Nonprofit marketing communications
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How Marketers Are Measuring Content [Infographic]

How Marketers Are Measuring Content [Infographic] | Nonprofit marketing communications | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marke...


Via sandrinea, Jesús Hernández, Martin (Marty) Smith, Khaled El Ahmad, Beth Kanter
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Martin (Marty) Smith's comment, October 19, 2012 4:14 PM
Thanks Jeff. Great weekend. Marty
Nonprofit marketing communications
Cut through the noise with marketing communications
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Our Biased Brains

Our Biased Brains | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Fascinating look at how a combination of implicit biases about people and dominant narratives about how the world operates forms the lens through which we filter new stories, data, and communication.  As a result, depending upon our biases and the narratives we believe, we can interpret identical information in completely different ways.

 

The Perception Institute suggests meaningful ways to create narrative including:

1. Don't lead with disparities

2. Focus on strengths and possibilities

3. Tell stories instead of relying on data

 

This is an important read for nonprofits trying to do good!

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Nine Ways to Invite More Engagement With Your Content

Nine Ways to Invite More Engagement With Your Content | Nonprofit marketing communications | Scoop.it
See how to create content that engages website visitors - and converts readers into customers, gets shared, builds backlinks, and ranks high in search results.
Deborah Spector's insight:

Wow, more than 83 million posts are created on WordPress alone every month.

 

To break through the noise you need to ensure that your content is engaging. This article explores 9 ways to make your content more engaging!

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Having Uncomfortable Conversations: A New Communications Imperative

Having Uncomfortable Conversations: A New Communications Imperative | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Communication for Social good uses different communication techniques. At the core is interpersonal communications. 

 

Success includes inclusion and the ability to have uncomfortable conversations about race, discrimination, power and privilege. 

 

Having Uncomfortable Conversations: A New Communications Imperative was a keynote address at The 2016 Communications Network's Annual Conference.

 

 

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Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them)

Three Common Social Media Influencer Mistakes to Avoid (And How to Avoid Them) | Nonprofit marketing communications | Scoop.it
Social media influencer marketing is still relatively new, which means making mistakes is unavoidable. Here's how you can avoid three of the most common influencer marketing mistakes.
Deborah Spector's insight:

We've all used prominent community & business leaders as well as celebrities to promote and market our nonprofits. But, social media influencer marketing is pretty new.

 

This MarketingProfs post describes three common mistakes to avoid.

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In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click? | Nonprofit marketing communications | Scoop.it
What's the secret to headlines that readers click on in droves? After analyzing 100 million article headlines on Facebook, we found that the most engaging are based on these 6 core principles.
Deborah Spector's insight:

 

Buzzsumo  analyzed 100 million headlines published in 2017 to see what insights, if any, we could gain to improve our headlines and ensure they resonate with our audience.

 

This detailed report will be extremely valuable to all nonprofit marketers. Learn secret to good headlines on Facebook!

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Five reasons PR has an edge in content creation - Gorkana

Five reasons PR has an edge in content creation - Gorkana | Nonprofit marketing communications | Scoop.it
Five PR agencies, which took part in a recent Content Marketing Association round-table, explain why having PR at the core is crucial
Deborah Spector's insight:

I'm a firm believer in an integrated PR marketing communications program.

 

PR's focus on storytelling, brand awareness and distribution of information through media channels increases content marketing. PRs also excel at identifying and nourishing influencer relationships.

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How You Define the Problem Determines Whether You Solve It

How You Define the Problem Determines Whether You Solve It | Nonprofit marketing communications | Scoop.it
The key to creativity is to stimulate your memory.
Deborah Spector's insight:

Maybe we've been looking in the wrong place for our creative insights. We could look for Creative Solutions & Innovations to stimulate our memory and solve problems.

 

 

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You Just Had a Difficult Conversation at Work. Here’s What to Do Next

You Just Had a Difficult Conversation at Work. Here’s What to Do Next | Nonprofit marketing communications | Scoop.it
What to say and do to make things less awkward.
Deborah Spector's insight:

Difficult conversations are  part and parcel of life, including in the workplace. Dolores Bernardo offers some meaningful insights on how to move forward and create positive relationships after those conversations.

