Visual Content Strategy
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Visual Content Strategy
How to use Pinterest, Instagram, Facebook Photos, Foursquare Photos, Posterous, and Tumblr to visually tell your story
Curated by Noland Hoshino
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Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC]

Visual Content Trumps Text in Driving Social Media Engagement [INFOGRAPHIC] | Visual Content Strategy | Scoop.it
The infographic also features a timeline about the recent growth of visual content on the web. Check it out below, and if this infographic isn't enough to convince you that you should start investing in visual content, we've got 19 more data-driven reasons right here!

 

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10 Features Instagram Should Add Tomorrow

10 Features Instagram Should Add Tomorrow | Visual Content Strategy | Scoop.it
With 80 million users and at least a dozen Instagram brands on their Suggested User List, businesses have been using Instagram since the early days, and with little guidance.

 

Fans of the app embrace its simplicity, ease to snap and share photographs, and its great community.

 

But for a brand using Instagram much like other social networks, there is room for improvement when it comes to management and metrics.

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The What, Why & How of Infographic Creation [In an Infographic]

The What, Why & How of Infographic Creation [In an Infographic] | Visual Content Strategy | Scoop.it
An infographic explaining the what, why, and how of infographics and why they can benefit your marketing.
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5 Tips to Increase Your Visibility on Flickr

5 Tips to Increase Your Visibility on Flickr | Visual Content Strategy | Scoop.it
Flickr is a photo sharing social media site. A place to show off images and photos.It is probably the most popular dedicated photo site on the web. It has plenty of creative commons items that can be used freely for personal or commercial purposes.
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Free Ebook: 55 Brands Rocking Social Media with Visual Content

Free Ebook: 55 Brands Rocking Social Media with Visual Content | Visual Content Strategy | Scoop.it
No doubt, social media is changing--it's rushing into its most visual stage. If you aren’t prepared for the visual content revolution, you may be left in the dust. That’s why the HubSpot marketing team compiled this list of 55 brands killing it with visual content on these top four visually-driven social networks. Use this for inspiration to launch your visual content strategy.

 

Flip through our presentation to learn how you can use visual content on:

 

Facebook
Pinterest
Twitter
Instagram

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Using Visual Marketing for Social Media Results - 3 Brands Getting it Right

Using Visual Marketing for Social Media Results - 3 Brands Getting it Right | Visual Content Strategy | Scoop.it
The Use of Visual Marketing Strategies in Social Media is well documented to get more shares, likes and comments - Here are 3 Brands Doing it Well!
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Why Visual Content Is Rocking The Social Media World

Why Visual Content Is Rocking The Social Media World | Visual Content Strategy | Scoop.it

The snowball of visual content marketing started with Pinterest – that little, phenomenal, photo-sharing social network, whose recent rise to fame was deemed to be one of the fastest ever in Internet history (a growth rate of 85% percent was reported in the period of January to February 2012 alone). From its humble beginnings in 2010, and with an initial user base of only 5,000 users, it has grown to be one of the largest and most active social networks on the Internet, competing almost on the same level as social networking giants Facebook and Twitter. It now has over 12 million active users.

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7 Top Pinterest Tools for Business

7 Top Pinterest Tools for Business | Visual Content Strategy | Scoop.it
Using Pinterest for your Business? Then you will want to check out these 7 Top Tools for Pinterest, now the world's 3rd most popular social media platform.
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How to Use Visual Marketing for Social Media Results

How to Use Visual Marketing for Social Media Results | Visual Content Strategy | Scoop.it
Visual Marketing Strategies can be highly successful when integrated with social media. Here are 3 Cheeky Calls to Action designed to get attention and results!
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7 Image Editing Tools to Create Awesome Visual Content

7 Image Editing Tools to Create Awesome Visual Content | Visual Content Strategy | Scoop.it
So you've got great pictures of your nonprofit in action . . . but they need a little touching up. What now? Here are 7 tools--most of them free--that you can use to edit them.
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Six ideas to make visual marketing work for you

Six ideas to make visual marketing work for you | Visual Content Strategy | Scoop.it
Visual content marketing is incredibly powerful. Here are six ideas to make it work for you.
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5 ways to bring the Pinterest-and-Instagram-fueled image-sharing trend to your intranet

5 ways to bring the Pinterest-and-Instagram-fueled image-sharing trend to your intranet | Visual Content Strategy | Scoop.it

Visual communication has grown into a bona fide social trend. Most trends that take root on the web ultimately find their way onto intranets. That hasn’t happened yet with the compulsion we have acquired for sharing images. The fact that tools aren’t available yet to integrate into your internal platforms shouldn’t stop you, though, from tapping into this increasingly common behavior.

