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LinkedIn Marketing Strategy
LinkedIn Marketing Strategy, Tactics and Resources
Curated by Noland Hoshino
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LinkedIn Marketing Tips: 27 Ways To Grow Your Personal Brand

LinkedIn Marketing Tips: 27 Ways To Grow Your Personal Brand | LinkedIn Marketing Strategy | Scoop.it
Skip ahead a few grades in LinkedIn marketing class with these 27 tips to supercharge your personal brand and drastically increase online lead generation.
Noland Hoshino's insight:
27 LinkedIn Marketing Tasks For Entrepreneurs In 2014
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10 reasons PR pros should love (and use) LinkedIn

10 reasons PR pros should love (and use) LinkedIn | LinkedIn Marketing Strategy | Scoop.it
“ The business-focused social media site has become a robust platform for talent, content, advertising, and a lot more.”
Via Giuseppe Lucido
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Ten Simple Ways To Optimize Your LinkedIn Profile For Success

Ten Simple Ways To Optimize Your LinkedIn Profile For Success | LinkedIn Marketing Strategy | Scoop.it
As a LinkedIn group manager, I have the daily opportunity to view profiles of nonprofit leaders from all over the world. Although I'm delighted to engage with so many social entrepreneurs using thi...
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Ten Simple Ways To Optimize Your LinkedIn Profile For Success

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The 25 Hottest Skills That Got People Hired in 2013

The 25 Hottest Skills That Got People Hired in 2013 | LinkedIn Marketing Strategy | Scoop.it
As 2013 draws to a close, we thought it would be interesting to look back at the year that was and try to answer a simple question: “Who’s getting hired and what are they doing?
Noland Hoshino's insight:

Got skillz?

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LinkedIn makes it easier to find Influencer content directly from the search box

LinkedIn makes it easier to find Influencer content directly from the search box | LinkedIn Marketing Strategy | Scoop.it
Last October, LinkedIn launched a new initiative that allows users to subscribe to their favorite so-called "thought leaders". The Influencer Programme rolled out with around ...
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COMPANY PAGES - 5 Lessons from LinkedIn’s Best

COMPANY PAGES - 5 Lessons from LinkedIn’s Best | LinkedIn Marketing Strategy | Scoop.it
As we approach the end of the year, we always see lists of top this and best that for 2013. Today's list comes from LinkedIn. It's the

Via Peg Corwin
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Peg Corwin's curator insight, December 12, 2013 11:04 AM

What do the best LINKEDIN COMPANY PAGES get right?


- Adobe for proper segmentation.
- Apple One for bold, intriguing photos.
- Commonwealth Bank for direct questions in their posts
-Four Seasons Hotel for aspirational photos and videos
- NPR for great use of the list.


Click to learn more and see their pages.

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How to Get the Most Out of LinkedIn Groups

How to Get the Most Out of LinkedIn Groups | LinkedIn Marketing Strategy | Scoop.it
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How to Create LinkedIn Ads that Generate Results

How to Create LinkedIn Ads that Generate Results | LinkedIn Marketing Strategy | Scoop.it
Take a look at some of these useful tips for creating LinkedIn Ads that generate results and help increase your audience on the business social network!
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Rim Riahi's curator insight, January 4, 10:59 PM

Take a look at some of these useful tips for creating LinkedIn Ads that generate results and help increase your audience on the business social network!

Peg Corwin's curator insight, January 26, 12:52 PM

Good tips for LINKEDIN PROMOTIONS:


- Study your audience in analytics on your company page
- Check out competitor activities
- Use targeting
- Sponsor most popular content
Click for all the details.

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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]

A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic] | LinkedIn Marketing Strategy | Scoop.it
Check out how you can start improving your LinkedIn presence with just five minutes of work a day.
Noland Hoshino's insight:

A 5-minute daily LinkedIn regimen for marketers at the beginning, intermediate, and advanced stages. 

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LinkedIn Tips for Nonprofit Board Members

I've had the honor of presenting to several nonprofit boards about how their members can leverage LinkedIn to support the causes they care about. Here's a versi

Via Anita Windisman
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10+ LinkedIn Groups for Web Designers

10+ LinkedIn Groups for Web Designers | LinkedIn Marketing Strategy | Scoop.it
Working designers have very little time for finding new clients and keeping up to date on news in the design industry.
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Don't just say it. Display it on your LinkedIn Profile.

Illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more, right on your LinkedIn profile. Read
Noland Hoshino's insight:

The key features of Professional Portfolio are available on the following sections of your LinkedIn profile:

SummaryExperienceEducation
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10 great nonprofit LinkedIn pages

10 great nonprofit LinkedIn pages | LinkedIn Marketing Strategy | Scoop.it
I believe that LinkedIn company pages have tremendous potential but few use them well. Here's 10 great nonprofit LinkedIN pages to inspire you.

Via Stefano Principato
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James Howe's curator insight, November 28, 2013 6:50 AM

My post sharing 10 great LinkedIn pages.

James Howe's comment, November 28, 2013 6:51 AM
Thanks all for sharing this post!
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20 LinkedIn Groups Every Marketer Should Join

20 LinkedIn Groups Every Marketer Should Join | LinkedIn Marketing Strategy | Scoop.it
“Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for.”
Via Brian Yanish - MarketingHits.com
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How to Turn Your LinkedIn Profile into a Career Video

How to Turn Your LinkedIn Profile into a Career Video | LinkedIn Marketing Strategy | Scoop.it
Noland Hoshino's insight:

How do you get started? It’s dead-simple really, just click on to Resu-ME and tick a few boxes and your personalised movie will start playing before you know it. Then you can of course tailor it a bit and change details in the video. If you think your video is a tad long (I thought mine was), go ahead and take some details out and it will be shorter. Once you’re happy with the finished product you can share it with friends and see what they think.

