"Marketing and Sustainability must be under one leader" - Unilever CMO Keith Weed interviewed by Harvard Business School | Valuing non-financial performance | Scoop.it

"Sustainable growth is consumer-demand led growth, and that’s the day job of marketers. But in a resource-constrained world, that definition of sustainable growth is too narrow.


Yes, growth needs to be sustainable economically, but it must be sustainable environmentally and socially as well"

Via Cambium