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More Mind Reach

Thanks to @kanter for sharing this.  The presentation prepared by Robin Good for the National eXtension Virtual Conference 2011 - gives you a framework for seeking, making sense, and sharing - so that you content curation builds thought leadership and your expertise.   This deck comes for a session that Robin and other master curators did for the ExTension (I was supposed to be a discussant, but couldn't make it)   The recording and materials from other presenters is here.  http://about.extension.org/2011/11/03/2011-national-extension-virtual-conference-great-success/


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Beth Kanter's comment, November 6, 2011 8:21 AM
What did you think of his approach?
IdeaEncore's comment, November 6, 2011 12:50 PM
He provides much appreciated and thoughtful commentary. And the links to RobnGood other curation related resources have even more insights and analysis. A real eye-opener and time saver
Beth Kanter's comment, November 6, 2011 12:57 PM
Yes, I agree. I added it to my workshop resources because it was a wealth of material ... http://socialmedia-strategy.wikispaces.com/Content+Curation
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Create a Visual Library of Your Best Content Resources with Kippt

"Learn from others. Start your library today."


Via Robin Good
IdeaEncore's insight:

Always interested in how other library / curation tools

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wanderingsalsero's curator insight, March 27, 2013 1:56 AM

I have an account with these guys but haven't really used it.  But....if it'll help be combine my 'favorites' from two different computers, I'll take another look.

 

William J. Ryan's curator insight, March 28, 2013 6:00 AM

Visual cues always help me !

Víctor V. Valera Jiménez's curator insight, April 12, 2013 5:24 PM

Crear una excelente biblioteca visual de tus mejores fuentes de contenidos ahora es posible con Kippt, una herramienta que te permitirá importar tus marcadores favoritos de bastantes aplicaciones com Delicious, Diigo, de navegadores como Chrome, Firefox, Safari... y organizarlas de una manera muy visual al estilo Pinterest.

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Time for next-generation interest-based content curation? RIP Google Reader

Time for next-generation interest-based content curation? RIP Google Reader | Nonprofit Knowledge Sharing | Scoop.it

Google just revealed plans to shut down eight of its services as part of what it’s calling an ongoing spring cleaning effort. Some of them are pretty arcane, but among TechCrunch writers, anyway, we’re pretty bummed to see that Google Reader will be shut down on July 1.


Via Guillaume Decugis
IdeaEncore's insight:

The good:  will force me to do my own spring cleaning of blogs and platforms

The bad:  same as above

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Beth Kanter's comment, March 18, 2013 8:56 PM
I weaned myself off Google Reader when I started going deeper into content curation and using scoop.it - now I'm glad I did http://www.bethkanter.org/rip-google-reader/
Janet Fouts's comment, March 18, 2013 10:25 PM
Corvida Raven talked me into using Feedly, and I like that too, Also scoop.it of course!
jeroen thibaut's curator insight, March 25, 2013 12:57 AM

Still loved the reader myself!

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Five Effective Ways To Make Content Curation Work On Your Blog

Five Effective Ways To Make Content Curation Work On Your Blog | Nonprofit Knowledge Sharing | Scoop.it

 

 

Susan Gunelius does a great job of suggesting how to put to good use the content curation potential on your own blog site.

 

Here her first two recommendations:


1) Publish Editorialized Content that You've Curated:
It's important to understand the difference between content aggregation, content syndication, and content curation before you can effectively curate content to publish on your blog.


2) Publish Curated Round-up Blog Posts:
You could publish a weekly round-up post where you share links and descriptions of great content from multiple sources about a specific topic. You can even add your own brief commentary with each link.

