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Donor Cultivation and Management
We want to collect the most important information on how your organization can raise money and recruit volunteers to do the amazing work you do. So we've put it all into this blog. If you have something to suggest please do!
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6 Things Matchmakers Can Teach Fundraisers in an Era of Digital Darwinism - Clairification

6 Things Matchmakers Can Teach Fundraisers in an Era of Digital Darwinism - Clairification | Donor Cultivation and Management | Scoop.it

Here are 6 things online matchmakers do that nonprofits should emulate:

Matchmakers help people find their soul mates. They strive to connect folks based on shared values. They use technology to facilitate this and keep track of people’s preferences.Matchmakers strive to build relationships that will be long lastingand mutually satisfying. Successful online matchmakers have found the opportunity to become relevant in new channels and networks, earning consumer attention and helping folks form meaningful alliances. They do this not with gimmicks, but with consistent delivery of value and meaningful engagement.Matchmakers respect the preferences of their customers and use these affinities as a guide to create proposals. Technology is used as the glue to bring like-minded folks together. They don’t waste their clients’ time by offering them opportunities that don’t match with their interests and needs. 50-somethings who want to date folks their own age are not offered 20-somethings as potential dates. Nor should you offer appeals to care for seniors to folks who consistently earmark donations for children’s services.Matchmakers don’t use “push techniques” or try to convince folks to meet people they don’t want to meet. They’re focused on fulfilling their promise to bring meaning into their customer’s life.They put the customer in control, helping them find the fit that’s right for them.Matchmakers offer and celebrate choices. They don’t squeeze everyone into the same mold, or insist on something like “unrestricted funding” which is the very opposite of donor-centered. They respect people’s right to choose.  Matchmakers offer friendly and prompt service. They’re customer-centered, supportive and caring. They try to bring people joy. Like the joy that comes from giving.
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How to Start Asking for Bequests

How to Start Asking for Bequests | Donor Cultivation and Management | Scoop.it

Why do organizations in the UK, Canada, and Australia raise more money with bequests than we do in the US?

 

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests.

A simple plan might include:

Writing a vision statement that lets donors know how their bequest will help the organization for future generations.Identifying your best donors.Creating a bequest society.Sending an annual appeal letter.Adding stories featuring why other donors made bequests to your newsletter and other publications.

You can also add a “Bequest FAQ” page to your website and offer other resources such as sample bequest language or a bequest information sheet.

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Good news

Good news | Donor Cultivation and Management | Scoop.it
Ahram Online Egypt presidency to refer modified NGO draft law to Shura Council Ahram Online Egypt's presidency is set to refer the final draft of a proposed NGO law to the Shura Council (the upper house of parliament, currently endowed with...
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Crap Detection for Social Content Curators: How To Verify What You Post

Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources. This presentation

Via Robin Good, Beth Kanter
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Jo Paoletti's comment, May 9, 2013 7:19 AM
Crap detection for content curators. Is it time for everyone who shares stuff they find on the Internet to think of themselves as content curators. Beats being a rumor monger or Typhoid Mary of misinformation.
Sarah McElrath's curator insight, May 10, 2013 8:14 AM

Could be used when teaching evaluation of online content / critical thinking skills.

Ruveanna Hambrick's curator insight, October 2, 2014 10:30 AM

This is a good source for knowing how to "crap detect" not only for news websites and blog posts but also for social media claims as well.

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Five Ways to Become a Better Fundraising Professional | npENGAGE

Five Ways to Become a Better Fundraising Professional | npENGAGE | Donor Cultivation and Management | Scoop.it
Five Things You Can Do To Become a Better Fundraising ProfessionalRead one thing related to your job a day (news article, blog post, or white paper)Participate in one webinar a monthAttend one local networking event or conference each quarterAttend at least one national conference a yearParticipate in other fundraising events as often as you can
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New Google+: Stream, Hangouts, and Photos

New Google+: Stream, Hangouts, and Photos Technology works best when it gets out of the way, and lets people do what makes them happiest: living, learning and loving. That’s why, when we started the Google+ project nearly two years ago, we aimed to bring real-life sharing to software. We wanted to forget about tools, and focus on each other. And it seems to be working.

