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The Sick Turn To Crowd Funding To Pay Medical Bills : NPR

The Sick Turn To Crowd Funding To Pay Medical Bills : NPR | Nonprofit marketing communications | Scoop.it
Crowd funding isn't just for hipster artists anymore. In 2012 alone, users of the site GoFundMe have raised more than $6 million for personal medical causes.

Via AAM Associates
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Cut through the noise with marketing communications
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Debra Brenegan: Your brain on fiction . . .

Debra Brenegan: Your brain on fiction . . . | Nonprofit marketing communications | Scoop.it

Your brain on fiction . . . You've always known it was true -- reading fiction is more than just an experience with words. It's an experience.

Deborah Spector's insight:

According to Your Brain on Fictionbrain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.


The article is a must read for nonprofit marketers!

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David Bowie’s ‘Lazarus’ Video Isn’t Just A Goodbye, It’s A Harrowing Warning

David Bowie’s ‘Lazarus’ Video Isn’t Just A Goodbye, It’s A Harrowing Warning | Nonprofit marketing communications | Scoop.it
Don’t waste any more time not expressing yourself.
Deborah Spector's insight:

Heads up! Don't wait to express yourself, and when you do, be bold!

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Self-Care for Social Changemakers: What I learned from Aisha Moore

Self-Care for Social Changemakers: What I learned from Aisha Moore | Nonprofit marketing communications | Scoop.it
As part of the research for our book, The Happy, Healthy Nonprofit:  Impact without Burnout, I have been following the various  conversations threads about self-care, avoiding burnout, compassion fatigue, and work/life balance in the nonprofit and social change sectors.   A colleague who I have
Deborah Spector's insight:

Self-care is so, so important. How can we be good social change agents without caring for ourselves?

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How to Make Every Piece of Content SEO Friendly

How to Make Every Piece of Content SEO Friendly | Nonprofit marketing communications | Scoop.it
If you focus on SEO, your rankings suffer. Focus on the element valued most by search engines and you’ll see the difference. – Content Marketing Institute
Deborah Spector's insight:

Neil Patel provides a comprehensive guide to making Content SEO Friendly. You don't want to obsess over SEO; you want to obsess over great content.


This post is long, but well worth the read.

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CEOs with daughters run more socially responsible companies, research finds - The Washington Post

CEOs with daughters run more socially responsible companies, research finds - The Washington Post | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

Researchers found that companies run by male executives with female children rated higher for diversity, employee relations and eco-friendliness. 


I suggest this is also true for politicians.

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I AM A DISRUPTOR | Gregory Warner | LinkedIn

I AM A DISRUPTOR | Gregory Warner | LinkedIn | Nonprofit marketing communications | Scoop.it
I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Fortunately, for me, I’m in good company. Disruption is happening all a
Deborah Spector's insight:

According to the Clayton Christen Institute  disruption is the phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo.


I think the implications for nonprofits is huge! Breaking down silos is difficult but necessary if we're going to create a better world.

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The Ultimate Guide to Infographics for Nonprofits

The Ultimate Guide to Infographics for Nonprofits | Nonprofit marketing communications | Scoop.it
A non-designer's guide to creating engaging and effective infographics for nonprofits.
Deborah Spector's insight:

Infographics are a great way for your nonprofit to raise awareness and attract  support for your cause.


This guide provides some great design insights so your organization can take advantage of infographics.

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The Complete Social Media Image Size Guide: With Awesome Design Tips | Canva

The Complete Social Media Image Size Guide: With Awesome Design Tips | Canva | Nonprofit marketing communications | Scoop.it

With Canva, creating social graphics is a snap, with templates already sized to fit Facebook covers and posts, Twitter headers and posts, Instagram posts, Pinterest pins, Google+ covers, Tumblr banners and graphics, and YouTube channel art.

Above all – your first concern should be that your visual content is being seen how you intend it to — that the dimensions are right, so nothing gets cut off or stretched out of proportion.

