Nonprofit Organizations
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Making the Leap in Understanding Big Data - Wired

Making the Leap in Understanding Big Data - Wired | Nonprofit Organizations | Scoop.it
Making the Leap in Understanding Big Data Wired They eventually lose their technological leadership role when new radical innovations are adopted. ...
Bonnie McEwan's insight:
Yes, big data offers ways for governments to spy on us, but it is also being used to do a lot of good. How do we manage, maximize and protect our privacy from this new and powerful resource?
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Nonprofit Organizations
All about nonprofits: here, there and everywhere
Curated by Bonnie McEwan
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2017 Nonprofit Communications Trends Report

We've decided on a new approach to the 2017 Trends Report. But it's still the "go-to" source for what's REALLY happening in the world of nonprofit communications and fundraising. We wanted to ask questions that would provide brand-new data for the nonprofit sector.
Bonnie McEwan's insight:
Some good factoids here. Average salary for a nonprofit communications director, makeup of a typical nonprofit communications team, budgets, social engagement, etc.
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29 free social media tricks for nonprofits | Articles | Home

29 free social media tricks for nonprofits | Articles | Home | Nonprofit Organizations | Scoop.it
CSS only mobile first navigation
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Social media is very cost effective if you know how to use it well. Here are some good tips for making social work for your nonprofit.
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5 brand lessons from the Chicago Cubs | Articles | Home

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7 Tips for Increasing Your Newsletter Subscriptions

7 Tips for Increasing Your Newsletter Subscriptions | Nonprofit Organizations | Scoop.it
“Entrepreneurs are turning back to email marketing to combat the downfall of organic reach on social networks. It never actually disappeared, as savvy business owners still used it with great success,…”
Via Stefano Principato
Bonnie McEwan's insight:
Digital newsletters can deepen the engagement of donors and clients with your nonprofit organization...but not if no one subscribes.
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Sharing the MLK, Jr. Holiday in a Culturally Competent Way (Kivi's Nonprofit Communications Blog)

Sharing the MLK, Jr. Holiday in a Culturally Competent Way (Kivi's Nonprofit Communications Blog) | Nonprofit Organizations | Scoop.it
Sharing the MLK, Jr. Holiday in a Culturally Competent Way, a post from the blog Kivi's Nonprofit Communications Blog on Bloglovin’
Bonnie McEwan's insight:

Sadly, this is this first year that I have seen a retail advertisement for "our MLK sale extravaganza." It looks like MLK recognition is going the way of Presidents' Day and (the worst) Memorial Day exploitations. 


 


There's a better way to mark Dr. King' birthday. Read on. 

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2 Essential Mobile Apps Your Nonprofit Should Be Using

2 Essential Mobile Apps Your Nonprofit Should Be Using | Nonprofit Organizations | Scoop.it
Want to reach more of your supporters and better connect with millennials? Here are 2 essential mobile apps for nonprofits.

Via Julia Campbell, Norman Reiss
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Norman Reiss's curator insight, November 6, 2015 10:13 AM

Have you heard about these?...

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy | Nonprofit Organizations | Scoop.it
Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy - Guest Post by Michael Hoffman, CEO of See3 It’s obvious to anyone who spends
Bonnie McEwan's insight:
Many young people prefer to watch a video rather than read an article. If you want to reach this audience, put some video into your content mix.
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To save bees, some states sting pesticide use - USA TODAY

To save bees, some states sting pesticide use - USA TODAY | Nonprofit Organizations | Scoop.it
Scientists and many beekeepers say neonicotinoids, used on agricultural crops, are killing bees.
Bonnie McEwan's insight:

Good to see states taking action. The mass deaths of bees is a big problem. Humans will starve if we don't have bees to pollinate the fields.