 

 

 

Good advice. Useful. Resourceful. 7/10

 

To get the remaining points, please read full original article here: http://weblogs.about.com/od/writingablog/tp/5-Ways-To-Curate-Content-On-Your-Blog.htm

 


Via Giuseppe Mauriello, Robin Good
IdeaEncore's insight:

Thank you Robin Good and 

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Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Romila De Munshi's comment, February 6, 2013 6:19 AM
Informative article
Asil's comment, February 23, 2013 1:02 PM
oh boy ... looks like the smamographers have found Scoop-It. @ Timothy. Suggest you report 'francisca' to Scoopit and delete their post.
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What Great Curators Think Good Curation Is [Video]

 

 


Via Robin Good
IdeaEncore's insight:

Scott: Very helpful to see the subtlty of variations on curation

 

Robin:This is an oustandingly good video about "curation". After nine months from its first appearance, it undoubtedly deserves a second pass on my newsradar here, as I think this is a clip that, in less than three minutes, can do a good job to explain what curation really is to anyone not familiar with it. 

 

I find this video clip such a marvellous piece of inspiring content that I have decided to post it again, giving the opportunity to you - if you haven't seen it yet - to look at curation with eyes distant light-years from those of the content marketer looking for easy shortcuts to produce more content in less time, - and if you have seen it already - to look at it again and to pause and think about how you are going to take up and make yours some of the inspiring ideas shared in this clip.

 

Asking yourself more questions about how you curate and for what final purpose you do it, can only be a healthy exercise in refining this much in-demand skill.

 

 

To be watched by anyone interested in curation. 8/10

 

Original clip: http://vimeo.com/38524181

 

 

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JudyGressel's curator insight, January 2, 2013 4:51 PM

Good basic info for anyone not familiar with the concept of curation.

OMP Digital's curator insight, January 3, 2013 8:44 AM

This video is to be watched by all interested in curation. As curation and creatively becomes a much in demand skill, how can those content marketers looking for that easy share produce more content in less time? Well this video shall aim to answer that along with other inspiring ideas

Eric Moran's curator insight, January 15, 2013 7:11 PM

Great video that does a great job framing the definition of curation.

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How Marketers Are Measuring Content [Infographic]

How Marketers Are Measuring Content [Infographic] | Nonprofit Knowledge Sharing | Scoop.it

Scott: I'm fascinated by the power and choice of language.  And the interplay between how we (who create systems) and we (who use systems) use language to define our work and our metrics.  You can see how Google Analytics dominates how we think about our metrics. So, as we invent new systems to track, we also, inevitably, invent new metrics or lenses.  Good stuff.  Helpful to have the data to benchmark where we stand.

 

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marke...


Via sandrinea, Jesús Hernández, Martin (Marty) Smith, Khaled El Ahmad, Beth Kanter
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Martin (Marty) Smith's comment, October 19, 2012 1:14 PM
Thanks Jeff. Great weekend. Marty
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The Discoverability Problem: How To Get Out of the Filter Bubble Recommendation Systems?

The Discoverability Problem: How To Get Out of the Filter Bubble Recommendation Systems? | Nonprofit Knowledge Sharing | Scoop.it


IdeaEncore:  Discovering what people 'like me' are doing is one way to discover new content. But, it all comes down to how we define "like me".   For a professional knowledge sharing site, like IdeaEncore, it might be topic of interest or sub-sector or functional role or experience level.  But the most interesting, breakthroughs happen when we *cross* these traditional boundaries and explore solutions in adjacent or even completely different realms.  So maybe the 'like me' algorithms don't have it right.  Maybe the 'trick' to to discover by 'problems like mine' 



Robin Good: Brett Sandusky attacks the "discovery" topic with simple, straight logic, analyzing what all the new startups and the new tech fanatics seem to systematically look over.

 

How can you help me discover new stuff, if you are intentionally limiting your exploratory gathering to algorithms and to, however varied, network of contacts?

 

She writes: "The discoverability problem in books is a challenge. It’s about connecting users to new and interesting titles, that they wouldn’t normally have seen. This last part bears repeating: …that they wouldn’t normally have seen.

 

Ultimately, the problem with all these discoverability sites is this: their algorithms (if they are even using an algorithm) are based on aggregate data in a one size fits all model.


The more people who read something, the more often it shows up in your recommendations. But, that’s not discoverability. That’s the NYT bestseller list. That’s Nielsen Bookscan telling you the top sales of the week.


