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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | Nonprofit website best practice | Scoop.it
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
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Nonprofit website best practice
How to get the best from your nonprofit website and social media
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Ten posts to take your website to the next level | Big Duck

Ten posts to take your website to the next level | Big Duck | Nonprofit website best practice | Scoop.it
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Why We Shouldn't Make Separate Mobile Websites | Smashing Mobile

Why We Shouldn't Make Separate Mobile Websites | Smashing Mobile | Nonprofit website best practice | Scoop.it
There has been a long-running war going on over the mobile Web: it can be summarized with the following question: “Is there a mobile Web?” That is, is the mobile device so fundamentally...

Via steve heye
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How Do The Top 50 Non-Profits Do Social Media? (Infographic)

How Do The Top 50 Non-Profits Do Social Media? (Infographic) | Nonprofit website best practice | Scoop.it

Infographic on how the highest earning non-profits do their social media. 


Via Jonha Revesencio, Ash Shepherd
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10 Eventbrite Must-do's for Maximum Success

10 Eventbrite Must-do's for Maximum Success | Nonprofit website best practice | Scoop.it
Eventbrite is an online event registration system. 10 must-do's will help you setup and optimize your event page and begin registration.

Via Yesenia Sotelo
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Media Queries

Media Queries | Nonprofit website best practice | Scoop.it

This list of mobile first websites shows where web design is heading: http://mediaqueri.es/. I'm in the process of gathering inspiration for our new website package. Mission: get NGO's mobile!

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Google Shows Nonprofits How to Master SEO in 10 Minutes | NetWitsThinkTank.com

Google Shows Nonprofits How to Master SEO in 10 Minutes | NetWitsThinkTank.com | Nonprofit website best practice | Scoop.it
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What Google's Penguin Algorithm Means for Your Business

What Google's Penguin Algorithm Means for Your Business | Nonprofit website best practice | Scoop.it
Penguin fights against web spam. Here's how to optimize your site to make Google's algorithm happy.
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Cloud Computing for Nonprofits: the Risks How to Overcome Them | NTEN

Inspiring article on how nonprofits can save money - often large amounts - by using the cloud. The case studies are particularly interesting.

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Quick Course On Effective Website Copywriting | Smashing Magazine

Quick Course On Effective Website Copywriting | Smashing Magazine | Nonprofit website best practice | Scoop.it
Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.
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Ethical Studios's comment, May 20, 2012 7:38 PM
Excellent, comprehensive article on how to write really effective content. The author is from a sales background and so has a wealth of knowledge to share on how to engage your audience.

Favourite tip:'Instead of saying “we specialize in dog training”, say “train your dog in two weeks”—move the focus from you to the benefit they will receive. People care about themselves—not you—and whether your website can be helpful in some way.'
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A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog

A Complete Guide to Creating and Optimizing Google+ Brand Pages | RKG Blog | Nonprofit website best practice | Scoop.it
A tactical guide for Google Plus covering page creation, daily management, and key optimizations with other Google products.
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Facebook's Advice to Marketers: Post Stuff About Your Brand

Facebook's Advice to Marketers: Post Stuff About Your Brand | Nonprofit website best practice | Scoop.it
Facebook did a study of how brands perform on the platform and concluded that posting updates specific to your brand is your best bet.
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The Best and Worst Times to Share on Facebook, Twitter

The Best and Worst Times to Share on Facebook, Twitter | Nonprofit website best practice | Scoop.it
Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks.
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Four ways to drive deeper engagement on your nonprofit website | IT For Change

Four ways to drive deeper engagement on your nonprofit website | IT For Change | Nonprofit website best practice | Scoop.it
The way to develop a relationship with visitors to your nonprofit website is through creating compelling content and making it easy for the user to go deeper within your sites content repository.

Via IT For Change
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Awesome Facts and Figures on the Rise of the Social Mobile Web – INFOGRAPHIC

Awesome Facts and Figures on the Rise of the Social Mobile Web – INFOGRAPHIC | Nonprofit website best practice | Scoop.it

Very interesting infographic with lots of interesting facts and figures about global mobile trends.

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Mobile: The next frontier of nonprofit fundraising

Mobile: The next frontier of nonprofit fundraising | Nonprofit website best practice | Scoop.it
Tweet This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
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New Study Highlights What People Like, Comment, and Share on Facebook - Online Fundraising, Advocacy, and Social Media -

New Study Highlights What People Like, Comment, and Share on Facebook - Online Fundraising, Advocacy, and Social Media - | Nonprofit website best practice | Scoop.it
I know what you are thinking – yet another social media study. How many more studies can...

