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How To Be A Digital Leader

How To Be A Digital Leader | No(n)sense | Scoop.it
Unless you were born in the 1990s, you are most likely a digital immigrant -  someone whose ability to use a smartphone, tablet and interact via social media networks does not come as naturally as it does for digital natives.

Via Pippa Davies @PippaDavies , Maria Persson
Hein Holthuizen's insight:

I am not raised with a smartphone and slowly i am loosing speed in staying up to date with technology where the youngsters still can handle it 

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Maria Persson's comment, August 25, 2013 9:25 PM
Appreciate the scoop - nice find!
Maria Persson's curator insight, August 25, 2013 9:33 PM

Not sure about the whole 'native versus immigrant'...#Prensky's idea, upon reading his book, does not lead me to believe in the term 'native' as so many seem to misconstrue this term (a tad out of whack).  I'm not young and my adult daughter says that it's like I've been born with tech literacy and she wasn't?! I think it is about openmindedness, resourcefulness, inquisitiveness, creativity and more...I argue that you don't need to be born in the 1990's to be a digital native! I wasn't!

Dean J. Fusto's comment, August 31, 2013 8:41 PM
Thanks for the scoop.
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Rescooped by Hein Holthuizen from Just Story It Biz Storytelling
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Branding: 10 Strategies for Living Your Core Values (Stories)

Branding: 10 Strategies for Living Your Core Values (Stories) | No(n)sense | Scoop.it
How businesses can take their beliefs and make them real for consumers.

Via Karen Dietz
Hein Holthuizen's insight:

It is not only your product but also more about where your product/brand stands for from the viewpoint of the social human being

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Karen Dietz's comment, October 19, 2013 6:43 PM
Patricia, so glad you find the article helpful. Hope you are well!
Karen Dietz's comment, October 19, 2013 6:45 PM
Hans, you are so right -- it's not only about your product, but about what a company stands for. The article I curated today on 3 New Story Types also addresses this. Thanks for commenting!
Karen Dietz's comment, October 19, 2013 6:53 PM
Hey Jim -- I'm so glad the article really stands out for you. And I agree wholeheartedly with your comments. Would you believe I've been working with 1 client for 2 years and it's not about storytelling yet -- we are focusing about improving the organization internally so they will be able to tell a story that they live. We are almost ready to focus on storytelling as an organizational strategy. It's fascinating work. And rare, to your points above. Check out the other article I curated today on 3 new stories to tell. It's based on new research that's been released about the bottom line benefits for an organization that lives its stories. It's much better than the ''story doing' research that was released a few months ago.
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The pedagogical foundations of massive open online courses | David G. Glance, Martin Forsey & Miles Riley - First Monday

In 2011, the respective roles of higher education institutions and students worldwide were brought into question by the rise of the massive open online course (MOOC). MOOCs are defined by signature characteristics that include: lectures formatted as short videos combined with formative quizzes; automated assessment and/or peer and self–assessment and an online forum for peer support and discussion. Although not specifically designed to optimise learning, claims have been made that MOOCs are based on sound pedagogical foundations that are at the very least comparable with courses offered by universities in face–to–face mode. To validate this, we examined the literature for empirical evidence substantiating such claims. Although empirical evidence directly related to MOOCs was difficult to find, the evidence suggests that there is no reason to believe that MOOCs are any less effective a learning experience than their face–to–face counterparts. Indeed, in some aspects, they may actually improve learning outcomes.


Via Peter B. Sloep, bacigalupe, Maria Persson
Hein Holthuizen's insight:

A great outcome for those who don't like travelling (not me) and want to train/teach those who are in need of knowledge they are able to give.

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Paulo Moekotte's comment, May 23, 2013 3:10 PM
WIth regard to Bates observartion, it may be noteworthy to mention that Hedberg and Larson developed the so called media wheel (http://goo.gl/n3jIa) that was inspired by Laurillard’s distinction in media forms that support learning. Laurillard (2002) argues that different media forms have different affordances, i.e. provide a different level of support for various kinds learning experiences (http://goo.gl/HLVra).

As one might guess, these different media forms, supporting different learning experiences, activities or strategies, could probably demand different skills. And indeed, as a result of the intensified research on digital literacy or media literacy, it is suggested that digital media add more layers to literacy (http://goo.gl/YzkWq) or that literacy consists of several subsets of specifif skills (http://goo.gl/rp9Wv).

