Over the past few months I began to notice a trend in social media marketing. The fastest growing social networks were Pinterest and Instagram. Our Facebook strategy had evolved to include primarily images as they were generating more reach, likes...
Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Nope, it the Marketers. Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup.
Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.
1. 90% of information transmitted to the brain is visual.
2. 40% of people will respond better to visual information than plain text.
3. 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company.
4. Publishers who use infographics grow in traffic an average of 12% more than those who don't.
5. Posts with videos attract 3 times more inbound links than plain text posts.
6. Visual content drives engagement.
7. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.
8. 37% of Pinterest account holders log in a few times every week.
9. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account.
10. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
11. Pinterest drives sales directly from its website.
12. 85% of the US internet audience watches videos online.
13. Over 60 hours of videos are uploaded each minute on YouTube.com.
14. 700 YouTube videos are shared on Twitter every minute.
15. Viewers spend 100% more time on pages with videos on them.
16. Mobile video viewing increased 35% from 2010 to 2011.
17. 25 million smartphone users stream 4 hours of mobile video per month.
18. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.
19. Viewers are 85% more likely to purchase a product after watching a product video.
Most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram. This infographic aims to explore the impact of a picture-based social network model.
Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook. To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year...
InfoSnaps (Information Snapshots) from Causes and Nonprofits. What are InfoSnaps? InfoSnaps are graphic images/photos on square tiles, preferably (403 px by 403 px), to Educate, Inspire, Inform, Promote, and invoke Call-to-Action.
Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few.
But none more so than the art of time-wasting...
With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon.
If you’re wondering how on earth so much time is spent on Instagram, this Visual Storytelling pie chart breaks it down for you.
Take three addictive elements of photography, mobile and social and mix them together in one App. Then make it so easy to use that a frog with fingers could use it, set it free and watch the creativity explode.