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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Nonprofit Knowledge Sharing | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good
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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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Curation platforms vs Search engines

Curation platforms vs Search engines | Nonprofit Knowledge Sharing | Scoop.it

This is an interesting comparison  and I think it's a good start....... search and curation continue to evolve and there's lots more to this story, stay tuned...........

 

Intro:

 

Curation platforms vs Search engines Nowadays, search engines like Google are essential tools for every Internet work. But are they the best place to search anything? We believe that a manual...

 

Search engines present a list of content, ranked by a relative relevance between the results. Curation platforms like Bundlr present themed groups of content, usually ranked by popularity, but always highlighting the author of the selection.

 

Search engines work better when:

 

We’re looking for definite answers The source long term authority matters The quantity of results is important

 

Curation platforms work better when:

 

Events are recent or on-going (and traditional sources are slow to catch up) There are multiple points of view Concrete example are prefered to definitions

 

http://blog.gobundlr.com/post/8821314660/curation-platforms-vs-search-engines


Via janlgordon, Robin Good
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Tom George's comment, August 12, 2011 12:56 PM
Wow Jan,
This is a great one. Notice I commented on this at the end of the post using Facebook. http://bit.ly/nX8ObV If you send me a facebook request, you can comment back anytime you like and also be notified if someone else happens to comment on your curation. I gotta do some training now back for more later Thiis is great. Did you know you can also share any other Scoop you like from another curator??