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Donor Cultivation and Management
We want to collect the most important information on how your organization can raise money and recruit volunteers to do the amazing work you do. So we've put it all into this blog. If you have something to suggest please do!
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Four Nobel Truths of Fundraising | npENGAGE

Four Nobel Truths of Fundraising | npENGAGE | Donor Cultivation and Management | Scoop.it
The First Noble Truths of Fundraising of is Open.

 

The First Noble Truths of Fundraising of is Open.  You need to be open to ideas, to new ways of looking at your fundraising program, to data, to measuring your results, to managing your staff… okay; you basically need to open to everything.  Charles Kettering an American inventor and engineer once said “There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.”  I love that quote.  When you’re open; possibilities are endless."

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Are You Boring Your Donors? Interview with Master Nonprofit Communicator Tom Ahern

Are You Boring Your Donors? Interview with Master Nonprofit Communicator Tom Ahern | Donor Cultivation and Management | Scoop.it
Nonprofit communications expert Tom Ahern discusses the most effective ways to communicate with donors.
DonorSnap's insight:

I like the answer "Effective messaging is about what OUTSIDERS think of you."

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This Is Getting In Your Way—Strong Stories Will Help | Nonprofit Marketing | Getting Attention

"It’s a simple equation, at least theoretically.

 

Your goal is to change how people perceive, think, and give or act around your issue or cause.

 

Connection is the lubricant for those changes. You have to connect before you can persuade. But…

 

The way many organizations discuss their causes, approach and impact is a huge barrier to connecting.

 

Is this getting in your way?


Clear messages shaped to the wants and habits of your network, wrapped in stories that hit the heart then head, and are easy to remember and repeat, are the way out.

 
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Money for Good UK - NPC

Money for Good UK - NPC | Donor Cultivation and Management | Scoop.it
Donations from individuals are crucial for charities’ survival. They allow charities the flexibility to innovate and find new ways to solve social problems. But what do donors think about when deciding where and how much to give?
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How Nonprofits Can Use Twitter Vine (Without Wasting Time) | Social Media Consultant | Social Media Agency | Social Marketing

How Nonprofits Can Use Twitter Vine (Without Wasting Time) | Social Media Consultant | Social Media Agency | Social Marketing | Donor Cultivation and Management | Scoop.it
With the launch of Vine, Twitter has stormed onto the video scene. This creates huge opportunities for nonprofits who use Twitter to network with their donors.
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Boomer life transitions and fundraising - Future Fundraising Now

Boomer life transitions and fundraising - Future Fundraising Now | Donor Cultivation and Management | Scoop.it

From ages 48 to 66, Baby Boomers will experience more life transitions than at any other time in their lives. This means opportunities for brands and marketers to engage Boomers and build their brand promise in Boomers’ hearts and minds.

DonorSnap's insight:

How arey you working with #Boomers on fundraising strategies? This is an important demographic to consider with looking at #donors.

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NFC: there's another fundraising revolution about to happen. Are you ready?

NFC: there's another fundraising revolution about to happen. Are you ready? | Donor Cultivation and Management | Scoop.it
Near Field Communication, or NFC to offer you a new acronym for your word bank, is a step change in how people will interact with objects and things around them. You may have heard the term “The
DonorSnap's insight:
Near Field Communication Devices, another technolgy. Will it catch on?
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A new way to judge non-profits: Dan Pallotta at TED2013

A new way to judge non-profits: Dan Pallotta at TED2013 | Donor Cultivation and Management | Scoop.it

Dan Pallotta created two huge charity initiatives — AIDS Rides bicycle journeys and Breast Cancer 3-Day events. These initiatives raised $108 million for HIV/AIDS and $194 million for breast cancer. Both had their best years in 2002 … and then Pallotta’s nonprofit went out of business.


In the final session of TED2013, Pallotta shares why that happened: Major sponsors pulled out following a slew of bad press over the idea that his organization was investing 40% of their gross into recruitment and customer service. The backlash came from our basic — and wrong — cultural understanding of charity.


“What we know about charity and the nonprofit sector is undermining the causes we believe in and our desire to change the world,” says Pallotta. We expect businesses and nonprofits to use “two separate rulebooks,” he suggests.

