Picture this scenario... Two weeks into my position as dedicated Grant Writer for a mid-sized nonprofit, I’m drafted to write the agency’s annual Mother’s Day appeal. Thanks to the timing (Mother’s Day is the following week), there’s no time to lose.
We love our regular donors. As nonprofit professionals, we just love to look over our donor rolls and know that there's a good percentage of those listed who will give again and again, year after year, and all we have to do is send them a nice...
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