Everybody and everything keeps coming back to your websites when the magic of “quality content” happens. It’s called “stickability.” It’s what we all want. And, it builds trust and reputation. Yeah, Google loves that, too, now more than ever.
The human brain processes visual information much faster and digests this type of content concurrently, whereas it takes more time to break text down. So, for many, it makes more than just sense to have your complex information delivered to your target audience in the most legible format...
Infographics make good use of brain’s ability to assimilate knowledge and information through the visual medium, making tough-to-crack-data appealing. Simply put, an infographic is a carefully composed collage of images, content, charts, stats, diagrams, animations & video to graphically represent information.
Infographics are used by various quarters such as educational institutions, acadamecians, businesses, newspapers, and just anybody who are serious about putting across their point in the most simplest manner. Infographics take different forms- venn diagrams, charts, timelines, maps and more. They are not merely a design or an image or random data; their purpose should be seen from every angle.
Visit the link to learn more about the process of creating infographics, how to implement online tools and resources, and best practices...
Thunderclap helps groups of people share a single message all at once.
If a tweet falls in the forest... Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps users be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, that rises above the noise of your social networks. By boosting the signal at the same time, Thunderclap helps a single person create action and change like never before.
There four different types of metrics to think about in terms of your content strategy:
Consumption Metrics Sharing Metrics
Lead Generation Metrics
This is an important reminder that a content strategy is not just about publishing, it is about getting to action. Content helps achieve results!
Consumption Metrics: How many people viewed, downloaded, or listened to this piece of content?
Consumption helps you measure brand awareness and website traffic. But, the e-book warns, don't stop here - ask the "to what end question." Are you getting people to go from simply consuming to engaging?
The next level of engagement is whether your audience is sharing your content. This is "resonance" -- if the topic is important to your audience they will be more likely to share with their networks. The metrics include likes, shares, retweets, forwards, and inbound links.
The e-book identifies some tactics to boost sharing - from using sharing buttons to enhancing "social proofing." Good quality content is worth sharing - is your content shareable?
The next category of metrics or action is "lead generation." How often does content consumption result in some one giving you their contact information? The metrics include form completions, downloads, email subscriptions blog subscriptions, blog comments, and conversion rates.
These metrics are preludes to donations .. and can help you cultivate those people who opt into sharing their contact information. But in order to best understand conversions, you need to use custom urls and landing pages and a tool like Google Analytics. (Kevin Conroy from Global Giving provides some simple how tos in this post: http://www.bethkanter.org/sowhat/ ;)
The last category is sales metrics or in the case of nonprofits, donations. Did we see income from this content? Did someone make a donation, purchase a ticket, or provide support?
In this category you have, online donations, offline donations, and manual reporting and anecdotes. The e-book also reminds not to forget metrics around customer or donor retention.
The book also offers some simple formulas for measuring the ROI of Content marketing.
The final advice:
Content is the means, not the ends. Frame your motivation with that in mind. The goal isn't to be good at content, the goal is to get results."
Here is a collection of some of the most important, effective, useful and practical data visualisation tools. The content covers the many different resources used to create and publish visualisations, tools for working with colour, packages for handling data, places to obtain data, the most influential books and educational programmes and qualifications in visualisation itself.
Like all new technology, social media changes fast.
Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job.
Social media has proven itself as a crucial component of a brand’s marketing mix, but with the many different platforms, it can be very difficult to put forth a consistent brand image online.
The [Ridiculously Exhausitive] Social Media Design Blueprint features all of the major design dimensions for all of the major platforms, including Facebook, Twitter, Google+, LinkedIN, YouTube, Pinterest and the most recent entry, Instagram.
Learn how to make a captivating video for your non-profit organization.
Do you want to help your community? Are you just dying to use your brain and visual storytelling talents and your resources and your big awesome heart to make a difference somehow? Good! I've got just the thing to help. This video, brought to you by our friends What Took You So Long? highlights some of the keys tips for creating short films to promote your non-profit organization or project.
A collection of resoureces and links to free infographic design vector elements, including various graphics, charts, labels, pictograms, symbols, maps and more- for use in designing infographics and data visualizations.
Simply open the files in a vector based program and edit...
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.