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The Future of Public Relations: Trends, Skills, PR vs. Marketing

The Future of Public Relations: Trends, Skills, PR vs. Marketing | Nonprofit marketing communications | Scoop.it
Public relations professionals say digital storytelling and social listening are the top trends that will impact PR's future. They cite strategic planning and writing as top skills for growth.
Deborah Spector's insight:

Heads up! PR professionals say digital storytelling & social listening are the trends that will most influence the future of the field.

 

I suggest this is particularly important information for NPO practitioners!

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What Trump Understands About Using Social Media to Drive Attention

What Trump Understands About Using Social Media to Drive Attention | Nonprofit marketing communications | Scoop.it
It’s not about “going viral.”
Deborah Spector's insight:

Principal Microsoft researcher Duncan Watts studies the sociology of networks. He proposes that a message spreads faster and more systematically if it is “seeded” among many people,

 

Coupled with compelling content and authenticity you have the making of a new branding wave.

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How Trump Won

How Trump Won | Nonprofit marketing communications | Scoop.it

Enter Brad Parscale, the Trump campaign’s digital director and co-founder of San Antonio-based Web design, online marketing and branding firm Giles-Parscale.

Deborah Spector's insight:

We all talk about understanding and using data. How Trump Won (and what it tells marketers) points the way to identifying trends and the importance of having a command of the data.

 

 

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Conduct a sound check - Wylie Communications, Inc.

Conduct a sound check - Wylie Communications, Inc. | Nonprofit marketing communications | Scoop.it
Conduct a sound check: Read your copy aloud. Hearing your words instead of just staring at them is one of the techniques of master writers.
Deborah Spector's insight:

A nonprofit marketer needs to write well. Ann Wylie provides keys to successful masterful writing as natural as expressive speech.

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Communication Matters — Listening

Communication Matters — Listening | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Successful social change is based on communication. It always starts with active listening.

 

Social Change Communication is critical at every stage. This begins from the moment someone shares her passion and connects with others, through the exchange of ideas. Communication provides the frame for advocacy and activism. It is central to sustaining the social movement itself, as well as in shaping how the movement influences social change.

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» What you need to know about digital moves managementMagnify Good

» What you need to know about digital moves managementMagnify Good | Nonprofit marketing communications | Scoop.it
Moves management is second nature. You use it all the time to “move” donors from occasional givers to passionate core contributors. But how can a new digital process help you be more effective? Right now, donor development professionals learn as much about the prospective donor as possible while...
Deborah Spector's insight:

Digital moves management leverages the fact that donors today are constantly searching for information about causes and organizations that align with their values.

 

Digital moves management necessitates a change in the way you approach four areas of your communications and development:

1. Audience

2. Database

3. Content

4. Technology

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10 Step Nonprofit Email Marketing Audit

10 Step Nonprofit Email Marketing Audit | Nonprofit marketing communications | Scoop.it
Get the health of your nonprofit email marketing program in this easy 10 step audit by the experts at Media Cause.
Deborah Spector's insight:

A robust email marketing program is essential for your nonprofit's success!

 

Media Cause created a ten step audit to test the health of your organization's program. It's a great way to start the conversation.

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Content Writer vs. Copywriter: What's the Difference?

Content Writer vs. Copywriter: What's the Difference? | Nonprofit marketing communications | Scoop.it
If you need to hire marketing writers or outsource, which do you need: a copywriter or a content writer? Here are differences and similarities, so you can hire the writers right for your project.
Deborah Spector's insight:

The main goal of a copywriter is to write concisely, whereas the content writer writes long-form meaty copy. Copywriting is actionable; content writing is slow burn.

 

I find myself struggling between my training as a copywriter and trying to become a content writer. 

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How America’s Leading Arts Nonprofit Is Using Infographics to Promote Its Cause

How America’s Leading Arts Nonprofit Is Using Infographics to Promote Its Cause | Nonprofit marketing communications | Scoop.it
Americans for the Arts, based in Washington D.C., explains how a DIY visual content creation tool has helped them translate boring reports into engaging
Deborah Spector's insight:

Data storytelling is a great way for nonprofits to cut through the noise. 

