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Scooped by Ian Feigelman
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10 Email Marketing Tips for Nonprofits – Part 2 | Serenic Software

10 Email Marketing Tips for Nonprofits – Part 2 | Serenic Software | non-profits | Scoop.it
In the first part of this miniseries we focused on personalization, timing and engagement. This week we'll look at segmentation, social sharing and.
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Seven Apps Every Fundraiser Must Download Now

Seven Apps Every Fundraiser Must Download Now | non-profits | Scoop.it
From raising funds to help the fight against cancer or collecting political campaign donations, to raising money for a class fieldtrip or to build a new school library, fundraising directors take on projects big and small, and with those comes a wealth of resources to coordinate. Mobile apps to the rescue! We’ve done the homework for you and compiled a list of apps that will keep you organized, help increase awareness about your event and even get you ready to accept payments for donations, goods and services. So grab your mobile phone and check out our top picks for apps you need to add to your fundraising arsenal today:
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Rescooped by Ian Feigelman from Content and Curation for Nonprofits
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47 ways to repurpose content - a visual reference map

47 ways to repurpose content - a visual reference map | non-profits | Scoop.it
This mind map highlights 47 ways in which you can adapt or "repurpose" the content you create into different media and for different social media channels.

Via Beth Kanter
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Beth Kanter's curator insight, October 9, 2013 11:40 AM

A content strategy is more efficient is you use the approach of repurposing your content.    Rather than an editorial calendar, another way to go is to create a large content asset and then think through how to chunk and repurpose.  You'll have enough content for a whole month! 


And, if you think of your content curation of building up to a large piece  -- you can then break it up again by sharing the links in different ways.


Useful visual from the mindmapping site.

Andy Birkitt's curator insight, October 10, 2013 5:35 AM

Great way of visualising methods of repurposing content.

Rescooped by Ian Feigelman from User Guide for Social Media for Nonprofits
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Can hashtags increase your fundraising? | DonorDriven

Can hashtags increase your fundraising? | DonorDriven | non-profits | Scoop.it

Via Kyra Millich
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Rescooped by Ian Feigelman from Great Ideas for Non-Profits
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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | non-profits | Scoop.it
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.

 

Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way.  Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted.  And, who better to learn from than the Pixar.  Love this!  -Ken


Via The Digital Rocking Chair, Ken Dickens
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Stu, PB&J Publishing's comment, July 13, 2012 2:41 PM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 4:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 1:18 PM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
Rescooped by Ian Feigelman from Great Ideas for Non-Profits
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The Power of a First Impression [INFOGRAPHIC] | Everything Webs

The Power of a First Impression [INFOGRAPHIC] | Everything Webs | non-profits | Scoop.it

Have you ever wondered which elements of your website make the biggest impression? The following infographic is based on a recent eye-tracking study conducted by the Missouri University of Science and Technology depicting:

 

Where visitor’s eyes go first when viewing your website?
Which assets catch your eyes the most?

 

Major findings:
First impressions of your website are made in less than two-tenths of a second.
Viewers spend 2.6 seconds scanning a website before focusing on a particular section.
Colors and images utilized play a vital role when it comes to creating favorable responses.

 

Check out this infographic to learn more.  Thanks for this, Miguel!  -Ken


Via Miguel Rodriguez, Ken Dickens
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Rescooped by Ian Feigelman from Great Ideas for Non-Profits
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Presentations Infographic: Making Your Message Stick

Presentations Infographic: Making Your Message Stick | non-profits | Scoop.it
With over 350 Powerpoint presentations given each second across the globe, how does one go about making theirs stand out from all the others?

Via Karen Dietz, Ken Dickens
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Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Audrey's comment, August 15, 2013 4:20 PM
Thank you. I am using the format for my presentations
Karen Dietz's comment, August 16, 2013 4:28 PM
How wonderful Audrey! I hope you do really well :)
Rescooped by Ian Feigelman from Great Ideas for Non-Profits
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Curation as a Business Model in Abundance and Commodity Markets

Curation as a Business Model in Abundance and Commodity Markets | non-profits | Scoop.it

 

 


Via Robin Good, Ken Dickens
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Prof. Hankell's curator insight, August 7, 2013 10:19 AM
Robin Good's insight:

 

 

Mitch Free writes on Forbes about the unique business value that curation can bring to those markets where there is already an abundance of choices.