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Making Tumblr Part of Your Social Marketing Strategy

Making Tumblr Part of Your Social Marketing Strategy | Visual Content Strategy | Scoop.it
If your company is looking for new opportunities to expand the reach of your business, your brand and its products and services, Tumblr is an ideal tool to...
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5 Creative Ways to Use Instagram for Marketing

5 Creative Ways to Use Instagram for Marketing | Visual Content Strategy | Scoop.it
Here are five Instagram marketing tips to help convey your brand's story through pictures.
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5 Pinterest Tips for Visually Engaging your Niche Audience

5 Pinterest Tips for Visually Engaging your Niche Audience | Visual Content Strategy | Scoop.it
Blog post at : Guest post by Caeden M MacGregor Pinterest is the newest social media craze—capturing the attention of over 3 million unique visit[..]...
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Use Visual Content Marketing to Drive Leads

Use Visual Content Marketing to Drive Leads | Visual Content Strategy | Scoop.it
People love to consume visual content. Visual content marketing connects with people because it tells a story, it connects with emotion, and it can be consumed quickly.
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5 Ways to Make Your Content More Visual

5 Ways to Make Your Content More Visual | Visual Content Strategy | Scoop.it

“Any image, really, can enhance an article because it helps to humanize the concepts being talked about,” Harris said. ”It helps an article become more than just nameless, faceless chatter — it helps readers view the author’s insight as a relatable, personal experience.”

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More Than Words: Don't Neglect Your Visual and Audio Content

More Than Words: Don't Neglect Your Visual and Audio Content | Visual Content Strategy | Scoop.it
When we talk about “content,” we mostly talk about the words. We focus on headlines and calls to action, product descriptions and “About Us” pages, brand voice and social media personality.
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An Enticing Guide to Visual Content Marketing

An Enticing Guide to Visual Content Marketing | Visual Content Strategy | Scoop.it
Why Content Marketing Needs Visuals

 

Visual content is critical to building your brand, driving engagement, and making information easy for your audience to understand. People love to see and share visual content because it brings an element of entertainment to the learning process, which reflects well on your brand. And top social media sites like Facebook and Pinterest thrive on visual marketing, which means if you’re not creating visual content, you’re probably not getting the viral benefits these sites offer. And while creating visual content can appear daunting, just like writing a blog and other assets for your content marketing, the more you do it the more efficient and effective you will become.

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7 Top Pinterest Tools for Business - Part 2

7 Top Pinterest Tools for Business - Part 2 | Visual Content Strategy | Scoop.it

Here are 7 more great tools that are worth checking out and adding to your social media toolkit.

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How to Use Text Creatively for Visual Content Marketing

How to Use Text Creatively for Visual Content Marketing | Visual Content Strategy | Scoop.it
They say a picture tells a thousand words, but text can be just as powerful, when used creatively. Find out how to use text based images to get results in Social Media!
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Using Visual Marketing for Social Media Results - 3 Simple Content Creation Tools | Socially Sorted

Using Visual Marketing for Social Media Results - 3 Simple Content Creation Tools | Socially Sorted | Visual Content Strategy | Scoop.it
How to Use 3 Simple Content Creation Tools for making eye-catching shareable visual images. Find out more about Instagram, Pixlr and Tweegram!
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Images & Photos: How To Increase Their Social Media Effectiveness

Images & Photos: How To Increase Their Social Media Effectiveness | Visual Content Strategy | Scoop.it
Images and photographs are 2012’s top social media content format that’s driving engagement on both old and new social media platforms. As a marketer, how do you ensure that this content works like glue to attract and convert prospects?
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How to Create Sharable and Engaging Wall Photos

How to Create Sharable and Engaging Wall Photos | Visual Content Strategy | Scoop.it
Facebook is constantly updating their settings and lately they have started focusing more and more on visual content.

 

The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page.

 

As we have written about previously, posts containing visual content have a greater potential of being ranked high in the News Feed. We therefore think it’s time to take a look at how you can optimize your wall photos to create more engagement on your page.

Send a clear message

 

Keep it simple. Facebook is overloaded with information and different types of content, so it’s important that your content is easily digestible. Make sure that the wall photo will improve the understanding of the status update.
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4 Steps To Include In Your Tumblr Marketing Strategy

4 Steps To Include In Your Tumblr Marketing Strategy | Visual Content Strategy | Scoop.it
In the end, your marketing plan will be for naught if you don’t have blogs and get followers on Tumblr or other social micro-blog accounts.
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