Nonprofit marketing communications
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How Trump Won

How Trump Won | Nonprofit marketing communications | Scoop.it

Enter Brad Parscale, the Trump campaign’s digital director and co-founder of San Antonio-based Web design, online marketing and branding firm Giles-Parscale.

Deborah Spector's insight:

We all talk about understanding and using data. How Trump Won (and what it tells marketers) points the way to identifying trends and the importance of having a command of the data.

 

 

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Conduct a sound check - Wylie Communications, Inc.

Conduct a sound check - Wylie Communications, Inc. | Nonprofit marketing communications | Scoop.it
Conduct a sound check: Read your copy aloud. Hearing your words instead of just staring at them is one of the techniques of master writers.
Deborah Spector's insight:

A nonprofit marketer needs to write well. Ann Wylie provides keys to successful masterful writing as natural as expressive speech.

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Communication Matters — Listening

Communication Matters — Listening | Nonprofit marketing communications | Scoop.it
Smart communication starts here.
Deborah Spector's insight:

Successful social change is based on communication. It always starts with active listening.

 

Social Change Communication is critical at every stage. This begins from the moment someone shares her passion and connects with others, through the exchange of ideas. Communication provides the frame for advocacy and activism. It is central to sustaining the social movement itself, as well as in shaping how the movement influences social change.

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12 Not-So-Great Realities About Nonprofits and Social Media

12 Not-So-Great Realities About Nonprofits and Social Media | Nonprofit marketing communications | Scoop.it
For more than a decade the blogosphere has touted the power and promise of social media (this blog included), but there is also a downside to using social media for your nonprofit. Granted, the pos…
Deborah Spector's insight:

How many of these 12 not-so-great realities about social media does your nonprofit face? Or, how many of you find that social media is still a viable way to outreach to people interested in your mission?

 

I'd love to hear what works/doesn't work for you!

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Strategic advocacy communication is key to my journey!

Strategic advocacy communication is key to my journey! | Nonprofit marketing communications | Scoop.it
I am not afraid to raise my voice for honesty, truth, and compassion. Strategic advocacy communication is key to my journey!
Deborah Spector's insight:

The keys to advocacy are relationships and strategic advocacy communication.

 

This post is filled with info about creating a marketing communication plan, blending traditional and new media and social media for successful advocacy. Check it out!

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Will Innovative Media Campaign Help Move the Needle on SF Homelessness?

Will Innovative Media Campaign Help Move the Needle on SF Homelessness? | Nonprofit marketing communications | Scoop.it
In San Francisco, the local media has vowed to see the issue of homelessness addressed effectively. Their strategy involves keeping the pressure in an unusual coordinated effort.
Deborah Spector's insight:

Media campaigns are very important to advocacy initiatives that make a difference. Hopefully this will serve as a meaningful model for other homelessness initiatives.

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How Mobile Marketing is Changing the Way We Raise Funds

How Mobile Marketing is Changing the Way We Raise Funds | Nonprofit marketing communications | Scoop.it
We’ve gone digital, and nonprofits need to keep pace or risk losing the funding they need to help the cause nearest and dearest to their hearts.
Deborah Spector's insight:

Sophorn Chhay, blogger and author at Trumpia, is our guest blogger. Sophorn shows us how the mobile web, text-based donations and mobile apps positively affect your organization's donations.

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Change Agent: Follow the Yellow Brick Road to Your Organization’s Digital Road Map

Change Agent: Follow the Yellow Brick Road to Your Organization’s Digital Road Map | Nonprofit marketing communications | Scoop.it
by Allyson Burns, Case Foundation & Mike Connery, Weber Shandwick This article first appeared in the Fall 2015 issue of Change Agent Facebook and Twitter, Instagram and Pinterest, Google+ and Snapchat, oh my! For communicators, operating in today’s digital world can be an exciting experience: an opportunity to test messages, discover new ways to engage with individuals and organizations, an
Deborah Spector's insight:

Create a digital roadmap so your organization can successfully navigate toward your communication goals.

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Using Peer-to-Peer Fundraising to Increase Proceeds | Blog 

Using Peer-to-Peer Fundraising to Increase Proceeds | Blog  | Nonprofit marketing communications | Scoop.it
Trying to increase your fundraiser proceeds without an increase in workload?  Read our post on Peer-to-Peer fundraising to learn how!
Deborah Spector's insight:

I am a huge fan of P2P fundraising. P2P fundraising empowers others to ask on your behalf. 