 

“Business will move the mass of humanity forward, but will always leave behind that 10% of the most disadvantaged and unlucky,” he says — which is why we need philanthropy and nonprofits. But couldn’t the nonprofit sector use the same strategies as the business world to grow their profits and give more money to the needy? After all, says Pallotta, “How do you monetize the prevention of violence against women?”

 

The nonprofit sector as we know it isn’t working. In the United States, poverty has been stuck at 12% for the last 40 years. Homelessness has not been solved in any major city, and we have no cure for cancer.

 
DonorSnap's insight:

I think Dan makes some important points in this talk. Are we so afraid that we will lose funding if we don't do what it takes to get our cause known? We still have massive global concerns and hundreds of thousands of noprofits. Yet, we cannot solve major issues. Is it because being a nonprofit has stop us in this hurdle?

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No Sweat DIY Infographics

No Sweat DIY Infographics | Donor Cultivation and Management | Scoop.it

Most of think about infographics as part of our marketing and communications tool box.  Therefore,  we want an end product that looks good, professional, and captures attention and if we lack graphic design chops  we turn to in-house graphic designers or hire professional designers..    I couldn’t agree more!

 

But there is another reason to consider “DIY” infographics – as a sense-making technique.    My personal rule in measurement is to spend 30% collecting and organizing data and 70% thinking about what it means.    For me, I need to see patterns and link it back to strategy and tactics.    And, there is no better way consolidate your insights by expressing them as DIY infographic.

 

Okay, now you’re probably getting stressed out thinking about today’s to do list, that report you have to write, and a day scheduled with back-to-back meetings – and probably think it takes days to create an infographic.   It doesn’t have to be that way.   You don’t have to be the world’s best artist to create a respectable infographic to help you make sense of your data, but it does take a little consideration and small amount of inspiration.   In “The Power of Infographics” Mark Smickilas offers some good recipes for creating your own infographics.     You need to start with data, audience, and time allocation.     For inspiration, check out this Pinboard of nonprofit infographics which will lead you to many more examples.    Now, comes the perspiration part.

 

 

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R.G. Riles's curator insight, March 1, 2013 12:06 PM

Those infographics that get published are pretty intimidating - both due to the density of material from a reader's perspective, but also from a professional who would like to regularly try this medium for content. Here's some tips how you can do it on your own. FYI, you can also use someecards.com to make your own humurous cards to increase engagement!

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Google Apps Now Free For All Nonprofits!

One of the biggest hurdles for nonprofits to overcome is how to pay for and incorporate advertising  technology and web hosting into their organization.
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Nonprofit Branding 2013: What Has Changed?

Nonprofit Branding 2013: What Has Changed? | Donor Cultivation and Management | Scoop.it

The way in which our stakeholders want to participate and ultimately become engaged in our work has evolved significantly and this demands our attention.  

 

We need to make a few major systemic changes in how we go about our work. First, we must recognize the potential in our boards to be what Peter Dobkin Hall describes as “boundary-spanners” — making the connection between the needs and will of the community and the organization’s sense of purpose. Second, we need to establish a sustainable dialogue with all our stakeholders about what we are together and how we can create doorways for others to influence the Cause. Third, we need to invest more deeply in our capabilities around “co-creation” and “networked leadership;” we need more creative spaces in which nonprofit leaders (both board and staff) can interact, share ideas, and sharpen skills.

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San Francisco's real estate boom puts a damper on nonprofits - San Francisco Business Times (blog)

San Francisco's real estate boom puts a damper on nonprofits - San Francisco Business Times (blog) | Donor Cultivation and Management | Scoop.it
San Francisco's real estate boom puts a damper on nonprofits
San Francisco Business Times (blog)
As I wrote in this week's paper, rising rents are pushing nonprofits out of the city and into the East Bay in search of affordable space.
DonorSnap's insight:

What about the San Francisco redevelopment funds? Could they subsidize spaces for nonprofits? Perhaps there could also be flexibility on zoning areas and allow for organizations to operate out of residential neighborhoods?