But don’t strain your brain trying to remember how many pixels go where or scour each site’s help section for the information — instead, bookmark this page and use the infographic below as a cheat sheet for creating all your social media images....


Via Jeff Domansky
Deborah Spector's insight:

Social media images are key to your content. This guide will help ensure that your images work for you.

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Jeff Domansky's curator insight, September 28, 2015 12:38 AM

Here's a really handy design guide for social media image sizes for the major social media channels. Useful reading. 9/10.

Roger L. Gill's curator insight, September 28, 2015 7:44 AM

Great Info!

Joe Gillard's curator insight, September 28, 2015 5:16 PM

Canva is amazing - Joe Gillard

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How Your Organization Should Be Using Twitter Lists

How Your Organization Should Be Using Twitter Lists | Nonprofit marketing communications | Scoop.it
Until recently, I hadn’t been taking full advantage of Twitter lists. In short, lists allow you to organize your feed and manage how you look at tweets.
Deborah Spector's insight:

Twitter lists help you organize your feed and manage how you look at tweets. You can create public or private lists. Once you've created the list, just click a group and read tweets from only people you’ve added to the list. 



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Add Twitter to your Nonprofit MarComm Toolbox! -

Add Twitter to your Nonprofit MarComm Toolbox! - | Nonprofit marketing communications | Scoop.it
Add Twitter to your Nonprofit MarComm Toolbox, a must have tool for listening, monitoring. engaging, inspiring action and building effective awareness.
Deborah Spector's insight:

All nonprofits know Twitter is important - or do they? This post describes some of the meaningful ways to use Twitter to increase engagement, inspire action and build effective awareness.

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How to live stream your nonprofit's event for broader reach

How to live stream your nonprofit's event for broader reach | Nonprofit marketing communications | Scoop.it
Are you thinking about broadcasting your nonprofit's event to broaden your reach? Do you want to know how to live stream? If so, this article will...
Deborah Spector's insight:

Live streaming enables you to show your event over the internet and break down the barriers of your place specific event.


Live streaming can increase attendance at a future event. According to Digitell’s research on their clientele, up to 30% of people who attended a live streamed event proceeded to attend the live physical event the following year.


Great addition to your marketing toolbox!

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Thank you for your support! Let’s talk! - The Detwiler Group

Thank you for your support! Let’s talk! - The Detwiler Group | Nonprofit marketing communications | Scoop.it
Frustrated by supporters who want to restrict their gif… Continue Reading Thank you for your support! Let’s talk!
Deborah Spector's insight:

Does your nonprofit have a Gift Acceptance Policy? If not, I suggest you consider creating one.


But, instead of the standard template that you can easily find that limit liability, look at ways to open opportunities for shared conversations with your donors.



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How Do You Become an Influencer?

How Do You Become an Influencer? | Nonprofit marketing communications | Scoop.it
The social web is a noisy place. There are millions of people within your reach on social media, but you are competing with millions of voices. Yet many organizations and individuals have found a way to rise above the noise and to lead make an impact on a significant groups of followers. We call these organizations and people influencers.An influencer does not just have a whole lot of followers. Gathering followers on social media is actually not that difficult. An influencer has a whole lot of interested followers. Followers who share similar interests, who engage with the influencer and sha
Deborah Spector's insight:

Sherry Heyl provides interesting insights into how your nonprofit can become an influencer.


A definite must read!

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What's Missing in Nonprofit Marketing? This Company Has the Answer

What's Missing in Nonprofit Marketing? This Company Has the Answer | Nonprofit marketing communications | Scoop.it
Over the years, I've worked with nearly 100 clients spanning the nonprofit, government, and for-profit sectors. Though marketing goals varied, one thing always held true: story is critical to their...
Deborah Spector's insight:

Video is a very powerful form of communications. A well done video reaches well beyond our physical senses and engages our emotions. Video is the perfect medium for helping you tell your nonprofit story.