 

This blog post from Nayomi Chibana, a journalist for Visme's visual learning center is full of meaningful information and great Infographics!

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How to Create a Successful Nonprofit Marketing Plan (In 8 Steps)

How to Create a Successful Nonprofit Marketing Plan (In 8 Steps) | Nonprofit marketing communications | Scoop.it
You know the digital space is critical for nonprofits, but do you have a nonprofit marketing plan? Here are 8 steps to attract, engage, and mobilize donors.
Deborah Spector's insight:

Marketing plans are a must for your NPO. Marketing ensures that you can attract, engage and mobilize, advocates,  supporters, and donors!

 

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Possibility and Scale: The Merger of Race Forward and CSI

Possibility and Scale: The Merger of Race Forward and CSI | Nonprofit marketing communications | Scoop.it
The motivations behind this marriage between two thriving racial justice organizations in the midst of this intense political moment provide a very different “possibility and scale” lens through which to view organizational mergers.
Deborah Spector's insight:

Race Forward & Center for Social Inclusion (CSI), two major US racial justice orgs are merging.  Rinku Sen, president and executive director of Race Forward, told NPQ in an interview this week about the transition, “The urgency of the moment is real, and it overshadows everything else. We’re facing the worst attack on our people in 50-60 years."

 

Strategic alliances can be very powerful. They create an opportunity for growth and sustainability.

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3 ways Facebook makes cents for nonprofits | Public Narrative

3 ways Facebook makes cents for nonprofits | Public Narrative | Nonprofit marketing communications | Scoop.it
Facebook is an advertising company. You pay to play. But many nonprofits don't have the funds to pay for ads — and with these 3 tips you may not need to.
Deborah Spector's insight:

Excellent marketing tips for your NPO to increase Facebook presence organically.Facebook

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What We Need Now — A Little Civility

What We Need Now — A Little Civility | Nonprofit marketing communications | Scoop.it
Following a contentious campaign, the nation is divided. How can small acts of kindness stop the spread of incivility and help heal a growing national rift?
Deborah Spector's insight:

Lift people up, don't hold them down! As Christine Porath's research confirmed "small behaviors, such as thanking people, listening attentively, humbly asking questions, acknowledging others, sharing credit or smiling, can give you and others a performance boost."

 

Such simple yet profound gestures can have a huge impact toward increasing civility. 

 

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How to Identify the Right Influencers to Market for Your Brand

How to Identify the Right Influencers to Market for Your Brand | Nonprofit marketing communications | Scoop.it
Not all influencers can help your brand market products or services. How do you know which ones to work with? Here's how to find the right influencers to help get your marketing messages heard.
Deborah Spector's insight:

Your nonprofit needs to reach new audiences to share your messages, take actions, and help fundraise.

 

The right influencers will help reach new audiences with their actionable content. So the right influencers are key to your marketing efforts!

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The Top Three Nonprofit Jobs Of The Future

The Top Three Nonprofit Jobs Of The Future | Nonprofit marketing communications | Scoop.it
The nonprofit world kicked off 2017 with a bang and, in some cases, a much bigger budget. That's creating some job openings.
Deborah Spector's insight:

Very interesting read about the growth prospects of nonprofits in 2017. These include: Chief Culture Officer, Data Scientists and  user experience designers.

 

Not in a position to hire? Look to your board for pro bono consultants to get you started.

 

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How to Boost Your (and Others’) Emotional Intelligence

It’s possible to change your baseline.
Deborah Spector's insight:

Emotional intelligence is important for job performance, leadership potential, entrepreneurship, and employability. Higher scores are related to relationship success, mental and physical health, and happiness.

 

And, yes, there are ways to improve and increase your emotional intelligence!

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Five Steps to Integrating Your Blog, Social Media, and Email Marketing

Five Steps to Integrating Your Blog, Social Media, and Email Marketing | Nonprofit marketing communications | Scoop.it
Marketing Strategy - How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for eac
Deborah Spector's insight:

Non-profit marketers know how important multichannel marketing is. Are we really prepared to meet the most vital demands ? Or is the rapid rate of change preventing your progress?

 

Try these five steps to integrate your blog, social media and email marketing. They will make a significant difference in your multichannel marketing!

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