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LinkedIn Marketing Strategy
LinkedIn Marketing Strategy, Tactics and Resources
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Four Best Practices For LinkedIn Ads

Four Best Practices For LinkedIn Ads | LinkedIn Marketing Strategy | Scoop.it
It seems as though more and more companies are coming to us for LinkedIn ads. These companies are mainly B2B looking to generate leads...
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7 Ways to Drive More Blog Traffic Using LinkedIn

7 Ways to Drive More Blog Traffic Using LinkedIn | LinkedIn Marketing Strategy | Scoop.it

#1: Add Profile Links:

 

Showcasing descriptive and interesting links on your LinkedIn profile will encourage visitors to click through!

You can link directly to your blog homepage, or you can link to specific landing pages on your blog where you provide a special offer to potential subscribers.

 

#2: Build Connections to Boost Your LinkedIn Profile Views:

 

If you want to grow your visibility on LinkedIn, connect with anyone who presents a good reason for connecting!

As you grow your connections, your updates on LinkedIn will be visible to more people.

 

#3: Get Active and Engaged to Drive LinkedIn Profile Views and Blog Traffic:

 

Examples of LinkedIn activities that will get visibility:

- Update your profile;
- Post a status update;
- Participate in a group discussion;
- Comment on someone else’s status update;
- Post to your LinkedIn company page;
- Answer questions in LinkedIn Answers;

 

#4: Use LinkedIn on the Go:

 

LinkedIn has developed robust mobile applications to make networking on the go easy and fun. When you participate on LinkedIn through your mobile devices you can stay engaged and visible with your connections anytime and anywhere.

 

#5: Post Blog Articles as Status Updates and Link to Relevant Articles:

 

- Don’t be afraid to repurpose your blog posts as status updates from time to time.
- Post during high-traffic periods.
- Edit your comments to engage your connections.

 

#6: Leverage LinkedIn Tools and Applications:

 

Choose the appropriate blog application to install to pull your blog posts into your LinkedIn profile. This will enhance your profile and showcase your latest insights from your blog.

 

#7: Utilize the LinkedIn Share Button on Your Blog:

 

Using the LinkedIn Share button will not only help you get your posts shared on LinkedIn by blog visitors, but that in turn will drive views to your profile and new traffic to your blog!..."

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7 Steps to Building a Business Using LinkedIn

7 Steps to Building a Business Using LinkedIn | LinkedIn Marketing Strategy | Scoop.it
LinkedIn case study: How James Filbird uses LinkedIn as his main social media resource to build a successful international business from China.
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Answers to Your Top 7 Questions About Mastering LinkedIn Marketing

Answers to Your Top 7 Questions About Mastering LinkedIn Marketing | LinkedIn Marketing Strategy | Scoop.it
Get answers to the most frequently asked questions about LinkedIn marketing.
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7 Ways Marketers Can Benefit from Participating in LinkedIn Groups

7 Ways Marketers Can Benefit from Participating in LinkedIn Groups | LinkedIn Marketing Strategy | Scoop.it

LinkedIn Groups—gathered from HubSpot’s extensive use of LinkedIn Groups—to help you make the most of this social network!

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27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs

27 LinkedIn Tips: LinkedIn Best Practices for Entrepreneurs | LinkedIn Marketing Strategy | Scoop.it
LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.
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How to be found faster on LinkedIn: Customise your personal profile

How to be found faster on LinkedIn: Customise your personal profile | LinkedIn Marketing Strategy | Scoop.it
The fundamental key to being found, and found faster, on LinkedIn, is to make effective use of keywords.
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LinkedIn Is Gearing Up For A Redesign: Bigger Pictures, Anchored Menu (And A Life Less Tweeted) | TechCrunch

LinkedIn Is Gearing Up For A Redesign: Bigger Pictures, Anchored Menu (And A Life Less Tweeted) | TechCrunch | LinkedIn Marketing Strategy | Scoop.it
LinkedIn these days may be the social network that is used most by those looking for a new job (and not the place to read tweets), but the company has long wanted to be seen as the place for a whole lot more, and we're now getting a glimpse of how...
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LinkedIn Blog » How to Showcase Your Personal Brand on LinkedIn: 8 Tips

LinkedIn Blog » How to Showcase Your Personal Brand on LinkedIn: 8 Tips | LinkedIn Marketing Strategy | Scoop.it

Once you’ve defined your personal brand, it’s time to showcase it to recruiters, bosses, customers and others who may be assessing you. Here’s how LinkedIn can help:

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Key Tips for Using LinkedIn Profiles To Demonstrate Your Content Marketing Expertise

LinkedIn is emerging as a vehicle for showing thought leadership. Try these tips on using LinkedIn to demonstrate your content expertise.
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How to Use LinkedIn to Connect with Top-Drawer Freelance Clients

How to Use LinkedIn to Connect with Top-Drawer Freelance Clients | LinkedIn Marketing Strategy | Scoop.it
This is a guest post by Carol Tice. For freelancers, LinkedIn is the 21st Century phone book. Increasingly, when companies want to hire a freelancer, they don’t ask around their network.
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What Can LinkedIn Do for My Little Biz?

What Can LinkedIn Do for My Little Biz? | LinkedIn Marketing Strategy | Scoop.it

I think that any biz owner can benefit from having a LinkedIn profile. How active you should be on LinkedIn all depends on whether or not your target market is there. If your business caters to other business owners in any way (ie. B2B) then LinkedIn is a great place to spend some of your marketing time. But it also has some great things to offer for a small business that caters to consumers (ie. B2C).

