Nonprofit marketing communications
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Nonprofit marketing communications
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How Mobile Marketing is Changing the Way We Raise Funds

How Mobile Marketing is Changing the Way We Raise Funds | Nonprofit marketing communications | Scoop.it
We’ve gone digital, and nonprofits need to keep pace or risk losing the funding they need to help the cause nearest and dearest to their hearts.
Deborah Spector's insight:

Sophorn Chhay, blogger and author at Trumpia, is our guest blogger. Sophorn shows us how the mobile web, text-based donations and mobile apps positively affect your organization's donations.

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Change Agent: Follow the Yellow Brick Road to Your Organization’s Digital Road Map

Change Agent: Follow the Yellow Brick Road to Your Organization’s Digital Road Map | Nonprofit marketing communications | Scoop.it
by Allyson Burns, Case Foundation & Mike Connery, Weber Shandwick This article first appeared in the Fall 2015 issue of Change Agent Facebook and Twitter, Instagram and Pinterest, Google+ and Snapchat, oh my! For communicators, operating in today’s digital world can be an exciting experience: an opportunity to test messages, discover new ways to engage with individuals and organizations, an
Deborah Spector's insight:

Create a digital roadmap so your organization can successfully navigate toward your communication goals.

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Using Peer-to-Peer Fundraising to Increase Proceeds | Blog 

Using Peer-to-Peer Fundraising to Increase Proceeds | Blog  | Nonprofit marketing communications | Scoop.it
Trying to increase your fundraiser proceeds without an increase in workload?  Read our post on Peer-to-Peer fundraising to learn how!
Deborah Spector's insight:

I am a huge fan of P2P fundraising. P2P fundraising empowers others to ask on your behalf. 

 

This post provides a lot of useful information on how to effectively use P2P fundraising. Well worth the read!

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Importance of Communication to Social Movements and Social Change - CharityChannel Press

Importance of Communication to Social Movements and Social Change - CharityChannel Press | Nonprofit marketing communications | Scoop.it
I grew up during the sixties—the rebellious decade. I was drawn to key social movements, including civil rights, women’s rights, gay rights, and anti-Vietnam War. Today’s social movements require narratives that can be easily shared—in person and digitally. Social movements are more challenged than ever to get to a viral communication stage so their message …
Deborah Spector's insight:

Communication is critical at every stage. This begins from the moment someone shares her passion and connects with others, through the exchange of ideas. Communication provides the frame for advocacy and activism. It is central in sustaining the social movement itself, as well as in shaping how the movement influences social change.

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Three Tips To Help Nonprofits Increase Success When Pursuing For-Profit Partnerships

Three Tips To Help Nonprofits Increase Success When Pursuing For-Profit Partnerships | Nonprofit marketing communications | Scoop.it
Let’s stop telling companies that it’s their privilege to work with us for free – and, instead, show them why we are great partners. I like to consider myself a double-agent. I work for a for…
Deborah Spector's insight:

Partnerships between nonprofits and businesses provide invaluable opportunities. Effective partnerships enhance an organization's mission and the partner's business goals.

 

As Colleen Dilenschneider points out,  a precedent to a partnership must be a willingness to consider the mutual benefits of the relationship. And, our actions need to trump our words – instead of telling companies how awesome we are, let’s show them.

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Genetics of camouflage and the Dun pattern in horses - Uppsala University, Sweden

Genetics of camouflage and the Dun pattern in horses - Uppsala University, Sweden | Nonprofit marketing communications | Scoop.it

IntrigMost horses today are treasured for their ability to run, work, or be ridden, but have lost their wild-type camouflage: pale hair with zebra-like dark stripes and markings known as the Dun pattern. Now an international team of scientists has discovered what causes the Dun pattern and why it is lost in most horses.


Via Susie Blackmon
Deborah Spector's insight:

Interesting insights into what causes Dun patterns on horses and why domestic horses, have been selected over many generations to be more conspicuous. I know I, in part, am drawn to horses by their coat colors.

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Keeping Anxious Thoughts at Bay

Keeping Anxious Thoughts at Bay | Nonprofit marketing communications | Scoop.it
Four tips for regaining a sense of control.
Deborah Spector's insight:

We all deal with at least some anxiety. The suggestions in this article help reduce the stream. Of course my favorite suggestion is to add exercise to your daily routine. Research has shown that regular exercise can reduce the development of depression or anxiety disorders by 25% over five years!