Just because most of my friends are reading bestsellers (because, duh, whose aren’t? In fact, that seems to just reinforce the concept of the term “bestseller”) does that mean I should only be shown these titles?

 

Obviously, the answer is no. But, how do we get there?"

 

The answer is that we need a) more expert and qualified human intervention to unearth and pick new stuff, and b) behavioral data coupled with data collected on customer preference to allows us to connect those selected materials to the users in the system.

 

 

Rightful. Timely. 8/10

 

Find out: http://www.brettsandusky.com/2012/10/05/discover-me/

 

(Image credit: Josephine Wall - Discovery)

 

 


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Robin Good's comment, October 14, 2012 12:56 AM
Too bad that it is only in Russian, as I can't make much sense of whether there is real value in there or not. Or is it there a western language edition?
RPattinson-Daily's comment, October 14, 2012 5:20 AM
Robin Good, thank You for attention to my comment. Unfortunately, due to crisis of 2008 plans of creation its western language edition were terminated. However, concept, technologies, business model of such recommendation service for creative goods (books, movies, music) were described in book “The Economics of Symbolic Exchange” by Alexander Dolgin (2006) (http://www.amazon.com/Economics-Symbolic-Exchange-Alexander-Dolgin/dp/354079882X). I was content curator, market researcher and editor of this book.
It can be read by parts/chapters depending on interest (see its Contents in Amazon). For example, chapter 1.3 about consumer navigation in creative industry such as online music market, ch.2.7 – survey of recommender systems. The music industry was first where recommendation systems based on collaborative filtering were implemented (for example Last.Fm, and many others). How well they are working you may check out for music – Last.Fm (www.last.fm), for movies – Netflix (www.netflix.com).
Robin Good's comment, October 14, 2012 6:12 AM
Thank you for clarifying this and having provided these useful references.
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Google Search Starts To Reward Curators, Collections and Quality Lists

IdeaEncore:  This is a very exciting step - one that should accelerate the trend toward betting on people/organizations as expert curators creating their own collections.


Robin Good: In the overall effort to improve the quality of its search engine result pages Google is continuining to make significant improvements to its search engine.

Starting from now all users worldwide can see Knowledge Graph results showing up on top of search results as a visuable and browsable list of alternative options to explore.

 

Not only.

 

Google is now officially goig after the gathering and curation of the best list, collections and guides on just about any topic.

From the official Google Blog. Read it carefully: "Finally, the best answer to your question is not always a single entity, but a list or group of connected things.


It’s quite challenging to pull these lists automatically from the web. But we’re now beginning to do just that.


So when you search for [california lighthouses], [hurricanes in 2008] or [famous female astronomers], we’ll show you a list of these things across the top of the page. And by combining our Knowledge Graph with the collective wisdom of the web, we can even provide more subjective lists like [best action movies of the 2000s] or [things to do in paris]."

 

 

Very interesting. 8/10

 

Read more about it: http://googleblog.blogspot.it/2012/08/building-search-engine-of-future-one.html

 

 


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Prasanth (WN)'s comment, August 10, 2012 7:23 AM
Thanks
Archeology Rome's comment, August 10, 2012 7:24 AM
Interesting, thanks.
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Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map

Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map | Nonprofit Knowledge Sharing | Scoop.it

Scott B-L:  Very useful with two versions, depending on how deeply you want to go

 

This is Robin Good's comprehensive curation tools map!   Robin has put together smaller select lists for beginners - http://www.mindmeister.com/134633604/best-news-curation-tools-for-independent-publishers-the-newsmaster-toolkit-by-robin-good-2012 and http://www.mindmeister.com/134760952/news-content-discovery-tools-2012-by-robin-good

 

 

But nonprofits and others always appreciate the comprehensive, well curated and classified list.  This is it!

