Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns (Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns
Victoria Ipri's insight:
LinkedIn programs from IPRI International are affordable and ROI-driven...just ask me!
Blocking and tackling again. The author's argument: social media drives opportunities for the B2B marketer, and Big Data is just a buzzword (for now). Focus on the B2B basics, and drive leads and sales. Summary:
Especially in the world of business-to-business marketing, the last few years has seen the meteoric rise of marketing automation, sales enablement---whatever buzzword term you want to use it amounts to one thing: The bridging of sales and marketing through technology-driven processes. Social media marketing? Well, lately it seems to be suffering a similar fate: social isn't as strategic as it is routine. Big data is getting ALL the attention.
[However,] for a select few large brands and small businesses social marketing IS surviving and, in fact, thriving---powering their businesses forward. These places are where we see today's Social Selling Experts emerging. These savvy pros see the rise of flash-in-the-pan trends as good news---a time to dig in and create bottom-line impact.
Today's most successful online marketers are online SELLERS. These people aren't afraid to be held accountable for leads and sales. Heck, they thrive on the chance to sing for their supper. They know success is all about applying a very practical "social selling system."
When blogging or using LinkedIn Groups, [social selling experts] are creating:
Confidence: They're helping customers solve problems, learn new skills and become smartter buyers in ways that create results in advance of their purchase. Helping customers become more confident buyers is earning them trust... as the source of that confidence.Curiosity: Ed and Marcus are explaining their remedies in ways that creates clarity AND active curiosity. They blog in provocative ways. This creates response to whatever they put out on social media.A Way: They're showing prospects a way to take immediate action on the thoughts they're provoking. They're helping customers choose a pathway to get more detailed information on the remedy (and to become a business lead).
Bottom line: what's being called "big data" is a lotta hype. We've seen it before in the rise of Enterprise Resource Planning (ERP), for instance. The mad rush into ERP investment has been a huge bust for many businesses. I see the rush toward big data as being dangerously similar. Marketers have many big data challenges to overcome---from privacy to the idea itself being proven out more substantially.
Big data (the idea), so far, amounts to an improvement in guessing what customers want, how, when and where. Nonetheless, big data is a threat to your social marketing budget. So it's time to do battle with big data.
Focus on leads and sales. Become a social selling expert. Prove that combining LinkedIn with blogging, Facebook with blogging or YouTube with e-mail can create that needed confidence, break down those barriers to selling stuff and identify precisely when and where customers need help in their lives---better than the unproven idea of big data can!
Here are 10 tips to get you rethinking what you know about social selling, and on the right track:
To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.
Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.
Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.
Get your employees in on the discussion.
Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.
“Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.
Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.
Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.
Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.
Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.
So you’re interested in creating an e-book as a great lead magnet for your small business, but you’re not quite sure where to start. You might even think cr (E-books: Create a Lead Magnet They Won’t Forget!
The LinkedIn Endorsement tool is a hint to use the site for its true intention-relationship building. Here are LinkedIn Endorsement Tips and Hints. (LinkedIn Endorsement Tips and Hints: The LinkedIn Push!
Victoria Ipri's insight:
Endorsements...the Bain of Our LinkedIn Existence! These Tips Will Help You Sort it All Out.
CITEworld Jeff Weiner: LinkedIn Is Building A Massive Global 'Economic Graph' Forbes LinkedIn LinkedIn has impressed Wall Street with its professional social network, but the company wants to have a much bigger impact globally, says LinkedIn CEO...
Here are the four ways that LinkedIn is all in for B2B Content Marketing:
1. LinkedIn Today
LinkedIn Today promotes content from the web that is shared using the LinkedIn Share button. The most popular content is surfaced to LinkedIn members, and shown to their based on their industry, interests and self-selected categories.
LinkedIn selected 150 influencers to launch this program by offering the opportunity to post long form content about any topics, or blog, on LinkedIn. The only guidelines LinkedIn provided were that members are interested in content that informs, educates and inspires. These posts generated rich, deep comments from real thought leaders. The program has expanded to 400 people since its launch last year.
The acquisition of the world’s largest collection of business presentations really brought the idea of visual content to LinkedIn. There was always a strong connection between two platforms, as they both focused on the business side of things, but by using the Slideshare technology, LinkedIn has created more opportunities to post richer, visual content on profiles and company pages.
4. Sponsored Updates
LinkedIn took their time developing an in-stream, native ad product because of their customer first focus. These updates appear across mobile, tablet and desktop versions of the site. One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. They got 400% more leads from their sponsored updates than any other source.
Inc.com 3 Ways LinkedIn Plans to Be Your Go-To Tool Inc.com But for Jeff Weiner, LinkedIn's CEO, this is just the beginning. If Weiner has his way, you won't simply use LinkedIn to network or find job candidates.
Everyone knows they need to have a killer LinkedIn profile to help with their social selling strategy However, how do you know if it's really working the way it should be? Read this blog post to understand how to measure your success!
Remember to pay attention to the size of your LinkedIn social selling network and cultivate it and nurture it. In addition to its size you need to know what to do with it, so work your engagement opportunities in LinkedIn Groups, status updates and overall brand management.
We already know many companies track the sites we visit. The most interesting twist with LinkedIn is that they are not just tracking, they are actually displaying on their homepage some of the sites you have visited...
Which social media is right for your job search? Maybe all of them - use the different social media networks according to recruiters (Employers will look you up on Facebook, make sure they aren't put off!
ReadWrite WorkHands Wants To Become The Blue Collar LinkedIn ReadWrite According to the most recent statistics from the Kaiser Family Foundation, blue collar workers make up roughly 60% of the workforce in each U.S.
Victoria Ipri's insight:
I wholly support specialized social networks...especially this one!
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.