Consider: 190 million people are now active in the Google+ stream, and 390 million are active across Google (+1’ing apps in Google Play, making video calls in Gmail, sharing videos from YouTube...). It’s a community of artists and astronauts and computer scientists and quilters — and it’s awesome. But we’ve only just begun.

Today we’re taking another step towards real-life sharing with enhancements in three key areas: Stream, Hangouts and Photos.
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Guide to Organizing a Church Fundraising Event ...

Guide to Organizing a Church Fundraising Event ... | Donor Cultivation and Management | Scoop.it
"Organizing a church fundraising event can be very rewarding indeed provided everything is planned carefully and maximum people participate at the event, making liberal contributions both monetarily and in kind .
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Nonprofit Explorer - ProPublica

Nonprofit Explorer - ProPublica | Donor Cultivation and Management | Scoop.it
In April 2013, the IRS released structured data culled from the tax returns of almost 616,000 tax-exempt organizations.
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Are you aware of this site? It looks up thousands if nonprofit financials. Are your donors using it?
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Breaking Down Your Data: How to Set Your Own Benchmarks

Breaking Down Your Data: How to Set Your Own Benchmarks | Donor Cultivation and Management | Scoop.it

One of the things she focused on was creating your own benchmarks so you know how you are doing by your own standards and can better understand why you are above or below the industry average when these reports come out.

She suggests beginning with email performance by creating a report on all of your emails from the past year. Gather these numbers:

Number deliveredNumber of opensNumber of clicksNumber of actions/donationsNumber of unsubscribes

Then calculate the average rates for all messages. If you want to know your average open rate, take how many opened emails you had and then divide them by the total of all emails delivered.

 

For example:

You delivered 10,000 emails
2400 were opened

2400 divided by 10,000 is 0.24

 

Your open rate would be 24%

This would be your benchmark open rate. Then do the same for your other metrics – click-through, actions, etc.

 
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Year-Round Giving: The Follow Fundraiser

Year-Round Giving: The Follow Fundraiser | Donor Cultivation and Management | Scoop.it

A Follow Fundraiser is when you donate money to an organization or a cause per new follower on your social media platform. This fundraiser is a win-win because you gain followers and the organization/cause benefits from your donation. I have had 2 successful Follow Fundraisers. One for Wyatt's Wish and recently for Autism Speaks. 

1. Pick a platform that counts followers such as Facebook, Pinterest, Instagram, Google+, or Twitter.
2. Note your starting follower total.
3. Decide how long you are going to run the fundraiser. 
4. Set a monetary goal. Ex. $1 per Follower.
5. Design an Image or Ad to display on your website and on your chosen media platform. You may want to publicize your goal and state your limitations such as: $1 per new follower up to $100. 
6. Ask friends and encourage your current followers to share your Follower Fundraiser on their social media accounts. 

7. Post about your fundraiser on all your social media platforms. Follow up with reminder posts. 
8. Make sure your platform has content. No one wants to follow a twitter account that has only tweeted twice in the last 2 months. 
9. Once you reach your end date for the fundraiser count the difference between your starting follower number and your ending follower number. The difference equals your donation. 
10. Announce through your social media and website how much money your raised. 
11. Thank your new and old followers for supporting the organization/cause. 
12. Follow through and show your followers you really did donate.

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Minnesota Nonprofits Fight Change in Tax Deduction for Donations - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Minnesota Nonprofits Fight Change in Tax Deduction for Donations - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Donor Cultivation and Management | Scoop.it

A coalition of Minnesota charities is battling a proposal to adopt a tax credit for charitable donations instead of allowing a dollar-for-dollar tax deduction in state income tax for residents who do not itemize their returns, the Star Tribune writes.