 

---------------

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


Via Robin Good, Beth Kanter
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Mike Ellsworth's comment, October 10, 2012 7:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 7:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 5:23 PM
Hello there, You have done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
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Content Curation Can Inform, Engage Customers

Content Curation Can Inform, Engage Customers | Nonprofit Knowledge Sharing | Scoop.it

Scott's comment:  We are all time starved.  So this research helps us quantify it.  The key seems to be to find a set of tools that reduce the time needed to accomplish the specific goals you have in mind.  General purpose or non-specialized or non-content sector/subject specific tools seem to take me longer than tools tuned to my specific industry or needs.

 

 

Hat tip to Decugis  for finding this data

 

HT to Beth Kanter:  Interesting data on how marketers see curation as a way to drive thought leadership, develop brand visibility and boost SEO.

 

The Study also touches upon what marketers see as challenges blocking them from doing more Content Marketing. Time is clearly an issue high on the list together with the ability to create original content.

 

Interesting results (also measuring progress between 2011 and 2012).


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Ginny Dillon's comment, June 5, 2012 5:05 PM
Need more hours in the day :) Thnx!
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Infographic: How Does Content Curation Fit Into the Nonprofit Conte...

Curated by Beth Kanter

http://www.bethkanter.org

 

 

This is an infographic of content strategy for nonprofits that comes from the NTEN and Idealware.  The study looks how nonprofits are using different channels - curation, creation, or promotion or community building.   Interesting stat: 80 percent use channels for content creation, with limited effort devoted to other uses.

 

The NTEN Journal in June is entirely devoted to content curation and includes an indepth article about this study (and one from yours truly)

 

hat tip to the Froggy Loop blog for selecting this resource

 

SlideShare:  http://www.slideshare.net/annanten/infographic-how-does-content-curation-fit-into-the-nonprofit-content-mix

 

 

NTEN Journal (need to register to get issue)

http://www.nten.org/ntenchange

 

 

Froggy Loop Description of Infographic:
http://www.frogloop.com/care2blog/2012/6/4/infographic-how-content-curation-fits-into-the-marketing-mix.html ;

 


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The Curator's Guide to the Galaxy - Atlantic Mobile

The Curator's Guide to the Galaxy - Atlantic Mobile | Nonprofit Knowledge Sharing | Scoop.it

The question of how to easily 'share' and provide 'attribution' (to encoureage more sharing) is an important question.  I remain unsure if adding a manual layer on top of a hyperlink is destined for widespread adoption.  But I'm interested to learn more.  Thanks, Maria Popova


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Shit Curators Say

It's always good to be reminded not to take ourselves too seriously.

 

Tx Beth:  This is hilarious!  Worth a few minutes to listen and laugh.  Tx to Noland Hishino for sharing it.


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What Are You Going To Be? A Noise Firehose or a Focusing Lens?

What Are You Going To Be? A Noise Firehose or a Focusing Lens? | Nonprofit Knowledge Sharing | Scoop.it

 

From Scott Bechtler-Levin:

The value of a our indivual "like" is directly related to the consistent level of quality of the content and inversely related to the volume.

 

From Beth Kanter:

This article was curated by Robin Good.  He wrote a reflection on the article, quoting different parts and adding a new snappy headline.

 

For me (Beth Kanter),  it's Focus - it's a no brainer.    The secret of good curation is a pause - a pause to read the article, think whether or not it is worth sharing, if sharing - add your view.

 

 

Here's notes from Robin about Seth's post:

 

The ensuing noise tsunami will make it rapidly evident that it is not more content or information that we need, but humans -aided by intelligent tools- that can help others find and make sense of the information and resources out there.

 

"...either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing)...

 

or Relentlessly focus.

 

Prune your message and your list and build a reputation that's worth owning and an audience that cares.

 

Only one of these strategies builds an asset of value."

