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60 Marketing Acronyms Every Industry Pro Should Know

60 Marketing Acronyms Every Industry Pro Should Know | Marketing and communications | Scoop.it
Check out these 60 common marketing acronyms you can skim, study, or bookmark to save for later.
Kate Johanns's insight:

Good cheat sheet.

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Using Brand Journalism for Business Benefit

Using Brand Journalism for Business Benefit | Marketing and communications | Scoop.it
“Brand journalism” is often mentioned in the same breath with “content marketing”. It’s not hard to see why – they’re like ‘best buds’ who have many things in common. In particular, both have to: educate readers, be relevant to readers, and be part of a larger strategy. And both are typically meant to establish authority […]
Kate Johanns's insight:

Interesting concepts. Not sure I agree about getting everyone involved, though.

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Engaging Content Ideas | Social Media Today

Engaging Content Ideas | Social Media Today | Marketing and communications | Scoop.it
Finding content to post on social media platforms can be incredibly challenging. While it may be easy to know what your friends will like on you personal page when you post, it is much more difficult to know what your target audience will like on your business page.

Via Beth Kanter
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Louise Robinson-Lay's curator insight, April 10, 10:44 PM

a handy guide to what to post where. 

Khaled El Ahmad's curator insight, April 12, 6:04 AM

I share Three types of content: Brand, Sector & Shareables
And here are some good examples of Shareables: 

Florian Eisele's curator insight, April 17, 5:02 PM

Great list of ideas for finding content for social media

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Your Brand Is Not A Logo

Your Brand Is Not A Logo | Marketing and communications | Scoop.it
Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the...
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Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2014) - Chief Marketing Technologist | Marketing and communications | Scoop.it
The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB).
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10 Content Marketing Lessons from Our TOP 10 Most Viral Blog Posts

10 Content Marketing Lessons from Our TOP 10 Most Viral Blog Posts | Marketing and communications | Scoop.it
Want to write blog posts that get shared... A LOT? These 10 posts got shared THOUSANDS of times. Here are 10 content marketing lessons to learn from them.

Via Beth Kanter
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Beth Kanter's curator insight, January 7, 9:26 PM

Excellent tips and examples of good shareable content.  But better is the analysis process.

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The Unexpected Benefits of Content Curation for Nonprofits

The Unexpected Benefits of Content Curation for Nonprofits | Marketing and communications | Scoop.it
Earlier this week, at Scoop.it's December Lean Content meetup, we were visited by nonprofit consultant, marketer, author, and trainer Beth Kanter.
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How to Use Social Listening on LinkedIn for Real-Time Publishing

How to Use Social Listening on LinkedIn for Real-Time Publishing | Marketing and communications | Scoop.it
Augmenting a typical content strategy with real-time understanding of trends gives content marketers a huge advantage. To join the conversation, you have to hear what your audience is saying. Find ...
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6 Underused CTAs to Include in Your Email Marketing

6 Underused CTAs to Include in Your Email Marketing | Marketing and communications | Scoop.it
Most email marketing forgets about these underused CTA types.
Kate Johanns's insight:

Don't miss these opportunities.

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5 Easy Site Tweaks to Increase Conversions

5 Easy Site Tweaks to Increase Conversions | Marketing and communications | Scoop.it
Is your site as optimized for conversions as it should be? Even if you are constantly testing and optimizing, you probably still have room for improvement. But whether you are j...
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The "Three A's" of Nonprofit Social Media Engagement

Learn why your nonprofit should follow not only the social media "rule of thirds," but also the "three As." Read on to find out what they are.
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11 Must Read eBooks to Get Content Marketing Smart for 2014

11 Must Read eBooks to Get Content Marketing Smart for 2014 | Marketing and communications | Scoop.it
Over the past 12 months there have been a wide variety of eBooks published about every topic in the digital marketing mix from the newest mobile marketing

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Beth Kanter's curator insight, January 1, 9:21 PM

Compilation of must reads for content marketing

Deborah Spector's curator insight, January 2, 7:32 AM

Smart way to kick-start 2014 nonprofit content marketing. These e-books are must reads!

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6 Rules for Engaging Younger Customers or Members

6 Rules for Engaging Younger Customers or Members | Marketing and communications | Scoop.it
Get tips for building relationships with younger members or customers - and keeping them engaged.
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