Here's Experian Hitwise's assessment of much of a behemoth Facebook is in the U.S. and other markets.
In this collection, you will find some inspiring email newsletter designs that we have collected by browsing through hundreds of websites to find out the cream of the crop.
Content Marketing Institute's latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel.
What are the biggest mistakes people are making in Facebook marketing right now?
How color can affect your mood, emotion? How advertiser use color to attract you ? Via Régis Watrisse, janlgordon
Learn how to write effective copy for your email marketing campaigns.
Robin Good: Memplay is a free web service which allows you to collaboratively upload images, video and audio files, and then to edit these into a final video.
Images and other media files can be imported directly from your computer as well as from your Facebook galleries.
Once you have uploaded all of your audio, video and image resources you can use the web-based video editor to assemble easily your final video.
Memplai provides integrated effects, transitions and video templates.
Free to use.
FAQ: http://memplai.com/Home/FAQ ;
More info: http://memplai.com/ ; Via Robin Good
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success.
The future of digital couponing is important in today's growing mobile world. Here's what business owners need to know about it.
At last count, Twitter had half a billion registered users who together generate some 175 million tweets a day. New accounts are being added at a rate of 11 per second. Just how valuable are these proliferating 140-character messages? The Researchers discovered some usefull tips for keeping your followers engaged: http://bit.ly/HTjvD4 ; Be clear, not cryptic or insidery. Don’t overuse hashtags, and don’t retweet one-on-one conversations "The key is to be aware of one’s audience and how different people’s values may differ,” says Paul André, one of the researchers. Download here - http://bit.ly/HVWWyb ; Via maxOz, Debra Askanase
Instagram is now the world's largest mobile social network. When you look at it's astounding growth numbers it's hard to deny that brands should think about a presence in the community.
3 critical how-to's to get started with a Google AdWords PPC campaign.
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While communications styles may clash, we still need to find ways to work together. Knowing what your own style is may help.
Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks. Worth reading and following... if you're going to put a lot of work into Social Media, do it the smart way. -Ken Via Ken Dickens
Express your musicality, pump it up and chill! Fun online app to mix your own music!
Robin Good: Good article by Meghan Keaney Anderson on the HubSpot Blog. If you are somewhat new to SEO and to optimizing your web site, here's a simple and well illustrated six-step process that can you can follow.
"When it comes to getting your website found in search, little things can make a big difference. But sometimes it's hard to find the time -- or know where to start.
Here's an idea: Set aside 15 minutes in the next week to conduct an audit of what you think are 5 of your most influential web pages.
Then audit those pages with the following six steps to make sure you have all your SEO bases covered."
Here the six steps suggested (get the details on how to carry out each one in the original full article):
Step 1: Check Your Meta Descriptions
Step Two: Review Your Page Title Step 3: Optimize Your H1 Tags
Step 4: Make Images More User/Search Friendly With Alt Text
Step 5: Optimize the Anchor Text of Your Links
Step 6: Leverage Calls-to-Action"
Informative. Very useful. 8/10
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32777/The-6-Step-SEO-Audit-Every-Marketer-Should-Conduct.aspx ; Via Robin Good
Six third-party tools and applications used by social media experts, brands, and agencies to keep your Facebook page up to date. Click here to read more.
How to generate a list of long-tail keywords to use in your PPC campaigns.
The Admin Panel, is a one-stop shop for the tools and tips brands need to manage their Facebook presences. Learn how to use it here.
Information graphics, visual representations of data known as infographics, keep the web going these days.
This piece was written by ahava-leibta for contentmarketinginstitute
"They all have four key elements that make up the code for building great content".
Here are some highlights:
There are some basic steps you need to follow before you apply these elements to have a successful campaign:
**Branding/messaging: Who are you, and what do you represent and offer? What do you need to say?
**How can you provide value to your customers?
**User profiles or personas: Who are you trying to reach?
**What do they care about?
**Where and across what channels do they consume content?
**Define the campaign
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://bit.ly/IeWzxV] Via janlgordon
In the last year we've learned something that we suspected, but never really knew about mobile, great mobile design sells.
Salespeople often get a bad rap. It doesn't matter what they're selling - one bad experience with a scummy, slimy swindler and you're left with a bad taste in your mouth for quite a while.
Here are some of findings that stood out: 78% of respondents planned to email their typical supporters at least monthly in 2012.
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