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We live in a visual world. It is why images are the most powerful and effective way to share a message or tell a story.
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8 thought leaders share their thoughts on the rise of visual content.
In the past year, the unbelievable growth of visually focused sites like Instagram and Pinterest, the redesign of Facebook with the introduction of Timeline and the cover photo, and the rapid increase in use of smartphones with high-resolution cameras highlight changing consumer preferences in favor of images over text in the digital space.
“Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images—when done deftly—can turn concepts and intangible things into something concrete. That helps people envision your brand and your message in their mind’s eye—and remember you when it comes times to buy."
Brands and marketers can use a dashboard provided by VenueSeen to create a campaign driven by hashtags. Through this dashboard, brands are enabled to monitor and promote hash tagged photos that are shared by their followers on Instagram.
When Instagrammers post a photo using the campaign hashtag, an automatic message is posted to the photo containing a URL leading the user to a brand website to verify their photo. After the brand approves the photo, it will be uploaded on a custom-made website.
The user that uploaded the photo is urged to visit the website to verify their Instagram account and officially add the photo to the brand’s campaign. This makes them eligible to win prizes, coupons, and other brand related goodies.
There are some nonprofits experimenting with Instagram. I’ve been following charity:water, which has been posting a photo of the day. Charity:water’s CEO, Scott Harrison, is also using it quite skillfully to share imagery about his organization’s work. Like many nonprofit leaders and staffers, Scott is “mixing up the personal with the professional brand.” I think Instagram is a terrific platform to do that if you have a culture that is comfortable with mixing it up and, of course, people who like to share photos.
If there is one thing that the phenomenal growth of Pinterest can confirm about the intricacies of human nature, it's the fact that people freaking love pictures.
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
Want social media engagement? Use Instagram because this mobile photography app is social media engagement superglue. As research from Simply Measured shows, a picture is worth a thousand engagements.
Last week, I wrote a post about Nonprofits and Instagram, asking if it was valuable for nonprofit marketing. The post summarized why it may be important, best practices, and a few nonprofit examples.
Here's the inside scoop on how to improve your social media ROI through Facebook, Twitter, and Pinterest.
After the first two Etiquette Guides for Facebook and Twitter, I've decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pint...
This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume.
Making an infographic?Here are 14 ways to present data visually, with examples and tips on when to use them...
Instagram: Here's everything you need to know about sharing photos on this mobile app to give your business extra visibility and engagement.
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to focus on meaningful conversation and engagement. These seven tips will help you get you started.
Visual media, such as pictures and videos, are powerful brand building content. Without images and videos, a content strategy is incomplete. It arouses the senses with color, texture, and sound.
Truth be told, imagery is everything on Facebook right now. So, what can you do to catch up? Here are a few simple ideas (that seemingly all the early adopters are using):
Think of Pinterest as a tour of an amazing museum, where you can marvel at all its great acquisitions. Then envision Instagram as your tour guide, an insider with the back story of what you see and the ability to bust the myths of your preconceived notions. The five following best practices play will with these ideas. Read more at http://www.business2community.com/pinterest/5-key-differences-between-pinterest-and-instagram-messaging-0291549#gtFIGVOk4LO7iHMS.99
Read more at http://www.business2community.com/pinterest/5-key-differences-between-pinterest-and-instagram-messaging-0291549#gtFIGVOk4LO7iHMS.99
Visual marketing is not really a phrase you hear often. people are talking about pinterest and facebook and instagram and youtube and blogs and email and mobile apps and more as tools for marketing your business, but we aren’t really talking much about the fact that images are the medium that make these tools popular.
Visual marketing is simply using images to communicate a message about your business
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.
InstaTag App the easiest way to tag your Instagram Pics . Instatag is a brand new app who allows you to tag your Instagram Pics the quickest and easiest way. . As you may know, the use of hashtags is ...
Instagram: Learn how your company can benefit from using Instagram to grow your presence and increase exposure for your product.