LinkedIn Marketing Strategy
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LinkedIn Marketing Strategy
LinkedIn Marketing Strategy, Tactics and Resources
Curated by Noland Hoshino
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The 20 Essential LinkedIn Groups for Aspiring Writers

The 20 Essential LinkedIn Groups for Aspiring Writers | LinkedIn Marketing Strategy | Scoop.it
One of the best places for writers to connect with other writers is on LinkedIn, with plenty of groups perfect for networking and advice.
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25 Awesome LinkedIn Tips for B2B

25 Awesome LinkedIn Tips for B2B | LinkedIn Marketing Strategy | Scoop.it
How can you make the most of LinkedIn for your B2B company?
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5 Easy Ways to Drive Business with LinkedIn

5 Easy Ways to Drive Business with LinkedIn | LinkedIn Marketing Strategy | Scoop.it
LinkedIn is a serious tool for business. If you take the time to use it properly, it can be a great way for your company to generate business.
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6 Things You Need to Know About LinkedIn Recommendations

6 Things You Need to Know About LinkedIn Recommendations | LinkedIn Marketing Strategy | Scoop.it
As you work on LinkedIn recommendations there are a few things to consider. Here are some guidelines about what to do and what not to do.
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How you can include LinkedIn with your social media marketing

When talking with B2C oraganizations about social media, Facebook and Twitter roll off the tongue fairly easily. Sometimes the conversation steers toward the social darlings based on popularity, or because their customers are living on these social networks. When speaking with B2B companies, LinkedIn may be the shining star of opportunity for your brand, products and services.
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LinkedIn Launches More Robust Content Targeting & Reporting Options

LinkedIn Launches More Robust Content Targeting & Reporting Options | LinkedIn Marketing Strategy | Scoop.it
Learn about the newest targeting and reporting functionality released by LinkedIn, and how to use it.

Via Fabrizio Faraco
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INFOGRAPHIC: Social recruiting: How to use social media to land a job

INFOGRAPHIC: Social recruiting: How to use social media to land a job | LinkedIn Marketing Strategy | Scoop.it
Can your social network help you land a job? In this infographic, learn how recruiters are using social networks to find new applicants!
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9 Ways to Add LinkedIn to Your Company Website

9 Ways to Add LinkedIn to Your Company Website | LinkedIn Marketing Strategy | Scoop.it
Adding LinkedIn's social features to a company website is a great way to tap into the large-scale recruitment platform. Here are the nine key plugins.
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LinkedIn Infographic: What LinkedIn Users Do on LinkedIn

LinkedIn Infographic: What LinkedIn Users Do on LinkedIn | LinkedIn Marketing Strategy | Scoop.it
A great infographic from Wayne Breitbarth and Powerformula.net shows what LinkedIn members do when they are using the professional network.
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Shantanu Ghosh's comment, March 31, 2012 1:42 AM
Great study by Wayne
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The Other Huge Mistake You May Be Making On LinkedIn

The Other Huge Mistake You May Be Making On LinkedIn | LinkedIn Marketing Strategy | Scoop.it
Our "social graphs," as exposed on various social networks, are becoming unexpectedly important in the opportunities that come our way.
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Four Ways LinkedIn Can Help Your Business Grow

Four Ways LinkedIn Can Help Your Business Grow | LinkedIn Marketing Strategy | Scoop.it
Here's how to use the professional social network to find marketing prospects and more.
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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way | LinkedIn Marketing Strategy | Scoop.it
Review 13 examples of brands using LinkedIn company page features effectively.
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What is the true reach of your LinkedIn Network?

What is the true reach of your LinkedIn Network? | LinkedIn Marketing Strategy | Scoop.it

Based on sampled data, the average LinkedIn member has access to over 9,000 people via their 2nd degree network. That represents, on average, access to opportunities and connections in over 6,000 companies and organizations in 130 industries via 2nd degree connections that can be reached by an introduction.