 

 

Original article: http://sethgodin.typepad.com/seths_blog/2011/12/the-trap-of-social-media-noise.html 


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janlgordon's comment, December 11, 2011 9:42 AM
Excellent piece, I love "prune your message and your list and build a reputation that's worth owning and an audience that cares".
Beth Kanter's comment, December 11, 2011 9:49 AM
I love that headline!
janlgordon's comment, December 11, 2011 10:41 AM
@Beth Kanter

I love this headline too but sometimes I think we might be in a "curation bubble" and although we "get it" lots of people are still trying to figure out how to translate "content curation" into actual business terms they can relate to and use.
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Collect and Organize Your Favorite Content Into Multimedia Collections with Publicate.it

Collect and Organize Your Favorite Content Into Multimedia Collections with Publicate.it | Nonprofit Knowledge Sharing | Scoop.it

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Sylvia Crozemarie's curator insight, March 28, 2013 11:47 PM

A essayer pour comparer avec Pinterest (la taille des images notamment). le clip vidéo donne une idée rapide du fonctionnement.

Céline Barriol Décot's curator insight, March 30, 2013 8:16 AM

Encore un outil à découvrir... pour collecter des documents.

 

Víctor V. Valera Jiménez's curator insight, April 5, 2013 3:47 PM

Publicate.it: Herramienta de Curación de Contenidos que te permite recolectar todos los contenidos que te interesen así como añadir los tuyos propios, organizarlos y publicarlos para todos tus seguidores de una manera muy visual.

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Copyright, Ethics & Fair Use in Content Curation: Best Practices and Real-World Examples

Copyright, Ethics & Fair Use  in Content Curation: Best Practices and Real-World Examples | Nonprofit Knowledge Sharing | Scoop.it

Via Robin Good
IdeaEncore's insight:

Thankfully, people seem to take the 'easiest path, rather than be malicious related to not following these practices.    And curation platforms / tools can help nudge people toward the 'better path' by making it also the 'easier path'.

 

Very helpful article ... and guideposts to the better path.  Thank you

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Andreas Kuswara's curator insight, February 27, 2013 8:09 PM

with the increase in mash-up content, the issues of IP such as this would need our attention and commonsense.

Media&Learning's curator insight, February 28, 2013 12:40 AM

Features, best practices, copyright, use and examples of content curation. Basically everything it is useful to know about content curation. Plenty of useful information.

Original scoop by Robin Good,

Author: Pawan Deshpande of Curata

Full guide: http://www.contentcurationmarketing.com/content-curation-copyright-ethics-fair-use

Mary Dawson's curator insight, June 21, 2013 8:39 AM

I am very aware of the fact that I am using a digital curation site to highlight external resources about images and Copyright and therefore it seems sensible to highlight some of the pitfalls of this approach.  I note that the Scoop.it example does not come out of this too well!

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Better Than Google: Find Great Stories and News on Any Topic for Your Articles with ScoopWeb

Better Than Google: Find Great Stories and News on Any Topic for Your Articles with ScoopWeb | Nonprofit Knowledge Sharing | Scoop.it
ScoopWeb offers a broad range of media content from a varied and extensive range of sources. A real-time topic explorer which provides you with news, information, images, videos, documents and tweets.

Via Robin Good
IdeaEncore's insight:

Always looking for ways to balance the 'I don't want to miss anything' urge with the 'I don't want to be overwhelmed' fear

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Jay Palter's curator insight, January 30, 2013 6:32 AM

ScoopWeb is a great site that produces very topically relevant results. Example of a new set of "curated search" tools that are great for content discovery.

Therese Torris's curator insight, February 1, 2013 6:37 AM

ScoopWeb comes highly recommended (Robin Good)

YDeveloper's comment, April 2, 2013 4:27 AM
This tool is awesome. I would like search more on 'Yahoo Store', hope it helps me to find what I am looking for.
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Exploratory Design for Curated Collections: Empowering Spatial, Experiential Interaction Through Information Landscapes

Exploratory Design for Curated Collections: Empowering Spatial, Experiential Interaction Through Information Landscapes | Nonprofit Knowledge Sharing | Scoop.it

Scott:  This is a thoughtful and helpful perspective which is simultaneously theoretical and practical.  The ideas are intriguing and I look forward to exploring them further.  If 'search' and 'browse' don't seem to scratch your itch, I think this article is well worth reading.



