Non-profit organizations and fundraising
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Rescooped by Todd from Measuring the Networked Nonprofit
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DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog

DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog | Non-profit organizations and fundraising | Scoop.it
DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care.

Via Beth Kanter
Todd's insight:

Excellent idea to get the millennial generation involved in charity work!

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Beth Kanter's curator insight, April 17, 2014 2:14 PM
20 subject lines for every email

The team comes up with 20 subject lines to try for every email. "We’ve wanted to do that since I’ve been here for the last two years, but we finally got to the point where we have a really strong content writer, and I’m the product the manager, then we have an intern which is basically an entry-level content producer.

Now that we have the three of us who can dedicate some time, it’s really just five minutes of our day where we each write 5-10 subject lines. Before, we had one person on email. It was just me. I’d ping our data guy or our other colleagues. We didn’t have people invested in it. [It was about getting] enough and the right staff.

We noticed with our email subject lines that a lot of the tests didn’t have a lot of variance. The test would be marginally different by one or two percent, so it was almost not worth testing, because we were testing things that were so similar, like ‘Donate your jeans today’ and ‘Have you donated your jeans today?’ They were really similar. We do a lot of testing at DoSomething, so we thought we were being very specific and trying to control for all the variables. But we’ve learned that we should do totally the opposite. We should be testing with a lot of disparity, trying subject lines that are totally, totally different. Now [our open rates are] up 2-3% just from doing that."

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Rescooped by Todd from Practical Networked Leadership Skills
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Millennials Will Soon Rule The World: But How Will They Lead?

Millennials Will Soon Rule The World: But How Will They Lead? | Non-profit organizations and fundraising | Scoop.it
In the last few years there has been a lot of research on Millennials and how they're different. But a new topic has now come up in many of my conversations with HR and business executives: What is their leadership style and how will they lead? The answer to this question [...]

Via Beth Kanter
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Rescooped by Todd from Crowdfunding, Giving Days, and Social Fundraising for Nonprofits
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Robert Paterson's Weblog: Crowd Funding - Kickstarter and Indiegogo - An "Old Pro's" guide to success and failure

Robert Paterson's Weblog: Crowd Funding - Kickstarter and Indiegogo - An "Old Pro's" guide to success and failure | Non-profit organizations and fundraising | Scoop.it
We got notice that Indiegogo has disbursed the funds today and Raymond Loo's campaign is now really over with the goal of $12,000 fully realized. This work is not easy. It is not as simple as filling in the blanks...

Via Beth Kanter
Todd's insight:

Crowd Funding example at its best!

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Beth Kanter's curator insight, April 16, 2014 2:43 PM

It's ALL about the inner network - People like Raymond have a small group of people who are close to him who love him and in turn have their own network. Think of petals on a flower. Their networks branch out - they touch each other but are largely different. The key is to know these people and to work with them well before you launch. Bring them into the planning. THEY do most of the lifting. And it they who you have to pay a lot of attention.

Rescooped by Todd from Crowdfunding, Giving Days, and Social Fundraising for Nonprofits
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The Future of Social Activism (Infographic) - #fundchat

The Future of Social Activism (Infographic) - #fundchat | Non-profit organizations and fundraising | Scoop.it
Today's youth are more engaged in social activism than their predecessors. Yet Millennials often get labeled as "slacktivists."

Via Beth Kanter
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Rescooped by Todd from Measuring the Networked Nonprofit
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DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog

DoSomething’s Charity Teamwork | MailChimp Email Marketing Blog | Non-profit organizations and fundraising | Scoop.it
DoSomething.org is a nonprofit membership organization for people under 25, intent on making those people care.

Via Beth Kanter
Todd's insight:

Excellent idea to get the millennial generation involved in charity work!

more...
Beth Kanter's curator insight, April 17, 2014 2:14 PM
20 subject lines for every email

The team comes up with 20 subject lines to try for every email. "We’ve wanted to do that since I’ve been here for the last two years, but we finally got to the point where we have a really strong content writer, and I’m the product the manager, then we have an intern which is basically an entry-level content producer.

Now that we have the three of us who can dedicate some time, it’s really just five minutes of our day where we each write 5-10 subject lines. Before, we had one person on email. It was just me. I’d ping our data guy or our other colleagues. We didn’t have people invested in it. [It was about getting] enough and the right staff.

We noticed with our email subject lines that a lot of the tests didn’t have a lot of variance. The test would be marginally different by one or two percent, so it was almost not worth testing, because we were testing things that were so similar, like ‘Donate your jeans today’ and ‘Have you donated your jeans today?’ They were really similar. We do a lot of testing at DoSomething, so we thought we were being very specific and trying to control for all the variables. But we’ve learned that we should do totally the opposite. We should be testing with a lot of disparity, trying subject lines that are totally, totally different. Now [our open rates are] up 2-3% just from doing that."

Rescooped by Todd from Online Fundraising
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9 Nonprofit Numbers Painting a Positive Fundraising Picture for 2014

9 Nonprofit Numbers Painting a Positive Fundraising Picture for 2014 | Non-profit organizations and fundraising | Scoop.it
70% of nonprofits expect donations to increase this year. That's the most optimistic nonprofit fundraising outlook since before the Great Recession.

Via Shad Connelly
Todd's insight:

Non-profit organizations that are proactive in fundraising will supersede the traditional beggar non-profit organizations in the coming years!

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Shad Connelly's curator insight, March 27, 2014 10:32 AM

Here are a handful of stats to give you an idea of the current state of fundraising and the collective nonprofit outlook for the year.

Rescooped by Todd from Internal comms, strategy, branding and change
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Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand

Non-Profits and Social Media: Believe it or Not, Your Non-Profit Is a Brand | Non-profit organizations and fundraising | Scoop.it
Brand seems to be a dirty word in the nonprofit/NGO space. Organizations shy away from it because "it's a private sector thing" or "it only applies to organizations that have money for marketing."...

Via Florian Eisele
Todd's insight:
Branding significant in standing out of the crowd!
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