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How To Squeeze Social Media Into Your Day When It Isn't A Full-Time Job

How To Squeeze Social Media Into Your Day When It Isn't A Full-Time Job | Nonprofit marketing communications | Scoop.it
A lot of my work as a trainer is teaching senior leaders and staff to use social media and their online networks as part of their thought leadership, professional networking and/or to support the
Deborah Spector's insight:

How often do you squeeze in checking email, visiting Facebook or visiting a twitter chat before doing the work you set out to do?


Beth Kanter provides some thought provoking tips in this post to squeeze as much productivity out of your day as possible.

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What's Missing in Nonprofit Marketing? This Company Has the Answer

What's Missing in Nonprofit Marketing? This Company Has the Answer | Nonprofit marketing communications | Scoop.it
Over the years, I've worked with nearly 100 clients spanning the nonprofit, government, and for-profit sectors. Though marketing goals varied, one thing always held true: story is critical to their...
Deborah Spector's insight:

Video is a very powerful form of communications. A well done video reaches well beyond our physical senses and engages our emotions. Video is the perfect medium for helping you tell your nonprofit story.


But, so many community benefit organizations do not take advantage of this powerful way to reach audiences and tell their stories.

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The Eight Building Blocks of Strong Nonprofit Brands

The Eight Building Blocks of Strong Nonprofit Brands | Nonprofit marketing communications | Scoop.it
Can brand trump performance? And what does this mean for your organization?
Deborah Spector's insight:

Peter Frumkin discusses the importance of nonprofit brands. Brands can open doors, help attract support, create much-needed buzz, and bring resources that help organizations to flourish and become even stronger. 

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Advocacy Tips From 5 of the Nation’s Best | Connectivity

Advocacy Tips From 5 of the Nation’s Best  | Connectivity | Nonprofit marketing communications | Scoop.it
We asked five of the finalists nominated in the Excellence in Advocacy Awards, at the Professional Women in Advocacy Conference due to take place in Washington, D.C. next week, to share their top tips on what they’ve learned over a combined 100+ years as advocates.   Carol Kelly Senior Vice President of Government Affairs and …
Deborah Spector's insight:

I am a passionate, committed and motivated advocate to issues in which I believe. Advocacy means to speak up, to plead the case of another or to fight for a cause.


What ensures successful advocacy? - Strategic Communications is the key to successful advocacy.

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Deborah Spector's curator insight, November 16, 2015 11:56 AM

Meaningful tips on what makes a great advocate from five finalists in Excellence in Advocacy Awards.


Want to learn more about advocacy? Checkout - Strategic Communications is the Key to Advocacy.

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Why video marketing is one of the most effective ways to reach millennials

Why video marketing is one of the most effective ways to reach millennials | Nonprofit marketing communications | Scoop.it
For likes, shares and comments, more and more brands are turning to video marketing
Deborah Spector's insight:

Although this post is focused on how to reach millennials to  increase their purchases, it is very applicable to nonprofits. Video marketing makes a significant difference in engaging millennials to your causes.

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Managing Your Nonprofit’s Marketing Projects

Managing Your Nonprofit’s Marketing Projects | Nonprofit marketing communications | Scoop.it
Effectively managing your nonprofit's marketing projects requires planning. Get strategic in your project management with these tips.
Deborah Spector's insight:

As Yogi Berra said, "if you don't know where you are going, you'll end up someplace else."


Planning is key to all your nonprofit marketing initiatives. Answer these key questions:

Does this initiative further our mission?

What are the ideal outcomes for this initiative?

Do we have the resources to ensure success?

What are some of the challenges we can expect?

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Women On Purpose: Beverly Feldman, Shoe Designer - The OP Life

Women On Purpose: Beverly Feldman, Shoe Designer - The OP Life | Nonprofit marketing communications | Scoop.it
Today's featured woman for Women On Purpose series is world known shoe designer Beverly Feldman. Be inspired by her nuggets of wisdom on business and life.
Deborah Spector's insight:

Never give up. Be the heroine of your own life. Believe in your own talent.

 

The power of social media indeed. I knew Beverly Feldman when I lived in Spain. Now we've reconnected thanks to social media. Beverly is more talented than ever and graciously shares her wisdom on life and business.

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Five Tips for Turning Advocates into Volunteers - Nonprofit Hub

Five Tips for Turning Advocates into Volunteers - Nonprofit Hub | Nonprofit marketing communications | Scoop.it
Intangible encouragement from advocates matters just as much as any monetary donation. Advocates also make great volunteers. Learn to convert them.
Deborah Spector's insight:

A study performed by VolunteerMatch and Fidelity Charitable Gift Fund showed that 67 percent of volunteers also give money to the organizations where they invest their time. On average, those volunteers end up spending 10 times more than other donors.

 

I always give more to organizations in which I'm engaged. The more engaged, the more I give!

