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Canadian Anti-Spam Legislation: The Revised Regulations

Canadian Anti-Spam Legislation: The Revised Regulations | Nonprofit Communications in Canada | Scoop.it

How up to speed are you with the new Canadian Anti-Spam legislation (CASL)? A handy reference from the Silverpop blog.

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Nonprofit Communications in Canada
Spreading the word about your cause in person, in print and online. (Canadian focus, not exclusive)
Curated by Amy Sept
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Meet the New Canadian Family: Mobile Mom, Digital Dad and the Young & the Wireless - Techvibes.com

Meet the New Canadian Family: Mobile Mom, Digital Dad and the Young & the Wireless - Techvibes.com | Nonprofit Communications in Canada | Scoop.it
The mobile habits of three key Canadian personas: Mobile Moms, The Digital Dad, and The Young and Wireless.
Amy Sept's insight:
The publicized results look primarily at shopping-related behavior, but still good info about platform preference and differences between how each group uses devices. Digital Dads, for example, use a lot less social.
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Ethical Storysharing: My Words, Not My Story : Video For Change

Ethical Storysharing: My Words, Not My Story : Video For Change | Nonprofit Communications in Canada | Scoop.it
It can be too easy to reshape a story to match a message; as communicators, we have a responsibility to honour not only the facts but the intent of the stories gifted to us. The author writes: "We are storysharers more than storytellers, and we have an obligation to prioritize the original storytellers’ voices and messages. We cannot just look for stories that best convey our own agenda."
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Rescooped by Amy Sept from Just Story It Biz Storytelling
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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Nonprofit Communications in Canada | Scoop.it

"How you say something is just as important as what you are saying." Why storytelling matters, and what you can do to create--and deliver--better stories for your organization.


Via Karen Dietz
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Rescooped by Amy Sept from Nonprofits & Social Media
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Facebook, Twitter, Google+, Pinterest: The Users Of Social Media

It’s sometimes tough to keep up with the daily growing user numbers of our favorite social networks. How many people are on Facebook now? And how many users does Pinterest have? What about the number of women on Twitter?


Via Julia Campbell
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Direct mail growing as source for online donations [US study]

More proof that multi-channel fundraising and communication is important! >> Donors are more than 3x more likely to give online in response to a direct-mail appeal than an e-appeal...In addition, 50% of donors surveyed said they prefer to give ONLINE when they receive a letter in the mail from a charity.

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Rescooped by Amy Sept from EPIC Infographic
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The Marketing Measurement Checklist [Infographic] - B2B Marketing

The Marketing Measurement Checklist [Infographic] - B2B Marketing | Nonprofit Communications in Canada | Scoop.it
The Marketing Measurement Checklist will help you intelligently analyze the success of your marketing, justify your marketing budget, and keep measurement from becoming an afterthought.
Via Jonha Revesencio
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The Challenges Facing Rural Nonprofits

Fundraising is tight everywhere, but even more when your audience is limited: "If you don't have people, how are you supposed to get money?"

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30 Super Useful Nonprofit Hashtags

This info isn't specific to Canada, but it's definitely a helpful reference for any non-profit pro who uses Twitter. Highlights a few great Twitter chats, too.

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Fundraising through Facebook?

Fundraising through Facebook? | Nonprofit Communications in Canada | Scoop.it

“The value of social media for fundraising is minimal today,” the Cygnus study authors wrote, “but is likely to be much more important soon when donors under 35 (86 per cent of whom have Facebook accounts) develop a greater capacity for giving.”

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Innovate and thrive or stagnate and die

Innovate and thrive or stagnate and die | Nonprofit Communications in Canada | Scoop.it

"Innovation is essential and achievable for nonprofits, even though it sounds fancy-pants and scary."

 

While these reflections on a presentation by David J. Neff speak to non-profits as a whole, the broad suggestions are particularly relevant to organizations trying to connect with their supporters.

