How do you use LinkedIn? As a stalking tool to see what former colleagues are up to? Or for its actual purpose: as a networking and job-hunting tool? This widely circulated story from yesterday includes data showing just how important … Read more
LinkedIn has opened up its publisher platform to its users. And you should be very excited as a marketer.
Noland Hoshino's insight:
225 million userbase will be able to become an influencer of sorts themselves. LinkedIn is initially opening up their publishing platform to a 25,000 members, and soon will expand to everyone else on the network.
Once you get a handle on what content gets shared on LinkedIn, you can start creating your own content, and post it in a) a highly targeted manner, and b) only when your target is more likely to be online.
“ Most of us are familiar with “Six Degrees of Kevin Bacon” – the idea that every person in Hollywood is separated by six acquaintances or less from the famous actor. Most people think of this in terms of celebrity, but imagine how powerful this idea could be in the professional”
Via Martin Hombre Hormiga
I practically live on LinkedIn, so I regularly see examples of profile photos that make me cringe. Here are 20 of the most recent examples of what not to use....With more than 277 million users in over 200 countries and territories so far, LinkedIn is a true social networking juggernaut. On LinkedIn, you'll likely meet your new boss, client, partner, or employee, even if you may not know it at the time. The undeniable reality is that before anyone reads the thousand words on your profile, they will judge you by your headshot....
Via Jeff Domansky