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6 Steps to Creating Your Social Media Strategy [INFOGRAPHIC]

6 Steps to Creating Your Social Media Strategy [INFOGRAPHIC] | Nonprofit marketing communications | Scoop.it
One of the questions that I hear asked a lot when it comes to social media is: How does my business create a social media strategy? This is an important question to ask. As I currently see it there are six steps you should take in order to come up with a winning social strategy that your organization can follow to find success.
Deborah Spector's insight:

As with all marketing communications, you need a plan and a focused strategy. Here are six steps to help you incorporate social media into your marketing communications.

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5 Ways to Beat Content Marketing Overload

5 Ways to Beat Content Marketing Overload | Nonprofit marketing communications | Scoop.it
I'd recommend that content marketers read this entire guide and note some of the tips inside, but here are a few of the key takeaways worth noting.
Deborah Spector's insight:
Must read guide for nonprofit marketers!
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Breed personalities linked to genetic differences - Horse Breeds, News, Research - Horsetalk.co.nz

Breed personalities linked to genetic differences - Horse Breeds, News, Research - Horsetalk.co.nz | Nonprofit marketing communications | Scoop.it
Japanese researchers find breed differences with a role in personality traits.
Deborah Spector's insight:

How many of you have noticed different personality traits in different breeds of horses. I know I have. What I find fascinating is the blending of traits in warm blood/thoroughbred crosses.

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Creative Solutions Innovations Inc. | Atlanta GA | Blog | Do you really – really know your audience? |

Creative Solutions Innovations Inc. | Atlanta GA | Blog | Do you really – really know your audience? | | Nonprofit marketing communications | Scoop.it

Empowering Nonprofits to do Good!

Deborah Spector's insight:

There’s no question that knowing your audience is the 1st rule of nonprofit marketing. The idea of building a beautiful marketing campaign that isn't specific to your nonprofit’s audience just doesn't cut it!

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Free Blog Post Images: Where to Find Them, How to Use Them

Free Blog Post Images: Where to Find Them, How to Use Them | Nonprofit marketing communications | Scoop.it
Where do you find free license blog post images? How do you add them to blog posts? Stay out of trouble and enrich your blog with great free images.
Deborah Spector's insight:

Great post with really useful information. Anna Hoffman shares some of the pitfalls of using "free" images and the potential consequences. Much thanks!

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8 things nonprofit communicators will stop doing in 2014 – Nonprofit MarCommunity

8 things nonprofit communicators will stop doing in 2014 – Nonprofit MarCommunity | Nonprofit marketing communications | Scoop.it
This year, when we explored the topic of nonprofit communications capacity in blog posts, LinkedIn discussions and during our most recent #NPMC Twitter chat, a recurring theme was ‘not enough time to get everything done’.
Deborah Spector's insight:

Some interesting insights into ways that nonprofit communicators will focus to find more time!

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Creative Solutions Innovations Inc. | Atlanta GA | Blog | The Power of Community Engagement Committees to market your Film Festival |

Creative Solutions Innovations Inc. | Atlanta GA | Blog | The Power of Community Engagement Committees to market your Film Festival | | Nonprofit marketing communications | Scoop.it

Empowering nonprofits to do good!.

Deborah Spector's insight:

Community Engagement Committees increase the power of Word of Mouth Marketing by promoting your film festival to various groups within your greater community. This post is a guide to creating a Community Engagement Toolkit.

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6 things that undermine a strategic communications plan

6 things that undermine a strategic communications plan | Nonprofit marketing communications | Scoop.it
Even if you get everything else right—the communication channels and tactics—these oversights can make your well-laid plans go awry.
Deborah Spector's insight:

Even a well planned communications plan can fall short of being the strategic asset it is meant to be. This article is a provocative look at what can go wrong.

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Research: The Emotions that Make Marketing Campaigns Go Viral

Research: The Emotions that Make Marketing Campaigns Go Viral | Nonprofit marketing communications | Scoop.it
Heat maps of viral content show what compels us to share.
Deborah Spector's insight:

It"s noisy out there. - 5.3 trillion online display ads a year, 400 million tweets a day, 144,000 YouTube video uploads daily, and 4.75 Facebook content shared daily.


