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Visual Content Strategy
How to use Pinterest, Instagram, Facebook Photos, Foursquare Photos, Posterous, and Tumblr to visually tell your story
Curated by Noland Hoshino
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Improving Your Visual Communications for 2013

Improving Your Visual Communications for 2013 | Visual Content Strategy | Scoop.it
Read about Improving Your Visual Communications for 2013.
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The Rise of Visual Content

The rise of visual content, a presentation about how to create and distribute more visual content.
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now is the time to add some VISUAL to your MARKETING

now is the time to add some VISUAL to your MARKETING | Visual Content Strategy | Scoop.it
an infographic on this subject seems like the perfect fit, no? i am using an image to tell you all about why i think using images for your biz is so important. awesome.
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The Future of Social Media Marketing is Visual

The Future of Social Media Marketing is Visual | Visual Content Strategy | Scoop.it
Over the past few months I began to notice a trend in social media marketing.  The fastest growing social networks were Pinterest and Instagram.  Our Facebook strategy had evolved to include primarily images as they were generating more reach, likes...
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R.G. Riles's curator insight, February 10, 2013 5:56 PM

We all know this, right?  The question is, how do you take something that is so content-dependant, such as a marketing agency blog, or a startup venture's website/blog which needs to create keyword triggers for the search engines, and engage and audience visually, all at once?  We have some ideas - but what are yours?

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10 Item Checklist for Creating Great Visual Ads

10 Item Checklist for Creating Great Visual Ads | Visual Content Strategy | Scoop.it
Creating a dynamic ad is a multi-layered process. In this post we lay out a checklist for your ad to...
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InfoSnaps Tools

InfoSnaps Tools | Visual Content Strategy | Scoop.it
InfoSnaps (Information Snapshots) tools and apps. InfoSnaps are graphic images/photos on square tiles, preferably (403 px by 403 px), to Educate, Inspire, Inform, Promote, and invoke Call-to-Action.
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How to create great slides for presentations

How to create great PowerPoint slides. Top tips and tools to use to create slides using PowerPoint, including fonts, colours and themes.

Via Baiba Svenca, Peter Mellow
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uamblearning's curator insight, January 31, 2013 8:40 AM

Excelentes recomendaciones para crear presentaciones. MPPB

PublishME's comment, July 9, 2013 11:01 PM
PublishME http://vimeo.com/68740723
Two Pens's curator insight, July 15, 2013 6:23 PM

Nicely designed!

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How nonprofits can use infographics to demonstrate supporters’ impact

How nonprofits can use infographics to demonstrate supporters’ impact | Visual Content Strategy | Scoop.it

When you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Infographics can be an effective way to tell your story.


Via Julia Campbell
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Deborah Spector's comment, January 24, 2013 5:58 AM
John Haydon is right on when he says that people support an organization for one reason: They view the organization as the agent of change they seek. He makes a good case that infographics are an effective way to show how supporters ultimately create outcomes.
Deborah Spector's curator insight, January 24, 2013 6:00 AM

John Haydon is right on when he says that people support an organization for one reason: They view the organization as the agent of change they seek. He makes a good case that infographics are an effective way to show how supporters ultimately create outcomes.

Julia Campbell's comment, January 24, 2013 11:05 AM
Great point!
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19 statistical reasons why you should include Visual Content in your Marketing

19 statistical reasons why you should include Visual Content in your Marketing | Visual Content Strategy | Scoop.it

Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Nope, it the Marketers.
Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup.

 

Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.

 

Quick recap:

 

1.  90% of information transmitted to the brain is visual.

2. 40% of people will respond better to visual information than plain text.

3. 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company.

4. Publishers who use infographics grow in traffic an average of 12% more than those who don't.

5. Posts with videos attract 3 times more inbound links than plain text posts.

6. Visual content drives engagement.

7. On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links.

8. 37% of Pinterest account holders log in a few times every week.

9. 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account.

10. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.

11. Pinterest drives sales directly from its website.

12. 85% of the US internet audience watches videos online.

13. Over 60 hours of videos are uploaded each minute on YouTube.com.

14. 700 YouTube videos are shared on Twitter every minute.

15. Viewers spend 100% more time on pages with videos on them.

16. Mobile video viewing increased 35% from 2010 to 2011.

17. 25 million smartphone users stream 4 hours of mobile video per month.

18. Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers.

19. Viewers are 85% more likely to purchase a product after watching a product video.

 

To view the complete stats visit http://rocketbuilders.blogspot.fr/2012/08/19-reasons-you-should-include-visual.html


Via Hubert Cosico
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Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network? | Visual Content Strategy | Scoop.it
Read through some statistics that help determine whether Pinterest or Facebook is a better social network for promoting visual content, specifically.
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How to Use Instagram Without Being Obnoxious or Dull [Video]

How to Use Instagram Without Being Obnoxious or Dull [Video] | Visual Content Strategy | Scoop.it
“If Facebook is Lucky Charms, Instagram is just the marshmallows.”

 

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Instagram Menu

People love to Instagram their food when they go out. Comodo, a new latin american restaurant in NYC...

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Zbynek Kysela ✔'s curator insight, December 23, 2012 4:59 AM

Instagram Menu. Creative way how to use instagram for bussines.

