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Rescooped by Chloe Hwang from Public Relations & Social Media Insight
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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water | Nonprofit | Scoop.it

charity: water, a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platformplatform.

 

While it might not be possible for other nonprofits to perfectly emulate charity: water´s marketing strategy––in fact, it probably wouldn’t be a good idea for them to try given that each nonprofit has a distinct mission, target audience and way of operating––all would benefit from applying even just a few of the lessons we can learn from their incredible marketing. With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 24, 2013 1:58 AM

Valuable lessons for nonprofit PR pros and other marketers.

Rescooped by Chloe Hwang from Nonprofit jobs
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How to Knock Their Socks Off in a Job Interview | Susan P. Joyce

How to Knock Their Socks Off in a Job Interview | Susan P. Joyce | Nonprofit | Scoop.it
To stand out from the crowd of also-rans, successful job seekers use the interview process to showcase their work ethic and to demonstrate their value as an employee. How does a job seeker avoid striking out? By following this two-step process....

Via Stephanie McAuliffe
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