“Brand journalism” is often mentioned in the same breath with “content marketing”. It’s not hard to see why – they’re like ‘best buds’ who have many things in common. In particular, both have to: educate readers, be relevant to readers, and be part of a larger strategy. And both are typically meant to establish authority […]
Kate Johanns's insight:
Interesting concepts. Not sure I agree about getting everyone involved, though.
Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.