Google's +1 button doesn't share content to the stream the way the Facebook "Like" does, but there must be a connection to search. Here's what we know so far. Content marketing is a long-term strategy to attract, convert, and retain customers. And one of the most effective tools you can use to execute this long-term strategy is: a calendar. No, really. 
On today’s rapidly shifting web, it’s essential that companies connect more effectively with their stakeholders across a number of web and social channels. This “pressure to extend” has created a new online content life cycle. 
6 key findings from the report 
While communications styles may clash, we still need to find ways to work together. Knowing what your own style is may help. 
Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks. Worth reading and following... if you're going to put a lot of work into Social Media, do it the smart way. -Ken Via Ken Dickens Express your musicality, pump it up and chill! Fun online app to mix your own music! 
Robin Good: Good article by Meghan Keaney Anderson on the HubSpot Blog. If you are somewhat new to SEO and to optimizing your web site, here's a simple and well illustrated six-step process that can you can follow.
"When it comes to getting your website found in search, little things can make a big difference. But sometimes it's hard to find the time -- or know where to start.
Here's an idea: Set aside 15 minutes in the next week to conduct an audit of what you think are 5 of your most influential web pages.
Then audit those pages with the following six steps to make sure you have all your SEO bases covered."
Here the six steps suggested (get the details on how to carry out each one in the original full article):
Step 1: Check Your Meta Descriptions
Step Two: Review Your Page Title Step 3: Optimize Your H1 Tags
Step 4: Make Images More User/Search Friendly With Alt Text
Step 5: Optimize the Anchor Text of Your Links
Step 6: Leverage Calls-to-Action"
Informative. Very useful. 8/10
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32777/The-6-Step-SEO-Audit-Every-Marketer-Should-Conduct.aspx ; Via Robin Good 
Six third-party tools and applications used by social media experts, brands, and agencies to keep your Facebook page up to date. Click here to read more. 
How to generate a list of long-tail keywords to use in your PPC campaigns. 
The Admin Panel, is a one-stop shop for the tools and tips brands need to manage their Facebook presences. Learn how to use it here. 
Information graphics, visual representations of data known as infographics, keep the web going these days. 
This piece was written by ahava-leibta for contentmarketinginstitute
"They all have four key elements that make up the code for building great content".
Here are some highlights:
There are some basic steps you need to follow before you apply these elements to have a successful campaign:
**Branding/messaging: Who are you, and what do you represent and offer? What do you need to say?
**How can you provide value to your customers?
**User profiles or personas: Who are you trying to reach?
**What do they care about?
**Where and across what channels do they consume content?
**Define the campaign
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://bit.ly/IeWzxV] Via janlgordon |
With Facebook’s recent purchase of Instagram and Pinterest’s meteoric growth, photography has become the content marketing darling of 2012. 
Everything you need to know about how to host truly unique storytelling parties. With storytelling ideas, storytelling kits, seasonal party ideas.
Hey --it's Sunday and a perfect day to relax and plan for summer fun!
I ran across this article that has nothing to do with business storytelling but is a treat nontheless -- Plan a storytelling party! It sure will to build storytelling skills plus learn amazing things while having a good time with friends and family.
On this website there is everything you need to know to throw a successful party.
Now if you really wanted to apply this to your organization, use all the ideas and suggestions here, just shift the topics to fit your needs. Throw a storytelling party for employees! Throw a storytelling party for customers! Just remember to keep having fun :) Via Karen Dietz 
Pinterest for Nonprofits: Raising money with Pinterest might seem silly, but nonprofits are starting to realize the possibilities/opportunity the Social Network brings... 
Here's Experian Hitwise's assessment of much of a behemoth Facebook is in the U.S. and other markets. 
In this collection, you will find some inspiring email newsletter designs that we have collected by browsing through hundreds of websites to find out the cream of the crop. 
Content Marketing Institute's latest webinar outlines a framework that uses four categories to more clearly define potential customers, and help marketers create the type of content that will work best at each phase of the purchase funnel. 
What are the biggest mistakes people are making in Facebook marketing right now? 
How color can affect your mood, emotion? How advertiser use color to attract you ? Via Régis Watrisse, janlgordon 
Learn how to write effective copy for your email marketing campaigns. 
Robin Good: Memplay is a free web service which allows you to collaboratively upload images, video and audio files, and then to edit these into a final video.
Images and other media files can be imported directly from your computer as well as from your Facebook galleries.
Once you have uploaded all of your audio, video and image resources you can use the web-based video editor to assemble easily your final video.
Memplai provides integrated effects, transitions and video templates.
Free to use.
FAQ: http://memplai.com/Home/FAQ ;
More info: http://memplai.com/ ; Via Robin Good 
Social media editorial calendars create a cohesive layer to a content strategy. Having an organized 12-month editorial calendar that slices up the year into monthly, weekly and daily snapshots can take your content to new levels of success. |
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