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10 Types of Visual Social Media Posts That Get Shared Like Crazy

10 Types of Visual Social Media Posts That Get Shared Like Crazy | Nonprofit marketing communications | Scoop.it

Do you want double your social engagement and get your content shared like crazy? Here are 10 visual social media posts that tend to get shared a lot.


Via Kamal Bennani
Deborah Spector's insight:

To create high impact content, create high impact visuals. Be sure your visual content touches people's emotions. This is especially true for the nonprofit marketer.

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Andrew Greenyer's curator insight, May 5, 10:09 AM

Great suggestions on the use of images in social media

Gina Tucker's curator insight, May 5, 12:45 PM

Are you using dynamic images to engage your audience? 

2DiFore Marketing Solutions's curator insight, Today, 8:38 AM

Admit it you've caught yourself giggling at this image we know!!! How many times have you heard that if you want to make an impact with your posts that you have to have compelling images. Note, you don't have to spend a boatload of money on the images to make an impact but you do have to have great quality photography. Need some help?

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The Art of the Start 2.0 Presentation Checklist

Learn some lessons from noted speaker and author Guy Kawasaki on how to create a fantastic presentation. From The Art of the Start 2.0
Deborah Spector's insight:

10 bullet points from Guy Kawasaki for a dynamite presentation. I love that Guy reminds us to put your organization name and logo on each page.

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10 Steps to a Content Marketing Plan for Your Nonprofit

10 Steps to a Content Marketing Plan for Your Nonprofit | Nonprofit marketing communications | Scoop.it
Content marketing is now a must for nonprofits too. Here's how your charity can communicate with donors and other supporters through terrific content.
Deborah Spector's insight:

Contributing Author Julie Campbell, J Campbell Social Marketing,, provides 10 meaningful steps to create your nonprofit's content marketing strategy.


Follow these steps and you're sure to create and distribute relevant timely content.

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12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic)

12 Facts About the Human Brain That Will Make Your Marketing More Successful (Infographic) | Nonprofit marketing communications | Scoop.it
Improve the chances of your emails being read by knowing what is most likely to grab and hold attention.
Deborah Spector's insight:

Did you know:

*We remember something longer if it makes us feel rather than think.

*We gravitate towards provocative images  like food, sex and danger.

*We're drawn toward images of faces.

*The color yellow puts us on edge.


Interesting insights for nonprofit marketers! Be sure and scroll down to the infographic.

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Best Practices to Foster Member Engagement on Twitter

Best Practices to Foster Member Engagement on Twitter | Nonprofit marketing communications | Scoop.it
To learn how the top professional and trade associations in the U.S. keep thousands of members engaged on Twitter, we analyzed tweets and asked social media managers about their strategies.
Deborah Spector's insight:

Best practices to foster engagement on twitter provides some interesting insights:

  • 33% of tweets are tips and general knowledge benefiting members’ professional goals
  • 60% send between 2-5 tweets per day to increase audience reach
  • only 4% of tweets contain promotional content
  • 91% of associations strongly believe that data-driven social engagement strategies were the most successful

Although focused on large associations, the study provides "food for thought" for nonprofit marketers. Integrating social media, with online and off-line initiatives and knowing your audience are essential for engagement.



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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | Nonprofit marketing communications | Scoop.it
Customer Behavior - Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
Deborah Spector's insight:

Knowing how our minds processes information and images is key to understanding your stakeholders behavior.


Our minds process images so much faster than text. "Emotions process input five times faster than our conscious brain," according to the following Emma infographic.

Do you use images and create visual stories to engage your prospects? This infographic gives you good insights into why you should.

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19 Reasons You Should Include Visual Content in Your Marketing [Data]

19 Reasons You Should Include Visual Content in Your Marketing [Data] | Nonprofit marketing communications | Scoop.it
Take a look at 19 statistics that make the case for including visual content in your marketing strategy.
Deborah Spector's insight:

You will see huge returns if you add visual to your marketing efforts.


Did you know that 90% of information transmitted to our brains is visual? Make sure you add a picture, graphic or video to every post and all content.

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What's Wrong With Your Social Media Marketing Plan?

Have you noticed that your content is not being shared? Is there something wrong with your social media marketing plan? Here's some professional advice.
Deborah Spector's insight:

Your content isn't being shared? Do you have an integrated marketing communications plan?


Need help? 

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Why You Shouldn't be on Every Social Media Platform

Why You Shouldn't be on Every Social Media Platform | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

As nonprofit marketers, it is so important to pick and choose your social media platforms.