 

"The web has revolutionized access to information. If you travel to a new city, you don’t have to wait to ask a hotel concierge or local contact which restaurants are worth your time: that information is at your fingertips long before you arrive.


The web’s universality and ubiquity are also its weaknesses, however: even if all are listed online, choosing from the 25,000 restaurants in New York City still requires a local’s advice.


While “curation” might bring to mind the image of a red-jacketed museum staffer scowling at you for taking flash photographs, in the digital age it’s becoming an increasingly critical – and lucrative – business model.


No longer is access to information precious in itself. Information is overwhelmingly available, and those in a position to tame the tidal wave into a useful format offer a valuable service."

 

The articles uses as a reference example the case of a new restaurant listing site that curates the best 100 restaurants in 100 cities by charging qualifying restaurants.

 

 

Rightful. Interesting. 7/10

 

Full article:http://www.forbes.com/sites/mitchfree/2013/08/05/curation-by-connection-one-hundred-tables/

 
Ken Dickens's curator insight, August 7, 2013 1:00 PM

Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue.  Want to stand out? Become "the" source of information on your cause. In other words, give to get.  You will stand out. You will gain trust.  And, you will raise money. 

Martin (Marty) Smith's curator insight, October 27, 2013 7:11 PM

This is a great read and what I'm betting on heavily at our crowdfunding cancer research website and nonprofit http://www.curecancerstarter.org. I love this quote:

?No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people."

Frames my belief and our bet well.

Rescooped by Ian Feigelman from Digital-News on Scoop.it today
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Non-Profits: Cloud-Based Fundraising 3.0 Has Arrived with Bloomerang

Non-Profits: Cloud-Based Fundraising 3.0 Has Arrived with Bloomerang | non-profits | Scoop.it
Nonprofit donor management technology has long been mired in drab UI, poor UX and high costs. Bloomerang is flipping the script.

Via Thomas Faltin
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WAYS TO GIVE: Nonprofits battle shortened holiday season - Durham Herald Sun

WAYS TO GIVE: Nonprofits battle shortened holiday season - Durham Herald Sun | non-profits | Scoop.it
Durham Herald Sun WAYS TO GIVE: Nonprofits battle shortened holiday season Durham Herald Sun Whether it's turkeys, coats or cash, local nonprofits are feeling the gift-giving crunch as Christmas comes around faster this year.
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Rescooped by Ian Feigelman from Content and Curation for Nonprofits
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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | non-profits | Scoop.it

Via Robin Good, Beth Kanter
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María Dolores Díaz Noguera's curator insight, November 16, 2013 8:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 5:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 2014 9:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

Rescooped by Ian Feigelman from Experiential Advertising & Event Marketing
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Promote Your Business with Virtual Events

Promote Your Business with Virtual Events | non-profits | Scoop.it
Here are some ideas to get you started and the benefits of integrating virtual events into your marketing campaign

Via Eventige
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Rescooped by Ian Feigelman from User Guide for Social Media for Nonprofits
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10 Ways to Thank and Recognize Your Donors Using Social Media

10 Ways to Thank and Recognize Your Donors Using Social Media | non-profits | Scoop.it
Current & past donors form the best foundation from which to grow and sustain your organization in 2013. Use social media to thank and recognize them!

