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Rescooped by Lynn Berman from visualizing social media
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How To Format The Perfect Social Media Ads: A 2014 Cheat Sheet (Infographic)

How To Format The Perfect Social Media Ads: A 2014 Cheat Sheet (Infographic) | non profit public relations | Scoop.it

The number of social networks that offer advertising grows every day and it can get confusing formatting ads for each specific community. In order to get the best ROI on social media ads, your ads not only need quick, smart copy but they also must have well-formatted images optimized to display on mobile and desktop devices.

Take a look at this Social Media Ads Cheat Sheet which features specs for Facebook, Twitter, Google+, LinkedIn and Instagram.


Via Lauren Moss
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Katie Muirhead's curator insight, August 19, 2014 11:34 AM

This feed is interesting as we see the intentions of online social media advertising from the position of the advertiser. We are shown how (through eye-catching pictures and snappy text) and why (to catch us on our mobile devices) social media advertising is such a growing field. In regards to technological infotention, understanding how we are distracted is the first step to figure out how to avoid distractions.

Leigh Cowan's curator insight, September 24, 2014 7:32 PM

These little tip sheets can be real gems when it comes to laying down guidelines, processes and procedures for your #online #advertising.

Rescooped by Lynn Berman from Pinterest & Instagram for Nonprofits
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17 Tips for Getting More Pinterest Followers for Your Nonprofit

17 Tips for Getting More Pinterest Followers for Your Nonprofit | non profit public relations | Scoop.it
To use Pinterest to accomplish your nonprofit's goals, you first need followers! Here are my top 17 tips to get more followers on Pinterest.

Via Julia Campbell
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50 social media case studies and reports that are well worth reading

50 social media case studies and reports that are well worth reading | non profit public relations | Scoop.it
As social media starts to evolve there is more and more material that is useful to other marketers and businesses so we wanted to bring a list of the...
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Rescooped by Lynn Berman from Social Media Marketing Strategies
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How to determine what’s working in your social media campaign

How to determine what’s working in your social media campaign | non profit public relations | Scoop.it

Even though social media has been around for a quite a while and is still trending, many digital marketers are struggling with how to measure the ROI of their social media campaign. This question gets asked a lot, even though many large and small organizations have already integrated this communication medium into their traditional marketing efforts.


Via Level343
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Level343's curator insight, April 29, 2013 12:41 PM

With social media it is key to continuously evaluate and monitor what people are talking about that is relevant to your company and respond to them appropriately. There are hundreds of tools available that you can use to measure basically everything regarding your social media campaign, but in reality it’s a waste of resources, time, and money if you fail to monitor only selective metrics that matter to you.

 

There are many metrics you can use to measure your campaign and many of the tools that measure this will have their own metrics, but which actually matters? Find below a couple of metrics that I use as a baseline for all my social media campaigns.

Rescooped by Lynn Berman from visualizing social media
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[Infographic] Evolving SEO tactics: longer posts, Google+ and the tilde

[Infographic]  Evolving SEO tactics: longer posts, Google+ and the tilde | non profit public relations | Scoop.it

This is an infographic about current SEO thinking with tips and tools to help sites rank better on search engines.

 

Most people have a general idea of how to optimize their content for search engines. That search engine algorithms are proprietary and evolving inevitably causes different opinions on SEO. Of course there’s another school of thought that minimal keyword research and a green-light from a SEO plugin are enough to publish a piece.

 

This infographic challenges writers and some of the preconceived notions about SEO. It has a mixture of tips and tools to help you rank better in search...


Via Lauren Moss
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Martin (Marty) Smith's comment, May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.

I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight, May 3, 2013 4:32 AM

Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)

Joe Wise's curator insight, May 21, 2013 5:31 PM

Any of you SEO gurus out there care to confirm any of this?

Rescooped by Lynn Berman from Pinterest & Instagram for Nonprofits
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Pinterest for Nonprofits & Social Good

Pinterest for Nonprofits & Social Good | non profit public relations | Scoop.it

You can use Pinterest for nonprofits as a powerful storytelling tool.

 


Via Julia Campbell
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Rescooped by Lynn Berman from Web Design Resources
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8 secrets to writing faster blog posts | Visual.ly

8 secrets to writing faster blog posts | Visual.ly | non profit public relations | Scoop.it

Your website needs high quality content BUT... you are time poor. You need to be more efficient with your writing. We hear you. Here are 8 secrets to faster web content that is still high quality.


Via Ashok Rathod, Suresh Patel
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What goes into writing a Press Release

What goes into writing a Press Release | non profit public relations | Scoop.it
Wordsmith Consulting shares tips and insights into writing a good Press Release. Create leads from your single release to get extra coverage. Read now to find out how you can gain that advantage in the media.
Lynn Berman's insight:

Love the infographic - simple and a great reminder of do's and don't's.

 

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Rescooped by Lynn Berman from visualizing social media
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INFOGRAPHIC: (survey) Which Demographics Use What Social Media & How...

INFOGRAPHIC:  (survey)  Which Demographics Use What Social Media & How... | non profit public relations | Scoop.it

A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more...


The Pew Research Center has released the results of a comprehensive survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?

 

Of the online adults surveyed at the end of 2012:

67% use Facebook20% use LinkedIn16% use Twitter15% use Pinterest13% use Instagram6% use Tumblr 

Find more statistics, findings and takeaways on how Americans appear to be using social media, based on this recent study.

 


Via Lauren Moss
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Ruby's curator insight, April 16, 2013 3:31 PM
Know social media audience~
Steven Krohn's comment, April 23, 2013 5:16 PM
Thanks for the constructive comments, they are very appropriate.
Retro Social Media's curator insight, May 15, 2013 1:17 PM

Only 16% use Twitter - wow!

Rescooped by Lynn Berman from SEO Tips, Advice, Help
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Social Media Workflow [INFOGRAPHIC] | Social Media Today

Social Media Workflow [INFOGRAPHIC] | Social Media Today | non profit public relations | Scoop.it
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week.

Via Bonnie Burns
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Imparafacile's curator insight, May 5, 2013 6:20 AM

Quante ore si posso dedicare alla settimana per la cura della propria presenza on line? Ecco qualche dato per fare delle comparazioni.

BLAIN Camille's curator insight, May 6, 2013 6:02 AM

Extremely interesting for a company who needs to invest in community management. 

Lona Pace's curator insight, September 29, 2014 10:34 AM

How much time should your company spend on social media on a weekly basis?