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Why knowing the difference between risk management and disaster recovery could save your business one day | Risk Management | Leadership in HR | Financial Post | Nonprofit Risk Management

Why knowing the difference between risk management and disaster recovery could save your business one day | Risk Management | Leadership in HR | Financial Post | Nonprofit Risk Management | Donor Cultivation and Management | Scoop.it
Many businesses see risk management solely in the context of crisis mitigation and disaster recovery, leaving themselves vulnerable to more common and often-predictable risks to their business model.
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5 Ways Nonprofits Can Use Crowdfunding

5 Ways Nonprofits Can Use Crowdfunding | Donor Cultivation and Management | Scoop.it

Let’s be honest, many nonprofits are scrambling to maintain a sustainable business model. The age of grants are over and although it’s true that corporate sponsors are willing and able to give, it’s becoming even more challenging to stand out from the pack and develop lasting relationships that lead to dependable income streams.

 

Who would believe that you spend 75% of your time raising money every year and only 25% working for the segment of people you originally set out to help.

 

So you want to know how crowdfunding can help you grow your nonprofit? Before reading the list below,check out some of the top crowdfunding sites for non-profits.

Want to know what crowdfunding is? Check out this article before continuing. 

 
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Charity Navigator: Is Charity Navigator the Mean-Looking Hall Monitor from South Park?

Charity Navigator: Is Charity Navigator the Mean-Looking Hall Monitor from South Park? | Donor Cultivation and Management | Scoop.it
According to an article in the Chronicle of Philanthropy, that’s how the Direct Marketing Association described us in their recent nonprofit conference. Why? The Association and its nonprofit members (who rely on direct mail to solicit funds from the public) do not like the recent adjustment we've made to our rating system in respect to their “Joint Cost Allocations.” 
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Fundraising Hell, Level 3: The Gluttonous - Future Fundraising Now

Fundraising Hell, Level 3: The Gluttonous - Future Fundraising Now | Donor Cultivation and Management | Scoop.it
If Dante had been a fundraiser, his Inferno might have been slightly different, featuring the evils specific to fundraisers. I have corrected Dante's oversight. This is part three of a nine-part tour of the levels of Fundraising Hell.
DonorSnap's insight:

As new digital capabilities become available that allowed richer and deeper communication, they covered their eyes and ran away. They didn't want two-way communication with donors! Too difficult!

 

They saw donors as resources to consume. Not as fellow human beings and partners in a shared cause. They became great experts in the art of response rates, but knew and cared little about donor retention or upgrading. Low average gifts or abysmal costs-per-donor didn't bother them -- just as long as they got those responses, the gross revenue in the door. They didn't even care that their approach was profoundly unhealthy and unsustainable.

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What Is The Watchdog Watching? | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

What Is The Watchdog Watching? | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits | Donor Cultivation and Management | Scoop.it

This week the Chronicle of Philanthropy reported that members of the Direct Marketing Association  are working on an official protest against the watchdogCharity Navigator.

 

At issue is Charity Navigator’s decision to challenge a longstanding accounting practice to count some of the money nonprofits spend in the course of fundraising as ‘program costs’ rather than ‘fundraising costs’.

A 2010 study 0f 4,000 plus donors by Hope Consulting titled Money for Good found that “few donors do research before they give, and those that do look to the nonprofit itself to provide simple information about efficiency and effectiveness. In short, ain’t many donors checking Charity Navigator.
 And for those donors who do some research, according to the Hope Consulting study, they look for “information on the efficiency and effectiveness of an organization … and donors typically look to the organization itself to collect information.” And this is true even among the givers of major gifts.These findings are very much in line with every study I’ve seen over the years about the influence of charity watchdogs both in the US and in Europe.
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The Great Donor Loyalty Experiment | Bloomerang

The Great Donor Loyalty Experiment | Bloomerang | Donor Cultivation and Management | Scoop.it
The recent article in Fundraising Detective titled “Donor retention: a tale of two cold mailings” by Craig Linton opened the flood gates of my memory of a year-long experiment I tried with numerous new employees of my fundraising software company eTapestry several years ago. I will save the experiment details for after the quick summary and hearty recommendation of Craig’s article.
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SocialFish | Actionable Data is Better than Big Data (And Learning Trumps Both)