So, looking for the effects of media use in educational settings (like MOOCs), not only requires differentiating media forms but also taking into account that media use demands different subsets of specifif skills.
Maria Persson's comment, May 26, 2013 6:00 PM
Appreciate your comments Paulo - insightful and provokes further thought. Thanks for the comment.
Peter B. Sloep's comment, May 31, 2013 3:46 AM
Great comment Paulo!
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How Technology Has Changed Our Idea of ‘Knowledge,’ and What This Means for Schools

How Technology Has Changed Our Idea of ‘Knowledge,’ and What This Means for Schools | No(n)sense | Scoop.it

The fact that knowledge is no longer fixed, but constantly evolving, and the speed at which new knowledge appears online have contributed to our sense of “information overload,” Weinberger said. And that leads to another way that our evolving sense of knowledge is transforming how we learn: We must learn to accept that true mastery is impossible.


Via Nik Peachey, Maria Persson
Hein Holthuizen's insight:

redefine  true mastery

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Nalya Ovshieva's comment, September 5, 2013 8:49 AM
The rhythm of learning has changed due to the speed transfer of knowledge, and the best strategy in this situation is to help our students learn how to filter out the information.
Diana Montes's curator insight, September 9, 2013 11:18 AM

Conocimiento = adapatación, interesante artículo.

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Metaphor Marketing-The Hidden Secret in Stories

Metaphor Marketing-The Hidden Secret in Stories | No(n)sense | Scoop.it
Harvard Business School professor Jerry Zaltman makes pictures that reveal our deepest feelings about your favorite brands. Can he scan your brain and...

Via Karen Dietz
Hein Holthuizen's insight:

less is more

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Jacqueline Freeman's comment, September 22, 2013 8:17 AM
Absolutely. We are often frustrated when we're doing everything we know to do but still find ourselves mired in the same unproductive patterns. Most are unaware that its not our conscious mind, but what's behind the curtain that's actually driving our life. The more self-aware we are, the more firmly we move into the driver's seat of our life.
Karen Dietz's comment, September 22, 2013 8:45 AM
Excellent points and I agree whole-heartedly. I so appreciate you adding your insights to the conversation.
Alessio Carciofi's curator insight, September 23, 2013 12:30 AM

beautiful ...

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The Science Behind Scrum - Motivation 3.0 Blog - On The Road In Southeast Asia

The Science Behind Scrum - Motivation 3.0 Blog - On The Road In Southeast Asia | No(n)sense | Scoop.it
Scrum is a flavor of agile software development. In agile the development teams are cross function...

Via KPrins
Hein Holthuizen's insight:

very interesting article behind this from 2 years back. Some positive psychology and other unexpected aspects makes it worth reading

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Big Data Is About To Produce A Whole Bunch Of Google-like Companies — Here's How

Big Data Is About To Produce A Whole Bunch Of Google-like Companies — Here's How | No(n)sense | Scoop.it

Google is the biggest examples of a "big data" company that knows how to use correlations. It keeps records of everything we do with its online services and finds new ways to use that data.

For instance, Google created a realtime flu tracker by watching where people searched for terms relating to illness and mapping that data from the Center for Disease Control.
 

Here are some examples from the book of Google-like companies doing interesting things with big data.

Oren Etzioni, creator of one of the first search engines, MetaCrawler, scraped data from a travel website to build a tool called Farecast that predicted when an airfare price was likely to go down. Microsoft bought Farecast for $115 million in 2008. Today, it's part of Bing.
 Then Etzioni turned around and created Decide.com to help people predict when prices will drop on electronics.
 PriceStats tracks the prices of millions of products in over 70 countries to keep tabs on inflation and the economy.
 AirSage gathers 15 billion geolocation records daily from multiple cell phone carriers. It uses this for traffic analysis to help city planners.
 Similarly, Inrix collects traffic data from the sensors in the cars themselves via BMW, Ford, Toyota, and others and uses that to help city planners model traffic flow. And there's more.


Read more: http://www.businessinsider.com/big-data-is-about-to-produce-a-whole-bunch-of-google-like-companies-heres-how-2013-8#ixzz2c5C6mFMv


Via Deb Nystrom, REVELN
Hein Holthuizen's insight:

how to get to this data, will be business webservices my new service

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Deb Nystrom, REVELN's curator insight, August 15, 2013 4:25 PM

It's good to see the companies that "big data" has wrought, that we are already using in some way.  For example, I've paid attention to the up and down arrows when deciding when to buy my airfare.  