Robin Good: Tim Wray explores the new frontiers of curated collections (from a museum perspective), and in doing so, he analyzes the concept of "landscapes", a possible emerging metaphor for how large sets of relevant information items could be better organized for viewing, even outside the specific museum setting.

 

His goal in doing this is one of finding out how to build effective interfaces that reveal and unravel narratives within collections. How can that be designed into the collection?

 

Tim Wray is particularly interested in this research, because he is also the brain behind a new and upcoming app called A Place for Art, and which has likely lots to do with art exploration and discovery.

 

The key point he makes in this interesting article (part of a longer series) is the illustration of the two concepts of "containers" and "landscapes", and about how they closely relate to the organization and access of curated collections.

 

In Tim Wray's view, the future, especially when we look at large collections, is in the increased adoption of "landscapes" organizing approaches versus the ever-present "container" approach we use for most collections today.

 

He writes: "I hint at the necessary shift from the former to the latter as a mechanism for providing context for objects, and how landscapes – combined with engaging interaction designs and the notion of pliability – can used as a way of providing immersive experiences for museum collections."

 

I think that Tim's ideas reflect a growing critical issue for anyone who attempts to curate large collections of information items: having an organization and navigation system that helps the newcomer, find and discover what it may interest him the most.

 

I myself feel quite frustrated by the absence of curation tools that truly allow me to organize and make accessible / discoverable large lists of information items in more effectives ways than the typical list, table or grid.

 

But I am positive that the future of curation will inevitably revolve around those who will find, invent and design new and effective ways to do so.

 

P.S.: Tim Wray is a PhD student that looks at how computational methods and interaction design can be used to create beautiful, engaging experiences for museum collections.

 

Very Interesting. Must-read for app designers. 9/10

 

Full article: http://timwray.net/2012/07/collections-as-landscapes-thoughts-in-experiential-interaction/

 

 


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Algorithms Can Help Curators Pre-Filter, Discover and Learn From Like-Minded Colleagues

Algorithms Can Help Curators Pre-Filter, Discover and Learn From Like-Minded Colleagues | Nonprofit Knowledge Sharing | Scoop.it


Scott:  Point #1 below is exactly why I use Scoop.it and follow Robin. Thank you!


Robin Good: Alexis Dufresne of Faveeo, an up and coming information filtering and discovery tool not yet available to the general public, has been posting some interesting articles on topics related to news curation, filtering and discovery.

 

In particular, I found interesting his recent analysis on automated solutions and algorithms designed to help scale curation efforts, as these are generally discarded as inappropriate for any type of professional work. But, as he rightly points out, there are several tasks inside a curator workflow that can indeed help and reduce the curator's workload without limiting his ability to manually select and edit what he finds most appropriate.

Alexis pinpoints at least three different areas in which algorithms and automated operations can indeed greatly help the curator's work. These are:

 

1) Discovery of new sources and networks: ...By teaching a machine about the kind of sources and users a curator is looking for, a machine could process from the incredible mass of sources and people out there to figure out those who are likely to be trusted sources of information. By using techniques of text analysis, social reach, semantic density, popularity and more, this task could be done by a machine.

 

2) Learning the profile of a curator: A lot of engines are focusing on filtering the semantic meaning of an article in order to recommend other content. But by using advanced NLP techniques and text extraction methods, we could go further and have an idea of the tone, the lenght and other signals that can indicate the preferences of a human curator, other than simply the actual keywords used in the text.

 

3) Social recommendations: ...By detecting users that seem to click, like, share or save the same articles, we can connect them together to mutualize their search and discovery operations, in order to speed things up.

 

Rightful. Helpful. 8/10

 

Full article: http://www.faveeo.com/computer-assisted-curation-lets-figure-out-best-system-help-scale-curation-operations

 

 


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Faveeo's comment, April 18, 2013 4:20 AM
Faveeo Update : Two new features to speed up fresh discovery - http://eepurl.com/ycrBL
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How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.

How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months. | Nonprofit Knowledge Sharing | Scoop.it

Scott: Thanks to Guillaume and B2B content engine for doing the analytics to provide a quantification of what we've all been advocating for qualitatively for some time.

