Nonprofit marketi...
Follow
Find
442 views | +0 today
 
Scooped by Deborah Spector
onto Nonprofit marketing communications
Scoop.it!

Transitioning Your Nonprofit to the Cloud | NTEN

Transitioning Your Nonprofit to the Cloud | NTEN | Nonprofit marketing communications | Scoop.it
Recently, Heller Consulting presented a webinar series for NTEN about transitioning to the cloud. The series, "Transitioning your nonprofit to the Cloud: To Infinity and Beyond," consisted of three webinars covering the topics ...
more...
No comment yet.
Nonprofit marketing communications
Cut through the noise with marketing communications
Your new post is loading...
Your new post is loading...
Scooped by Deborah Spector
Scoop.it!

6 Ways to Make Your Branding on Facebook NOT Suck!

6 Ways to Make Your Branding on Facebook NOT Suck! | Nonprofit marketing communications | Scoop.it
Can your FB fans easily distinguish you from your competitors? If not, your branding needs help. Here are 6 ways to make your branding on Facebook NOT suck.
Deborah Spector's insight:

You can't go wrong if you follow the foundation of a good nonprofit marketing communications plan to develop your Facebook page. This includes:

*Define your mission

*Know your target audience

*Understand your competitive edge

*Brand your content, etc.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Six Quality Social Media Lessons from Peg Fitzpatrick - Rival IQ Blog

Six Quality Social Media Lessons from Peg Fitzpatrick - Rival IQ Blog | Nonprofit marketing communications | Scoop.it
Every marketer wants to know the secret to great social media marketing. Here are six quality social media lessons from social media expert Peg Fitzpatrick.
Deborah Spector's insight:

You can't beat these 6 social media lessons from Peg Fitzpatrick.


I continue to learn so much from Peg. Her lessons are right on target for NPO marketers.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

7 Tips for Upping Your Social Media Game in 2015

7 Tips for Upping Your Social Media Game in 2015 | Nonprofit marketing communications | Scoop.it
How to increase influence and gain followers
Deborah Spector's insight:

This post @TIME highlights 7 tips for upping your social media game in 2015. As nonprofit marketers these tips are key!

more...
No comment yet.
Rescooped by Deborah Spector from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

What to Cut From Your Marketing in 2015

What to Cut From Your Marketing in 2015 | Nonprofit marketing communications | Scoop.it

Learn which marketing tactics you should totally forget about in 2015.


Via Kamal Bennani
Deborah Spector's insight:

Hubspot makes some great suggestions for marketers in 2015.


My favorite is expecting people to find your content just because it is great. What's yours?

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

15 Top Tools for Every Nonprofit - Third Sector Today

15 Top Tools for Every Nonprofit - Third Sector Today | Nonprofit marketing communications | Scoop.it
Nonprofits have structure elements of a business, but may lack the finances. Most need to "do more with less. " 15 top tools every nonprofit could use.
Deborah Spector's insight:

Great list of low-cost or free tools available for nonprofits.Nonprofit Tech for Good complied a list of 111 Low-Cost or Free Online Tools for Nonprofits


Check out the Nonprofit Resource Center for a great selection of nonprofit tools with Tools for Nonprofits.


Thanks James Zackal

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

10 fundamental design rules for nonprofits

10 fundamental design rules for nonprofits | Nonprofit marketing communications | Scoop.it
Innovative design can change the world. Crucial tips for nonprofits and social good designers.
Deborah Spector's insight:

Visual is where it is for nonprofit marketers. This post has some good suggestions to ensure you can zero in on the good you do.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

10 More Charts That Are Changing Content Marketing

10 More Charts That Are Changing Content Marketing | Nonprofit marketing communications | Scoop.it
In just a few months, the content marketing scene has changed dramatically. More studies have been done, more charts have been made, and content marketers needs this information more than ever to stay on top of this rapidly changing industry.
Deborah Spector's insight:

This post contains really meaningful information for the nonprofit marketer. Some of my favorite information includes:


*People mainly use social media to find good content.

*Substantial content is on the rise>

*Quality trumps quantity when it comes to reader engagement.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Outreach | Giving Day Playbook

This playbook is Knight Foundation's effort to support all community foundations interested in planning a Giving Day. It includes best practices, examples and templates from Giving Day organizers across the country in one easy-to-use guide.
Deborah Spector's insight:

Great #insights from the Knight Foundation for community Giving Days. This playbook provides detailed suggestions for setting expectations to responsibilities of community foundations and participation of nonprofits.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Run Your Biz Like a Machine With These WordPress Plugins, Resources and Tips

Run Your Biz Like a Machine With These WordPress Plugins, Resources and Tips | Nonprofit marketing communications | Scoop.it
WordPress is a trusted website building and blogging platform that's proven popular among small ...
Deborah Spector's insight:

This article provides a lot of resources for nonprofits that use WordPress for their websites. And, it provides information for a number of WordPress plugins for content marketing, Google and LinkedIn.