Keys to your success include:

*Knowing your audience and which platforms they visit/use.

*Recognizing your capacity to manage your content on chosen platforms.

*Integrating your social media into your marketing communications plan.



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#42: Three Strategies to Rapid List Building - Amy Porterfield

#42: Three Strategies to Rapid List Building - Amy Porterfield | Nonprofit marketing communications | Scoop.it
When it comes to online marketing, most people are overlooking their number-one biggest asset. Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again ... Click to Read More
Deborah Spector's insight:

There are so many actionable suggestions in this blog post. This post is definitely a must read!


Amy Porterfield describes 3 online marketing strategies to help build your email list:

  1. Build remarkable, personalized content
  2. Learn to really use your email service provider
  3. Create multiple lead opportunities and embed them throughout your site

And always focus on quality, and the quantity will follow.


I totally agree!

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The Top 10 Marketing Pros You Should Follow in 2015 - WiseStamp Blog

The Top 10 Marketing Pros You Should Follow in 2015 - WiseStamp Blog | Nonprofit marketing communications | Scoop.it
We finished the year stronger than ever here at WiseStamp. As we Kick-start the new year, we feel it’s a great opportunity to share with you the marketers we found to be most useful consistently throughout the past year. Here is our top list of Marketers, those who always stay up-to-date on the latest trends, …
Deborah Spector's insight:

Great way to start 2015 with some new marketers. I always love the opportunity to learn something new and useful.


Please let me know which marketers you find the most useful.

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10 Twitter Tips For Creating Better Social Media Content

10 Twitter Tips For Creating Better Social Media Content | Nonprofit marketing communications | Scoop.it
Writers have a big advantage on social media. 10 twitter tips for writers to create better social media content so they can connect better with their fans.
Deborah Spector's insight:

I'm reading Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content by Ann Handley. Great book with tons of usable information and insights. 


As a writer you need to be a marketer. This post provides 10 twitter tips for writers to create better social media. Both book and this post are a must read!

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Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning

Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning | Nonprofit marketing communications | Scoop.it
You LOVE templates. We love to share them. Not only can they improve your content marketing planning, they help you track your efforts. Here are 10 templates to help you be more effective in social, editorial, and influencer outreach.
Deborah Spector's insight:

These are great templates to help plan content marketing, track influencer marketing, plan editorial calendars and more.


Do you have any templates to share? Are you interested in a CS&I Marketing and communication template? Just let me know.

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[Cause Camp] The Three As of of Nonprofit Content Generation - Nonprofit Hub

[Cause Camp] The Three As of of Nonprofit Content Generation - Nonprofit Hub | Nonprofit marketing communications | Scoop.it
Steven Shattuck developed the Three As Methodology to help nonprofits answer the question “What the heck should we be posting?” when generating content.
Deborah Spector's insight:

What should we be posting when generating content? Is there a difference in generating content for nonprofits?


I say yes! Steven Shattuck developed the 3 As to answer the question. This includes:

1. Appreciation

2. Advocacy

3. Appeals




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Study: How Nonprofits Use Social To Make Meaningful Change

Study: How Nonprofits Use Social To Make Meaningful Change | Nonprofit marketing communications | Scoop.it
2014 was the year of change for nonprofit organizations. They switched from traditional forms of donation, telethon based promotion to social campaigns aimed to involve and enrich participants. Campa…
Deborah Spector's insight:

“Money is no longer the dominant trait to evaluate a non profit group’s success but rather its influence which is now cultivated via social media” Adam Hlava, Generations United

It's important for all nonprofits to take advantage of online communications. If so you will have a great opportunity to recruit passionate and engaged stakeholders to your organization.

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Diva Marketing Blog - The Four Ts of Content Consistency

Diva Marketing Blog - The Four Ts of Content Consistency | Nonprofit marketing communications | Scoop.it

What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other "in the know" marketers. 

Deborah Spector's insight:

Toby Bloomberg @TobyDiva focuses on content from content consistency rather than strategy in this interview with Paul Chaney, Editor of Web Marketing Today.


Toby looks at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time. The post brings a fresh look at content. 


In my commitment to transparency I want to acknowledge that Toby worked with me when I started on my social media journey. All the wrong turns are mine alone!

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How to share curated content with images to boost engagement

How to share curated content with images to boost engagement | Nonprofit marketing communications | Scoop.it
Organic reach and engagement are declining on social networks. Here's how to share curated content with images for more clicks to your website.
Deborah Spector's insight:

Images are crucial for social engagement. This is because our brains process images 60,000 faster than text. So, be sure and incorporate meaningful visuals to power up your communications.