But, so many community benefit organizations do not take advantage of this powerful way to reach audiences and tell their stories.

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The Eight Building Blocks of Strong Nonprofit Brands

The Eight Building Blocks of Strong Nonprofit Brands | Nonprofit marketing communications | Scoop.it
Can brand trump performance? And what does this mean for your organization?
Deborah Spector's insight:

Peter Frumkin discusses the importance of nonprofit brands. Brands can open doors, help attract support, create much-needed buzz, and bring resources that help organizations to flourish and become even stronger. 

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Advocacy Tips From 5 of the Nation’s Best | Connectivity

Advocacy Tips From 5 of the Nation’s Best  | Connectivity | Nonprofit marketing communications | Scoop.it
We asked five of the finalists nominated in the Excellence in Advocacy Awards, at the Professional Women in Advocacy Conference due to take place in Washington, D.C. next week, to share their top tips on what they’ve learned over a combined 100+ years as advocates.   Carol Kelly Senior Vice President of Government Affairs and …
Deborah Spector's insight:

I am a passionate, committed and motivated advocate to issues in which I believe. Advocacy means to speak up, to plead the case of another or to fight for a cause.


What ensures successful advocacy? - Strategic Communications is the key to successful advocacy.

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Deborah Spector's curator insight, November 16, 2015 11:56 AM

Meaningful tips on what makes a great advocate from five finalists in Excellence in Advocacy Awards.


Want to learn more about advocacy? Checkout - Strategic Communications is the Key to Advocacy.

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Why video marketing is one of the most effective ways to reach millennials

Why video marketing is one of the most effective ways to reach millennials | Nonprofit marketing communications | Scoop.it
For likes, shares and comments, more and more brands are turning to video marketing
Deborah Spector's insight:

Although this post is focused on how to reach millennials to  increase their purchases, it is very applicable to nonprofits. Video marketing makes a significant difference in engaging millennials to your causes.

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Managing Your Nonprofit’s Marketing Projects

Managing Your Nonprofit’s Marketing Projects | Nonprofit marketing communications | Scoop.it
Effectively managing your nonprofit's marketing projects requires planning. Get strategic in your project management with these tips.
Deborah Spector's insight:

As Yogi Berra said, "if you don't know where you are going, you'll end up someplace else."


Planning is key to all your nonprofit marketing initiatives. Answer these key questions:

Does this initiative further our mission?

What are the ideal outcomes for this initiative?

Do we have the resources to ensure success?

What are some of the challenges we can expect?

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Measuring the Emotional Bond between Horses and Humans | Habitat For Horses

Measuring the Emotional Bond between Horses and Humans | Habitat For Horses | Nonprofit marketing communications | Scoop.it
How we relate to each other, horses, humans, and other animals, scientists are learning is far more complex than what we perceive with our senses and memory
Deborah Spector's insight:

Ever wonder why you feel better when you're around horses? Recent studies conducted by the Institute of HeartMath provide a clue to explain the bidirectional “healing” that happens when we are near horses.

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Deborah Spector's curator insight, October 8, 2015 7:21 PM

New insights into why we feel better when we're around horses. Recent studies conducted by the Institute of HeartMath provide a clue to explain the bidirectional “healing” that happens when we are near horses.

Rescooped by Deborah Spector from Measuring the Networked Nonprofit
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Guidance for incorporating big data into humanitarian operations

Guidance for incorporating big data into humanitarian operations | Nonprofit marketing communications | Scoop.it
When discussing big data, I often encounter three different groups of people. One believes that big data will solve all major humanitarian problems; another can bluntly state that big data is a...

Via Beth Kanter
Deborah Spector's insight:

Very interesting take on incorporating big data to solve major humanitarian problems.


Will big data solve all humanitarian problems?  But, this e-book presents some compelling opportunities to make a difference through front-line responders.