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Visual Content Marketing: Capture and Engage Your Audience

Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm.
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Content Marketing: 7 Tips for Visual Eye Candy

Content Marketing: 7 Tips for Visual Eye Candy | Visual Content Strategy | Scoop.it
Does your marketing content act as an attention magnet to attract the largest audience possible?
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Ultimate Beginner's Guide To Infographic Marketing

Ultimate Beginner's Guide To Infographic Marketing | Visual Content Strategy | Scoop.it
RT @mikerheaume: Ultimate Beginner's Guide To Infographic Marketing - Infographic Design by @EvonaWiktoria http://t.co/3UZ6xMbB // great tips in here!

Via malek
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malek's curator insight, February 19, 2013 9:15 AM

A data rich article, keep it handy

Jeff Domansky's curator insight, February 20, 2013 2:37 PM

Here's an excellent infographic resource...

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The whole truth about being a freelancer in web design

The whole truth about being a freelancer in web design | Visual Content Strategy | Scoop.it
Noland Hoshino's insight:

A good way to break up a long infographic is to "Chunk it!" The Maple Kind breaks up their infographic in to pinable chunks for easy consumption. 

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Infographics: The Impact of Social Image Sharing

Infographics: The Impact of Social Image Sharing | Visual Content Strategy | Scoop.it

Most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram. This infographic aims to explore the impact of a picture-based social network model.

Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook.
To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year...


Via Lauren Moss
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Philippe Trebaul's curator insight, March 2, 2013 6:31 AM
Infographics: The Impact of Social Image Sharing.

"Most of us are familiar with sharing photos on social networks. It started on Facebook and has exploded with the arrival of Instagram. This infographic aims to explore the impact of a picture-based social network model.

Studies show photo posts on Facebook are the most engaging. In traditional media, the highest percentage of people who look at a newspaper look at the pictures, while a lower percentage actually read the articles. The same holds true for Facebook.
To illustrate the impact of sharing photos on social networks even further, consider that 10% of the pictures ever taken in the world's history were taken in the past year"...


Infographics: The Impact of Social Image Sharing via @MYDstudio http://sco.lt/...


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How Facebook Fan Page Photos = Engagement!

How Facebook Fan Page Photos = Engagement! | Visual Content Strategy | Scoop.it
Blog post at Louise Myers Graphic Design : Facebook Fan Page photos – how often do you post them?

If you're posting 1 per day, that's one in 300 million photos uploaded per day!
[..]
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InfoSnaps Causes and Nonprofits

InfoSnaps Causes and Nonprofits | Visual Content Strategy | Scoop.it
InfoSnaps (Information Snapshots) from Causes and Nonprofits. What are InfoSnaps? InfoSnaps are graphic images/photos on square tiles, preferably (403 px by 403 px), to Educate, Inspire, Inform, Promote, and invoke Call-to-Action.
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7 Tips to Beautiful PowerPoint by @itseugenec

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.

Noland Hoshino's insight:

Love the design

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Time Spent on Instagram (infographic)

Time Spent on Instagram (infographic) | Visual Content Strategy | Scoop.it

Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few.

 

But none more so than the art of time-wasting...

With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon.

If you’re wondering how on earth so much time is spent on Instagram, this Visual Storytelling pie chart breaks it down for you.


Via Lauren Moss
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Pedro Barbosa's curator insight, January 24, 2013 3:51 AM

Pedro Barbosa | www.pbarbosa.com | www.harvardtrends.com

Philippe Trebaul's curator insight, March 2, 2013 6:26 AM
Time Spent on Instagram (infographic).

"Instagram has reinvigorated many artistic endeavors: social photo-sharing, old-timey photographic styling, and foodie dining excitement, to name a few.


But none more so than the art of time-wasting...

With their noses buried in their smartphones, you can bet most people are up to one thing—Instagramming. Last fall, information from Comscore even reported that users were spending nearly 1.5 times the amount of time on Instagram as they were on Twitter. And just today, Instagram announced it has reached 90 million total users, proving the app isn’t disappearing from peoples’ fingertips any time soon.

If you’re wondering how on earth so much time is spent on Instagram, this Visual Storytelling pie chart breaks it down for you".


Time Spent on Instagram (infographic) via @MYDstudio http://sco.lt/...

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Instagram Has Launched New Profiles for Desktop

Instagram Has Launched New Profiles for Desktop | Visual Content Strategy | Scoop.it
Mashable wrote up thorough post on Instagram’s new profile pages for Desktop last week, but I wanted to emphasize four points useful for nonprofits: 1) The photos in banner across the top of ...
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5 Creative & Easy Ways to Increase Fan Engagement with Photos

5 Creative & Easy Ways to Increase Fan Engagement with Photos | Visual Content Strategy | Scoop.it
Engage your most enthusiastic fans with these 5 tips for integrating customer photos into your social media strategy.

 

1. Make it about them: Share your customer's photos

2. Reveal yourself: Give people a peek behind the scenes

3. Find a Balance: Share with the right frequency

4. Embrace the bigger picture: Focus on lifestyle instead of brand

5. Cheer them on: A little encouragement goes a long way

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Data Visualization: Photo-Sharing Explosions

Data Visualization: Photo-Sharing Explosions | Visual Content Strategy | Scoop.it
This is a series of videos that visualizes a single piece of content being shared between hundreds of thousands of individuals on Facebook. We've tried to capture the frenetic energy surrounding th...
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6 Tips for Marketing your Business with the Social Media Mobile App Instagram

6 Tips for Marketing your Business with the Social Media Mobile App Instagram | Visual Content Strategy | Scoop.it
Take three addictive elements of photography, mobile and social and mix them together in one App. Then make it so easy to use that a frog with fingers could use it, set it free and watch the creativity explode.
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