"Donors Are People" - Penelope Burk on donor-centred fundraising | Nonprofit Communications in Canada | Scoop.it

Raising money and communicating with supporters can't be mutually exclusive, as Penelope Burk had already observed in 2001:


"...it actually takes more time to keep donors informed about what their money is achieving than it does to ask them for it. If, as our research found, the key to sustained and increased giving is communication and not fundraising, then should charities rethink their priorities when it comes to the allocation of paid and volunteer time in fundraising? It seems evident that they should."