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Profile donors to spur new giving

Profile donors to spur new giving | Nonprofit marketing communications | Scoop.it
A charity's best prospect for a new gift can be a current donor, who also can serve as a great example for prospective donors. So writing profiles of current donors can serve the twin goals of help...
Deborah Spector's insight:

Sometimes we lose sight of how meaningful it is to engage our current donors. Donor profiles are a great way to add value and serve as examples for prospective donors.

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Facebook replaces Google as top traffic driver to news sites, says Parse.ly data

Facebook replaces Google as top traffic driver to news sites, says Parse.ly data | Nonprofit marketing communications | Scoop.it
Facebook emerges as the top traffic referral source, edging past the biggest and most popular search engine Google, according to the report
Deborah Spector's insight:

Parse.ly  a major web analytics provider for digital publishers clearly showed that social media has passed search.


Social media sources, of which Facebook is the largest, accounted for about 43% of the traffic to the Parse.ly network of media sites, while Google Search accounted for just 38%, as of July 2015.


This could prove very interesting to nonprofit marketers!

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3 Nonprofit Marketing Tips to Get Free Publicity for Your Next Event - Capterra Blog

3 Nonprofit Marketing Tips to Get Free Publicity for Your Next Event - Capterra Blog | Nonprofit marketing communications | Scoop.it
A guide for nonprofit marketing to getting the word out about your event without the cost of a PR firm.
Deborah Spector's insight:

 Hannah S. Ostroff reminds us of some easy to do cost-free ways to publicize your nonprofit events.


Make sure you add these to your marketing communications plan.

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Rescooped by Deborah Spector from Public Relations & Social Media Insight
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Twitter Tips for Beginners: Everything I Wish I Knew When I Started

Twitter Tips for Beginners: Everything I Wish I Knew When I Started | Nonprofit marketing communications | Scoop.it

Before I joined Buffer, I barely had a Twitter account.

It existed by its lonesome for a few years as a placeholder for the day when my work allowed me to tweet freely. That day came when I had the privilege to join up with the Buffer team, and I dove right in, applying all the Twitter knowledge I had stowed away. And still, even with a running start, I had so much to learn.

Knowledge seldom takes the place of experience. So while I muddled through my first few weeks on Twitter—experimenting and fiddling—I noticed the many things I could have only learned by doing. Here are the big ones. Call them Twitter tips for beginners.

Maybe you can relate to some?...


Via Jeff Domansky
Deborah Spector's insight:

I created my Twitter account in 2010 and locked it until I learned how to tweet. Once I started I realized the importance of twitter. Still feel like a newbie!


Great tips from Kevan Lee.

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Jeff Domansky's curator insight, July 15, 2015 9:33 PM

Kevan Lee provides the basics with practical tips on Twitter. Nice and easy.

Philippe Hassel's curator insight, July 16, 2015 3:26 AM

Pas inutile pour commencer sur Twitter...

Andrew Greenyer's curator insight, July 16, 2015 7:42 AM

Have you yet to grasp the basics of Twitter? Great tips here for beginners

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Using Twitter Analytics To Decode Your Target Audience

Using Twitter Analytics To Decode Your Target Audience | Nonprofit marketing communications | Scoop.it

Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences?


These powerful insights into yourtarget audience can help boost the performance of your campaigns. With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. 


We list ways in which you can use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid....


Via Jeff Domansky
Deborah Spector's insight:

Meaningful insights that are applicable for your nonprofit marketing initiatives. Twitter analytics help identify audience characteristics that will make your Twitter campaigns more successful! 

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Jeff Domansky's curator insight, July 2, 2015 10:36 AM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10

Marco Favero's curator insight, July 2, 2015 10:52 AM

aggiungi la tua intuizione ...

Jeff Domansky's curator insight, July 2, 2015 12:06 PM

Here's how to use Twitter Analytics to decode your target audience for better campaigns, and better results, whether organic or paid. Worth reading. 9/10