images of faces.

*The color yellow puts us on edge.


Interesting insights for nonprofit marketers! Be sure and scroll down to the infographic.

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Best Practices to Foster Member Engagement on Twitter

Best Practices to Foster Member Engagement on Twitter | Nonprofit marketing communications | Scoop.it
To learn how the top professional and trade associations in the U.S. keep thousands of members engaged on Twitter, we analyzed tweets and asked social media managers about their strategies.
Deborah Spector's insight:

Best practices to foster engagement on twitter provides some interesting insights:

  • 33% of tweets are tips and general knowledge benefiting members’ professional goals
  • 60% send between 2-5 tweets per day to increase audience reach
  • only 4% of tweets contain promotional content
  • 91% of associations strongly believe that data-driven social engagement strategies were the most successful

Although focused on large associations, the study provides "food for thought" for nonprofit marketers. Integrating social media, with online and off-line initiatives and knowing your audience are essential for engagement.



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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | Nonprofit marketing communications | Scoop.it
Customer Behavior - Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
Deborah Spector's insight:

Knowing how our minds processes information and images is key to understanding your stakeholders behavior.


Our minds process images so much faster than text. "Emotions process input five times faster than our conscious brain," according to the following Emma infographic.

Do you use images and create visual stories to engage your prospects? This infographic gives you good insights into why you should.

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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Nonprofit marketing communications | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy.
Deborah Spector's insight:

You will see huge returns if you add visual to your marketing efforts.


Did you know that 90% of information transmitted to our brains is visual? Make sure you add a picture, graphic or video to every post and all content.

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Add Twitter to your Nonprofit MarComm Toolbox! -

Add Twitter to your Nonprofit MarComm Toolbox! - | Nonprofit marketing communications | Scoop.it
Add Twitter to your Nonprofit MarComm Toolbox, a must have tool for listening, monitoring. engaging, inspiring action and building effective awareness.
Deborah Spector's insight:

All nonprofits know Twitter is important - or do they? This post describes some of the meaningful ways to use Twitter to increase engagement, inspire action and build effective awareness.

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How to live stream your nonprofit's event for broader reach

How to live stream your nonprofit's event for broader reach | Nonprofit marketing communications | Scoop.it
Are you thinking about broadcasting your nonprofit's event to broaden your reach? Do you want to know how to live stream? If so, this article will...
Deborah Spector's insight:

Live streaming enables you to show your event over the internet and break down the barriers of your place specific event.


Live streaming can increase attendance at a future event. According to Digitell’s research on their clientele, up to 30% of people who attended a live streamed event proceeded to attend the live physical event the following year.


Great addition to your marketing toolbox!

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Thank you for your support! Let’s talk! - The Detwiler Group

Thank you for your support! Let’s talk! - The Detwiler Group | Nonprofit marketing communications | Scoop.it
Frustrated by supporters who want to restrict their gif… Continue Reading Thank you for your support! Let’s talk!
Deborah Spector's insight:

Does your nonprofit have a Gift Acceptance Policy? If not, I suggest you consider creating one.


But, instead of the standard template that you can easily find that limit liability, look at ways to open opportunities for shared conversations with your donors.



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How Do You Become an Influencer?

How Do You Become an Influencer? | Nonprofit marketing communications | Scoop.it
The social web is a noisy place. There are millions of people within your reach on social media, but you are competing with millions of voices. Yet many organizations and individuals have found a way to rise above the noise and to lead make an impact on a significant groups of followers. We call these organizations and people influencers.An influencer does not just have a whole lot of followers. Gathering followers on social media is actually not that difficult. An influencer has a whole lot of interested followers. Followers who share similar interests, who engage with the influencer and sha
Deborah Spector's insight:

Sherry Heyl provides interesting insights into how your nonprofit can become an influencer.


A definite must read!

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The Next Best Thing May Already Be Here

The Next Best Thing May Already Be Here | Nonprofit marketing communications | Scoop.it
This post is included in the May Nonprofit Blog Carnival  You Are the Future of Philanthropy All nonprofits want to succeed and grow.  You want more donors and more people to find out about your or...
Deborah Spector's insight:

Ann Green gets it right! Sometimes for a nonprofit to grow it needs to step back, and use a personal touch to engage new donors and more people to know who you are and what you do.

