From raising funds to help the fight against cancer or collecting political campaign donations, to raising money for a class fieldtrip or to build a new school library, fundraising directors take on projects big and small, and with those comes a wealth of resources to coordinate. Mobile apps to the rescue! We’ve done the homework for you and compiled a list of apps that will keep you organized, help increase awareness about your event and even get you ready to accept payments for donations, goods and services. So grab your mobile phone and check out our top picks for apps you need to add to your fundraising arsenal today:
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.
Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way. Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted. And, who better to learn from than the Pixar. Love this! -Ken
Have you ever wondered which elements of your website make the biggest impression? The following infographic is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology depicting:
Where visitor’s eyes go first when viewing your website? Which assets catch your eyes the most?
Major findings: First impressions of your website are made in less than two-tenths of a second. Viewers spend 2.6 seconds scanning a website before focusing on a particular section. Colors and images utilized play a vital role when it comes to creating favorable responses.
Check out this infographic to learn more. Thanks for this, Miguel! -Ken
Durham Herald Sun WAYS TO GIVE: Nonprofits battle shortened holiday season Durham Herald Sun Whether it's turkeys, coats or cash, local nonprofits are feeling the gift-giving crunch as Christmas comes around faster this year.
Online crowdfunding for worthy causes has complemented traditional forms of fundraising, and may even replace them in the future. If you are not experimenting with this now, you may be left behind. Also check out www.Start.ac as they have some compelling benefits for non-profits and, you won't get "lost" in the crowd, as it were. -Ken
For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream.
Here are 5 creative ideas gathered from other companies who are effectively using visuals in their marketing and gaining more business.
The author of this article, Iris Shoor, didn't just list the typical ways to do visual storytelling -- Pinterest, Instagram, infographics, photos. She instead found companies who were using visuals in creative ways that you can also do. Read the article for her examples and tips.
I hope your reaction to this article is, "Oh yeah, cool idea!" or "Oh yeah, I forgot to do that last time!" It should get your creative juices flowing.
A quick reminder -- visual storytelling is often simply about triggering stories within your reader's minds or allowing them to connect your visual to a story in their brains. This often allows them to create a new yet familiar (and hopefully positive) story about your product/service/brand. That's a good thing!
An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations.” HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? This is one thing I don’t hear discussed a lot in the marketing world - effective and strategic marketing tactics for non-profits. This new partnership got me thinking about it, and after looking through HubSpot’s fundamental inbound marketing principles, it became apparent how this practice philosophically and logically complements non-profit work.Here are three reasons why non-profits should take a nod from charity: water and look to inbound marketing tactics to spread their mission and accomplish their work....
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How to integrate my topics' content to my website?
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