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Helping your business make it with LinkedIn...without breaking a sweat!
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How to turn something as unsexy as car rental into a social media hit

How to turn something as unsexy as car rental into a social media hit | No Sweat Social | Scoop.it
Like many other industries and businesses, social media isn’t the new thing to figure out for car rental brands.
Victoria Ipri's insight:

Even unsexy products can find success with social:)

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Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns

Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns | No Sweat Social | Scoop.it
Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns (Small Business Owners Express Desire to Outsource Social Media and Other Marketing Activities, But Have Cost Concerns
Victoria Ipri's insight:

LinkedIn programs from IPRI International are affordable and ROI-driven...just ask me!


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Social Campaigns No Longer Optional for Small Businesses - BusinessNewsDaily

Social Campaigns No Longer Optional for Small Businesses - BusinessNewsDaily | No Sweat Social | Scoop.it
BusinessNewsDaily
Social Campaigns No Longer Optional for Small Businesses
BusinessNewsDaily
There's a big reason small business owners should work on their social media efforts.
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Rise of the social selling expert - Econsultancy

Rise of the social selling expert - Econsultancy | No Sweat Social | Scoop.it

Blocking and tackling again. The author's argument: social media drives opportunities for the B2B marketer, and Big Data is just a buzzword (for now). Focus on the B2B basics, and drive leads and sales.  Summary:


Especially in the world of business-to-business marketing, the last few years has seen the meteoric rise of marketing automation, sales enablement---whatever buzzword term you want to use it amounts to one thing: The bridging of sales and marketing through technology-driven processes. Social media marketing? Well, lately it seems to be suffering a similar fate: social isn't as strategic as it is routine. Big data is getting ALL the attention.

 

[However,] for a select few large brands and small businesses social marketing IS surviving and, in fact, thriving---powering their businesses forward. These places are where we see today's Social Selling Experts emerging. These savvy pros see the rise of flash-in-the-pan trends as good news---a time to dig in and create bottom-line impact.

 

Today's most successful online marketers are online SELLERS. These people aren't afraid to be held accountable for leads and sales. Heck, they thrive on the chance to sing for their supper. They know success is all about applying a very practical "social selling system." 

 

When blogging or using LinkedIn Groups, [social selling experts] are creating:

Confidence: They're helping customers solve problems, learn new skills and become smartter buyers in ways that create results in advance of their purchase. Helping customers become more confident buyers is earning them trust... as the source of that confidence.Curiosity: Ed and Marcus are explaining their remedies in ways that creates clarity AND active curiosity. They blog in provocative ways. This creates response to whatever they put out on social media.A Way: They're showing prospects a way to take immediate action on the thoughts they're provoking. They're helping customers choose a pathway to get more detailed information on the remedy (and to become a business lead).

 

Bottom line: what's being called "big data" is a lotta hype. We've seen it before in the rise of Enterprise Resource Planning (ERP), for instance. The mad rush into ERP investment has been a huge bust for many businesses. I see the rush toward big data as being dangerously similar. Marketers have many big data challenges to overcome---from privacy to the idea itself being proven out more substantially.

 

Big data (the idea), so far, amounts to an improvement in guessing what customers want, how, when and where. Nonetheless, big data is a threat to your social marketing budget. So it's time to do battle with big data.

 

Focus on leads and sales. Become a social selling expert. Prove that combining LinkedIn with blogging, Facebook with blogging or YouTube with e-mail can create that needed confidence, break down those barriers to selling stuff and identify precisely when and where customers need help in their lives---better than the unproven idea of big data can!


 


Via marketingIO, Brandon Uttley
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marketingIO's curator insight, February 4, 2013 6:45 AM

 

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10 Social Selling Tips From LinkedIn — It's All About Revenue: The Revenue Marketing Blog

10 Social Selling Tips From LinkedIn — It's All About Revenue: The Revenue Marketing Blog | No Sweat Social | Scoop.it
The verdict on social selling is in: It works.

Via Laurent J.V. Dubois
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10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert | No Sweat Social | Scoop.it
The verdict on social selling is in: It works.


Excerpt...


Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

  1. To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.
  2. Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.
  3. Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.
  4. Get your employees in on the discussion.  
  5. Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.
  6. “Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.
  7. Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.
  8. Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.
  9. Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.
  10. Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.

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marketingIO's curator insight, September 5, 2013 6:21 AM

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...


  • See the article at from blog.eloqua.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Reg Nordman's curator insight, January 24, 2014 11:07 AM

Loads of helpto get better at LinkedIn

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Buffer adds support for LinkedIn Company Pages

Buffer adds support for LinkedIn Company Pages | No Sweat Social | Scoop.it
If there is a service that always listens to user feedback, it is Buffer. On Wednesday, the team announced the introduction of a long-requested feature: the abi

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 12, 2013 12:11 AM

The Storify acquisition by Livefyre is also mentioned in this article. 

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E-books: Create a Lead Magnet They Won’t Forget!

E-books: Create a Lead Magnet They Won’t Forget! | No Sweat Social | Scoop.it
So you’re interested in creating an e-book as a great lead magnet for your small business, but you’re not quite sure where to start. You might even think cr (E-books: Create a Lead Magnet They Won’t Forget!
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Prospective College Students' Social-Media Habits Shifting

Prospective College Students' Social-Media Habits Shifting | No Sweat Social | Scoop.it
High school students are relying more on Twitter and Instagram for information about college, as Facebook use drops, a new survey finds.
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Introducing Buffer for LinkedIn Company pages: The easiest way to keep your LinkedIn page up to date - - The Buffer Blog

Introducing Buffer for LinkedIn Company pages: The easiest way to keep your LinkedIn page up to date - - The Buffer Blog | No Sweat Social | Scoop.it
How can you schedule linkedin posts most efficiently?
Victoria Ipri's insight:

Thansk Buffer for helping us stay organized!

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LinkedIn Endorsement Tips; The LinkedIn Push

LinkedIn Endorsement Tips; The LinkedIn Push | No Sweat Social | Scoop.it
The LinkedIn Endorsement tool is a hint to use the site for its true intention-relationship building. Here are LinkedIn Endorsement Tips and Hints. (LinkedIn Endorsement Tips and Hints: The LinkedIn Push!
Victoria Ipri's insight:

Endorsements...the Bain of Our LinkedIn Existence! These Tips Will Help You Sort it All Out.

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Jeff Weiner: LinkedIn Is Building A Massive Global 'Economic Graph' - Forbes

Jeff Weiner: LinkedIn Is Building A Massive Global 'Economic Graph' - Forbes | No Sweat Social | Scoop.it
CITEworld Jeff Weiner: LinkedIn Is Building A Massive Global 'Economic Graph' Forbes LinkedIn LinkedIn has impressed Wall Street with its professional social network, but the company wants to have a much bigger impact globally, says LinkedIn CEO...
Victoria Ipri's insight:

All true...all fabulous!

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Why We Buy: The 3 Social Selling Factors That Make Or Break A Sale [Infographic] | Greensboro, NC - News

How are impressions formed? What motivates a person to buy?...
Victoria Ipri's insight:

Knowing why your audience buys- crucial!



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How A Good LinkedIn Picture Can Help You Stand Out (In A Good Way) | Content Creation

How A Good LinkedIn Picture Can Help You Stand Out (In A Good Way) | Content Creation | No Sweat Social | Scoop.it
Make a good first impression with an effective portrait on LinkedIn: http://t.co/clyxqWwlK7
Victoria Ipri's insight:

The no-puppy approach to image selection!

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4 Ways LinkedIn is All-In for B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert

4 Ways LinkedIn is All-In for B2B Content Marketing - Social Media B2B | #TheMarketingAutomationAlert | No Sweat Social | Scoop.it

Key excerpt...


Here are the four ways that LinkedIn is all in for B2B Content Marketing:

 

1. LinkedIn Today

LinkedIn Today promotes content from the web that is shared using the LinkedIn Share button. The most popular content is surfaced to LinkedIn members, and shown to their based on their industry, interests and self-selected categories.