This is an interesting article on how to cut through the noise and reach your target audience. I say it is a must read!

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How to sell a nonprofit marketing plan to your board

How to sell a nonprofit marketing plan to your board | Nonprofit marketing communications | Scoop.it
Understand what your board is looking for when reviewing your nonprofit marketing plan; ask yourself these questions to evaluate it.
Deborah Spector's insight:

Suzanne Hallsworth provides some really good suggestions for getting buy-in for your marketing plan from your board. She notes, and rightly so, that the board is responsible for the actions of your nonprofit.

 

Just make sure your marketing plan integrates all the elements and programs of your nonprofit.

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The Top 7 Online Marketing Trends That Will Dominate 2014

The Top 7 Online Marketing Trends That Will Dominate 2014 | Nonprofit marketing communications | Scoop.it
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing.
Deborah Spector's insight:

These online marketing trends will make a significant difference to nonprofits also.

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SEO 101: 10 ways to make your site more findable

SEO 101: 10 ways to make your site more findable | Nonprofit marketing communications | Scoop.it
If you’re just starting to look into search engine optimization, or SEO, it’s important to get a handle on how it works so that you use it to benefit your organization.
Deborah Spector's insight:

Interesting insights and suggestions on how nonprofits can get a handle on Search Engine Optimization (SEO).

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10 bitchin’ tips for writing irresistible headlines

10 bitchin’ tips for writing irresistible headlines | Nonprofit marketing communications | Scoop.it
Can you see what I did there? A headline needs to grab the reader’s attention and make it impossible for them to resist finding out more.
Deborah Spector's insight:

Do you see what David Moth did with this headline? I know he grabbed my attention and I'm glad he did. This post contains some great suggestions for getting readers to read your post!

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Good Business

Good Business | Nonprofit marketing communications | Scoop.it
Cause marketing can boost your brand perception, but cross-sector partnerships can elevate your business
Deborah Spector's insight:

As Bruce Burtch notes at the end of this excellent article, "Success comes through a step-by-step approach, leveraging what you already have with the right partners in a combined effort to create a greater good."



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Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes - Clairification

Why Your Nonprofit Communications are a Waste of Time: 10 Easy Fixes - Clairification | Nonprofit marketing communications | Scoop.it
I know you’re strapped for time. But that’s no excuse for slapping your communications together with the sole purpose of “getting them out there.” Why bother? Checking this task off your list (and maybe reporting to your boss and/or board that you did so) may make you feel a bit better. But it won’t help [...]
Deborah Spector's insight:

Claire Axelrad is right - Don’t create communications simply to check them off your list as “done.” Her 10 Easy Fixes will make a world of difference!

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Who Threw the Donor Off the Bridge?

Who Threw the Donor Off the Bridge? | Nonprofit marketing communications | Scoop.it
Everyone is truly alarmed about the donor’s demise. And yet, there she remains, floundering in the water.
Deborah Spector's insight:

This is a must read post for everyone who works with a nonprofit. Ever wonder why you need a marketing communications plan? Ever wonder why your focus should be donor-centric?

 

Not quite sure why there's a push to end the silos? Well, read on!

 

 

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Five Messages to Try When Raising Awareness | Kivi's Nonprofit Communications Blog

Five Messages to Try When Raising Awareness | Kivi's Nonprofit Communications Blog | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

We all know how important it is to raise awareness to increase our fundraising. Kivi provides great suggestions to help you raise awareness for your nonprofit.

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3 ways nonprofits should take advantage of video marketing

3 ways nonprofits should take advantage of video marketing | Nonprofit marketing communications | Scoop.it
Creating video content is one of the easiest ways a nonprofit organization can get noticed. puts a human face to your nonprofit’s name, outlining the problems it addresses and its efforts to fix them.
Deborah Spector's insight:

Videos are the way to go to create awareness, thank donors and share your story. YouTube has a nonprofit program. I'd check it out!

