For many non-profit organizations, finding low-cost solutions to marketing and fund raising is paramount, and social media has been able to offer many solutions to existing problems, as well as offering some innovative new ways of interacting with supporters. Here are just some of the things non-profits can do to reach their audience effectively.
WESTPORT -- The Westport Farmers Market is taking on a new title -- nonprofit organization.
With a recently bestowed 501(c)(3) status, the market can now further its mission to educate the public on shopping local for healthy foods and offering a variety of educational programs all while being tax-exempt.
When is the last time you sat down and analyzed your donation page completion rates - meaning the number of people who clicked to your donate page from an online fundraising appeal but did not complete the donation? And when you looked at the results was the abandonment rate high or low? High incompletion rates is a big clue that something is wrong your donation-landing page.
A quarter of the nonprofits didn't do an annual report at all the previous year, but the majority, 54%, had created a printed report that was longer than four pages. I didn't ask how much longer, but in the webinar chat, several nonprofits said their reports were 10 or 20 pages or even longer. 15% had created a short printed version and 6% had created an online-only version of a PDF or PowerPoint presentation. None had used an online version like a video or website page
In this era of social media, is anyone still using “snail mail” to solicit donations? Short answer – yes they are! Although not as prevalent as it used to be, real mail, on paper, delivered to the home of a donor or prospective donor remains a valid solicitation technique.
We live in a world of increasing pressure and uncertainty, driven in large part by digital technology infrastructures.
Author John Hagel goes on to explain a vicious business mindset we face today that constricts our opportunities and keeps us either stuck, or trending downward.
There are several pieces contributing to this limiting cycle and the narrative we tell ourselves, and each other, is a HUGE part of the problem.
Hagel documents the threat-based narrative we are surrounded by and its consequences for our businesses (and political life):
Short term focus
Magnified risk while sacrificing potential rewards
Uniformity versus innovation
This is not what we want for 2012. As writer Salman Rushdie says, "Those who do not have power over the story that dominates their lives truly are powerless, because they cannot think new thoughts."
In other words, if you want different results, change the story you are telling yourself.
Hagel brilliantly lays out the mindset problem and narrative we face today, and offers us an alternative. The alternative starts with sharing a new narrative, and then supporting structures to make it real.
Read this article. Shift the story. Add reinforcing structures to your business. You can do this in your own life and business -- you don't have to wait for some powers-t0-be to take action first.
Love that educators are looking beyond the artifiical confines of their own schools to assist in student/learner success. It’s Not Just the Curriculum: Developing Pathways for Student Success in Community Colleges
While this is a UK based story, the tenets seem to hold true for the US right down the line. "We ask leading figures in higher education to predict what 2012 will hold in their areas of influence as well as comment on the way leadership in the sector may evolve in the coming year..."
An education foundation under investigation in New York over travel it subsidized for schools officials also paid for trips for administrators in several other jurisdictions with which the group’s corporate parent does business, according to The New York Times.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.