Via Yesenia Sotelo
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Mobile websites - a guide for nonprofits

Mobile websites - a guide for nonprofits | Nonprofit website best practice | Scoop.it
Mobile internet access is growing fast. The United Nations say there are more than 1 billion mobile-broadband subscriptions worldwide. If you have a website, it needs to be mobile ready. Read on to find out why, and what to do about it.
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World mobile and fixed internet usage

Need convincing that the mobile is important? A great graphing tool from the UN International Telecommunication Union allowing you to compare internet usage around the world.

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Facebook Marketing Conference 2012: The Science of Sharing: Nils Mo...

Facebook Marketing Conference 2012: The Science of Sharing: Nils Mork-Ulnes and Judith Lewis (Beyond)...
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Facebook Pages - SEO How-to Video | Facebook

Facebook Pages - SEO How-to Video | Facebook | Nonprofit website best practice | Scoop.it

Essential SEO basics from facebook

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Choose the best website builder | ethicalstudios

Choose the best website builder | ethicalstudios | Nonprofit website best practice | Scoop.it
Never before has it been so easy to create your own website. Marketed at those with little technical knowledge, website builders need only a few clicks to set up and cost almost nothing to run. So where’s the catch?
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9 Ways to Improve the Signal to Noise Ratio on Twitter | Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter | Brian Solis | Nonprofit website best practice | Scoop.it

Excerpted from article:

"The feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional.

 

Think about why you Tweet or update your status. It’s part self-expression, part therapy, part fulfilling, and of course, part egocentric.

 

We are as guilty by our inaction as others are for their action. And at the same time, we are also guilty of contributing to the noise. The truth is that it’s easier to blame others than hold up a digital mirror.

 

Here are 9 Ways to Improve the Signal to Noise Ratio in Social Networks:

 

1. News No Longer Breaks, it Tweets:

Old news is no news. Twitter places emphasis on real-time information.

 

2. Add Perspective:

Opinions in social media tend to spark dialogue. So, add an opinion, a pertinent fact or move the conversation forward rather than simply sending your update or hitting Like or Retweet.

 

3. K.I.S.S.:

I often say, in brevity there’s clarity. Of course, it’s easier said than done. Studies show that followers appreciate conciseness. Keep it short.

 

4. Don’t #geekout with @’s and #Syntax LOL <-This!:

It’s pretty easy to geek out on Twitter…especially when using 140 characters is already too complicated (kidding). Often we’re ompelled to overuse Twitter syntax such as #hashtags, @mentions, code, and abbreviations.

 

5. Strengthen Your Inner Voice:

For some reason, Twitter debilitates our ability to practice self restraint and therefore we are somehow inspired to express nonessential experiences.

 

6. Context is King:

Think about each Tweet or update as contributing to an experience or image that you want others to see of you or of your perspective.

 

7. If You Don’t Have Anything Good to Say…:

 

8. Introduce Brain Teasers:

Savvy marketers, producers, and editors alike figured out long ago that building anticipation creates an appetite before an official release. Intrigue your followers.

 

9. Brands are People Too:

The study found that individuals or businesses with a public persona should pay particular attention to how their status updates lend to the brand they wish to portray. Sounds incredibly commonsensical, but it’s not as it ties to several of the bullets above.

 

Read full article here:

http://www.briansolis.com/2012/05/9-ways-to-improve-the-signal-to-noise-ratio-on-twitter/

 


Via Giuseppe Mauriello
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Ethical Studios's comment, May 20, 2012 7:18 AM
Nice article Giuseppe. Thanks!
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Are Smart Phones Spreading Faster than Any Technology in Human History? - Technology Review

Are Smart Phones Spreading Faster than Any Technology in Human History? - Technology Review | Nonprofit website best practice | Scoop.it
Mobile computers are on track to saturate markets in the U.S. and the developing world in record time.
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4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner

4 Ways to Measure Social Media Success With Free Tools | Social Media Examiner | Nonprofit website best practice | Scoop.it
Measure social media success: Use free powerful Google products to understand the successes and failures of your social media promotion or campaign.
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Get the best website for your budget | ethicalstudios

Get the best website for your budget | ethicalstudios | Nonprofit website best practice | Scoop.it
Here we summarise three approaches to buying a website – website builders, ready-to-go websites and custom solutions – and offer an overview of the trade-off between time and money spent, and the quality of the website you finally own.
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