By Ruben Pillai Last week, American Apparel found itself fighting a Twitter backlash after it used the site to promote a ‘Sandy sale’ at those directly affected by the hurricane that left parts of the US devastated.
SUMMARY: President Barack Obama declared victory on Twitter within moments of the networks calling the election in his favor, highlighting the role social media played in both major parties' campaign strategies. The message said "Four more years" and was accompanied with a photo of Obama hugging first lady Michelle Obama. It rapidly became Twitter's most-shared message of all time, accruing about 300,000 retweets in about 30 minutes.
Too many times, nonprofits bombard potential supporters with complicated messages. Have one message (at a time) and convey it simply. People find it easier to agree with you and get on board if they understand you.
Ok, so I know that's a super vague title for a blog post. If we are going to talk about Guerrilla Marketing and how to apply it to your business, we need to first talk about how to determine, find, and target ideal prospects.
Social media doesn’t change the basics of running an organization or its functions. It simply provides a new (and often more efficient) way to deliver on objectives that are as old as mass demonstrations pitting the haves against the have-nots.
What if we were to tell you there’s a free method of connecting with over 500 million internet users, 140 million of whom live in the United States? With no cost other than your time, you can define your brand, gain customers, scope out your competitions’ leads and even perform market research.
Twitter is among the most powerful tools for growing and defining your brand. The micro-blogging platform has grown into an international wealth of user-generated content that could offer insight into what your clients really want or help you connect with industry thought-leaders.
We’ve compiled 10 of the most effective ways to get started on Twitter.
David J. Neff is co-author of The Future of Nonprofits: Innovate and Thrive in the Digital Age, which shows how the futures of innovation, internal entrepreneurship, fundraising, and social media communications are going to ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.