 

This post provides a lot of useful information on how to effectively use P2P fundraising. Well worth the read!

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Importance of Communication to Social Movements and Social Change - CharityChannel Press

Importance of Communication to Social Movements and Social Change - CharityChannel Press | Nonprofit marketing communications | Scoop.it
I grew up during the sixties—the rebellious decade. I was drawn to key social movements, including civil rights, women’s rights, gay rights, and anti-Vietnam War. Today’s social movements require narratives that can be easily shared—in person and digitally. Social movements are more challenged than ever to get to a viral communication stage so their message …
Deborah Spector's insight:

Communication is critical at every stage. This begins from the moment someone shares her passion and connects with others, through the exchange of ideas. Communication provides the frame for advocacy and activism. It is central in sustaining the social movement itself, as well as in shaping how the movement influences social change.

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Three Tips To Help Nonprofits Increase Success When Pursuing For-Profit Partnerships

Three Tips To Help Nonprofits Increase Success When Pursuing For-Profit Partnerships | Nonprofit marketing communications | Scoop.it
Let’s stop telling companies that it’s their privilege to work with us for free – and, instead, show them why we are great partners. I like to consider myself a double-agent. I work for a for…
Deborah Spector's insight:

Partnerships between nonprofits and businesses provide invaluable opportunities. Effective partnerships enhance an organization's mission and the partner's business goals.

 

As Colleen Dilenschneider points out,  a precedent to a partnership must be a willingness to consider the mutual benefits of the relationship. And, our actions need to trump our words – instead of telling companies how awesome we are, let’s show them.

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Genetics of camouflage and the Dun pattern in horses - Uppsala University, Sweden

Genetics of camouflage and the Dun pattern in horses - Uppsala University, Sweden | Nonprofit marketing communications | Scoop.it

IntrigMost horses today are treasured for their ability to run, work, or be ridden, but have lost their wild-type camouflage: pale hair with zebra-like dark stripes and markings known as the Dun pattern. Now an international team of scientists has discovered what causes the Dun pattern and why it is lost in most horses.


Via Susie Blackmon
Deborah Spector's insight:

Interesting insights into what causes Dun patterns on horses and why domestic horses, have been selected over many generations to be more conspicuous. I know I, in part, am drawn to horses by their coat colors.

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Keeping Anxious Thoughts at Bay

Keeping Anxious Thoughts at Bay | Nonprofit marketing communications | Scoop.it
Four tips for regaining a sense of control.
Deborah Spector's insight:

We all deal with at least some anxiety. The suggestions in this article help reduce the stream. Of course my favorite suggestion is to add exercise to your daily routine. Research has shown that regular exercise can reduce the development of depression or anxiety disorders by 25% over five years!

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How to Boost Your (and Others’) Emotional Intelligence

It’s possible to change your baseline.
Deborah Spector's insight:

Emotional intelligence is important for job performance, leadership potential, entrepreneurship, and employability. Higher scores are related to relationship success, mental and physical health, and happiness.

 

And, yes, there are ways to improve and increase your emotional intelligence!

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Five Steps to Integrating Your Blog, Social Media, and Email Marketing

Five Steps to Integrating Your Blog, Social Media, and Email Marketing | Nonprofit marketing communications | Scoop.it
Marketing Strategy - How do you unify efforts with different team members, initiatives, and strategies for your blog, email, and social media marketing? You need a content strategy that accounts for eac
Deborah Spector's insight:

Non-profit marketers know how important multichannel marketing is. Are we really prepared to meet the most vital demands ? Or is the rapid rate of change preventing your progress?

 

Try these five steps to integrate your blog, social media and email marketing. They will make a significant difference in your multichannel marketing!

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Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are)

Six Content Marketing Principles You Shouldn't Be Ignoring (but Probably Are) | Nonprofit marketing communications | Scoop.it
Content - Content marketing can be as complex or as simple as you want it to be. Either way, six fundamental content principles should be guiding how you create and distribut
Deborah Spector's insight:

These six fundamental principles of content marketing are the "golden rules" of content marketing. 

 

I suggest they become your guideposts on how to focus your content in all marketing communications initiatives.