This is a great resource!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Getting to Aha! The Nonprofit Marketer’s Top Challenge | Nonprofit Marketing | Getting Attention

Getting to Aha! The Nonprofit Marketer’s Top Challenge | Nonprofit Marketing | Getting Attention | Nonprofit marketing communications | Scoop.it
Poor Messages Hold You Back from the Change You Seek, but Survey Findings Signal Huge Opportunity to Boost Connection and Action
Deborah Spector's insight:

Once again Nancy E. Schwartz nails it! This is an excellent post filled with meaningful action steps for your nonprofit to boost connections and positive action.


My favorite Aha! Actions:

*Make messages a priority.

*Build time for message development into all marketing initiatives, from the organizational to the campaign level.

*Bring your leadership and colleagues on board at the beginning, harvesting their message ideas and clarifying what it takes to craft messages that connect. 


more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Content Marketing And Nonprofits: 5 Strategies For Driving Donations

Content Marketing And Nonprofits: 5 Strategies For Driving Donations | Nonprofit marketing communications | Scoop.it
Content marketing is of course, all the rage. No shortage of opinions, articles and other assorted collateral abound as essentially the entire marketing world looks to jump on the latest bandwagon that is content marketing. And rightly so when you consider the impact a well run content marketing strategy can have [...]
Deborah Spector's insight:

5 simple, but important, strategies to guide your nonprofit content marketing. These strategies will help impact your bottom line!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

The Complete A to Z Guide To Personal Branding

The Complete A to Z Guide To Personal Branding | Nonprofit marketing communications | Scoop.it
Follow this complete A to Z guide and you too can create a powerful personal brand while reaping all the benefits that come with it.
Deborah Spector's insight:

Enjoy the benefits of a personal brand. This A to Z guide has some very useful ideas to put your personal brand on the right path.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Trends, Innovations, and the Future of Smart Content Marketing

Conductive Ink, Big ass content, Robot writers, kinetic text motion graphics and marketing apps. Those sound as the future, but they are not. This presentatio…
Deborah Spector's insight:

Everyone is using social to cut through the noise. Does your nonprofit take advantage of content marketing? If not, you are in for a rude awakening. Your prospective stakeholders are doing their research before they reach out to you.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Why You Shouldn't be on Every Social Media Platform

Why You Shouldn't be on Every Social Media Platform | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

As nonprofit marketers, it is so important to pick and choose your social media platforms.


Keys to your success include:

*Knowing your audience and which platforms they visit/use.

*Recognizing your capacity to manage your content on chosen platforms.

*Integrating your social media into your marketing communications plan.



more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

#42: Three Strategies to Rapid List Building - Amy Porterfield

#42: Three Strategies to Rapid List Building - Amy Porterfield | Nonprofit marketing communications | Scoop.it
When it comes to online marketing, most people are overlooking their number-one biggest asset. Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again ... Click to Read More
Deborah Spector's insight:

There are so many actionable suggestions in this blog post. This post is definitely a must read!


Amy Porterfield describes 3 online marketing strategies to help build your email list:

  1. Build remarkable, personalized content
  2. Learn to really use your email service provider
  3. Create multiple lead opportunities and embed them throughout your site

And always focus on quality, and the quantity will follow.


I totally agree!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

The Top 10 Marketing Pros You Should Follow in 2015 - WiseStamp Blog

The Top 10 Marketing Pros You Should Follow in 2015 - WiseStamp Blog | Nonprofit marketing communications | Scoop.it
We finished the year stronger than ever here at WiseStamp. As we Kick-start the new year, we feel it’s a great opportunity to share with you the marketers we found to be most useful consistently throughout the past year. Here is our top list of Marketers, those who always stay up-to-date on the latest trends, …
Deborah Spector's insight:

Great way to start 2015 with some new marketers. I always love the opportunity to learn something new and useful.


Please let me know which marketers you find the most useful.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

10 Twitter Tips For Creating Better Social Media Content

10 Twitter Tips For Creating Better Social Media Content | Nonprofit marketing communications | Scoop.it
Writers have a big advantage on social media. 10 twitter tips for writers to create better social media content so they can connect better with their fans.
Deborah Spector's insight:

I'm reading Everybody Writes: Your Go-To Guide for Creating Ridiculously Good Content by Ann Handley. Great book with tons of usable information and insights. 