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How to Make Your Email Campaigns Stand Out with Millennials | Achieve Guidance Blog

How to Make Your Email Campaigns Stand Out with Millennials | Achieve Guidance Blog | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

Email marketing is a valuable tool for your communication and fundraising strategies, especially with Millennials. More than 65% of Millennials receive email communication from nonprofits. In addition, email is the preferred way to engage with nonprofits on their smartphones over Facebook, Twitter, text, video and many other mediums.


But, there are some caveats!

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11 Must Read eBooks to Get Content Marketing Smart for 2014

11 Must Read eBooks to Get Content Marketing Smart for 2014 | Nonprofit marketing communications | Scoop.it
Over the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing

Via Beth Kanter
Deborah Spector's insight:

Smart way to kick-start 2014 nonprofit content marketing. These e-books are must reads!

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Beth Kanter's curator insight, January 1, 6:21 PM

Compilation of must reads for content marketing

Rescooped by Deborah Spector from Nonprofits & Social Media
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6 ways to make your nonprofit message stick

“Made to Stick” looks at the anatomy, of what Malcolm Gladwell characterized in The Tipping Point as a sticky idea. This idea takes root in a group and can shape and transform behavior. The lessons can easily be applied to how your nonprofit can communicate your message and make it stick to inspire your supporters to fundraise for your mission.


Via Julia Campbell
Deborah Spector's insight:

Malcom Gladwell's "The Tipping Point" is a must read for all communicators. Now "Made to Stick" by Dan & Chip Heath drills down into the anatomy of the Tipping Point. 

 

Lessons learned in this post are easily applied to nonprofit communications. I suggest this is a must read!

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Creative Solutions Innovations Inc. | Atlanta GA | Blog | Is your nonprofit taking advantage of #GeorgiaGivesDay Nov. 13th? |

Creative Solutions Innovations Inc. | Atlanta GA | Blog | Is your nonprofit taking advantage of #GeorgiaGivesDay Nov. 13th? | | Nonprofit marketing communications | Scoop.it
Dedicated marketing guides, training and tips for nonprofit organizations and businesses, event management and strategic communications.
Deborah Spector's insight:

This year, organizers at the Georgia Center for Nonprofits hope to draw more than 10,000 individual donations in a “flash mob day of giving” during the Nov. 13 Georgia Gives Day. Thanks to GCN, finding a cause or charity and making a donation is easy!

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7 Simple Ways To Attract More People to Your Blog

7 Simple Ways To Attract More People to Your Blog | Nonprofit marketing communications | Scoop.it

Blogging is an art and it takes practice to really get right.

There are few things more frustrating than pouring your blood, sweat, and tears into a masterfully crafted blog post only to see the analytics at a standstill days after posting.

Here are a few tips for bringing more people to your blog, consistently.


Via Kamal Bennani
Deborah Spector's insight:

Now, if I would only follow this advice! Time to refind my voice, return to my blog and keep it up.

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Jacqueline Green's curator insight, September 19, 2013 11:36 AM

Good information for the want-a-be blogger.

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Hard-to-read fonts easier to retain - Futurity

Hard-to-read fonts easier to retain - Futurity | Nonprofit marketing communications | Scoop.it
PRINCETON (US) — Ideas published in a hard-to-read typeface are harder to learn, but easier to remember. Researchers assessed whether … Continued
Deborah Spector's insight:

After all these years of Helvetica, Times Roman and Arial, it is intriguing to see that hard to read typefaces are harder to learn but easier to remember.

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Marketing and Human Nature | Social Media Today

Marketing and Human Nature | Social Media Today | Nonprofit marketing communications | Scoop.it
As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?
Deborah Spector's insight:

Bryan Kramer’s key takeaway: We are all connected as humans and share basic needs that when activated, can be powerful for marketers. Tapping into this core set of values in your marketing initiatives will give your efforts a boost of human energy that will activate your audience into action.

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