As far as big data affecting how we do our work in organizations, how we receive feedback, how we understand the next big priorities at work, for sure, it matters.

~ Deb 

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How To Be A Digital Leader

How To Be A Digital Leader | No(n)sense | Scoop.it
Unless you were born in the 1990s, you are most likely a digital immigrant -  someone whose ability to use a smartphone, tablet and interact via social media networks does not come as naturally as it does for digital natives.

Via Pippa Davies @PippaDavies , Maria Persson
Hein Holthuizen's insight:

I am not raised with a smartphone and slowly i am loosing speed in staying up to date with technology where the youngsters still can handle it 

more...
Maria Persson's comment, August 25, 2013 9:25 PM
Appreciate the scoop - nice find!
Maria Persson's curator insight, August 25, 2013 9:33 PM

Not sure about the whole 'native versus immigrant'...#Prensky's idea, upon reading his book, does not lead me to believe in the term 'native' as so many seem to misconstrue this term (a tad out of whack).  I'm not young and my adult daughter says that it's like I've been born with tech literacy and she wasn't?! I think it is about openmindedness, resourcefulness, inquisitiveness, creativity and more...I argue that you don't need to be born in the 1990's to be a digital native! I wasn't!

Dean J. Fusto's comment, August 31, 2013 8:41 PM
Thanks for the scoop.
Rescooped by Hein Holthuizen from Autism philosophy
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Inner Aspie: Mindfulness In Adults With Autism Spectrum Disorders ...

Inner Aspie: Mindfulness In Adults With Autism Spectrum Disorders ... | No(n)sense | Scoop.it
Her Ph D thesis was entitled: cognitive profiles of adults with high functioning autism (HFA) or Asperger syndrome. Now she examines the effects of treatment in adults with autism. She also gives lectures about diagnosis and ...
Hein Holthuizen's insight:

Mindfulness give me some control on rumination

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TOC : Increasing flow through the bottleneck


Via Frédéric Fadel
Hein Holthuizen's insight:

Marvellous demonstration

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Frédéric Fadel's curator insight, June 30, 2013 12:33 PM

TOC : Increasing flow through the bottleneck

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How to Create Compelling Marketing Videos That Convert

How to Create Compelling Marketing Videos That Convert | No(n)sense | Scoop.it

Today, many brands make video content part of their overall marketing plan. This is not surprising, because videos let one pass on not only verbal and visual information, but also employ extra-linguistic means of communication such as tone of voice, facial expression and gestures, which help make greater impact on the audience.

 

That’s why many brands these days create “About us” videos, product demos, video tutorial, etc. If you are doing this as well or are planning to start with video production, here are a few things to keep in mind to make your videos more “digestible” and effective.

 

Read More: http://60secondmarketer.com/blog/2013/07/30/how-to-create-compelling-marketing-videos-that-convert/

 


Via Igniva Solutions
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Video Marketing's curator insight, August 27, 2013 9:24 PM

Digest...


Keep it short

Brevity is indeed the soul of wit, most researchers seem to agree that videos up to 2 minutes long usually perform best.


Don’t overload

So, if what you are saying in your video is fairly complex, by no means should it be accompanied by any hard-to-read text or a complex diagram.


Say one thing at a time

Take a minute to think what the primary message of your video is, and make sure you’re not deviating from it in the course of your video.  Just as you wouldn’t tell a person two pieces of information at once (unless you’re trying to confuse them), stick to the principle of one difficulty – that is, your video should tackle only one subject matter at a time.

 

Well, the subject matter may be complex, in which case its compound parts must be clearly defined, and you’d probably be better off repeating them several times (e.g., at the beginning and throughout the video).


Don’t make allegations

As an old marketing wisdom goes, “if you have to say it, then it is probably not true”. Hence, make sure your video is free of self-praising blabber


Include a call to action

You should make it clear what you’d like your audience to do after they watch your video. Whatever it is that viewers are supposed to do upon watching your video – it should be stated, and it should be stated clearly.


Find your appeal

Apart from informing the viewers about something, your video should also appeal to their subconscious. If it doesn’t do that at all, people may have a hunch, this gut feeling that something is amiss with your company. In other worlds, your video should connect with the viewers on the subconscious level.


Optimize for YouTube

Sometimes a company can’t decide whether it wants to host their marketing videos on their own site or upload them to YouTube. I’d say go with YouTube, since there are so many advantages of having your videos there (well, unless you’re a movie maker or something).