As nonprofit marketers we know that a picture is worth a thousand words!!

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How to Integrate Social Media and Blogging from The Art of Social Media

How to Integrate Social Media and Blogging from The Art of Social Media | Nonprofit marketing communications | Scoop.it
A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous.
Deborah Spector's insight:

@GuyKawasaki shares his tips & tricks to integrating #socialmedia and #blogging. There are some great suggestions here.


I agree that it is time to integrate #socialmedia and #blogging. Be sure to use your blog to enrich your social media with long-form posts & to use social media to promote your blog.

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After 15 years, Atlanta Jewish Film Festival is No. 1 in attendance | Atlanta Arts and Culture Blog

After 15 years, Atlanta Jewish Film Festival is No. 1 in attendance | Atlanta Arts and Culture Blog | Nonprofit marketing communications | Scoop.it
The Atlanta Jewish Film Festival drew 38,631 moviegoers for its recently concluded 15th edition, making it the world's No.1-drawing Jewish film festival.

That honor long had been held by the San Francisco Jewish Film Festival, with attendance of 35,000. There are more than 200 Jewish film festivals worldwide.

The Atlanta fest presented 177 screenings of...
Deborah Spector's insight:

Great promotions, marketing, sponsorship activation & partners helped Atlanta Jewish Film Festival draw 38,631 moviegoers! 


Congratulations AJFF, #1 Jewish film festival in the world!

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Social Impact: How a Nonprofit Became a Content Phenom

Social Impact: How a Nonprofit Became a Content Phenom | Nonprofit marketing communications | Scoop.it
charity: water intends to reinvent the nonprofit from the way it engages the public to the way it distributes and tracks every dollar raised. Learn how this nonprofit became a fundraising and content-publishing phenom without a traditional marketing budget.
Deborah Spector's insight:

charity:water thinks about their brand unlike most nonprofits.. With no traditional marketing budget, they invest heavily in content.

Word-of-mouth marketing and the power of partnerships is how charity:water communicates their brand. What about your nonprofit?


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6 Ways to Make Your Branding on Facebook NOT Suck!

6 Ways to Make Your Branding on Facebook NOT Suck! | Nonprofit marketing communications | Scoop.it
Can your FB fans easily distinguish you from your competitors? If not, your branding needs help. Here are 6 ways to make your branding on Facebook NOT suck.
Deborah Spector's insight:

You can't go wrong if you follow the foundation of a good nonprofit marketing communications plan to develop your Facebook page. This includes:

*Define your mission

*Know your target audience

*Understand your competitive edge

*Brand your content, etc.

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Six Quality Social Media Lessons from Peg Fitzpatrick - Rival IQ Blog

Six Quality Social Media Lessons from Peg Fitzpatrick - Rival IQ Blog | Nonprofit marketing communications | Scoop.it
Every marketer wants to know the secret to great social media marketing. Here are six quality social media lessons from social media expert Peg Fitzpatrick.
Deborah Spector's insight:

You can't beat these 6 social media lessons from Peg Fitzpatrick.


I continue to learn so much from Peg. Her lessons are right on target for NPO marketers.

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7 Tips for Upping Your Social Media Game in 2015

7 Tips for Upping Your Social Media Game in 2015 | Nonprofit marketing communications | Scoop.it
How to increase influence and gain followers
Deborah Spector's insight:

This post @TIME highlights 7 tips for upping your social media game in 2015. As nonprofit marketers these tips are key!

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What to Cut From Your Marketing in 2015

What to Cut From Your Marketing in 2015 | Nonprofit marketing communications | Scoop.it

Learn which marketing tactics you should totally forget about in 2015.


Via Kamal Bennani
Deborah Spector's insight:

Hubspot makes some great suggestions for marketers in 2015.


My favorite is expecting people to find your content just because it is great. What's yours?

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15 Top Tools for Every Nonprofit - Third Sector Today

15 Top Tools for Every Nonprofit - Third Sector Today | Nonprofit marketing communications | Scoop.it
Nonprofits have structure elements of a business, but may lack the finances. Most need to "do more with less. " 15 top tools every nonprofit could use.
Deborah Spector's insight:

Great list of low-cost or free tools available for nonprofits.Nonprofit Tech for Good complied a list of 111 Low-Cost or Free Online Tools for Nonprofits


Check out the Nonprofit Resource Center for a great selection of nonprofit tools with Tools for Nonprofits.


Thanks James Zackal

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