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Imagine Canada's Sector Monitor, October 2012

Imagine Canada's Sector Monitor, October 2012 | Nonprofit Communications in Canada | Scoop.it
Imagine Canada is a national charitable organization whose cause is Canada’s charities and nonprofits. We support and strengthen charities and nonprofits so they can, in turn, support the Canadians and communities they serve.
Amy Sept's insight:

"Responses to the most recent edition of the Sector Monitor indicate a decrease in confidence among charity leaders over the past year. More leaders are predicting their charity will be weaker, in terms of its ability to carry out its mission in the near- and medium-term and that the financial and human resources of their organization will decrease over the near-term. In terms of recent experiences, more leaders are reporting their organizations currently face increased demand but stagnant revenues, compared to a year ago and they are less likely to report increased expenditures."

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5 Reasons People Aren’t Sharing Your Content

5 Reasons People Aren’t Sharing Your Content | Nonprofit Communications in Canada | Scoop.it

Great tips - especially if you're a writer who's still getting used to creating content for the web. 

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Rescooped by Amy Sept from Just Story It Biz Storytelling
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How To Make Your Message Stick Infographic

How To Make Your Message Stick Infographic | Nonprofit Communications in Canada | Scoop.it
A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...

 

LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!

 

Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.


Via Karen Dietz
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Avoid These Mistakes in Your Next Fundraising Ad

Avoid These Mistakes in Your Next Fundraising Ad | Nonprofit Communications in Canada | Scoop.it

A great look at a fundraising ad gone wrong--and the reasons why--by pro fundraisers Ligia Peña and Michael Rosen.

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Canadian Anti-Spam Legislation: The Revised Regulations

Canadian Anti-Spam Legislation: The Revised Regulations | Nonprofit Communications in Canada | Scoop.it

How up to speed are you with the new Canadian Anti-Spam legislation (CASL)? A handy reference from the Silverpop blog.

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2012 Nonprofit Communications Trends Report | Nonprofit Marketing Guide

2012 Nonprofit Communications Trends Report | Nonprofit Marketing Guide | Nonprofit Communications in Canada | Scoop.it

Coming soon: Trends by region in the U.S. and Canada.

 

Highlights from the Report
> Big 6 Communication Tools for Nonprofits: website, email, Facebook, print, in-person events, and media/PR.

 

> Only 24% of nonprofits have written & approved marketing plan for 2012.

 

> 78% of nonprofits say they'll email supporters at least monthly in 2012. 

 

> Facebook twice as important to nonprofits as blogging, video, or Twitter.

 

> Facebook beats Twitter, 80% to 34% as important to nonprofit marketers.

 

> Online communications will continue to dominate for nonprofits in 2012.

 

> Smaller nonprofits more social in person and online; big nonprofits prefer traditional marketing. 

 

> What excites nonprofits: new websites, real marketing plans, integrating channels & social media.

 

> What scares nonprofits: vying for attention, new social media, no $ for marketing & burning out.

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Getting On Google+ as a Nonprofit

"The value in Google+ is in promoting your nonprofit to the Google+ community, not in soliciting direct donations."

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A work in progress...

I started curating this topic and quickly realized that I was doing things "wrong" -- making it much more complicated than needed. This topic will grow with time.

 

There's a pretty consistent stream of information about nonprofit communications in the U.S.; significantly less in Canada. While content curated here may not specifically be Canadian, I'll focus on information that's relevant and applicable to the work we do.

 

Any resources you have to suggest are appreciated!

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"Donors Are People" - Penelope Burk on donor-centred fundraising

"Donors Are People" - Penelope Burk on donor-centred fundraising | Nonprofit Communications in Canada | Scoop.it

Raising money and communicating with supporters can't be mutually exclusive, as Penelope Burk had already observed in 2001:

 

"...it actually takes more time to keep donors informed about what their money is achieving than it does to ask them for it. If, as our research found, the key to sustained and increased giving is communication and not fundraising, then should charities rethink their priorities when it comes to the allocation of paid and volunteer time in fundraising? It seems evident that they should."

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