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The Nonprofit Branding Bandwagon - @BonnieMcEwan

The Nonprofit Branding Bandwagon - @BonnieMcEwan | Nonprofit Organizations | Scoop.it
Nonprofit branding presents a dilemma in that it must strike a balance between cooperation and competition to keep the focus on mission fulfillment.
Bonnie McEwan's insight:
Branding presents both opportunities and dilemmas for nonprofit organizations.
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Busy CEOs spend one day every week managing communications - Business Standard

Busy CEOs spend one day every week managing communications
Business Standard
The firm provides advisory services to many of the world's largest businesses, nonprofit organisations and governments.
Bonnie McEwan's insight:

This writer claims that "top" CEOs lose thousands of hours communicating. I argue that, especially in nonprofit organizations, time spent communicating is not lost at all. It is essential if a nonprofit CEO hopes to lead effectively. The trick is HOW you respond, a point that this article misses. What do you think? Do you agree with me or am I off base?

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Nonprofits don't plan for when disaster strikes them - The Coloradoan

Nonprofits don't plan for when disaster strikes them - The Coloradoan | Nonprofit Organizations | Scoop.it
Nonprofits don't plan for when disaster strikes them
The Coloradoan
“We're a small nonprofit operating on a shoestring budget and not super aware of how to manage technology efficiently in a disaster situation.
Bonnie McEwan's insight:

For the well-managed nonprofit, crisis planning is not optional.

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Former Rivals Come Together in a Campaign to End Childhood Hunger - New York Times

Former Rivals Come Together in a Campaign to End Childhood Hunger - New York Times | Nonprofit Organizations | Scoop.it
Former Rivals Come Together in a Campaign to End Childhood Hunger
New York Times
CONSUMER-PRODUCT giants that were once fierce competitors are joining forces for a good-cause marketing campaign meant to help a nonprofit alleviate childhood hunger.
Bonnie McEwan's insight:

Sometimes it's a smart move to cooperate with your competitors.

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Guiding Against Mission Creep - MediaPost Communications

Guiding Against Mission Creep - MediaPost Communications | Nonprofit Organizations | Scoop.it
Guiding Against Mission Creep
MediaPost Communications
Every month I hear from idealistic people — college students, recent grads and career changers alike — who want to work in cause marketing specifically or the nonprofit sector in general.
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Email's Little Secret: 18 Words to Fly or Die By

Email's Little Secret: 18 Words to Fly or Die By | Nonprofit Organizations | Scoop.it
Marketing and sales emails you send are seen in preview mode in mobile devices. Here's how to write email copy that gets readers to open your emails based on what they see in the preview pane.
Bonnie McEwan's insight:
Email previews on a mobile device are about 18 words long. Make them count and get more opens, fewer deletes.
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Three ways all great leaders communicate – Stefan Lanfer – Medium

Three ways all great leaders communicate – Stefan Lanfer – Medium | Nonprofit Organizations | Scoop.it
Leadership is hot these days — with a proliferation of books, conferences, trainings, and talking heads sounding off on the topic. So, why is public trust in our leaders so in the pits? Phil Buchanan…
Bonnie McEwan's insight:
Leadership is about influencing people and events for the common good. It's not about power and self-aggrandizement. When you keep that in mind, your communications become more effective.
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Your New Fundraising Word For The Day | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

Your New Fundraising Word For The Day | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits | Nonprofit Organizations | Scoop.it
Here’s it is: 'actigiver'. In a Huffington Post piece, Giving In The Age of Outrage, Steve MacLauglin, VP of Data and Analytics at Blackbaud and author of
Bonnie McEwan's insight:

More people are donating to nonprofits from outrage than from charitable impulses. That's cool. We'll take it. Nonprofits are a voice for the marginalized.

