"Marketing and Sustainability must be under one leader" - Unilever CMO Keith Weed interviewed by Harvard Business School | Valuing non-financial performance | Scoop.it

"Sustainable growth is consumer-demand led growth, and that’s the day job of marketers. But in a resource-constrained world, that definition of sustainable growth is too narrow.

 

Yes, growth needs to be sustainable economically, but it must be sustainable environmentally and socially as well"


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