Via Kyra Millich
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Rescooped by Ian Feigelman from Great Ideas for Non-Profits
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Viral Philanthropy: The Impact of Crowdsourced Compassion

Viral Philanthropy: The Impact of Crowdsourced Compassion | non-profits | Scoop.it

Online crowdfunding for worthy causes has complemented traditional forms of fundraising, and may even replace them in the future. If you are not experimenting with this now, you may be left behind.  Also check out www.Start.ac as they have some compelling benefits for non-profits and, you won't get "lost" in the crowd, as it were.  -Ken


Via Ken Dickens
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Charity WIlls's curator insight, April 18, 2013 11:26 AM

The Impact of Crowdsourced Compassion

Rescooped by Ian Feigelman from Great Ideas for Non-Profits
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Visual Marketing/Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas | TechCrunch

Visual Marketing/Storytelling Is Here – 5 Ways You Can Use It To Sell Your Ideas | TechCrunch | non-profits | Scoop.it

For a long while I thought about marketing as wordsmithing – putting an abstract idea into a sentence, picking just the right words. But then things started to change – less text please, more graphics – we’d rather see it than read it. This year more than ever, visual content is going mainstream.

 

Here are 5 creative ideas gathered from other companies who are effectively using visuals in their marketing and gaining more business.

 

The author of this article, Iris Shoor, didn't just list the typical ways to do visual storytelling -- Pinterest, Instagram, infographics, photos. She instead found companies who were using visuals in creative ways that you can also do. Read the article for her examples and tips.

 

I hope your reaction to this article is, "Oh yeah, cool idea!" or "Oh yeah, I forgot to do that last time!" It should get your creative juices flowing.

 

A quick reminder -- visual storytelling is often simply about triggering stories within your reader's minds or allowing them to connect your visual to a story in their brains. This often allows them to create a new yet familiar (and hopefully positive) story about your product/service/brand. That's a good thing!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Ken Dickens
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Rescooped by Ian Feigelman from Great Ideas for Non-Profits
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Storytelling in 2013- Non-Profit Critical!

Storytelling in 2013- Non-Profit Critical! | non-profits | Scoop.it

I wake up every morning upset about one core thing, and that is this:It’s 2013 and 99 percent of people are marketing their products like it’s 2004.


Via Ken Dickens
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Ken Dickens's curator insight, August 23, 2013 1:43 PM

Your non-profit needs a storytelling audit.  It also needs a conversation audit.  Because you don't have the marketing money to blast your message into the world the way Macdonalds does. And even if you did, it would be a dumb strategy. One quick way to check on this is to look at your Facebook page and Twitter accounts and count how many posts are "broadcast" vs how many are conversations.  You should be doing more of the latter and less of the former.  That's storytelling and you need to get really, really good at it.  - Ken

 

www.2080nonprofits.org

Rescooped by Ian Feigelman from I can explain it to you, but I can't understand it for you.
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How Non-Profits Can Leverage Social Media Marketing

How Non-Profits Can Leverage Social Media Marketing | non-profits | Scoop.it

When people think "nonprofit” or “charity,” they tend to think either about the causes they represent or to focus on the organisations as “fundrasing” organisations.


Via Riaz Khan
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taniapaz's curator insight, July 28, 2014 11:50 AM

tips for NPO on social media

Rescooped by Ian Feigelman from Public Relations & Social Media Insight
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Inbound Marketing and Non Profits | Social Media Today

Inbound Marketing and Non Profits | Social Media Today | non-profits | Scoop.it

An exciting announcement came out of HubSpot last week that's got the inbound world buzzing. As you can see in the promotional video below, HubSpot is partnering with charity: water, "a non-profit organization bringing clean and safe drinking water to people in developing nations.” HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. Pretty cool, right? This is one thing I don’t hear discussed a lot in the marketing world - effective and strategic marketing tactics for non-profits. This new partnership got me thinking about it, and after looking through HubSpot’s fundamental inbound marketing principles, it became apparent how this practice philosophically and logically complements non-profit work.Here are three reasons why non-profits should take a nod from charity: water and look to inbound marketing tactics to spread their mission and accomplish their work....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 1, 2013 1:23 PM

Three great reasons why inbound marketing matters for nonprofits.

Gaby Bezilla's curator insight, July 1, 2013 1:47 PM

Charity: Water and HubSpot doing big things