As part of my work as Visiting Scholar at the Packard Foundation this year, I'm facilitating a peer learning group based on "Measuring the Networked Nonprofit" and the next session we are focusing on the sense-making step of measurement.
Robin Good: Here is a handy short guide to nine free infographic creation tools that can be utilized to create enticing visuals, word charts and data-based infographics without having special technical skills.
"When I decided to write an article on brand storytelling inspired by TED talks, I went about it all wrong.
Scouring YouTube for tactics, elements, and components of brand storytelling, I was aiming to find five or ten (or 17) actionable tips that you can use to tell you brand’s story.
I was already boring myself to death and I hadn’t even begun to write.
We have all heard (ad nauseam) about the “power of brand storytelling,” and I know that I have read more than one blog that spits off a numeric list of tips that I just “can’t live without” as a content marketer.
I began to get curious about what pulls me, personally, into a story. What is it that moves me so much that I become an advocate of the brand/person/cause that is being talked about in the story? What is that secret sauce in brand storytelling that activates the magic button inside each of us, firing up our passion?"
Justin Timberlake and Jimmy Fallon, comedy skit best friends and the human couple equivalent of a pair of colorful striped socks, teamed up yet again to shed light on a disease that's been plaguing phone-connected humans for years now: the...