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Creating Buy-In For A Data Culture at Your NonProfit

Creating Buy-In For A Data Culture at Your NonProfit | Nonprofit marketing communications | Scoop.it

0000000000000000000000000000000000000000000What are the important factors in creating buy-in for utilizing Big Data to optimize your impact? This article shows how you can do it at your nonprofit.


Via AAM Associates
Deborah Spector's insight:

Integrating data and analytics into your nonprofit is very important. But, the hurdles are difficult to overcome. 


The rewards of integrating analytics tracking will lead to more donations, increased visibility and more volunteers with creative, innovative, and targeted messaging. 


Buy-in is the key!

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[Cause Camp] The Three As of of Nonprofit Content Generation - Nonprofit Hub

[Cause Camp] The Three As of of Nonprofit Content Generation - Nonprofit Hub | Nonprofit marketing communications | Scoop.it
Steven Shattuck developed the Three As Methodology to help nonprofits answer the question “What the heck should we be posting?” when generating content.
Deborah Spector's insight:

What should we be posting when generating content? Is there a difference in generating content for nonprofits?


I say yes! Steven Shattuck developed the 3 As to answer the question. This includes:

1. Appreciation

2. Advocacy

3. Appeals




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Study: How Nonprofits Use Social To Make Meaningful Change

Study: How Nonprofits Use Social To Make Meaningful Change | Nonprofit marketing communications | Scoop.it
2014 was the year of change for nonprofit organizations. They switched from traditional forms of donation, telethon based promotion to social campaigns aimed to involve and enrich participants. Campa…
Deborah Spector's insight:

“Money is no longer the dominant trait to evaluate a non profit group’s success but rather its influence which is now cultivated via social media” Adam Hlava, Generations United

It's important for all nonprofits to take advantage of online communications. If so you will have a great opportunity to recruit passionate and engaged stakeholders to your organization.

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Diva Marketing Blog - The Four Ts of Content Consistency

Diva Marketing Blog - The Four Ts of Content Consistency | Nonprofit marketing communications | Scoop.it

What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. 

Deborah Spector's insight:

Toby Bloomberg @TobyDiva focuses on content from content consistency rather than strategy in this interview with Paul Chaney, Editor of Web Marketing Today.


Toby looks at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time. The post brings a fresh look at content. 


In my commitment to transparency I want to acknowledge that Toby worked with me when I started on my social media journey. All the wrong turns are mine alone!

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How to share curated content with images to boost engagement

How to share curated content with images to boost engagement | Nonprofit marketing communications | Scoop.it
Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
Deborah Spector's insight:

Images are crucial for social engagement. This is because our brains process images 60,000 faster than text. So, be sure and incorporate meaningful visuals to power up your communications.


As nonprofit marketers we know that a picture is worth a thousand words!!

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How to Integrate Social Media and Blogging from The Art of Social Media

How to Integrate Social Media and Blogging from The Art of Social Media | Nonprofit marketing communications | Scoop.it
A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous.
Deborah Spector's insight:

@GuyKawasaki shares his tips & tricks to integrating #socialmedia and #blogging. There are some great suggestions here.


I agree that it is time to integrate #socialmedia and #blogging. Be sure to use your blog to enrich your social media with long-form posts & to use social media to promote your blog.

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After 15 years, Atlanta Jewish Film Festival is No. 1 in attendance | Atlanta Arts and Culture Blog

After 15 years, Atlanta Jewish Film Festival is No. 1 in attendance | Atlanta Arts and Culture Blog | Nonprofit marketing communications | Scoop.it
The Atlanta Jewish Film Festival drew 38,631 moviegoers for its recently concluded 15th edition, making it the world's No.1-drawing Jewish film festival.

That honor long had been held by the San Francisco Jewish Film Festival, with attendance of 35,000. There are more than 200 Jewish film festivals worldwide.

The Atlanta fest presented 177 screenings of...
Deborah Spector's insight:

Great promotions, marketing, sponsorship activation & partners helped Atlanta Jewish Film Festival draw 38,631 moviegoers! 


Congratulations AJFF, #1 Jewish film festival in the world!

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