Nonprofit Organizations
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How Horses Can Teach Humans Communication Skills, Kindness - Science Daily (press release)

How Horses Can Teach Humans Communication Skills, Kindness - Science Daily (press release) | Nonprofit Organizations | Scoop.it
How Horses Can Teach Humans Communication Skills, Kindness Science Daily (press release) In her required social work field placement, Burke spent the last 18 months at Spirit of Leadership at the Pebble Ledge Ranch in Novelty, Ohio, learning to...
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The body language of horses helps civilize humans.

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Nonprofit Organizations
All about nonprofits: here, there and everywhere
Curated by Bonnie McEwan
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How To Write A Persuasive Speech in Only 15 Minutes

How To Write A Persuasive Speech in Only 15 Minutes | Nonprofit Organizations | Scoop.it
Have you ever tried to give a speech? Well, unless you are a well-known public writer, the entire process may consume a good chunk of your time

Via The People Development Network
Bonnie McEwan's insight:

Most nonprofit execs are too busy to write great speeches. Here's an article that will help you write something good in just 15 minutes.

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6 Factors that Set Great Brands Apart

6 Factors that Set Great Brands Apart | Nonprofit Organizations | Scoop.it
What’s the difference between a good brand and a great one? See 6 factors that set the best brands apart and examples of marketers who set the bar for branding
Bonnie McEwan's insight:
A short, sweet, and very smart article on branding.
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3 Cost-Effective Ways to Increase Your Nonprofit Organization’s Visibility

Nonprofit organizations can expand their reach and appeal to new audiences by using these 3 cost-effective strategies for promotion and visibility.
Bonnie McEwan's insight:

Three good, simple ideas to extend the outreach efforts of your charity or community group. This is especially good for small organizations with limited budgets.

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Email's Little Secret: 18 Words to Fly or Die By

Email's Little Secret: 18 Words to Fly or Die By | Nonprofit Organizations | Scoop.it
Marketing and sales emails you send are seen in preview mode in mobile devices. Here's how to write email copy that gets readers to open your emails based on what they see in the preview pane.
Bonnie McEwan's insight:
Email previews on a mobile device are about 18 words long. Make them count and get more opens, fewer deletes.
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Three ways all great leaders communicate – Stefan Lanfer – Medium

Three ways all great leaders communicate – Stefan Lanfer – Medium | Nonprofit Organizations | Scoop.it
Leadership is hot these days — with a proliferation of books, conferences, trainings, and talking heads sounding off on the topic. So, why is public trust in our leaders so in the pits? Phil Buchanan…
Bonnie McEwan's insight:
Leadership is about influencing people and events for the common good. It's not about power and self-aggrandizement. When you keep that in mind, your communications become more effective.
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Your New Fundraising Word For The Day | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Your New Fundraising Word For The Day | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits | Nonprofit Organizations | Scoop.it
Here’s it is: 'actigiver'. In a Huffington Post piece, Giving In The Age of Outrage, Steve MacLauglin, VP of Data and Analytics at Blackbaud and author of
Bonnie McEwan's insight:

More people are donating to nonprofits from outrage than from charitable impulses. That's cool. We'll take it. Nonprofits are a voice for the marginalized.

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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Nonprofit Organizations | Scoop.it
“Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.”
Via Stefano Principato
Bonnie McEwan's insight:
Used strategically, Facebook ads are a cost-effective way to build brand recognition and mission awareness for your nonprofit organization.
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12 Best Practices to Name Your Event

12 Best Practices to Name Your Event | Nonprofit Organizations | Scoop.it
“Picking a name to encompass your whole event can be high pressure, but choosing an epic event name could have attendees talking about it for years to come.”
Via Stefano Principato
Bonnie McEwan's insight:
I find it's important to write the name down. Test it in running copy to see how it sounds and reads in context. See how it lays out on different size screens and pages. Don't sacrifice clarity for cleverness. A catchy name can be an asset, but not if it confuses your audience.
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8 Free Tools for Nonprofits to Mobilize Supporters

8 Free Tools for Nonprofits to Mobilize Supporters | Nonprofit Organizations | Scoop.it
These eight free tools for nonprofits will help your organization benchmark your performance and help you mobilize supporters.
Bonnie McEwan's insight:
Very good article with tips to be more effective in communicating with stakeholders. Not just a list of social platforms. Check it out.
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Nonprofit Governance & Board Communications Best Practices

This webinar features best communications practices for a productive relationship between a nonprofit executive team and its board.
Bonnie McEwan's insight:
Good webinar for nonprofit board members.
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Twin Cities nonprofit takes on recycling of 'blue wrap' waste at hospitals - INFORUM

Twin Cities nonprofit takes on recycling of 'blue wrap' waste at hospitals - INFORUM | Nonprofit Organizations | Scoop.it
ST. PAUL – Before a patient rolls into the operating room for surgery, the sterile instruments arrive on a tray covered in a spongy blue plastic known as "blue wrap." Hospitals go through tons of the plastic fabric every year, and up until a few...
Bonnie McEwan's insight:

Who knew?

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How to Create a Nonprofit Business Plan - Business 2 Community

How to Create a Nonprofit Business Plan - Business 2 Community | Nonprofit Organizations | Scoop.it
Business 2 Community
How to Create a Nonprofit Business Plan
Business 2 Community
In a nonprofit business plan, the marketing section is expanded to a marketing and development section.
Bonnie McEwan's insight:

A useful overview. It will give you one type of formatting option.