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RECOMMENDATIONS - 5 Steps to Writing an Amazing LinkedIn Recommendation

RECOMMENDATIONS - 5 Steps to Writing an Amazing LinkedIn Recommendation | LinkedIn Marketing Strategy | Scoop.it
Here is a guide to turn that daunting task of writing a great LinkedIn recommendation into a five-step (and five-minute) process.

Via Peg Corwin
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Peg Corwin's curator insight, December 25, 2013 1:47 PM

Next time you are asked to write a LINKEDIN RECOMMENDATION, or when you want to give someone an unexpected a pat on the back:

- "Start With a Knockout Line
- Describe Your Relationship
- Share a Standout Trait
- Add a Touch of Personality
- End With Your Solid Recommendation"
Click for more.


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LinkedIn Tutorial: 4 LinkedIn Tools to Help Generate Sales

LinkedIn Tutorial: 4 LinkedIn Tools to Help Generate Sales | LinkedIn Marketing Strategy | Scoop.it
LinkedIn is an amazing platform for building your network, generating leads and sales, In this LinkedIn tutorial we cover 4 LinkedIn Tools to help.
Noland Hoshino's insight:

1. Peoplelinx

2. Prospect Builder

3. Ofunnel

4. Scanbizcards

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Peg Corwin's curator insight, January 26, 12:41 PM

Linkedin sales and marketing tools to check out...


- Peoplelinx for big companies
- Salesloft Prospect Builder
- OFunnel - google alerts for relationships
- Scanbizcards

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Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation

Your 5-Minute Guide To Writing An Amazing LinkedIn Recommendation | LinkedIn Marketing Strategy | Scoop.it
Next time you’re asked to recommend someone awesome, follow this template (complete with sample lines to cut and paste—we won’t tell!).
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Carole Gracey Redline's curator insight, December 17, 2013 4:25 PM
Have to make time to do this. I am using Linked in only minimally but know I should be doing more.
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Your LinkedIn Inbox Just Got a New and Improved Look

Your LinkedIn Inbox Just Got a New and Improved Look | LinkedIn Marketing Strategy | Scoop.it
The LinkedIn Inbox is one of the top 5 destinations on LinkedIn, making it an important part of many business conversations taking place on LinkedIn every day.
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What Santa Can Teach Us About LinkedIn Profiles

What Santa Can Teach Us About LinkedIn Profiles | LinkedIn Marketing Strategy | Scoop.it
Have you seen Santa’s LinkedIn profile? Check out his Summary:



Since it’s Santa’s busiest season, we were very lucky he found some time to sit down with us and answer a few questions.
What makes your profile’s Summary so good?

Via Anita Windisman
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Lisa Buben's comment, December 12, 2013 3:26 AM
Love this one on LinkedIn - Thanks!
Lisa Buben's comment, December 12, 2013 3:26 AM
Love this one on LinkedIn - Thanks!
Anita Windisman's comment, December 13, 2013 12:29 PM
I know, Lisa. So fun!!!
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New LinkedIn Showcase Pages, What Marketers Need to Know

New LinkedIn Showcase Pages, What Marketers Need to Know | LinkedIn Marketing Strategy | Scoop.it
Learn how LinkedIn Showcase Pages help you deliver targeted product messaging to separate audience segments from your LinkedIn Business Page.
Noland Hoshino's insight:

The more layered a company’s business offerings, the more segmented its target audience can get.

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Best LinkedIn Company Pages 2013

We’re thrilled to celebrate the 10 Best LinkedIn Company Pages of 2013! Thank you for nominating the businesses and organizations that have successfully inspired and engaged you throughout the year. 


Via Brian Yanish - MarketingHits.com
Noland Hoshino's insight:

10 Best Linkedin Company Pages 2013

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New LinkedIn Showcase Pages, What Marketers Need to Know

New LinkedIn Showcase Pages, What Marketers Need to Know | LinkedIn Marketing Strategy | Scoop.it
Learn how LinkedIn Showcase Pages help you deliver targeted product messaging to separate audience segments from your LinkedIn Business Page.

Via Martin Hombre Hormiga
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How to Enhance Your LinkedIn Profile With Professional Portfolio

How to Enhance Your LinkedIn Profile With Professional Portfolio | LinkedIn Marketing Strategy | Scoop.it
Learn how to use Professional Portfolio to display visual content to maximize your exposure on LinkedIn and better showcase your unique professional story.
Noland Hoshino's insight:

The key features of Professional Portfolio are available on the following sections of your LinkedIn profile:

SummaryExperienceEducation
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Rescooped by Noland Hoshino from Linkedin for Business Marketing
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TOOLS - 35 LinkedIn Tools for Business, Plus a Few Extras

TOOLS - 35 LinkedIn Tools for Business, Plus a Few Extras | LinkedIn Marketing Strategy | Scoop.it
A master list of LinkedIn tools for business to help increase your LinkedIn effectiveness. You can find all of the LinkedIn tools you need here.

Via Peg Corwin
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Peg Corwin's curator insight, November 24, 2013 8:41 AM

Among these 35 Linkedin tools, check out the Wordpress plugin NextScripts, which can be used to post to Linkedin Groups.


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