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Think strategies, not tools.
As you plan your annual appeal, make time for sprucing up your landing page too.
So you have a video. How do you make sure people actually watch it, share it and get moved to action?
Can the words of a rarely-heard John Lennon song show us the way in social media? Margie Clayman thinks so, in this guest post.
Facebook's changes last week may change how nonprofits and businesses use Facebook...
Have you been the victim of the dreaded red pen?
Why Facebook Changes Should Wake Up Nonprofits...
We just finished a delightful time sharing with a razor-sharp group of pros at the CLA’s Leadership Academy. One thing we discussed over and over was social engagement.
Marketers don't like to make mistakes. People don't like to make mistakes. Content has become a core ingredient in the Marketer's recipe for success. The challenge is that creating great content is like creating art: it's not a perfect science...
How to deal with a boss who has no clue?
A monthly giving program is relatively easy to implement (and grow)!
Are you familiar with the concept of a Mastermind Group?
Regular readers of The Agitator will know I think Charity:Water is tops at online fundraising. Just 'Search' our site for posts on the organization.
At first glance, this article from the McKinsey Quarterly -- We're all marketers now -- might seem too 'foreign' to the experience of nonprofits and fundraisers...
What lessons can you learn from a small Seattle nonprofit about media justice, the power of social media and great stewardship?
This is the first in our new series of articles on how nonprofits can get the most out of Twitter.
Take the free Asking Style Assessment to determine your fundraising personality!
Last month, Facebook launched a major overhaul in the privacy settings.
We are hours away from Facebook's anticipated announcement of platform changes (integrated music, video, e-commerce?
Share This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
So you've managed to make your first visit with an important major gift prospect. What next? How do you manage to grow her interest in your cause?
What are the seven key drivers of donor commitment?
Do you know YOUR organization's URG? And how will knowing help you to communicate with your donors on all levels?
How often do you go knocking on an open door? How many open doors need to be knocked on for your organization? And how many closed doors can be opened with some effort?