In the past year, the unbelievable growth of visually focused sites like Instagram and Pinterest, the redesign of Facebook with the introduction of Timeline and the cover photo, and the rapid increase in use of smartphones with high-resolution cameras highlight changing consumer preferences in favor of images over text in the digital space.
“Harnessing the power of images and visuals will make your marketing more powerful and more memorable. Images—when done deftly—can turn concepts and intangible things into something concrete. That helps people envision your brand and your message in their mind’s eye—and remember you when it comes times to buy."
Brands and marketers can use a dashboard provided by VenueSeen to create a campaign driven by hashtags. Through this dashboard, brands are enabled to monitor and promote hash tagged photos that are shared by their followers on Instagram.
When Instagrammers post a photo using the campaign hashtag, an automatic message is posted to the photo containing a URL leading the user to a brand website to verify their photo. After the brand approves the photo, it will be uploaded on a custom-made website.
The user that uploaded the photo is urged to visit the website to verify their Instagram account and officially add the photo to the brand’s campaign. This makes them eligible to win prizes, coupons, and other brand related goodies.
There are some nonprofits experimenting with Instagram. I’ve been following charity:water, which has been posting a photo of the day. Charity:water’s CEO, Scott Harrison, is also using it quite skillfully to share imagery about his organization’s work. Like many nonprofit leaders and staffers, Scott is “mixing up the personal with the professional brand.” I think Instagram is a terrific platform to do that if you have a culture that is comfortable with mixing it up and, of course, people who like to share photos.
After the first two Etiquette Guides for Facebook and Twitter, I've decided to also tell you something about two other services which, although popular, are quite new to the market: Instagram and Pint...
Want to successfully market your company on LinkedIn? Constant brand boasting and screaming your marketing message won't cut it. You need to focus on meaningful conversation and engagement. These seven tips will help you get you started.
Think of Pinterest as a tour of an amazing museum, where you can marvel at all its great acquisitions. Then envision Instagram as your tour guide, an insider with the back story of what you see and the ability to bust the myths of your preconceived notions. The five following best practices play will with these ideas.
Visual marketing is not really a phrase you hear often. people are talking about pinterest and facebook and instagram and youtube and blogs and email and mobile apps and more as tools for marketing your business, but we aren’t really talking much about the fact that images are the medium that make these tools popular.
Visual marketing is simply using images to communicate a message about your business
InstaTag App the easiest way to tag your Instagram Pics . Instatag is a brand new app who allows you to tag your Instagram Pics the quickest and easiest way. . As you may know, the use of hashtags is ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.