 

The change is projected to save the state about $40-million every two years, but nonprofit leaders contend it would cut into giving by tax filers who do not itemize. The amount of their donations last year totaled $98-million.

 

State law allows a dollar-for-dollar deduction on giving of more than $500 for the 173,000 Minnesotans who do not itemize. The plan before the state House would replace that with the tax terms for itemizers: an 8 percent credit on donations exceeding 2 percent of adjusted gross income or $400 ($800 for married joint filers), whichever is greater. Supporters of the change say giving incentives should be the same for all Minnesota taxpayers.

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Scoop.it for Nonprofits: A Social Media Hack to Maximize Your Time and Effort without Sacrificing Your Impact

Scoop.it for Nonprofits: A Social Media Hack to Maximize Your Time and Effort without Sacrificing Your Impact | Donor Cultivation and Management | Scoop.it

When you’re trying to create impact in the world, it may seem like there’s not enough time in the day to do everything that you need to do. The term “lifehacking” came about from those working in tech startups needing to find ways to prioritize tasks and maximize the hours in the day to get a quality output from your time and effort.

 

I have always been drawn to the innovative ways that both startups and nonprofits solve big world problems with minimal resources. At Scoop.it, my job is to show people how our platform can help them easily find and share great content on the Web without sacrificing the quality and integrity of their communication. To maintain this quality and maximize on your time and effort, we’ve combined technology and the human touch because sometimes when you let robots do all of the talking, it can lead to a bad outcome. Shortcuts are only good if they don’t compromise what’s important – your impact.

 

Think about how you handle social media for your organization. A lot of time and effort is spent on selecting the right content to publish and distribute. This is where Scoop.it can help you “hack” your social media strategy so that you can focus on changing the world.

 

 

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Content Curation Guide for SEO - What, How, Why

Content Curation Guide for SEO - What, How, Why | Donor Cultivation and Management | Scoop.it
What is Content Curation?Since the beginning of time, human beings have collected the best humanity has produced in art, literature, science; we invented the museums, the libraries, the Encyclopedia and  have written essays and done research. We have always looked at those ones, the curators who were knowing the right sources of that knowledge, to which being able to access to will have solved our needs. Content Curation is the online expression of something, which is in the same nature of human beings: the need to collect and catalogue only the most interesting things about a subject so to share it for the common benefit.
This is especially needed in the Internet era. And, as Rohit Barghava wrote in the Content Curation Manifesto, Content Curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers – creating an entirely new dialogue based on valued content rather than just brand created marketing messages.Actually five kind of Content Curation types are classified:Aggregation, which consists in curating the most relevant content about a topic into one single location. This is the most common way of curating content, and it is at the base of the majority of the content curation services actually present online;Distillation, which purpose is to distill the overall noise about a topic to its most important and relevant concept. The best cases of social content curation can be catalogued into this definition;Elevation, when curators draft a more general trend or insight from a mass of daily musings;Mashups, or to merge different content about a topic creating a new original point of view of the same;Chronology, which could be defined as historiographical content curation. Usually it consists in presenting a timeline of curated information to show the evolution of a particular topic.
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How to get people to share your content

How to get people to share your content | Donor Cultivation and Management | Scoop.it

Technology has blessed your community with more sharing power than ever before. The ability to retweet, like and pin with increased ease is what helped launch the slactivist movement.

 

Even though sharing has gotten easier, getting people to share still feels like pulling teeth.

 

So how do you get people to share your content? Here are five mind-shifts to remember:

Start with your databaseThe people who are most likely to share your content are in your donor database and email list. Before you waste time trying to target specific audiences on Facebook (which you can easily do), make sure you’ve worked your database first. They are better spokespeople for your cause than you are.Become one of themIf you’re thinking on some level (even subconsciously) that your job is to get people to do something, stop it. You can’t make people do anything – especially if they don’t trust you.

What you can do is find the people who are already talking about your cause, and join their conversations. Quite naturally, on their own terms, they’ll accept you as one of their own.