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Infographic: Why Marketers Are Creating Too Many Blog Posts

Infographic: Why Marketers Are Creating Too Many Blog Posts | Nonprofit marketing communications | Scoop.it
Most marketers are focusing on blogs, but only 29 percent of consumers will likely read a blog post thoroughly. What's the disconnect?
Deborah Spector's insight:

Is your nonprofit creating too many blog posts? This infographic from Hubspot makes some sound suggestions as you plan for your 2017 marketing efforts.

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Social Change Communication

Social Change Communication | Nonprofit marketing communications | Scoop.it
Through my work on women's rights and Georgia's first rape crisis center, I was introduced to the transformative effect of social change communication.
Deborah Spector's insight:

Communication is critical at every stage. This begins from the moment someone shares her passion and connects with others, through the exchange of ideas. Communication provides the frame for advocacy and activism.

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Transparent

Transparent | Nonprofit marketing communications | Scoop.it

Click here to edit the content

Deborah Spector's insight:

A social change organization needs to operate with transparency to build trust with their stakeholders. This openness will drive your mission.

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Women On Purpose: Beverly Feldman, Shoe Designer - The OP Life

Women On Purpose: Beverly Feldman, Shoe Designer - The OP Life | Nonprofit marketing communications | Scoop.it
Today's featured woman for Women On Purpose series is world known shoe designer Beverly Feldman. Be inspired by her nuggets of wisdom on business and life.
Deborah Spector's insight:

Never give up. Be the heroine of your own life. Believe in your own talent.

 

The power of social media indeed. I knew Beverly Feldman when I lived in Spain. Now we've reconnected thanks to social media. Beverly is more talented than ever and graciously shares her wisdom on life and business.

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Five Tips for Turning Advocates into Volunteers - Nonprofit Hub

Five Tips for Turning Advocates into Volunteers - Nonprofit Hub | Nonprofit marketing communications | Scoop.it
Intangible encouragement from advocates matters just as much as any monetary donation. Advocates also make great volunteers. Learn to convert them.
Deborah Spector's insight:

A study performed by VolunteerMatch and Fidelity Charitable Gift Fund showed that 67 percent of volunteers also give money to the organizations where they invest their time. On average, those volunteers end up spending 10 times more than other donors.

 

I always give more to organizations in which I'm engaged. The more engaged, the more I give!

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Here's How A Month Of Exercise Affected My Brain

It's been long known that physical activity produces mental benefits, but are all exercises equal when it comes to brain boosts?
Deborah Spector's insight:

An interesting comparison between running, lifting weights and cross training on your brain. I am so committed to physical activity and know how important it is!

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Five Simple Strategies to Engage Your Board in Fundraising - CharityChannel Press

Five Simple Strategies to Engage Your Board in Fundraising - CharityChannel Press | Nonprofit marketing communications | Scoop.it
Development professionals and nonprofit executives often struggle with how to really engage their board members in fundraising. Unless you started your nonprofit, you most likely “inherited” your board members. If you’re a development director you rarely, if ever, even have the opportunity to select your board members. You end up with the volunteers who are …
Deborah Spector's insight:

Many times board members are not prepared to do fundraising for an organization.  Follow these simple tips and you will have a more engaged fundraising board. 

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Marketing Project Musts: Stay Organized With These Five Tips

Marketing Project Musts: Stay Organized With These Five Tips | Nonprofit marketing communications | Scoop.it
General Management - Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few way
Deborah Spector's insight:

Five key ways to organize your marketing:

  1. Create to-do lists
  2. Keep detailed documentation
  3. Really manage your resources
  4. Prioritize prioritizing
  5. Plan, plan, plan
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7 Must-Read Books That Will Change Your Life. Some Books are Good. These are Great --Because they'll Change How you Approach your Business & your Life

7 Must-Read Books That Will Change Your Life. Some Books are Good. These are Great --Because they'll Change How you Approach your Business & your Life | Nonprofit marketing communications | Scoop.it
Sometimes finding new ways to look at the same problems is all you need to take your business to the next level. But that means finding ideas and perspectives that don't result in incremental changes
Deborah Spector's insight:

Great books can bring meaningful aha moments. Some of these are classics I read many years ago and still resonate. The descriptions of others are interesting enough to add to my reading. Let me know what you think!

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