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The Beginner's Guide to LinkedIn

The Beginner's Guide to LinkedIn | LinkedIn Marketing Strategy | Scoop.it
Whether you're a recent grad who needs a leg-up on the job hunt or a current user who needs a refresher course, our LinkedIn guide can help.
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How to Use LinkedIn Emails to Generate Loads of Leads

How to Use LinkedIn Emails to Generate Loads of Leads | LinkedIn Marketing Strategy | Scoop.it
Learn how to do a social media and email marketing mashup using LinkedIn Announcements for LinkedIn Groups.
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12 Cool LinkedIn Features You Never Knew About

12 Cool LinkedIn Features You Never Knew About | LinkedIn Marketing Strategy | Scoop.it
There's a lot more to LinkedIn than just connecting with the people you know. Here's a look at 12 features, from a business card digitizer to a resume builder, that enhance your LinkedIn experience.
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20 compelling reasons to spend less time on facebook and more time on LinkedIn

20 compelling reasons to spend less time on facebook and more time on LinkedIn | LinkedIn Marketing Strategy | Scoop.it

“If you’re like most college students, chances are good that you spend more time on Facebook than you do on LinkedIn. But if you’re concerned with furthering your career (and you should be), it’s time to switch over to a more professional network. We’ve shared 20 great reasons why you need to be spending your time on LinkedIn much more than Facebook, and we hope they motivate you to make a change for the better.

 


Via Anita Windisman
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How #LinkedIn Works [INFOGRAPHIC]

How #LinkedIn Works [INFOGRAPHIC] | LinkedIn Marketing Strategy | Scoop.it

How #LinkedIn Works [INFOGRAPHIC] 


Via Laurens ten Hagen
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Debra Askanase's comment, April 29, 2012 7:51 AM
Good one! Sharing via twitter....
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11 LinkedIn Profile Tips for Nonprofit Professionals

11 LinkedIn Profile Tips for Nonprofit Professionals | LinkedIn Marketing Strategy | Scoop.it
The following is an excerpt from Chapter 6 of the recently released book Social Media for Social Good: A How-To Guide for Nonprofits. These basic LinkedIn Profile tips for nonprofit professiona...
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Find Relevant Topics Faster With Improved LinkedIn Group Search

Find Relevant Topics Faster With Improved LinkedIn Group Search | LinkedIn Marketing Strategy | Scoop.it
LinkedIn, which has been focused on creating a better overall experience, has just announced some major improvements for Group Search.
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LinkedIn’s New Group Search: Helping you find the right conversation faster

LinkedIn’s New Group Search: Helping you find the right conversation faster | LinkedIn Marketing Strategy | Scoop.it

Group search helps you search across all the groups on LinkedIn and find the right group for you

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How To Write a LinkedIn Invitation to Connect

How To Write a LinkedIn Invitation to Connect | LinkedIn Marketing Strategy | Scoop.it
Personalize the default message by telling that person why you want them to join your LinkedIn network.
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Imran M. Ismail 's comment, March 30, 2012 11:56 PM
Noland, this link is not working!
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The Nine Other Mistakes You're Making On LinkedIn

The Nine Other Mistakes You're Making On LinkedIn | LinkedIn Marketing Strategy | Scoop.it
A little bit of fibbing on social networks has become commonplace.who doesn't want to look their best? But not so much on LinkedIn, where honesty really is the best policy. Or else.
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12 Most Little Known Tricks to Use On LinkedIn

12 Most Little Known Tricks to Use On LinkedIn | LinkedIn Marketing Strategy | Scoop.it
Master connector Shelly Kramer shares the 12 Most Little Known Tricks to Use On LinkedIn.
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Phoebe Lee's comment, May 11, 2012 4:28 AM
thank you!! I like this one :)
Ken Morrison's comment, June 28, 2012 8:52 PM
Thank you for the rescoop Sonia. It looks like you have a nice site here. Good luck and let me know if I can help with anything.
Ken Morrison
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LinkedIn Tips for Over-50 Job Seekers

LinkedIn Tips for Over-50 Job Seekers | LinkedIn Marketing Strategy | Scoop.it

Fear not, Baby Boomers. There are many ways LinkedIn can be particularly useful for job seekers with extensive resumes. Here are some tips:

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