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Updating Your Password on LinkedIn and Other Account Security Best Practices

Updating Your Password on LinkedIn and Other Account Security Best Practices | LinkedIn Marketing Strategy | Scoop.it

Here are some account security and privacy best practices that we recommend for our members

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LinkedIn's Edge: The 7 Habits Of A Well-Run Social Network

LinkedIn's Edge: The 7 Habits Of A Well-Run Social Network | LinkedIn Marketing Strategy | Scoop.it
Thanks to seven successful habits, LinkedIn is thriving while other social-networking companies have stumbled.
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What You Need to Know to Make LinkedIn Work for You

What You Need to Know to Make LinkedIn Work for You | LinkedIn Marketing Strategy | Scoop.it

Today more than ever businesses and business professionals are looking for way to gain more exposure and to network with others. Networking is about building connections with others. These can be businesses that you hope to possibly work with or individuals that you’d like to learn more about or use their services.


The social media world has become an outlet for many to build not only their reputations but the reach of their businesses as well. Social media allows people and businesses to connect with others that they normally would not have come in contact with.


For the business professional there is a social media outlet that is designed with them in mind and it’s known as LinkedIn. LinkedIn has a network of over 150 million members all across the world. While you may feel that you know how to use social media, the truth is that if you don’t use it effectively it could do more harm than good.

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10 LinkedIn Shortcuts For A Post-Twitter World

10 LinkedIn Shortcuts For A Post-Twitter World | LinkedIn Marketing Strategy | Scoop.it

By now, we’ve all heard about Twitter’s little break-up with LinkedIn – and discovered the consequence in our now tweet-free LinkedIn timelines.

 

As social media marketers, this adds a new wrinkle to our already hectic days of trying to juggle multiple social media channels.

LinkedIn may not be the sexiest social network, but it’s still an important one. It’s part of the Big Three (behind only Facebook and Twitter in popularity) and used by 73 percent of marketers, according to a recent study.

 

So while we wait on LinkedIn’s new update, life goes on — as do social media updates. What do we do now that our handiest shortcut to keeping our LinkedIn presence active has been taken away?

 

I dug around a little to uncover 10 ways to stay active on LinkedIn that are nearly as simple and painless as our gone-but-not-forgotten-Twitter connection. Check them out and then share your favorite shortcuts in the comments (seriously, I want to hear them.)

 


Via Anita Windisman
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5 Things You Didn't Know You Could Do on LinkedIn

5 Things You Didn't Know You Could Do on LinkedIn | LinkedIn Marketing Strategy | Scoop.it
If it's been awhile since you explored the site, check out this list of five things you might not know you can do on LinkedIn.
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LinkedIn Today: Creating an Even Better Experience Just for You

LinkedIn Today: Creating an Even Better Experience Just for You | LinkedIn Marketing Strategy | Scoop.it

Sometimes the commentary about a news article can be just as insightful as the article itself. To that end, articles on LinkedIn Today will now include social gestures which will enable our 161 million member professionals to engage and create a dialogue around the news headlines that matter most to them, as well as learn what is currently trending online. This means, members will be able to see a snapshot of what’s top of mind among their professional networks.

 

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How to Add Bullets & Symbols to Your LinkedIn Profile

How to Add Bullets & Symbols to Your LinkedIn Profile | LinkedIn Marketing Strategy | Scoop.it
Would you like to make your LinkedIn profile more visually attractive? Here is a video AND step by step directions on how to add bullets.
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Five LinkedIn Features that Will Help You Market Your Business

Five LinkedIn Features that Will Help You Market Your Business | LinkedIn Marketing Strategy | Scoop.it
In this column, I will be sharing my experience in Image using LinkedIn for Business and answering your questions on how to effectively use LinkedIn in B2B and B2C marketing.First up: Five LinkedIn features you can use to market your business.
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LinkedIn Tips: 7 Things You're Doing Wrong | Inc.com | Dispatches ...

LinkedIn Tips: 7 Things You're Doing Wrong | Inc.com | Dispatches ... | LinkedIn Marketing Strategy | Scoop.it
Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to one of my friends–social media expert Alexandra Gibson from ...
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LinkedIn Blog » Enabling More Relevant Conversations between Companies and Followers

LinkedIn Blog » Enabling More Relevant Conversations between Companies and Followers | LinkedIn Marketing Strategy | Scoop.it

Targeted Status Updates aims to make it easier for members to receive relevant information from companies they follow. In turn, companies can now communicate with their followers in a very personalized way and provide content tailored to specific audiences.

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The 5 Best Ways to Expand your LinkedIn Network

The 5 Best Ways to Expand your LinkedIn Network | LinkedIn Marketing Strategy | Scoop.it
It’s no secret that the key to success on LinkedIn is building a network of professionals through strong connections and reputation. This is easier said than done.
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B2B Companies Can Target LinkedIn Updates

B2B Companies Can Target LinkedIn Updates | LinkedIn Marketing Strategy | Scoop.it
LinkedIn now lets companies target their status updates by a variety of factors.
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5 Ways to Generate Leads from a LinkedIn B2B Company Page

5 Ways to Generate Leads from a LinkedIn B2B Company Page | LinkedIn Marketing Strategy | Scoop.it
Many B2B companies have been successful at generating leads from LinkedIn, but there are features of a company page that B2B marketers are just not aware of.
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