 

 

Guillaume:

This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site's traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising.

 

What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. In addition to many other great benefits such as brand visibility, awareness, etc...

 

It also gives an idea of the volume of content that was required to achieve that, which - compared to what we see users typically achieve on Scoop.it - is very similar and reasonable. 

 

It also supports some other best practices we've mentioned already such as:

 

- being multi-channel: traffic doesn't come from one source but combining several channels (linkedin, twitter, ...) is key; it's what we call the hub model.

 

- frequent publishing: it's not about reaching our massive volumes so much than it is about publishing every week.

 

- use of topic site customization or web site integration to facilitate lead conversions (typically what Scoop.it Business allows to do very simply)

 

- giving context is important: for readers but also for SEO reasons.


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ben bernard's comment, January 9, 2013 8:41 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Nonprofit Knowledge Sharing | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?


The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


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Robin Good's comment, July 10, 2012 10:10 PM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 8:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 9:34 AM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map

Looking for Content Curation Tools? Here's Where To Start: The Official Content Curation Tools Universe Map | Nonprofit Knowledge Sharing | Scoop.it

IdeaEncore:  The range of general purpose content curation tools is amazing ... and it's grown so quickly.  I'm interested in how people use general purpose vs specialized tools.  IdeaEncore Network library curators ( https://www.ideaencore.com/search-tabs/partner_collection ;) seem to find just the right mix of sharing their own and others' nonprofit content to "like", categorize, and embed a collection of nonprofit resources on their website or hosted.

 

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

 

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

 

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

 

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 


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Mike Ellsworth's comment, October 10, 2012 7:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
Mike Ellsworth's comment, October 10, 2012 7:23 PM
Mala, thanks for the reScoop and many thanks to Robin Good for the crazy good mindmap!
sanhdyuhjue's curator insight, January 4, 2013 5:23 PM
Hello there, You have done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.<a href="http://downjustforme.com/"; rel="dofollow">is this site down</a>
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The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue

The Unanticipated Benefits of Content Curation - NTEN:Change's Content Curation Issue | Nonprofit Knowledge Sharing | Scoop.it

Way to go Beth!

 

 

HT to gdecugius:  Beth Kanter wrote a very complete and interesting piece in NTEN's latest edition of their quarterly journal for non-profit leaders. You have to download the journal but it's worth it and it's free (you just need to register). 

 

It's been fascinating for me to see how non-profits seem to embrace Social Media in general and Content Curation in particular - Beth of course being a key advocate in that move.

 

The broader take-away that I see for those of us in all sorts of organizations, as independant professionals or SMB-owners is the validation it brings to the model. When tightly-budgeted NPO's embrace a practice as a group, you can bet they're not wasting their scarce resources on a hype. They have to be efficient and as Beth puts it in the article: "Putting content curation into practice is part art form, part science, but mostly about daily practice. You don’t need to do it for hours, but 20 minutes every day will help you develop and hone the skills."

 

This is precisely where we see the opportunity with curation for professionals: building up a good practice that fits with one's daily routine and that -as Beth puts it - brings great "unexpected benefits".


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Guillaume Decugis's comment, June 12, 2012 9:28 PM
You're welcome Beth. Thanks for the great piece!
Mshaber's comment, June 13, 2012 10:51 AM
Thanks...
janlgordon's comment, June 14, 2012 7:09 AM
Thank you Beth Kanter for the mention and for an amazing article, it's greatly appreciated!
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Teaching Students to Become Curators of Ideas: The Curation Project

Teaching Students to Become Curators of Ideas: The Curation Project | Nonprofit Knowledge Sharing | Scoop.it

Scott's comments:  At Pacific Ridge School, we are discussing ways to further engage faculty and students in their learning.  Thank you for this helpful presentation 

 

Others' comments:

"Over the last couple of years, I’ve come to think of my role as a teacher as that of a curator of ideas" says Corinne Weisgerber who teaches Social Media and Communication at St Edwards Unniversity in Austin, TX (if you haven't yet, check out her great prez here).

