...Before we jump into these recommendations, let me make one more point perfectly clear. These are not necessarily recommendations for the perfect LinkedIn profile if you're looking for a job. I am writing this from my own perspective, as someone who is using their LinkedIn profile to connect with influencers, partners or prospects. I already have a business and I am counting on LinkedIn to help me grow that businessand reach more of their nearly 200 million active monthly users.
All of the recommendations below are just that, recommendations. Take 'em or leave 'em however you'd like. Each can be implemented by going to LinkedIn, logging in, clicking on Profile in the top menu and then clicking on the greyEdit button. This will put your profile in edit mode, and you'll be able to change anything you need to. You may also want to take advantage of LinkedIn's suggestions and recommendations by clicking on the blue Complete My Profile button. LinkedIn will ask you a series of probing questions designed to get your profile even more complete....
“Your profile is the place to show off your greatest successes and future aspirations. It’s also one of the first chances you have to make a good first impression for anyone discovering you on or off of LinkedIn—whether it’s a future colleague searching for you on the Internet, a potential”
Via The Fish Firm
Developing a strong company brand is one of the keys which determines how well you’re able to recruit and retain key talent in any market. Asian employees often view LinkedIn as the most professional social media outlet which makes it one of the best avenues to establish your corporate presence. There are 4 companies which seem to be doing company branding just right and I’ve compiled a list of 12 lessons to learn and implement from them.
Via Russ Merz, Ph.D., massimo facchinetti
I practically live on LinkedIn, so I regularly see examples of profile photos that make me cringe. Here are 20 of the most recent examples of what not to use....With more than 277 million users in over 200 countries and territories so far, LinkedIn is a true social networking juggernaut. On LinkedIn, you'll likely meet your new boss, client, partner, or employee, even if you may not know it at the time. The undeniable reality is that before anyone reads the thousand words on your profile, they will judge you by your headshot....
Via Jeff Domansky
Does your company leverage its LinkedIn profile? Are you using LinkedIn discussion groups? Can job seekers find their next great role on your LinkedIn page? All great questions. And if you answer yes to these (I hope you do) are you also measuring the value LinkedIn can provide for your SEO and possibly your lead-gen efforts? Here are a couple ways you can geek out with LinkedIn, Google Analytics, and regular expressions to help paint your LinkedIn ROI picture.
Via Kamal Bennani
How do you use LinkedIn? As a stalking tool to see what former colleagues are up to? Or for its actual purpose: as a networking and job-hunting tool? This widely circulated story from yesterday includes data showing just how important … Read more
LinkedIn has opened up its publisher platform to its users. And you should be very excited as a marketer.
Noland Hoshino's insight:
225 million userbase will be able to become an influencer of sorts themselves. LinkedIn is initially opening up their publishing platform to a 25,000 members, and soon will expand to everyone else on the network.