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What Every Database Administrator Should Know About Security - Dark Reading

What Every Database Administrator Should Know About Security - Dark Reading | Donor Cultivation and Management | Scoop.it
What Every Database Administrator Should Know About Security Dark Reading To better close the gap between security and database management, let's address the issues of why security is important and some of the key reasons security teams don't work...
DonorSnap's insight:
Good info for database managers.
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Roger Craver says so, and he knows - Fundraising Is Beautiful

Roger Craver says so, and he knows - Fundraising Is Beautiful | Donor Cultivation and Management | Scoop.it
In this not-to-be-missed interview, fundraising legend and co-editor of The Agitator discusses donor retention, the importance of social media in fundraising, and how things have changed in our profession over the years.
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How to Hold a Fundraising Raffle - "Impact a Life" Scholarship Entry

How to Hold a Fundraising Raffle - "Impact a Life" Scholarship Entry | Donor Cultivation and Management | Scoop.it

Holding a raffle to raise funds is not only one of the easiest ways to do this but is also one of the most profitable.

 

The first thing you do is get items to raffle off. I don’t believe in spending the organization’s money unless absolutely necessary. Start by making a list of businesses in the community where the group you are fundraising for resides. This list would include restaurants, department stores, specialty stores and fast food franchises to mention just a few. The majority of these businesses are happy to help you out with a donation. All they ask is that you provide proof that your organization is actually non-profit.

 
Via Raffle Ticket Guy
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The Foibles & Follies Of Donor Conversion | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

The Foibles & Follies Of Donor Conversion | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits | Donor Cultivation and Management | Scoop.it

At last week’s Engage Conference presented by Fundraising Success (you can see the presentations here), my colleague Kevin Schulman and I were both struck by an observation made in the wrap-up session by Tom Harrison, the CEO of Russ Reid.

 

“Why are nonprofits mad at about 50% of their donors at any given time for donating in the “wrong” way? And why do they persist in attempting to convert them to behaving differently?”

 

Apparently — and fortunately — Kevin wrestled with these questions long after the conference ended. His musings resulted in Stop Trying to Convert Donors  – a piece that appears in the current issue of The DonorVoice Newsletter.

 

I urge you to read the article in its entirety. Kevin asks and answers the question: “So what gives with all the effort time and wasted trying to convert donors who give in one way, even predictably so, to another way?”

 

Here are the key takeaways:

Unlike sophisticated commercial marketers, the nonprofit sector treats ‘conversion’ as a process that takes a new donor with at least some small relationship and connection to the organization and then systematically destroys it by barraging the donor with inordinate amounts of direct mail. (Kevin doesn’t put it this gently.)“If the same energy, resources and time were put into building legitimate product extensions and upgrades — a mainstay in the commercial sector — then the nonprofit sector and the causes supported by it would be immensely better off.”

 

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How to make your landing page a place that welcomes people - Future Fundraising Now

How to make your landing page a place that welcomes people - Future Fundraising Now | Donor Cultivation and Management | Scoop.it
Have you ever walked into a store and immediately backed out because the place was a random mess, blaring music that was hostile to you, and you couldn't figure out where you should go? A lot of nonprofit landing pages are like that.
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Advisory Boards and Other Bodies: Yes or No and Why or Why Not?

Advisory Boards and Other Bodies: Yes or No and Why or Why Not? | Donor Cultivation and Management | Scoop.it
Before you set up an advisory group or a community council, it’s important to be very clear about what you’re trying to accomplish and whether a new group will help in that effort.
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NY to Consider Nonprofit Governance Overhaul - Chronicle of Philanthropy (subscription)

NY to Consider Nonprofit Governance Overhaul - Chronicle of Philanthropy (subscription) | Donor Cultivation and Management | Scoop.it
Gotham Gazette NY to Consider Nonprofit Governance Overhaul Chronicle of Philanthropy (subscription) New York State lawmakers introduced legislation on Tuesday designed to eliminate bureaucratic hurdles for starting a nonprofit and improve board...
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#datanerds: Six Steps to Great Graphs and Charts

#datanerds:  Six Steps to Great Graphs and Charts | Donor Cultivation and Management | Scoop.it

Note from Beth: I just knew that I was going to start obsessing about charts and graphs after my Excel spreadsheet obsessions started.  I thought if I set up a tumblr blog curating great nonprofit spreadsheets, but the next logical step is create visualizations of your data.  What better way than in Excel.    I got into a wonderful conversation with Stephanie Evergreen, another nonprofit datanerd who loves spreadsheets who offered to write up this guest post about how to create the perfect graph.

