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Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel

Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel | Nonprofit Knowledge Sharing | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Nonprofit Knowledge Sharing | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


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Rescooped by IdeaEncore from Content and Curation for Nonprofits
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Content Curation Is the New Community Builder

Content Curation Is the New Community Builder | Nonprofit Knowledge Sharing | Scoop.it

Great post written by Eric Brown for Social Media Explorer - This is what caught my attention:

 

Curation — the act of human editors adding their work to the machines that gather, organize and filter content.

 

“Curation comes up when search stops working,” says author and NYU Professor Clay Shirky. But it’s more than a human-powered filter.

 

“Curation comes up when people realize that it isn’t just about information seeking, it’s also about synchronizing a community.”

 

Part of the reason that human curation is so critical is simply the vast number of people who are now making and sharing media.

 

“Everyone is a media outlet”, says Shirky. “The point of everyone being a media outlet is really not at all complicated. It just means that we can all put things out in the public view.


Via janlgordon, Robin Good, Beth Kanter
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