 

2. Influencers

LinkedIn selected 150 influencers to launch this program by offering the opportunity to post long form content about any topics, or blog, on LinkedIn. The only guidelines LinkedIn provided were that members are interested in content that informs, educates and inspires. These posts generated rich, deep comments from real thought leaders. The program has expanded to 400 people since its launch last year.

 

3. Slideshare

The acquisition of the world’s largest collection of business presentations really brought the idea of visual content to LinkedIn. There was always a strong connection between two platforms, as they both focused on the business side of things, but by using the Slideshare technology, LinkedIn has created more opportunities to post richer, visual content on profiles and company pages.

 

4. Sponsored Updates

LinkedIn took their time developing an in-stream, native ad product because of their customer first focus. These updates appear across mobile, tablet and desktop versions of the site. One example of a company that has achieved success with these updates was marketing technology company and power content creator, Hubspot. They got 400% more leads from their sponsored updates than any other source.



Via marketingIO
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marketingIO's curator insight, September 16, 2013 10:23 AM

I don't know what the self serving pabulum from Influencers can do for you (nothing), nor LinkedIn today, but there's value in SlideShare and Sponsored Updates. So replace the first two with this:

1) Link you blog updates to LinkedIn (a no brainer)

2) Use content curation to deliver timely information


  • See the article at from socialmediab2b.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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Job Seekers Recruited via Social More Likely to Be Hired [INFOGRAPHIC]

Job Seekers Recruited via Social More Likely to Be Hired [INFOGRAPHIC] | No Sweat Social | Scoop.it
A Jobvite survey shows that social recruiting is not only more likely to lead to a job, but can also help you stay at that position longer. (Why should you use twitter wisely?
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3 Ways LinkedIn Plans to Be Your Go-To Tool - Inc.com

3 Ways LinkedIn Plans to Be Your Go-To Tool - Inc.com | No Sweat Social | Scoop.it

Inc.com 3 Ways LinkedIn Plans to Be Your Go-To Tool Inc.com But for Jeff Weiner, LinkedIn's CEO, this is just the beginning. If Weiner has his way, you won't simply use LinkedIn to network or find job candidates.


Via Rui Pedro Caramez
Victoria Ipri's insight:

Good stuff, Pedro!

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How To Measure Your LinkedIn Social Selling Success - MarketingThink by Gerry Moran

How To Measure Your LinkedIn Social Selling Success - MarketingThink by Gerry Moran | No Sweat Social | Scoop.it
Everyone knows they need to have a killer LinkedIn profile to help with their social selling strategy However, how do you know if it's really working the way it should be? Read this blog post to understand how to measure your success!


Conclusion:

Remember to pay attention to the size of your LinkedIn social selling network and cultivate it and nurture it. In addition to its size you need to know what to do with it, so work your engagement opportunities in LinkedIn Groups, status updates and overall brand management.

 


Via marketingIO
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marketingIO's curator insight, June 10, 2013 9:00 AM

We enjoy Gerry Moran's blog: one of our favorites. And to us he's a leader in the area of Social Media Marketing. This post offers a significant amount of information beyond the graphic, and we encourage you to click through. Having said that, we are constantly of the mindset regarding measurement success #9 above, and how that is the final arbiter.


  • See the article at marketingthink.com
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Peg Corwin's curator insight, June 21, 2013 10:50 AM

They are, in case you can't read them above:


  • "Size of your network
  • Number of new invitations
  • Number of profile views
  • times your profile shows up in search - premium feature?
  • Percentage of target audience profile views - premium feature?
  • Interaction level - likes and comments
  • Number of skill and expertise endorsements
  • Number of recommendations - need at least ten
  • Selling activity success - leads, touches, calls"
Jesper Dalhus's curator insight, July 4, 2014 2:56 AM

Har du lavet dig en LinkedIn strategi? her kan du få en række gode tips til  din LinkedIn Strategi

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LinkedIn Now Tracks You Across The Web [And Flaunts It] - B2B Digital | #TheMarketingAutomationAlert

LinkedIn Now Tracks You Across The Web [And Flaunts It] - B2B Digital | #TheMarketingAutomationAlert | No Sweat Social | Scoop.it

We already know many companies track the sites we visit. The most interesting twist with LinkedIn is that they are not just tracking, they are actually displaying on their homepage some of the sites you have visited...