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How to Use Facebook Ads to Boost Your Best Content 

How to Use Facebook Ads to Boost Your Best Content  | Nonprofit Organizations | Scoop.it
“Social Media Marketing Podcast 237. In this episode Larry Kim explores how to get your best content to perform better with paid advertising.”
Via Stefano Principato
Bonnie McEwan's insight:
Used strategically, Facebook ads are a cost-effective way to build brand recognition and mission awareness for your nonprofit organization.
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12 Best Practices to Name Your Event

12 Best Practices to Name Your Event | Nonprofit Organizations | Scoop.it
“Picking a name to encompass your whole event can be high pressure, but choosing an epic event name could have attendees talking about it for years to come.”
Via Stefano Principato
Bonnie McEwan's insight:
I find it's important to write the name down. Test it in running copy to see how it sounds and reads in context. See how it lays out on different size screens and pages. Don't sacrifice clarity for cleverness. A catchy name can be an asset, but not if it confuses your audience.
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8 Free Tools for Nonprofits to Mobilize Supporters

8 Free Tools for Nonprofits to Mobilize Supporters | Nonprofit Organizations | Scoop.it
These eight free tools for nonprofits will help your organization benchmark your performance and help you mobilize supporters.
Bonnie McEwan's insight:
Very good article with tips to be more effective in communicating with stakeholders. Not just a list of social platforms. Check it out.
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Nonprofit Governance & Board Communications Best Practices

This webinar features best communications practices for a productive relationship between a nonprofit executive team and its board.
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Good webinar for nonprofit board members.
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Twin Cities nonprofit takes on recycling of 'blue wrap' waste at hospitals - INFORUM

Twin Cities nonprofit takes on recycling of 'blue wrap' waste at hospitals - INFORUM | Nonprofit Organizations | Scoop.it
ST. PAUL – Before a patient rolls into the operating room for surgery, the sterile instruments arrive on a tray covered in a spongy blue plastic known as "blue wrap." Hospitals go through tons of the plastic fabric every year, and up until a few...
Bonnie McEwan's insight:

Who knew?

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How to Create a Nonprofit Business Plan - Business 2 Community

How to Create a Nonprofit Business Plan - Business 2 Community | Nonprofit Organizations | Scoop.it
Business 2 Community
How to Create a Nonprofit Business Plan
Business 2 Community
In a nonprofit business plan, the marketing section is expanded to a marketing and development section.
Bonnie McEwan's insight:

A useful overview. It will give you one type of formatting option.

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One Surprising Quality Every Leader Needs - Forbes

One Surprising Quality Every Leader Needs - Forbes | Nonprofit Organizations | Scoop.it
One Surprising Quality Every Leader Needs
Forbes
This quality is a bit off the beaten leadership path.
Bonnie McEwan's insight:

Leaders, whether in nonprofit or other organizational structures, must have tough hides to bear the criticism, which is often harsh and always inevitable. This is very true. Sooner or later, followers will want to kill the leader, even if that leader is adorable you. Be prepared to deal with it.

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24-Hour 'Rebrand' Helps Twin Cities Nonprofits - New York Times

24-Hour 'Rebrand' Helps Twin Cities Nonprofits - New York Times | Nonprofit Organizations | Scoop.it
24-Hour 'Rebrand' Helps Twin Cities Nonprofits New York Times Through the initiative, employees of StoneArch and agencies with whom StoneArch often works spend 24 hours strategizing, developing and producing new marketing materials for a local...
Bonnie McEwan's insight:

This is an innovative way for local marketing/PR businesses to support local nonprofits.

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TV Santa Barbara Supports Community Non-Profits with “PSA Days” - Santa Barbara Independent

TV Santa Barbara Supports Community Non-Profits with “PSA Days” - Santa Barbara Independent | Nonprofit Organizations | Scoop.it
TV Santa Barbara Supports Community Non-Profits with “PSA Days”
Santa Barbara Independent
About TV Santa Barbara.
Bonnie McEwan's insight:

Good idea for how a community can support its nonprofit organizations. This is especially important for those local groups that do great work in your town but don't have a national organization to provide resources and educational support. Could you make this happen in your community?

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