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One Surprising Quality Every Leader Needs - Forbes

One Surprising Quality Every Leader Needs - Forbes | Nonprofit Organizations | Scoop.it
One Surprising Quality Every Leader Needs
Forbes
This quality is a bit off the beaten leadership path.
Bonnie McEwan's insight:

Leaders, whether in nonprofit or other organizational structures, must have tough hides to bear the criticism, which is often harsh and always inevitable. This is very true. Sooner or later, followers will want to kill the leader, even if that leader is adorable you. Be prepared to deal with it.

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AP style on hot topics: ‘fake news,’ ‘alt-right’ and more | Articles | Home

AP style on hot topics: ‘fake news,’ ‘alt-right’ and more | Articles | Home | Nonprofit Organizations | Scoop.it
Bonnie McEwan's insight:
Style guide from the AP on recent political buzz words
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Bonnie McEwan's curator insight, September 5, 11:45 AM
Tips for writing about contentious issues in a professional way, from the AP Stylebook.
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The Only Checklist You Need for Really Good Email Design [Infographic]

The Only Checklist You Need for Really Good Email Design [Infographic] | Nonprofit Organizations | Scoop.it
Use this comprehensive email-creation checklist to make sure the copy, imagery, layout, and coding of your emails result in a great email that helps your email campaigns succeed. Check it out!
Bonnie McEwan's insight:
Email marketing remains one of the most effective ways of generating support. Make sure your emails are designed to elicit clicks.
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2017 Nonprofit Communications Trends Report

We've decided on a new approach to the 2017 Trends Report. But it's still the "go-to" source for what's REALLY happening in the world of nonprofit communications and fundraising. We wanted to ask questions that would provide brand-new data for the nonprofit sector.
Bonnie McEwan's insight:
Some good factoids here. Average salary for a nonprofit communications director, makeup of a typical nonprofit communications team, budgets, social engagement, etc.
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29 free social media tricks for nonprofits | Articles | Home

29 free social media tricks for nonprofits | Articles | Home | Nonprofit Organizations | Scoop.it
CSS only mobile first navigation
Bonnie McEwan's insight:
Social media is very cost effective if you know how to use it well. Here are some good tips for making social work for your nonprofit.
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5 brand lessons from the Chicago Cubs | Articles | Home

CSS only mobile first navigation
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7 Tips for Increasing Your Newsletter Subscriptions

7 Tips for Increasing Your Newsletter Subscriptions | Nonprofit Organizations | Scoop.it
“Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great success,…”
Via Stefano Principato
Bonnie McEwan's insight:
Digital newsletters can deepen the engagement of donors and clients with your nonprofit organization...but not if no one subscribes.
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Sharing the MLK, Jr. Holiday in a Culturally Competent Way (Kivi's Nonprofit Communications Blog)

Sharing the MLK, Jr. Holiday in a Culturally Competent Way (Kivi's Nonprofit Communications Blog) | Nonprofit Organizations | Scoop.it
Sharing the MLK, Jr. Holiday in a Culturally Competent Way, a post from the blog Kivi's Nonprofit Communications Blog on Bloglovin’
Bonnie McEwan's insight:

Sadly, this is this first year that I have seen a retail advertisement for "our MLK sale extravaganza." It looks like MLK recognition is going the way of Presidents' Day and (the worst) Memorial Day exploitations. 


 


There's a better way to mark Dr. King' birthday. Read on. 

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2 Essential Mobile Apps Your Nonprofit Should Be Using

2 Essential Mobile Apps Your Nonprofit Should Be Using | Nonprofit Organizations | Scoop.it
Want to reach more of your supporters and better connect with millennials? Here are 2 essential mobile apps for nonprofits.

Via Julia Campbell, Norman Reiss
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Norman Reiss's curator insight, November 6, 2015 10:13 AM

Have you heard about these?...

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy | Nonprofit Organizations | Scoop.it
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy - Guest Post by Michael Hoffman, CEO of See3 It’s obvious to anyone who spends
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Many young people prefer to watch a video rather than read an article. If you want to reach this audience, put some video into your content mix.
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To save bees, some states sting pesticide use - USA TODAY

To save bees, some states sting pesticide use - USA TODAY | Nonprofit Organizations | Scoop.it
Scientists and many beekeepers say neonicotinoids, used on agricultural crops, are killing bees.
Bonnie McEwan's insight:

Good to see states taking action. The mass deaths of bees is a big problem. Humans will starve if we don't have bees to pollinate the fields.

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The Nonprofit Branding Bandwagon - @BonnieMcEwan

The Nonprofit Branding Bandwagon - @BonnieMcEwan | Nonprofit Organizations | Scoop.it
Nonprofit branding presents a dilemma in that it must strike a balance between cooperation and competition to keep the focus on mission fulfillment.
Bonnie McEwan's insight:
Branding presents both opportunities and dilemmas for nonprofit organizations.
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Busy CEOs spend one day every week managing communications - Business Standard

Busy CEOs spend one day every week managing communications
Business Standard
The firm provides advisory services to many of the world's largest businesses, nonprofit organisations and governments.
Bonnie McEwan's insight:

This writer claims that "top" CEOs lose thousands of hours communicating. I argue that, especially in nonprofit organizations, time spent communicating is not lost at all. It is essential if a nonprofit CEO hopes to lead effectively. The trick is HOW you respond, a point that this article misses. What do you think? Do you agree with me or am I off base?

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