The bottom line

All in all, when creating marketing videos, try to put yourself into the viewer’s shoes. Ask yourself: would you have the patience to watch this video to the end? Would you easily understand what it is about? Would you feel moved to take certain action upon watching it?

Hung Le's curator insight, January 28, 9:27 AM

Why video marketing is a MUST in your business for 2014 and beyond.

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SEVEN STEPS TO THE PERFECT STORY [Fun Infographic]

SEVEN STEPS TO THE PERFECT STORY [Fun Infographic] | No(n)sense | Scoop.it

Via The Digital Rocking Chair
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KindredReaders's curator insight, January 2, 8:45 AM

great visual reference!

Ali Anani's curator insight, January 2, 10:39 PM

Creative writing in steps

Gennia Holder's curator insight, January 14, 6:50 AM

This a great list, but, perfect?  I don't know about that :)  Stories aren't a magic bullet. However, applying these elements and telling the right story+right time+right audience... can make an emotional connection with your audience that impacts your business.

 

Rescooped by Hein Holthuizen from Worth Following
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4 Stages: The Integration Of Technology In Learning

4 Stages: The Integration Of Technology In Learning | No(n)sense | Scoop.it
“IT IS possible to teach every branch of human knowledge with the motion picture,” observed Thomas Edison in 1913, predicting that books would soon be obsolete...

Via Dennis van oeveren, Maria Persson
Hein Holthuizen's insight:

It is interesting that everyone is going to behave like an autodidact. ;-)

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Dennis van oeveren's curator insight, April 27, 2013 1:32 AM

 

Technology can be used in the learning process in a variety of ways.


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Developing 21st Century Critical Thinkers - Infographic

Developing 21st Century Critical Thinkers - Infographic | No(n)sense | Scoop.it
Download an 11X17 version of the Developing 21st Century Critical Thinkers Infographic by Mentoring Minds.com.

Via Tom D'Amico (@TDOttawa) , Anne Whaits
Hein Holthuizen's insight:

Generation Einstein

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Maria Lopez Alvarado, MBA's comment, September 26, 2013 6:05 PM
Mathy: Definitely the time to make some changes...
Maria Lopez Alvarado, MBA's comment, September 26, 2013 6:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
Maria Lopez Alvarado, MBA's comment, September 26, 2013 6:08 PM
Diane: I agree, the Flipped Classroom is a great strategy to engage the students!
Rescooped by Hein Holthuizen from Just Story It Biz Storytelling
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Sharing Stories: 5 Ways Face-to-Face Meetings Are Better For Biz Results

Sharing Stories: 5 Ways Face-to-Face Meetings Are Better For Biz Results | No(n)sense | Scoop.it
Social media and online networking have revolutionized business. But are there times when face to face meetings are still beneficial? You bet.

Via Karen Dietz
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Constance Jones Collier's curator insight, October 12, 2013 7:16 PM

I fully agree with Face to Face Meetings.

Michael Gravette's curator insight, October 14, 2013 3:16 PM

In business, sometimes face to face meeting are still necessary. 

Ellen Naylor's curator insight, December 4, 2013 2:18 PM

It's interesting that this article needs to be written since face to face meetings have always been the most productive way to conduct business and to get to know someone quickly. But with all the social media hoopla, it's a good reminder.

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Research Overview - Project RED

Research Overview - Project RED | No(n)sense | Scoop.it
Project RED is a national research and advocacy plan to investigate how technology can help us re-engineer our education system.

Via Maria Persson
Hein Holthuizen's insight:

I would like to challenge the europeans to do something likewise ;-)

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Maria Persson's curator insight, September 28, 2013 4:50 PM

Although Project RED resides in an American context, K-12, it still has some very pertinent findings that should impact the way in which we view and do education in our own settings.  The seven key findings from this comprehensive study are useful platforms for further conversations, whatever our contexts:

 

1).  Project RED has identified the nine key implementation factors (KIFs) that are linked most strongly to the education success measures.

2). Properly implemented technology saves money.

3). 1:1 schools employing key implementation factors outperform all schools and all other 1:1 schools.

4). The principal’s ability to lead change is critical. Change must be modeled and championed at the principal level.


For 5, 6, and 7 - READ these findings here - exciting info:

http://www.projectred.org/about/research-overview/findings.html#two


Would love to hear from those involved in this and how the creation of policies for practice were executed.

