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Visual Content Strategy
How to use Pinterest, Instagram, Facebook Photos, Foursquare Photos, Posterous, and Tumblr to visually tell your story
Curated by Noland Hoshino
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How to Use Instagram for B2B Marketing

How to Use Instagram for B2B Marketing | Visual Content Strategy | Scoop.it
Instagram has taken off with users and Facebook is paying for $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue.
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In Age of Pinterest, Instagram, Marketers Need An Image Strategy

In Age of Pinterest, Instagram, Marketers Need An Image Strategy | Visual Content Strategy | Scoop.it
Readers process more information more quickly from images than text, and images drive more audience engagement than text. Publishers need an image strategy.
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Is Instagram In Your Marketing Strategy?

Is Instagram In Your Marketing Strategy? | Visual Content Strategy | Scoop.it
There is no doubt that the visual image is taking on significant importance in social media with sites like Pinterest, Instagram and the viral nature of visual images on Facebook. If you are looking to market your business through social media it makes sense to understand how to use these relatively new sites.


The popularity of Instagram seems to stem from the fact that it allows you to tell a story through visual images. This story sharing ability combined with the potential viral nature of the visual image creates possibilities for small business owners to market themselves more effectively.

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10 Tactics for Integrating Photographs into Content Marketing

10 Tactics for Integrating Photographs into Content Marketing | Visual Content Strategy | Scoop.it
Images are content marketing's magnetic force, driving social media efforts and sales. Try these 10 tactics for integrating photographs.
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2012: The Year for Visual Content?

2012: The Year for Visual Content? | Visual Content Strategy | Scoop.it

We love visualizing content, so we’re stoked for what lies in store for 2012. We can’t wait for more and more engaging and clever visualizations to cross our screen – and we’re pretty excited when we think of the ones we’ll be making too! We have a feeling we’ll see infographics start merging with photographic and video imagry and lots more interactive infographics that create unique pieces of content that are easy to press out and fun to share. We’ll also see the emergence of ’Data Journalism’, whereby journalists become highly skilled in researching and extracting the best data possible to tell the story. And we’re also willing to bet that a lot more kids will be sending you CVs like you’ve never quite seen before.

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Visual Content Marketing: Capture and Engage Your Audience | Content and Curation for Nonprofits

Visual Content Marketing: Capture and Engage Your Audience | Content and Curation for Nonprofits | Visual Content Strategy | Scoop.it
A reminder that content is going visual.   This is an excellent deck.  Most useful slide:  The six different types of visual content: Comics MemesInfographicsPhotosVideosVisual Notetaking Is your content strategy going visual?

 

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Visual Content Production is The Future of Content Marketing

Visual Content Production is The Future of Content Marketing | Visual Content Strategy | Scoop.it

"When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs.

 

Why?"

 

Because there is just too much of it to find what really satisfies and interests you. That's why visual communication increasingly helps breaking down barriers of shorter attention spans, differentiate it from others and make it more interesting to understand and digest, than reading a buch of paragraphs of text. (Robin Good)

 

We’re in a state of information overflow and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance.

 

This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?

 

The answer - Visual Content Marketing

Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3

 

 

This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. 

 

By Maria Pergolino – http://bit.ly/KKa36J

Source: http://bit.ly/MydmLg

Download Presentation here: http://bit.ly/LcQxN6 [PDF]

 


Via maxOz, Robin Good, Mohammed Bazz
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Hubert Cosico's comment, July 16, 2012 11:13 AM
Just sharing the concept of visual content marketing and how it could potentially change how we communicate. Great pick MaxOz!
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The 10 Best-Branded Companies on Instagram

The 10 Best-Branded Companies on Instagram | Visual Content Strategy | Scoop.it
10 clever examples of companies using Instagram to depict their brand image.
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Instagram’s Insta-impact: The Value of Images to Your Content Marketing Strategy

Instagram’s Insta-impact: The Value of Images to Your Content Marketing Strategy | Visual Content Strategy | Scoop.it
A picture is worth a thousand words, and a picture-sharing app is apparently worth quite a bit more than that.

 

Which begs the question: if images are so easy to utilize and so central to users’ content consumption, why are so many content marketers still so bad at or hesitant to use them?

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Using visual content marketing to boost your brand

Using visual content marketing to boost your brand | Visual Content Strategy | Scoop.it
In the past, the word ‘content’ often denoted written pieces and lengthy bodies of text, but these days the majority of web- and email-based content are...
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Tips for Integrating Visual Content into the Marketing Mix

Tips for Integrating Visual Content into the Marketing Mix | Visual Content Strategy | Scoop.it
You Should Be in Pictures; Tips for Integrating Visual Content into the Marketing Mix...
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A Visual Content Strategy Invites Engagement

A Visual Content Strategy Invites Engagement | Visual Content Strategy | Scoop.it
When, how, where, and why to use visuals to engage an audience.
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How to Breathe New Life Into Your Marketing With Visual Content

How to Breathe New Life Into Your Marketing With Visual Content | Visual Content Strategy | Scoop.it
Learn how visual content can be integrated into your other critical marketing channels.

 

Visual content is awesome. It grabs your audience's attention, it's quick to consume, it's shareable, and for those for whom writing is a bigger nightmare than those dreams where you're late for school and don't have any pants on, visual content is a nice alternative to keep your content creation machine chugging.

 

Most people don't have any trouble coming up with ways to integrate visual content into, say, their social strategy (or maybe they do, which is why we're covering it in this post for good measure). But you should be thinking about the role visual content plays in all of your marketing channels -- from social media, to organic search, to your email marketing. Ready to learn how to integrate visual content in your marketing channels?

 

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