 

Six Steps to Great Graphs By Stephanie Evergreen

Low budget? No programming skills? Me, too! Great data visualizations don’t necessarily require an expensive software package or a programmer on staff. Here is how you can work with what you already own, Excel, to increase the impact of your data visualizations. Let’s start with one basic dataset – a count of the number of followers, advocates, and donors for a non-profit over the last 6 years – and rock the graph so it is clear and compelling.

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Silicon Valley is beginning to see 'delight' in a new light

Silicon Valley is beginning to see 'delight' in a new light | Donor Cultivation and Management | Scoop.it

Ask Joshua Reeves about his online payroll service, and the last thing he'll want to discuss are its features and algorithms and software code and all that other cold jargon that usually comes pouring out of the mouths of Silicon Valley engineers.

 

No, what Reeves really cares about is what he hopes you will feel when you use ZenPayroll Inc.:

 

Delight."That's the effect we're trying to achieve," said Reeves, whose company has applied to trademark "delightful payroll." "We talk about how to create that 'aha moment,' that feeling the first time you use it where you just stop and say, 'This is amazing. Why weren't you here 10 years ago?'

 

Yes, delight. A squishy, subjective, hard-to-pin-down term. So daringly unquantifiable, so proudly immeasurable. And now, suddenly, all the rage in data-driven Silicon Valley.

 

Like so many other things in Silicon Valley, the word is a legacy of Steve Jobs, the Apple Inc. co-founder who often spoke of wanting to "surprise and delight" people.

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Nonprofits, You're Now in the TV Business

Nonprofits, You're Now in the TV Business | Donor Cultivation and Management | Scoop.it

Unless you have the budget for a Super Bowl ad, trying to advertise to the masses is probably not in the cards for your organization. But there is an important lesson to take from TV: its content balance.

 

Sure, you complain about the amount of commercials on TV, but if the networks treated its viewers like some brands or nonprofits treat its Facebook followers, they would show nothing but commercials.

 

“Special two for one sale this Saturday! Tell your friends and receive an extra 15 percent off,” goes the generic sales post.

 
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Why Small Donations Are Priceless

Why Small Donations Are Priceless | Donor Cultivation and Management | Scoop.it
How much is $1 worth?

Even an initial $1 donation is a critical step within the overall journey as a supporter. They’ve self-identified as the lifeblood of your organization: People that are willing to part with their money.

In other words, building an army of people that actually donate is more important than the dollar amount they contribute. A handful of seeds eventually will become a forest.

Here are three simple ideas to make the most of your small donors:

Say thank you. Saying “Thank You” to a new donor increases the likelihood that they will donate again, and that they’ll give more! Make sure you give these people a remarkable experience by doing things like sending handwritten notes.Use social media to identify big opportunities. Small Act allows you to see what these first-time donors are talking about on Facebook, Twitter, and other social media platforms. With this information, you can identify bigger opportunities. For example, CARE uses Small Act to find ‘key influencers’ for full relationship management that focuses on long term value, regardless of the short term payoff. Sign up for a free account SocialVision to see what SmallAct has in store.Use email marketing to encourage future actions. People who donate for the first time, even if it’s just $1, should be added to a specific email list. This way you can send messages that will be more meaningful and therefore more effective. After you set up your list,create a drip campaign designed to deepen your relationship with them by encouraging small commitments, like signing a petition or sharing content on Facebook.
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