 

As she explained in this post, the Curation Project was about getting her students "to set up a network of online mentors using social media tools" and "to identify experts in their field and connect with them in order to build a personal learning network (PLN)." 

 

The idea behing the PNL is to help them discover valuable information through social search that they wouldn't have discovered otherwise.

 

Interesting project and read.

 

And great work by the students who used various curation platforms for the project, including Storify and Scoop.it (links in the post)


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Ileane Smith's comment, April 17, 2012 5:56 AM
I love this presentation and I'm going to take a look at what the students are doing on Scoop.it.
Guillaume Decugis's comment, April 17, 2012 12:29 PM
Glas you like it Ileane. And yes, they've done impressive work: check it out!
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Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel

Content Surplus as a Bankable Trend: Content Curation and the Future as seen by Steve Rubel | Nonprofit Knowledge Sharing | Scoop.it

In his recent business trip to Australia, Edelman’s Steve Rubel discussed his thoughts on the future of the media with Yvonne Adele at Social Media Club Melbourne.

 

Here a few highlights from the article:

 

"Content surplus as a bankable trend: In an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time. For media companies, scaling this information and providing value through quality curation is a great opportunity to solve this problem for the consumer.

 

Steve’s top tips for being a quality curator:

 

a) Be knowledgeable and well read on your subject matter of choice;

 

b) Save materials for later reading – it’s all an opportunity to be well informed and provide value to others;

 

c) Focus on depth, not breadth. As Steve said, he knows a lot about a few things, and little about most things.

 

People want to connect with the human element of a brand and those that work for the organisation.

 

Journalists and media are now community managers. The have to see their role not only as a reporter/journalist/presenter – but as a brand ambassador who is able to acquire consumers and an build an audience through these channels.

 

Steve’s top three emerging trends for media?

 

1) Building business models that incorporate curation;

 

2) Increased data mining and analytics about real-time engagement with media content;

 

3) The increased importance of facebook’s open graph.

 

 

Read the full article http://j.mp/H17F45

 

Original video: http://www.youtube.com/watch?v=lSRhDqeBtmg


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The Publicly Curated Multimedia Library of America Is Coming: extraMUROS

The Publicly Curated Multimedia Library of America Is Coming: extraMUROS | Nonprofit Knowledge Sharing | Scoop.it

This could become an imporant infrastructure component for #nonprofit content curation - very exciting development.  Looking forward to learning more.

 

Robin Good's excellent summary follows:

 

From the official page: "extraMUROS is an open-source HTML5 infrastructure built on public APIs that aims to fundamentally change the way people discover, curate and share digital collections of books, images, sounds, video and other media.

 

extraMUROS is a unique collaboration between the metaLAB (at) Harvard, Frances Loeb Library, the Harvard Library Lab and a network of journalists, designers and developers."

 

From the official video:

"extraMUROS is a groundbreaking project that aims to shape the Digital Library of America into a multimedia library without walls through an open-source HTML5 platform built on public APIs.

 

Extramuros strives to fundamentally transform how people:

 

a) Discover

 

b) Curate 

 

c) Share digital collections.

 

Extramuros is made up of four key features:

1) Shared Access

Interconnectedness between libraries, museums,  and national archives and repositories (Flickr, YouTube, Internet Archive, tec.) of all kinds.

 

2) Visual Discovery
Ability to explore content collections in completely new ways driven by innovative visualization approaches. 

 

3) Curation

A collaborative curation system open to anyone to bring together collections, exhibitions or galleries combining text, images, audio and video.

 

4) Multi-Channeling

Accessibility online and on iPads and other mobile devices."

 

Robin Good: This looks like a very promising project, which brings together and pioners some really innovative approaches in search and discovery of content. 

 

As can be seen in the video, a Chrome extension has already been developed, helping active curator to easily collect content in a variety of formats and from very different kind of sources, into browsable collections.

 

Inspiring. 8/10


Find out more:  http://extramuros.zeega.org/ 

 

(Transcription by Robin Good)


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