Learning requires challenging your own assumptions, rather than just reacting to surface information. Learning, in fact, requires that we be more nuanced about data, because data rarely give you the answer.
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Declining Email Read Rates | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

 A study by Return Path shows where people are opening their emails and how the route from device to content is created. Across all sectors, only 17% of email marketing messages were read.Subscribers read 27% of the messages they received from the top 100 retailers in Q4-2012. [Brand familiarity does matter ... this probably applies in the nonprofit sector as well.]Email from social networking senders was among the least-read, with an average read rate
of 12% in 2011; that rate plunged by nearly half, to 6.3% last quarter 2012.A bit of political trivia: the Obama campaign’s read rate was 8% higher than Romney’s.Messages opened on webmail clients represented an ever smaller share, dipping to 20% at the end of the year. Says Return Path: For retailers the takeaway is clear: It’s do-or-die when it comes to implementing a mobile email strategy.
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Schneiderman continues charity disclosure tour

Schneiderman continues charity disclosure tour | Donor Cultivation and Management | Scoop.it

Dark money is spending by individuals on elections that, under current law, does not have to be reported because it is considered a donation to a not-for-profit group. Schneiderman's concern is some groups with 501(c)(4) status are groups who solely perform electioneering and finance politicians and may be hiding behind their status as a "social welfare" group."

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Doing good is good for you: Volunteer adolescents enjoy healthier hearts

Doing good is good for you: Volunteer adolescents enjoy healthier hearts | Donor Cultivation and Management | Scoop.it

Giving back through volunteering is good for your heart, even at a young age, according to University of British Columbia researchers.

 

For their study, published today in the journal JAMA Pediatrics, researchers from UBC’s Faculty of Education and Department of Psychology wanted to find out how volunteering might impact physical health among adolescents.

“It was encouraging to see how a social intervention to support members of the community also improved the health of adolescents,” says Hannah Schreier, who conducted this research during her doctoral studies at UBC.

 

Researchers split 106 Grade 10 students from an urban, inner-city Vancouver high school into two groups – a group that volunteered regularly for 10 weeks and a group that was wait-listed for volunteer activities. The researchers measured the students’ body mass index (BMI), inflammation and cholesterol levels before and after the study. They also assessed the students’ self-esteem, mental health, mood, and empathy.

 

The volunteer group of students spent one hour per week working with elementary school children in after-school programs in their neighborhood. After 10 weeks they had lower levels of inflammation and cholesterol and lower BMIs than the students who were wait-listed.

 

“The volunteers who reported the greatest increases in empathy, altruistic behaviour and mental health were the ones who also saw the greatest improvements in their cardiovascular health,” says Schreier, now a postdoctoral fellow at the Icahn School of Medicine at Mount Sinai in New York.

 

Cardiovascular disease is one of the leading causes of mortality in Canada and the United States. The first signs of the disease can begin to appear during adolescence. Previous studies show that psychosocial factors, such as stress, depression and wellbeing, play a role in the disease.

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From .charity to .foundation, New Domain Name Extensions Coming

From .charity to .foundation, New Domain Name Extensions Coming | Donor Cultivation and Management | Scoop.it
The AARP filed for the .aarp domain name extension, but many nonprofits likely couldn’t justify spending $185,000 on a bid for a new top-level domain name extension.
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Nonprofits battle shortage of time, talent | Bridge Michigan

Nonprofits battle shortage of time, talent | Bridge Michigan | Donor Cultivation and Management | Scoop.it
DonorSnap's insight:

You bring up some good points that nonprofits have been struggling with for a long time. The problem of time and talent is not just a Michigan problem, but also a national one. Perhaps there could be roles to "co-share" employees within nonprofits to dedicate their time to service in different groups. I relate to Daniel Robin in that I am the same age and am working/volunteering for a variety of nonprofits but cannot keep up the service time in the way I would wish.

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Promoting Your Non-Profit Organization on Facebook

Promoting Your Non-Profit Organization on Facebook | Donor Cultivation and Management | Scoop.it

"For some time now, there’s been a debate among nonprofits about how to best promote their organization on Facebook. Should you use a Facebook page or a Facebook group? . . ."


Via Raffle Ticket Guy
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