In 2011, the respective roles of higher education institutions and students worldwide were brought into question by the rise of the massive open online course (MOOC). MOOCs are defined by signature characteristics that include: lectures formatted as short videos combined with formative quizzes; automated assessment and/or peer and self–assessment and an online forum for peer support and discussion. Although not specifically designed to optimise learning, claims have been made that MOOCs are based on sound pedagogical foundations that are at the very least comparable with courses offered by universities in face–to–face mode. To validate this, we examined the literature for empirical evidence substantiating such claims. Although empirical evidence directly related to MOOCs was difficult to find, the evidence suggests that there is no reason to believe that MOOCs are any less effective a learning experience than their face–to–face counterparts. Indeed, in some aspects, they may actually improve learning outcomes.
The fact that knowledge is no longer fixed, but constantly evolving, and the speed at which new knowledge appears online have contributed to our sense of “information overload,” Weinberger said. And that leads to another way that our evolving sense of knowledge is transforming how we learn: We must learn to accept that true mastery is impossible.
Google is the biggest examples of a "big data" company that knows how to use correlations. It keeps records of everything we do with its online services and finds new ways to use that data.
For instance, Google created a realtime flu tracker by watching where people searched for terms relating to illness and mapping that data from the Center for Disease Control.
Here are some examples from the book of Google-like companies doing interesting things with big data.
Oren Etzioni, creator of one of the first search engines, MetaCrawler, scraped data from a travel website to build a tool called Farecast that predicted when an airfare price was likely to go down. Microsoft bought Farecast for $115 million in 2008. Today, it's part of Bing. Then Etzioni turned around and created Decide.com to help people predict when prices will drop on electronics. PriceStats tracks the prices of millions of products in over 70 countries to keep tabs on inflation and the economy. AirSage gathers 15 billion geolocation records daily from multiple cell phone carriers. It uses this for traffic analysis to help city planners. Similarly, Inrix collects traffic data from the sensors in the cars themselves via BMW, Ford, Toyota, and others and uses that to help city planners model traffic flow. And there's more.
Unless you were born in the 1990s, you are most likely a digital immigrant - someone whose ability to use a smartphone, tablet and interact via social media networks does not come as naturally as it does for digital natives.
Her Ph D thesis was entitled: cognitive profiles of adults with high functioning autism (HFA) or Asperger syndrome. Now she examines the effects of treatment in adults with autism. She also gives lectures about diagnosis and ...
Today, many brands make video content part of their overall marketing plan. This is not surprising, because videos let one pass on not only verbal and visual information, but also employ extra-linguistic means of communication such as tone of voice, facial expression and gestures, which help make greater impact on the audience.
That’s why many brands these days create “About us” videos, product demos, video tutorial, etc. If you are doing this as well or are planning to start with video production, here are a few things to keep in mind to make your videos more “digestible” and effective.
It turned out that, for one reason or another, Warren and I have become the main contributors to the blog, with other members of the research team posting occasionally. I direct the research programme and one of the projects ...
A new study from eMarketing discusses a frustrating dynamic of social media marketing: high perceived value but without sales to substantiate the perception...... Just as the coffee is for closers, the demographics and size of this study are for subscribers only. What we do know is that it was a survey conducted at least in part of digital marketers in very large firms (SAP, Xerox and Adobe are mentioned).Here are two of their most pointed observations:“social has become a primary lead generation tactic for B2B marketers”” B2Bs still haven’t found a proven formula for exactly how social helps close a sale”...
I tend not to take business advice from rockers, let alone ones with a past, shall we say, as checkered as Led Zeppelin, but their 1969, B-side hit “Communications Breakdown” has some worthwhile tidbits beyond Robert Plant coping with...
Editor's Note: This is a guest post for the #learningtolearn series. Finding and collecting inspiration from unexpected places is an integral part of staying motivated and expanding the scope of your knowledge.
The secret to building a blog with a raving fan base that’s ready to buy what you sell has nothing to do with how much content you create.It, instead, has to do with how good you are getting your content into the hands of more people.Sound hard to believe? Or maybe you’ve heard me talk about this before?
Bear with me for a sec, and keep reading.Why I Spend 80% Of My Time Promoting ContentIf you spend time writing a piece of content, and that content only gets 1,000 readers, chances are there are one million other people in the world who can benefit from what you wrote.Why, then, would you spend more time creating content when you already have something that your ideal customers can benefit from?...
With the continuing expansion of ad space at the top of the page (from ad extensions like sitelinks with descriptions), it’s more important than ever to make sure your ads have a great ad rank. But CPCs are on the rise – so unless you can improve your conversion rate so you can increase bids, Quality Score (QS) optimization may be your only way to maintain a high rank without breaking the bank.
While I’ve been a panelist representing Google in Quality Score sessions at more conferences than I can remember, I’ve been meaning to put together some of my insights on the topic for a broader audience. So, here goes...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.