LinkedIn can be a very powerful social network – I have personally used it to generate 6 figures for my business. Today, most people have a LinkedIn presence, but very few people actually take the time to build an active presence. The reality is that when used correctly, especially in the B-to-B space, LinkedIn can […]
“Have you been trying to use LinkedIn to promote your business, only to be frustrated by the network's focus on resumes and jobs? Learn how to optimize your LinkedIn profile for success.”
Via Mike Allton, massimo facchinetti
Are you actively engaging potential prospects on LinkedIn? If not, it’s likely because you lack an effective social selling process that is streamlined and designed to help engage your target market while moving them through the sales process. Sound complex? Bear with me…you’ll catch up by the end of this article. I broke down how my LinkedIn social selling funnel works a while back (go here if you haven’t seen it yet) and described in detail how I move conversations offline. What I didn’t descr
LinkedIn endorsements are hated by many but I think they get a hard time unfairly. In this post I'm going to show you how to manage your LinkedIn endorsements and share my tips for using them effectively.
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