Ivon Prefontaine's curator insight, September 28, 2013 7:44 PM

Maybe. I would want to read the study and see how it was actually conducted.

Maria Persson's comment, September 29, 2013 5:30 AM
I'd like to see something as comprehensive conducted in NZ as well :-)
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Attract More Readers By Writing Posts They Already Crave

Attract More Readers By Writing Posts They Already Crave | No(n)sense | Scoop.it

Marcus Sheridan of River Pools and Spas was featured in the New York Times. Why?

 

He went from spending over $250,000 a month on advertising and over drawing from the bank to making $1.7 million in sales from the first post alone. 

 

Here's how you write posts your readers crave.


Via Karen Dietz
Hein Holthuizen's insight:

will it work for you?

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Hans Heesterbeek's curator insight, September 1, 2013 9:34 PM

Thank you Karin for your insight, otherwise I just thought it was another "best list" again. But if you used it, than it is "proven technolgy". 

Karen Dietz's comment, September 4, 2013 12:10 PM
Hi Hans! Yes, I have used these techniques and they have helped me a lot. Just goes to show that storytelling is not the answer to every problem -- sometimes we need other tools to help us also. Using the tips in the article has allowed me to evoke more pointed stories from those I interview, leading to understanding my customers even better. Yeah!
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'Making Science Public' blog - University of Nottingham Blogs

'Making Science Public' blog - University of Nottingham Blogs | No(n)sense | Scoop.it
It turned out that, for one reason or another, Warren and I have become the main contributors to the blog, with other members of the research team posting occasionally. I direct the research programme and one of the projects ...
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Study: B2B marketers see value in social but no sales

Study: B2B marketers see value in social but no sales | No(n)sense | Scoop.it

A new study from eMarketing discusses a frustrating dynamic of social media marketing: high perceived value but without sales to substantiate the perception...... Just as the coffee is for closers, the demographics and size of this study are for subscribers only. What we do know is that it was a survey conducted at least in part of digital marketers in very large firms (SAP, Xerox and Adobe are mentioned).Here are two of their most pointed observations:“social has become a primary lead generation tactic for B2B marketers”” B2Bs still haven’t found a proven formula for exactly how social helps close a sale”...


Via Jeff Domansky
Hein Holthuizen's insight:

probably it is more B2C market

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Jeff Domansky's curator insight, August 31, 2013 12:28 PM

Where's the ROI on social media?

Rescooped by Hein Holthuizen from Just Story It Biz Storytelling
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Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers

Beyond Hearing: Importance of Ongoing Dialogue [Storytelling] w/ Customers | No(n)sense | Scoop.it
I tend not to take business advice from rockers, let alone ones with a past, shall we say, as checkered as Led Zeppelin, but their 1969, B-side hit “Communications Breakdown” has some worthwhile tidbits beyond Robert Plant coping with...

Via Karen Dietz
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Karen Dietz's curator insight, August 30, 2013 1:15 PM

What a great article this is that is all about listening, continuous conversation, and storytelling. Written by Vick Vaishnavi, it goes way beyond what other posts on listening cover. Yeah!


I like that the author distinguishes between hearing and listening in customer relationships -- and what listening to customers really looks like as a business activity that moves the organization forward. 


The quality of your listening with customers, the quality of your ongoing dialogue, will determine how fast you will grow, but also your ability to be sustainable. Ultimately what Vaishnavi is talking about is having dialogue and storytelling as a core competence.


Now in fairness, he never mentions storytelling. But it makes total sense that when in dialogue with customers you want to consciously evoke stories so you can understand their authentic experiences.


And as the author points out, dialogue is a two-way street just like storytelling is. That means shifting your interactions with customers from a "I'll listen to you and take your info back to the org" to "I'll listen to your experience and share in return."


The author does not mention exactly what to say in these customer interactions but here we can take some steps from the storytelling playbook:

  1. use a story prompt to actually evoke an experience
  2. listen delightedly/appreciatively
  3. ask reflective questions to get to meaning ("what did you take away from that experience? what did that mean to you? tell me about the impact this had on you..., etc.)
  4. Share all the things you appreciate about what the customer told you
  5. Depending on the context, you might even have an opportunity to share an experience in return


Listening, dialogue, storytelling -- these will all bring great benefits to your business!


