The mobile habits of three key Canadian personas: Mobile Moms, The Digital Dad, and The Young and Wireless.
Amy Sept's insight:
The publicized results look primarily at shopping-related behavior, but still good info about platform preference and differences between how each group uses devices. Digital Dads, for example, use a lot less social.
It can be too easy to reshape a story to match a message; as communicators, we have a responsibility to honour not only the facts but the intent of the stories gifted to us. The author writes: "We are storysharers more than storytellers, and we have an obligation to prioritize the original storytellers’ voices and messages. We cannot just look for stories that best convey our own agenda."
It’s sometimes tough to keep up with the daily growing user numbers of our favorite social networks. How many people are on Facebook now? And how many users does Pinterest have? What about the number of women on Twitter?
More proof that multi-channel fundraising and communication is important! >> Donors are more than 3x more likely to give online in response to a direct-mail appeal than an e-appeal...In addition, 50% of donors surveyed said they prefer to give ONLINE when they receive a letter in the mail from a charity.
The Marketing Measurement Checklist will help you intelligently analyze the success of your marketing, justify your marketing budget, and keep measurement from becoming an afterthought.
Via Jonha Revesencio
“The value of social media for fundraising is minimal today,” the Cygnus study authors wrote, “but is likely to be much more important soon when donors under 35 (86 per cent of whom have Facebook accounts) develop a greater capacity for giving.”
Imagine Canada is a national charitable organization whose cause is Canada’s charities and nonprofits. We support and strengthen charities and nonprofits so they can, in turn, support the Canadians and communities they serve.
Amy Sept's insight:
"Responses to the most recent edition of the Sector Monitor indicate a decrease in confidence among charity leaders over the past year. More leaders are predicting their charity will be weaker, in terms of its ability to carry out its mission in the near- and medium-term and that the financial and human resources of their organization will decrease over the near-term. In terms of recent experiences, more leaders are reporting their organizations currently face increased demand but stagnant revenues, compared to a year ago and they are less likely to report increased expenditures."
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...
LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!
Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.
I started curating this topic and quickly realized that I was doing things "wrong" -- making it much more complicated than needed. This topic will grow with time.
There's a pretty consistent stream of information about nonprofit communications in the U.S.; significantly less in Canada. While content curated here may not specifically be Canadian, I'll focus on information that's relevant and applicable to the work we do.
Any resources you have to suggest are appreciated!
Raising money and communicating with supporters can't be mutually exclusive, as Penelope Burk had already observed in 2001:
"...it actually takes more time to keep donors informed about what their money is achieving than it does to ask them for it. If, as our research found, the key to sustained and increased giving is communication and not fundraising, then should charities rethink their priorities when it comes to the allocation of paid and volunteer time in fundraising? It seems evident that they should."