Here are 6 things online matchmakers do that nonprofits should emulate:Matchmakers help people find their soul mates. They strive to connect folks based on shared values. They use technology to facilitate this and keep track of people’s preferences.Matchmakers strive to build relationships that will be long lastingand mutually satisfying. Successful online matchmakers have found the opportunity to become relevant in new channels and networks, earning consumer attention and helping folks form meaningful alliances. They do this not with gimmicks, but with consistent delivery of value and meaningful engagement.Matchmakers respect the preferences of their customers and use these affinities as a guide to create proposals. Technology is used as the glue to bring like-minded folks together. They don’t waste their clients’ time by offering them opportunities that don’t match with their interests and needs. 50-somethings who want to date folks their own age are not offered 20-somethings as potential dates. Nor should you offer appeals to care for seniors to folks who consistently earmark donations for children’s services.Matchmakers don’t use “push techniques” or try to convince folks to meet people they don’t want to meet. They’re focused on fulfilling their promise to bring meaning into their customer’s life.They put the customer in control, helping them find the fit that’s right for them.Matchmakers offer and celebrate choices. They don’t squeeze everyone into the same mold, or insist on something like “unrestricted funding” which is the very opposite of donor-centered. They respect people’s right to choose. Matchmakers offer friendly and prompt service. They’re customer-centered, supportive and caring. They try to bring people joy. Like the joy that comes from giving.