Energy drink consumption has grown exponentially over the past 5 - 10 years. Sales are increasing at double the rate of total carbonated beverage sales.
The drinks are primarily targeted at youth and young adult market with aggressive advertising and marketing. And the potential medical complications of ingesting such drinks are becoming apparent, to both cardiologists and other health specialists.
The combined levels of caffeine in these energy drinks are much higher than a standard cup of coffee. And adverse events and complications from energy drinks largely arise from their caffeine content.
Via Seth Bilazarian, MD