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

Carol Sherriff's comment, September 7, 2013 8:53 AM
Great article and great comments - also demonstrates the power of a story hook to get you to read something. He had me a Led Zeppelin!
Karen Dietz's comment, September 7, 2013 10:04 AM
Yes, Led Zeppelin did the trick for me too, Carol! Many thanks for your comment.
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Learning to learn: finding motivation with a think board

Learning to learn: finding motivation with a think board | No(n)sense | Scoop.it
Editor's Note: This is a guest post for the #learningtolearn series. Finding and collecting inspiration from unexpected places is an integral part of staying motivated and expanding the scope of your knowledge.
Hein Holthuizen's insight:

in technique this agile story boards

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The 80/20 Rule for Building a Blog Audience

The 80/20 Rule for Building a Blog Audience | No(n)sense | Scoop.it

The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?

 

Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...


Via Jeff Domansky
Hein Holthuizen's insight:

Marketing is more efficient then sales

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dan's curator insight, August 13, 2013 10:50 AM

This is so damn true,you really need to read this!

Alison D. Gilbert's curator insight, August 15, 2013 1:51 PM

I love to curate existing content and create new content.

Adrian Miller's curator insight, August 15, 2013 2:00 PM

How are you staying in contact with your prospects, clients and referral sources? If you are checking in and touching base, you're boring them to tears. You need to add VALUE to the relationship even before there might be a substantive relationship. Use information, introductions and invitations to stay on the grid.

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Quality Score Explained By A Former Googler

Quality Score Explained By A Former Googler | No(n)sense | Scoop.it

With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score (QS) optimization may be your only way to maintain a high rank without breaking the bank.

While I’ve been a panelist representing Google in Quality Score sessions at more conferences than I can remember, I’ve been meaning to put together some of my insights on the topic for a broader audience. So, here goes...

Read more: http://searchengineland.com/quality-score-explained-by-a-former-googler-166007

 

 


Via Igniva Solutions
Hein Holthuizen's insight:

Worth to read but it is getting complicated.

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Night owls are wealthier and wiser than larks, study finds - Telegraph

Night owls are wealthier and wiser than larks, study finds - Telegraph | No(n)sense | Scoop.it
They are frequently stereotyped as lazy, indisciplined or hedonistic.

Via Media Marketing Wave
Hein Holthuizen's insight:

Stereotyping does not make sense

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How to Move Video Viewers To Action--Persuasive Videos & Sharing Your Stories!

How to Move Video Viewers To Action--Persuasive Videos & Sharing Your Stories! | No(n)sense | Scoop.it
Social media marketing podcast 31, in this episode James Wedmore shares how to create persuasive videos and how to get viewers to take action.

Via Karen Dietz
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Karen Dietz's curator insight, July 19, 2013 2:39 PM

This is both a podcast to listen to and an article about the material covered in the podcast -- just in case you don't have time to listen to the audio file.


That is one of the things I like most about Social Media Examiner -- for podcasts they always include the content in their posts for people like me who want to read.


I curate this article because it has some unique twists for creating videos that will help grow your business. Here's the basic formula that James Wedmore, author of The YouTube Marketing Book, uses to get traction. I've added where sharing your stories comes in:


  1. Attention Grabber
  2. Intro Bumper (the story of you)
  3. The Content (stories of your product/service and results people have experienced. NO boring lists of features/benefits please!!)
  4. Outro Bumper (a variation of the Intro Bumper)
  5. Outtakes (bloopers)


I love the notion of including Outtakes in the video! As James says, people like getting to know you personally (and that we all make mistakes) and what a fun way to do that.


The article goes into more specifics about each of the 5 pieces listed above. I've reminded you where stories fit in so keep those in mind when going through the post.


Enjoy and have fun putting together your next video based on these steps!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by Hein Holthuizen from Interactive Teaching and Learning
Scoop.it!

A Simple Guide To 4 Complex Learning Theories - Infographic

A Simple Guide To 4 Complex Learning Theories - Infographic | No(n)sense | Scoop.it
Do you know the actual theories of learning? A learning theory is an attempt to describe how people learn, helping us understand this inherently complex process.

Via Ana Cristina Pratas, Anne Whaits
Hein Holthuizen's insight:

a few years of study in 1 sheet ;-)

more...
soler_ml's curator insight, July 12, 2013 6:05 AM

another good infographic re: teaching and learning

Maru Gutierrez's curator insight, September 27, 2013 2:47 AM

A great tool!

Miguel Angel Gutierrez Andrade's curator insight, December 6, 2013 9:26 AM
Muy interesante presentación, sobre los enfoques de las teorías de aprendizaje.