Scott's comment: We are all time starved. So this research helps us quantify it. The key seems to be to find a set of tools that reduce the time needed to accomplish the specific goals you have in mind. General purpose or non-specialized or non-content sector/subject specific tools seem to take me longer than tools tuned to my specific industry or needs.
Hat tip to Decugis for finding this data
HT to Beth Kanter: Interesting data on how marketers see curation as a way to drive thought leadership, develop brand visibility and boost SEO.
The Study also touches upon what marketers see as challenges blocking them from doing more Content Marketing. Time is clearly an issue high on the list together with the ability to create original content.
Interesting results (also measuring progress between 2011 and 2012).
Via Guillaume Decugis, Beth Kanter