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Here's How A Month Of Exercise Affected My Brain

It's been long known that physical activity produces mental benefits, but are all exercises equal when it comes to brain boosts?
Deborah Spector's insight:

An interesting comparison between running, lifting weights and cross training on your brain. I am so committed to physical activity and know how important it is!

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Five Simple Strategies to Engage Your Board in Fundraising - CharityChannel Press

Five Simple Strategies to Engage Your Board in Fundraising - CharityChannel Press | Nonprofit marketing communications | Scoop.it
Development professionals and nonprofit executives often struggle with how to really engage their board members in fundraising. Unless you started your nonprofit, you most likely “inherited” your board members. If you’re a development director you rarely, if ever, even have the opportunity to select your board members. You end up with the volunteers who are …
Deborah Spector's insight:

Many times board members are not prepared to do fundraising for an organization.  Follow these simple tips and you will have a more engaged fundraising board. 

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Marketing Project Musts: Stay Organized With These Five Tips

Marketing Project Musts: Stay Organized With These Five Tips | Nonprofit marketing communications | Scoop.it
General Management - Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few way
Deborah Spector's insight:

Five key ways to organize your marketing:

  1. Create to-do lists
  2. Keep detailed documentation
  3. Really manage your resources
  4. Prioritize prioritizing
  5. Plan, plan, plan
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7 Must-Read Books That Will Change Your Life. Some Books are Good. These are Great --Because they'll Change How you Approach your Business & your Life

7 Must-Read Books That Will Change Your Life. Some Books are Good. These are Great --Because they'll Change How you Approach your Business & your Life | Nonprofit marketing communications | Scoop.it
Sometimes finding new ways to look at the same problems is all you need to take your business to the next level. But that means finding ideas and perspectives that don't result in incremental changes
Deborah Spector's insight:

Great books can bring meaningful aha moments. Some of these are classics I read many years ago and still resonate. The descriptions of others are interesting enough to add to my reading. Let me know what you think!

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What is your Body Language Communicating to your Team?

What is your Body Language Communicating to your Team? | Nonprofit marketing communications | Scoop.it
Every leader knows that communication is essential in fostering a strong team culture. Wise leaders choose their words carefully. They don’t react in frustration. They may think, “Are you the world’s
Deborah Spector's insight:

All of our nonverbal communications send strong messages. This is true whether you're speaking or not!


Amy Walker's post provides some interesting insights into body language signs, especially as a team leader.

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Debra Brenegan: Your brain on fiction . . .

Debra Brenegan: Your brain on fiction . . . | Nonprofit marketing communications | Scoop.it

Your brain on fiction . . . You've always known it was true -- reading fiction is more than just an experience with words. It's an experience.

Deborah Spector's insight:

According to Your Brain on Fictionbrain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.


The article is a must read for nonprofit marketers!

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David Bowie’s ‘Lazarus’ Video Isn’t Just A Goodbye, It’s A Harrowing Warning

David Bowie’s ‘Lazarus’ Video Isn’t Just A Goodbye, It’s A Harrowing Warning | Nonprofit marketing communications | Scoop.it
Don’t waste any more time not expressing yourself.
Deborah Spector's insight:

Heads up! Don't wait to express yourself, and when you do, be bold!

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Self-Care for Social Changemakers: What I learned from Aisha Moore

Self-Care for Social Changemakers: What I learned from Aisha Moore | Nonprofit marketing communications | Scoop.it
As part of the research for our book, The Happy, Healthy Nonprofit:  Impact without Burnout, I have been following the various  conversations threads about self-care, avoiding burnout, compassion fatigue, and work/life balance in the nonprofit and social change sectors.   A colleague who I have
Deborah Spector's insight:

Self-care is so, so important. How can we be good social change agents without caring for ourselves?

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How to Make Every Piece of Content SEO Friendly

How to Make Every Piece of Content SEO Friendly | Nonprofit marketing communications | Scoop.it
If you focus on SEO, your rankings suffer. Focus on the element valued most by search engines and you’ll see the difference. – Content Marketing Institute
Deborah Spector's insight:

Neil Patel provides a comprehensive guide to making Content SEO Friendly. You don't want to obsess over SEO; you want to obsess over great content.


This post is long, but well worth the read.

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CEOs with daughters run more socially responsible companies, research finds - The Washington Post

CEOs with daughters run more socially responsible companies, research finds - The Washington Post | Nonprofit marketing communications | Scoop.it
Deborah Spector's insight:

Researchers found that companies run by male executives with female children rated higher for diversity, employee relations and eco-friendliness. 


I suggest this is also true for politicians.

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