Via marketingIO
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marketingIO's curator insight, August 27, 2013 8:15 AM

Worthwhile to see the video. I don't have a problem with this assuming there is an opt-out from LinkedIn. In fact, as a B2B marketer I want to know how I can take advantage of this so that the post click takes me to a relevant LinkedIn page!


  • See the article at b2bdigital.net
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Jean-Michel Franco's curator insight, August 28, 2013 5:26 AM

Interesting article on Linkedin. Linkedin has an interesting and pretty cumfortable position on privacy, since it doesn't really adress the private life, rather the professional dimension of our life  -> more public. 

As of today, they are perceived as more trustful than other social networks and this is  one of their competitive advantage in my opinion. Interesting to see if they can keep this relation of trust as they monetize more and more the data and get more and more immersed in our professional life.

Another question is the usage they make of the huge information they will more and more be able to track or derive (eg : ratings of performance, productivity at work, location) .

Victoria Ipri's comment, September 12, 2013 2:37 PM
According to Jeff Weiner, the trend is towards a professional private network and away from a public network. So watch this space!
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How Social Media is Affecting Modern Recruiting Practices

How Social Media is Affecting Modern Recruiting Practices | No Sweat Social | Scoop.it
Which social media is right for your job search? Maybe all of them - use the different social media networks according to recruiters (Employers will look you up on Facebook, make sure they aren't put off!
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Social Media For Travel, Part III: Managing Your Presence While Away

Social Media For Travel, Part III: Managing Your Presence While Away | No Sweat Social | Scoop.it
We're sharing four of our favourite social media for travel tricks to allow you to update your networks daily -- all in 60 minutes of wifi or less.
Victoria Ipri's insight:

Traveling? Got free WiFi? Got 60 mins or less? Update your networks from anywhere!

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WorkHands Wants To Become The Blue Collar LinkedIn - ReadWrite

WorkHands Wants To Become The Blue Collar LinkedIn - ReadWrite | No Sweat Social | Scoop.it
ReadWrite
WorkHands Wants To Become The Blue Collar LinkedIn
ReadWrite
According to the most recent statistics from the Kaiser Family Foundation, blue collar workers make up roughly 60% of the workforce in each U.S.
Victoria Ipri's insight:

I wholly support specialized social networks...especially this one!

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Are You Guilty Of Making These 10 Twitter Mistakes? - MarketingThink | #TheMarketingAutomationAlert

Are You Guilty Of Making These 10 Twitter Mistakes? - MarketingThink | #TheMarketingAutomationAlert | No Sweat Social | Scoop.it
Use this checklist to see if you are making one of these 10 Twitter mistakes? You don't know what you don't know, so it's worth checking out!


10 Twitter Mistakes You Might Be Guilty Of Making

  • Not Including Your Name In Your Twitter Settings.
  • Not Including Your Company Name In Your Twitter Bio.
  • Not Being You In Your Profile.
  • Not Allowing People To Follow You Without Your Approval.
  • Not Including Your Picture In Your Bio.
  • Not Linking Your Account To Your Blog Or LinkedIn.
  • Not Keeping Your Account Active With Tweets.
  • Not Creating Lists To Effectively Organize Your Tweets.
  • Not Retweeting.
  • Not Responding To DM’s, RT’s and Mentions.

Via marketingIO
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marketingIO's curator insight, September 10, 2013 9:31 AM

Guilty as charged.


  • See the article at from marketingthink.com
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Duane Craig's curator insight, September 10, 2013 12:23 PM

Yeah, guilty of the list thing.

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LinkedIn Exec Shares Strategies For Social Selling Success

LinkedIn Exec Shares Strategies For Social Selling Success | No Sweat Social | Scoop.it
Social media has long been the darling of B2C marketers, as it lends itself to quick, on-the-spot interactions with potential buyers.
Victoria Ipri's insight:

Are you using LinkedIn for social selling, or just hanging out, getting nowhere?

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