Tax-Exempt Firm Gets $600 Million Profit Flying First ClassBusinessweekIt wasn't always so simple to start a nonprofit.
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Bill Palladino - MLUI
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Scooped by Bill Palladino - MLUI onto Nonprofit Management |
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Via Karen Dietz
Bill Palladino - MLUI's insight:
Following on our theme this week of branding, this article looks at how to be REAL in marketing. The author talks about the downside of being "too perfect" in the marketing space. How do you perfect your nonprofit brand while staying real? 
Jane Dunnewold's comment,
February 23, 10:14 PM
I like the validation of being authentic over being perfect. If we could move this direction in more arenas social, business and otherwise, I think it would result in a more grounded, settled environment, and in that environment, human beings thrive.
Karen Dietz's comment,
February 24, 3:08 PM
I so agree Jane. Creativity, art and innovation cannot thrive in a culture of perfectionism. This reminds me of many traditional arts where imperfection is built into the final work. Imperfections in the work actually lead us to be more curious about it -- always a good thing!
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We live in a world of increasing pressure and uncertainty, driven in large part by digital technology infrastructures.
Author John Hagel goes on to explain a vicious business mindset we face today that constricts our opportunities and keeps us either stuck, or trending downward.
There are several pieces contributing to this limiting cycle and the narrative we tell ourselves, and each other, is a HUGE part of the problem.
Hagel documents the threat-based narrative we are surrounded by and its consequences for our businesses (and political life):
This is not what we want for 2012. As writer Salman Rushdie says, "Those who do not have power over the story that dominates their lives truly are powerless, because they cannot think new thoughts."
In other words, if you want different results, change the story you are telling yourself.
Hagel brilliantly lays out the mindset problem and narrative we face today, and offers us an alternative. The alternative starts with sharing a new narrative, and then supporting structures to make it real.
Read this article. Shift the story. Add reinforcing structures to your business. You can do this in your own life and business -- you don't have to wait for some powers-t0-be to take action first.
In this case, it is all about you! Via Karen Dietz 
Meri Walker's comment,
January 8, 2012 2:38 PM
Just back from 5 days with Byron Katie in Los Angeles and this is precisely what she teaches with The Work. What a great piece! Thanks for sharing it, Karen.
Karen Dietz's comment,
January 8, 2012 5:02 PM
Glad you like it Meri! Byron Katie's work is fabulous. I've been talking a lot about this article a lot lately because I think it is so important for people to get. Have a great weekend!
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