As a writer you need to be a marketer. This post provides 10 twitter tips for writers to create better social media. Both book and this post are a must read!

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning

Essential Templates to Help with Content Marketing, Social Media, and Influencer Marketing Planning | Nonprofit marketing communications | Scoop.it
You LOVE templates. We love to share them. Not only can they improve your content marketing planning, they help you track your efforts. Here are 10 templates to help you be more effective in social, editorial, and influencer outreach.
Deborah Spector's insight:

These are great templates to help plan content marketing, track influencer marketing, plan editorial calendars and more.


Do you have any templates to share? Are you interested in a CS&I Marketing and communication template? Just let me know.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | B2B Marketing Blog | Webbiquity

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015) | B2B Marketing Blog | Webbiquity | Nonprofit marketing communications | Scoop.it
Learn what buyers say is the most important signal of vendor credibility, what type of content is most effective, the single most valuable SEO tactic and more.
Deborah Spector's insight:

This blog post is full of interesting statistics for nonprofit marketers. If you substitute prospect for buyer you get a great idea of what content works best.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Seth's Blog: "I need you"

Seth's Blog: "I need you" | Nonprofit marketing communications | Scoop.it
Three magic words. They light up our brain, they grab our attention, they initiate action. But they're being corrupted by the ease of reach and the desire by some organizations to grow at all costs. I doesn't always mean a...
Deborah Spector's insight:

Yes, "I need you" really does light up our brains. Unfortunately, as Seth Godin points out, the "I" might not be a real person and the "You" could refer to anyone.


As nonprofit marketers, what can you do to ensure that there is sincerity in the words "I need you?" I suggest you stay true to your mission and the services you provide for your clients. Make sure there's a real need and focus.

more...
No comment yet.
Rescooped by Deborah Spector from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Content Promotion Tools: The Ultimate List

Content Promotion Tools: The Ultimate List | Nonprofit marketing communications | Scoop.it

Are you looking to expand the reach of your content? Consult our list of promotion tools.


Via Kamal Bennani
Deborah Spector's insight:

Nonprofit marketers are scrambling to find ways to take advantage of content. This list provides a great number of social media networks and management tools, paid promotion and free distribution tools and advocacy tools.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Pro Bono Philanthropy: How Giving Half Can Disrupt Nonprofit Economics

Pro Bono Philanthropy: How Giving Half Can Disrupt Nonprofit Economics | Nonprofit marketing communications | Scoop.it
Non-profit organizations are spending billions upon billions of dollars each year on fees billed by service-providers. While expenditures for services like marketing and design grow each year, funding declines.
Deborah Spector's insight:

I am a firm believer in giving back to my nonprofit clients. Giving back is an integral component of my business. I only work with nonprofits in whose mission I believe, so giving back is a natural.


For me giving back includes:

*Added hours above the contract

*Sharing resources and opportunities for added marketing communications

*Pro Bono services above and beyond my contract

*Making a donation and/or financially sponsoring an event


more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

Thank You: The Key to Your Nonprofit Marketing Plan

Thank You: The Key to Your Nonprofit Marketing Plan | Nonprofit marketing communications | Scoop.it
There are many complex ways to address your nonprofit marketing plan but we prefer a simpler approach; just saying thank you.
Deborah Spector's insight:

It's so simple and so important - thank yous are key to your nonprofit marketing.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

7 Ways to Write a Killer Press Release

When you write a press release, you're working for the journalists, not for the company that you're trying to promote.
Deborah Spector's insight:

Geoffrey James shows us how to turn a press release into a killer release based on 7 suggestions from Dottie DeHart, DeHart and Associates. I was intrigued by the progression of a good release into a killer release sure to interest the journalist for whom it was written.

more...
No comment yet.
Scooped by Deborah Spector
Scoop.it!

10 Reasons to Make a Social Mission the Heart of Your Marketing - Triple Pundit

10 Reasons to Make a Social Mission the Heart of Your Marketing - Triple Pundit | Nonprofit marketing communications | Scoop.it
Today's consumers are looking for products with purpose and brands who care about more than just the bottom line. Here's how to reach them.
Deborah Spector's insight:

Is your nonprofit positioned to take advantage of the shift in our economy that places a lot of weight on a company's commitment to social good? Look at these interesting facts:

  • No. 1: 86 percent of global consumers believe that business needs to place at least equal weight on society’s interests as on business’ interests.
  • No. 2: 91 percent of U.S. consumers are likely to switch brands to one associated with a good cause, given comparable price and quality.
  • No. 3: 50 percent of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services.
more...
No comment yet.